My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
How to Get an Awesome Client Reference to Show Off Your Expertise May 09, 2022

Receiving a request for a client reference isn’t uncommon in PR. Prospective clients can ask for your references during the discovery call, while they’re reviewing your proposal, or any time in between! Being asked to provide client references can be overwhelming, especially if...

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How to Handle a Service Termination or Pause Request from a Client May 02, 2022

Receiving a pause or service termination request from one of your clients can stop you in your tracks, especially if they want to stop services immediately. When that happens, it’s hard to know whether you should be strict on your boundaries regarding service terminations or if you should...

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From Unfulfilling Jobs to Public Relations Perfect Harmony — PR Pro Spotlight ft. Angela Mastrogiacomo pr pro spotlight Apr 05, 2022

I love getting to look at the story behind the artist, instead of just the music they’re creating—it’s absolute magic.”

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight...

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How To Use An Editorial Calendar Effectively As A PR Professional Apr 04, 2022

An editorial calendar is one of the most powerful tools you can use when building a pitching strategy for your clients. They’re full of information that can give you a leg-up with insider knowledge—so you can send the perfect pitches at the perfect times. But so many PR pros...

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How To Write A Good Pitch That Will Wow Journalists and Editors Mar 28, 2022

Creating compelling, killer pitches is essential for every PR pro. If you want to land incredible features for your clients, you need to have stellar pitching skills—but you’ve also got to put in the work! Pitch writing is a skill, and it doesn’t always come naturally. If...

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14 Dos and Don'ts of Building Professional Respect with the Media Mar 21, 2022

Try as we PR pros might, publicists don’t always have the best reputation with the media. There are a lot of shady “publicists” (yes, I’m using quotes!) who give PR pros a bad name, which can make it tough to create relationships with editors. And you know these media...

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6 PR Strategies To Keep Your Pitches Fresh (Even When There’s No News) Mar 14, 2022

Getting to help brands launch new products and initiatives is one of the most magical parts of PR. It’s so exciting to support a brand through their growth and see everyone’s hard work pay off! But when there’s nothing new happening, it’s up to you to continue pitching and...

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