My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
How to Build Better Media Relationships as a PR Pro Nov 01, 2021

As PR pros, our relationships with the media (and especially journalists) are ESSENTIAL. But knowing how to build those incredible media relationships can feel overwhelming!

Genuine relationships take effort to build….but they’re so worth it. If you want to be seen as an expert in...

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What are Paid Media Placements? (And Why You Need to Avoid Them) Oct 25, 2021

PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 

Clients see “PR agencies” guaranteeing placements in...

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How This Introverted Mom Scored a 6-Figure Retainer from a Cold Email Pitch — PR Pro Spotlight ft. Kelli Bloomquist pr pro spotlight Oct 19, 2021

With a large family of 7 children, I needed a lifestyle that would allow me to be at home and have more flexibility — PR gives me just that!

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro...

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Should You Guarantee PR Results to Your Clients? Oct 18, 2021

What is up with those supposed PR firms “guaranteeing” features for clients? Have you ever worked with a client who totally expected certain PR results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients? 

Every...

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From Under-Compensated Vice President to Confident & Profitable PR Agency Owner — PR Pro Spotlight ft. Brandi Sims pr pro spotlight Sep 22, 2021

“Facing a serious challenge gave me the strength to step out on my own and finally fulfill my lifelong career goal to start a PR agency!”

 

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro...

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How to Set Up & Price Your PR Retainer Services Sep 07, 2021

Beginners (and even experienced PR professionals) often don’t know how to set up and price their PR retainer services. But retainer clients are the KEY to successfully growing and scaling your PR agency! 

Your revenue and profitability build the foundation of a scalable...

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How to Deal with an Unresponsive Client Aug 30, 2021

As a PR pro, your main goal is to successfully generate incredible results for your clients by creating impeccable pitches and landing those sought-after media features. But sometimes (and trust me—we’ve all been there!) you have to deal with a totally unresponsive client.

When...

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