Should You Guarantee PR Results to Your Clients?

Should You Guarantee Results to Your PR Clients? 🧐

Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients?

Every PR pro, especially in the beginning, struggles with the question of whether or not to guarantee results.

Spoiler alert: I have STRONG opinions on this...and after running my agency successfully for over 16 years, I know a thing or two πŸ˜‰

Listen now to discover my best advice for how to avoid issues surrounding client expectations (and how to navigate the process of guaranteeing results for your clients).

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