How I Turned My Passion for PR into a Career

From Law to PR: A New Beginning

My career started in law, working as a civil litigator at a prestigious firm. However, despite the success, it always felt more like a job than a career. Raised by parents who worked from home, the entrepreneurial spirit was ingrained in me from a young age, and the traditional path of law never quite fit.

A turning point came after experiencing a traumatizing 'Me Too' moment at my firm. This incident profoundly affected me, making me realize that I needed a change—not just for my professional growth but for my personal wellbeing.

My transition into public relations began when I stumbled upon a fragrance company that intrigued me. After reaching out to the founder, I came up with a PR strategy that successfully landed a press mention in a notable column. The tangible impact of this work contrasted starkly with what I felt in law, sparking a realization: I could get paid for doing something I genuinely enjoyed!

This initial success led me to take the plunge and start reaching out to beauty brands, slowly carving a niche for myself in the beauty industry. My early days were about building a reputation, often working for less to gain valuable experience. However, I set strict time limits on this underpriced work, ensuring it was a stepping stone, not a permanent fixture.

After five years of running my business and before I even started a family, I appreciated the flexibility my career offered, which became even more valuable once I became a mom. This personal achievement has fueled my passion to teach other women that balancing motherhood and a successful career is not only possible but entirely achievable.

For those interested in entering the PR field, here are my top three tips:

1. Niche Down: Identify who you serve and how. Starting out might require some free or below-market work to gain experience, but set a clear time limit on this.
2. Start Your Own Agency: Move away from hourly billing to a retainer model. It’s more profitable and sustainable. You don't need a big corporation set up from the start; just begin!
3. Leverage Past Experiences: My program, Lead to Landed, is designed to take your past experiences and catapult you into your future in PR. Remember, you’re not starting from scratch!

If my journey resonates with you, or if you're seeking to make a similar change, I encourage you to check out my program, Lead to Landed. It’s crafted to help you transition smoothly and successfully into the PR industry.

For more insights and guidance, listen to my full story in today’s podcast episode available on all major platforms. Join me as I break down the steps I took to transform my career and how you can do the same.

It's never too late to make a change and pursue a career that fills you with passion and purpose!