A comprehensive framework for starting and scaling your own profitable PR agency in just 10 weeks
You want to build and scale your dream PR Agency. But if you’re like many of my clients when they first started out, you’re most likely…
- Unsure of how to get clients that will actually pay top value for your services
- Feeling lost in the “set-up” stage — where do you start?
- Wondering if you’ll ever generate enough income to leave your 9-5
- Stuck charging low hourly rates for demanding clients that you can’t release, because they keep the lights on (how the heck do you scale like this?)
Turn your dreams into reality...
Agency Accelerator is the only implementation program of its kind.
This is NOT a course. This is a proven framework for launching, growing and scaling a profitable PR Agency on YOUR terms. The Agency Accelerator is a database of resources, templates, strategies and processes you can plug into your agency to get you streamlined and profitable.
Not only will you learn exactly how to structure your PR Agency — you'll also learn how to fill your pipeline with high-paying clients so you can build the income stream you've dreamed of!
What if there were a proven process you could follow to set up your PR agency in a way that reflected your values, allowed you to charge what you KNOW you’re worth, and gave you the freedom and flexibility you crave in your life?
Well, now there is — The Agency Accelerator!
You're probably ready to...
- Finally leave that 9-5 that feels like it’s sucking the life out of you
- Stop undercharging for your services and start earning six-figures, and beyond
- Build this business YOUR way (you know, the way that allows you to do what you want when you want)
I’m here to tell you – YOU CAN.
You just need a plan. You need a step-by-step strategy that walks you through how to set up your agency, what to do to attract high-paying clients, and how to scale it in a way that gets YOU out of the weeds and into the CEO seat.
And I want to give you that strategy with The Agency Accelerator.
Hear from some of our amazing students who had big dreams, but felt overwhelmed by the idea of scaling their PR agencies...
"During the program, I began to get more clients without really trying. I began to have more time to focus on putting PR content out there and my email and phone were blowing up with people who wanted to talk to me. Since joining Jen's group I had multiple calls and added 4 clients to my roster. I was not expecting that to happen so fast!"
Alison Maloni
Founder, Alison May PR
"The Agency Accelerator changed not only my perspective on PR but how I view myself as an entrepreneur. I KNOW I can do this! I have more clarity on my goals and the types of clients I want to have, I have successfully raised my rates and am on track to have a six-figure PR Agency in 2019!"
Nikki Osei
Founder, Osei PR
If you want to achieve your dreams, too — join The Agency Accelerator TODAY!
Learn exactly how hugely successful agency owners grow their businesses to 6-figures and beyond!
My life wasn't always like this...
Fourteen years ago, I left my career in law to start a PR agency — even though I had no contacts and no formal training.
It was one of those, “what-on-earth-possessed-you-to-do-that?” risks. I had a stable job as a lawyer for a good law firm. I had a nice associate salary. I had the years of schooling that had lead up to this.
And yet, I kept looking around at all of the lawyers who were “making it”, and I realized there weren’t many people like me “at the top” (a mom who wanted to spend time with her kids).
I didn’t want to be in the office night after night, racking up billable hours while my kids were at home playing with a nanny instead of me.
So I decided to go all-in on my dream of running a PR agency, even though I had no training, no contacts, and no idea where to begin. Casual, right?
I knew literally NOTHING about PR — all I knew is I wanted to dive into this field and build an agency that would give me the freedom, flexibility, and financial independence I wanted. I figured things out as I went along, and discovered that actually… I’m pretty dang good at this.
Today, I work from home supporting multiple billion-dollar clients (yes, Billion, with a B!), and I have a business that generates more revenue than I ever dreamed to make.
But the thing that I am most proud of in this whole journey is that I did it on MY terms.
Now I want to help you do it on YOUR terms, just like our other Agency Accelerator students...
"I applied all of the strategies + processes taught and right out of the gate was able to secure my client in VOGUE which just blew me away and felt so damn good! Without the confidence I gained through your mentorship, I'm not sure I would have even approached such a high-end publication. "
Hayley Parker
HPPR
A comprehensive framework for starting and scaling your own profitable PR Agency in just 10 weeks
In just 10 short weeks, you’ll have...
- Found a niche that’s lucrative and gets you EXCITED about the work you’re doing (instead of dreading the moments you spend behind the computer)
- Pitched high-paying clients you love working with
- Implemented a proven Path to Profitability framework to start and scale your agency (even if you’ve never owned a business before)
- Created a business that gives you the freedom, flexibility, and financial independence you want!
Here's what's inside...
Developing Your Business-Owner Mindset
You wouldn’t start on a road trip without a destination in mind, right? Well the same applies to your business.
In Week 1, we’re going to clear on where it is you want to go. By the end of this week, you’ll have that CEO mindset and confidence on lock!
This week’s highlights:
- Learn how to kick imposter syndrome to the curb when doubt creeps in.
- Get my strategy for charging what you’re worth instead of working for peanuts
- Develop your vision code so you can show up every single day for yourself and your business
Setting Up Your Agency
The Agency Accelerator is all about implementation — which is why once we have your vision, we’re diving right into actually setting up your agency.
This week, we’re going to nail down your niche and give you a plan to move from freelancer to actual agency.
This week’s highlights:
- Create your monthly revenue target and client breakdown based on your annual revenue goals
- Learn how to become the go-to in your selected niche
- Develop powerful, action-oriented content that sets your agency apart
Filling Your Client Pipeline
You can’t have an agency without clients! Week 3 is all about getting your dream clients clamoring to work with you (instead of you chasing them!).
We’ll identify those ideal clients and put an action-plan in place for “red flags” that you don’t want to work with.
This week’s highlights:
- Identify your ideal client and how to attract them to your agency
- Learn techniques to land premium clients that won’t bat an eye at your rates
- Know how to avoid red flags so you can save time and money NOW
Mastermind Client Discovery Calls
Once you’ve got clients in your pipeline, it’s time to start closing deals.
In Week 4, we’re focusing on how to structure a masterful discovery call so you can easily identify if a client is a good match (and easily close the deal!).
This week’s highlights:
- Identify the key questions you ask to determine whether you’re a good match or if you’re wasting your time
- Discover what information you should prepare before the call so that you can look like an expert
- Participate in mock discovery calls to improve your skills
Writing Winning Proposals
I’m handing over my exact breakdown of what to include in your proposals to make them stand out and highlight your agency.
This structure is the same one I’ve used to land two billion dollar clients… so yes, it works!
This week’s highlights:
- Create your own proposal template that compliments your branding
- Uncover the psychology behind copy that grabs your client’s attention + makes them eager to work with you
- Get my $15,000 proposal that got accepted immediately, and learn how to use it in your business
Onboarding New Clients
Congratulations! Your proposal was accepted. Now what? Week 6 is all about making the transition into your agency a smooth one for you AND your new clients.
We’ll be making sure you dazzle these new clients immediately!
This week’s highlights:
- Create policies to include in your retainer agreement to protect your agency
- Gather assets from your clients so you can get to work ASAP
- Get the step-by-step walkthrough of what you should be striving to accomplish for your client in the first month of the engagement, so they stay happy, excited, and engaged
Crafting PR & Social Strategies that Slay
Now that you have your new clients, it’s time to get working!
Week 7 gives you a behind-the-scenes look at how to develop comprehensive PR & Social Media strategies for your new clients that actually work.
This week’s highlights:
- Grab my exact strategies I use with my clients to increase their social reach
- Create a content calendar and flawless template you can reuse over and over again
- Convert social media fans to loyal customers with visuals
Reporting Your Results
You’re putting in the work… now it’s time to show it off! In Week 8, we’re diving into report your results so you can show your clients the fruits of your labor.
We’ll nail down what to report on and how to present it in a way that keeps them impressed.
This week’s highlights:
- Identify what to include in your PR Reporting Spreadsheets
- Create clean, crisp press clips in Canva to showcase your results
- Get my social media report example that you can use for your own clients every month
Elevating Your Role
Now that you have your PR agency successfully up and running, it’s time to get you out of the weeds and into the CEO role.
This is the crucial stepping stone for taking your agency from “just-starting-out” to breakthrough business!
This week’s highlights:
- Get out of your day-to-day grind so you can leverage your time to think bigger for your agency
- Identify the key things to look for when you start hiring team members
- Get all of your questions about hiring and processes answered!
When you enroll today, you will receive over $1,900 in bonuses!
Bonus #1: 5-Day Media Magnet Training
$497 VALUE
Your guide to creating a sought-after-service -- and brand-new revenue stream -- that makes you in-demand to potential clients EVERYWHERE. In this training, I reveal all the secret strategies, tips, and formulas I use in my own 7-figure PR Agency, Jeneration PR, to get business-growing PR results for my happy, long-standing retainer clients.
Bonus #2: 5 Client Leads in 5 Days
$497 VALUE
Generate 5 profitable PR client leads in 5 days with the top strategies the most successful agencies are using. In each lesson of the mini-course, we’ll be breaking down a new piece of the framework and action item that’s helping other agency owners DOUBLE their income while working half as much.
Bonus #3: Special Q&A Vault
$997 VALUE
Get access to our database of frequently asked questions and business-building resources, which we add to every time new topics or trainings come up.
So, what’s the investment in finally achieving your dreams with The Agency Accelerator?
Get Instant Access with this Limited-Time Special Payment Plan Option! Your First Payment is Just:
$250
Then 11 additional monthly payments of $250
- Lifetime Access to 9 Core Training Modules
(value of $6,997) - Exclusive Templates, Resources, and Swipe Files for Prospecting, Pitching, and Signing Clients
(value of $2,997) - BONUS #1: Media Magnet Training Program
(value of $997) - BONUS #2: 5 Client Leads in 5 Days Program
(value of $497) - BONUS #3: Searchable Q&A Vault of business-building resources updated weekly!
(value of $1,997) - Private Facebook Community of Agency Owners
(value of $2,997) - Professional Plug & Play Proposal Template and Training (BONUS for pay-in-full only)
(value of $997)
Total Value = $16,482
Your Price = $3,000
By Application ONLY! Only 6 Spots Available!
$15,000
Split into 6 Monthly Payments
Everything included in Self-Study PLUS:
- 12-Month Group Mastermind Experience, Including Mentorship and Bi-monthly Hot Seat Coaching with Jen
(value of $23,997) - Professional Plug & Play Proposal Template and Training
(value of $997) - VIP Private Facebook Community of Established Agency Owners
(value of $5,997) - 1 Year of Access to The Pitch Lab, a Comprehensive PR Strategy & Execution Program
(value of $997) - FREE Tickets to all Profitable PR Pros LIVE In-Person Workshops
(value of $997)
Total Value = $43,979
Your Price = $15,000
Your investment in this program is backed by a 30-day 100% satisfaction guarantee.
Which means, if it's not what you expected or hoped, or even if you don't like my voice (hey, you wouldn't be the first!), just email Miranda on our customer success team at [email protected] and we'll take care of you.
No "what-ifs," no worries... we've got you!
Still on the fence? Here are some questions current students asked before diving in:
I’m feeling so overwhelmed just trying to get my agency up and running. How can I fit this in?
Agency Accelerator is here to make sure you’re focused on the RIGHT things — because at the end of the day, I can’t tell you how many agency owners spend their time on tasks that are actually preventing their agency from growing. If you’re feeling overwhelmed with all you have to do, this program is actually perfect for you! We’re going to narrow down that to-do list and get you focused on the must-do tasks only.
I’m not ready to leave my 9-5 yet. Should I wait until I’m a full-time agency owner?
We’ve had several Accelerator clients go through the program while they are still in their day job and it’s given them the structure, clarity and most importantly the confidence to make the leap to full time agency owner! So no — don’t wait :).
I’m a brand new agency owner (in fact, I haven’t even started yet…). Is this too advanced for me?
Absolutely not! You’re exactly where you should be. This program was designed to support you in creating a more profitable agency, no matter where you are in your journey. If you’re just getting started, this program will ensure that you set up your business the right way, so you don’t have to dig yourself out of a mess before things are even up and running!
I want to invest in this program, but I’m worried I won’t be able to actually create a successful agency. What should I do?
I hear you — investing in this program means investing in yourself. Only YOU know if you’re ready to make that leap. But here’s what I can tell you: this program is based on my 14+ years as an agency owner. This process works, and not just for me… but for the amazing women who have used this framework to build their own successful agencies. If they can do it, why can’t you?
"Enrolling in the Agency Accelerator has literally put me light years ahead of where I would otherwise be. I have a secret weapon knowing Jen is in my corner. We learn from her and we learn from each other. A true tribe. This program is applicable for all phases of entrepreneurs establishing and growing their PR agency. I highly recommend Agency Accelerator to anyone who is no longer willing to settle for living small in their business."
Barbara Gonzales
Founder, G Force PR
Get ready to take YOUR PR Agency to the next level.
Get Instant Access with this Limited-Time Special Payment Plan Option! Your First Payment is Just:
$250
Then 11 additional monthly payments of $250
- Lifetime Access to 9 Core Training Modules
(value of $6,997) - Exclusive Templates, Resources, and Swipe Files for Prospecting, Pitching, and Signing Clients
(value of $2,997) - BONUS #1: Media Magnet Training Program
(value of $997) - BONUS #2: 5 Client Leads in 5 Days Program
(value of $497) - BONUS #3: Searchable Q&A Vault of business-building resources updated weekly!
(value of $1,997) - Private Facebook Community of Agency Owners
(value of $2,997) - Professional Plug & Play Proposal Template and Training (BONUS for pay-in-full only valued at $997)
Total Value = $16,482
Your Price = $3,000
By Application ONLY! Only 6 Spots Available!
$15,000
Split into 6 Monthly Payments
Everything included in Self-Study PLUS:
- 12-Month Group Mastermind Experience, Including Mentorship and Bi-monthly Hot Seat Coaching with Jen
(value of $23,997) - Professional Plug & Play Proposal Template and Training
(value of $997) - VIP Private Facebook Community of Established Agency Owners
(value of $5,997) - 1 Year of Access to The Pitch Lab, a Comprehensive PR Strategy & Execution Program
(value of $997) - FREE Tickets to all Profitable PR Pros LIVE In-Person Workshops
(value of $997)
Total Value = $43,979
Your Price = $15,000
One More Thing:
I am truly excited about the opportunity to share my PR agency know-how with you and am personally invested in seeing your business grow & shine. It’s time to take control of your future! I believe in you so much — now it’s time that YOU believe in you!
Here's to growing our businesses together!
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