Hey, they're profitable PR pros. Nice to see you. I'm a little bit under the weather today. Um, but I will do my best to try to bring you some interesting, compelling, helpful content as we ramp up for the holiday season for our clients, for anyone who's just stumbled on our page and is like, who is this person who has a little cold? Um, I'm Jen Berson. I'm the founder of generation PR and we are a full service PR and social media marketing firm in Los Angeles. Um, my expertise is primarily in promoting brands with physical products in the baby and kids space, beauty and cosmetics and health and wellness. Um, I'm going to take my wellness formula vitamin, hold on one sec.
I Nelson, thank you for asking I'm I'm okay. Um, kind of following the path that my son took with his cold and I think tomorrow will be fine. Um, hi Kelly. I got your email too. I'll get back to you. Um, I actually have God you guys, I'm going to try. I'm so sorry if I can't get through this, also let me know if the internet quality is okay. Cause last time, um, we having all these connectivity issues, but I honestly think it was Facebook and not me. Um, but I have some really exciting news, like just personally. And I haven't really said anything about it yet because I don't want my kids to hear, but they're not here. We're actually adopting a puppy. We're adopting a puppy on a Monday, the puppy's ready to come home with us. Um, she's from a rescue place, really close to my house and I've been kind of stocking their page for the last couple of years and my son just switched to his new school.
I tell him, thanks for being here. Um, I'm so happy that you're here live yay puppy. So it's a little, um, it's a little lab Husky mix. She's about two months old. I think they call them Husky doors or lab skis. It's just a, my, um, not a mud, but you know, she's super, super cute. Okay, good. I'm glad the Internet's good so far. Um, my son has been begging for a puppy for forever. Um, my husband and I have never had a dog. Neither one of us grew up without dogs. I always grew up with cats and I still have my wonderful kitty Harley and I hope he's going to be okay. I'm going to show him so much love. So he knows that he's just still my number one, but we're going to have this little feisty, um, very frisky puppy coming in a couple of days.
And I'm so excited. I think we're gonna, um, pick up the boys from school and surprise them in the car. They go to different schools now because my son started his new school and it's going really well. It's part of the reason why we decided now is the right time. Um, he had such a great attitude about switching schools and he's been, he's been really, really awesome about the whole thing. So anyway, yeah, we're getting this puppy, um, right now her name is Ruth. That's the name that they gave her and her sister's blanche. So they're like the old lady dogs, but, um, we're going to change. Um, yeah, golden retrievers are great family pets and so labs. So I think this Husky lab next, she seems actually pretty chill. Um, and the pictures and videos we've seen. So hi Gail. Um, so we shall see, I will show you guys pictures of little, little puppy when we get our, um, sorry guys.
So as PR pros, we know like it's holiday season and we've talked a lot about gift guides, especially in the pitch lab. And we included all the gift guide pitching in our monthly execution plans that have gone out. Um, every month we give them an advance about two weeks in advance of the upcoming month. So we just released October about two weeks ago and we're working on November. So we've been talking about holiday gift guide pitching for months, you know, with our, with our, um, pitch lab members. Um, and we want to talk more in depth. Um, the puppy is going to be, uh, a lab and Husky mix. It's a rescue dog. They rescued, um, this puppy from like a hoarder. Um, it was really sad. The dogs, you know, were there were some like, like I think 12 dogs or something, and they know for sure that this is like two little girls that were sisters. I think I can pull up a picture. Um, let me see. Just real fast. I think I can hold on. Um, oh, you're going to see. Hmm. No. Okay. Hold on. I don't know why it's showing. Oh, here we go. Hold on. Do you see my notes here? Um, preview there's the dog.
How cute, how cute is this little puppy? I can't handle it. She has like a widow's peak. She looks like Eddie Munster, um, but a little Husky lab mix and she's just, she's so precious. I I've stared at the videos and watched her, I don't know, 500 times the woman that runs the rescue is actually fostering her for the next week. So we get to pick her up Monday anyway, that's her. Um, how cute is that little girl? I know she's so cute. Okay. So anyway, um, as PR pros, we always want to support our clients during this time of year and like help get more traction for the efforts we're making on PR. So we're just going to talk a little bit about why PR is so important during the holiday season. There's actually three. Thanks guys. I'm so excited. I'm so excited for my kids to see her and her and you know, it's going to be, it's going to be really good for our family.
Um, so three big reasons to really ramp up your PR strategies during the holiday season. Um, we know that people are looking, um, for their consuming media right now, looking for products to buy. They're looking for products to discover basically, um, you know, people are, um, like traveling more. They're going to be traveling more obviously than last year. Kids and adults are going to be out of school. So they are online, you know, kind of, we all do it, something around looking for stuff. So, um, it's a really good opportunity to reach more customers, um, you know, for your clients right now, they're actively looking for new brands to shop. Um, and they're looking for promotions to take advantage of this is the time where they're searching for things. Like I said, to discovered a gift or to take advantage of a promotion as the time of year to buy a certain something for themselves or for their house.
Um, you know, specifically like black Friday, cyber Monday, and now it's kind of extended into those week long celebrations and people stock up on holiday gifts at this time. So, um, during the holidays also, number two, we noticed that media kind of moves a little faster. They're really craving these great stories. Um, you know, they're looking for, um, they kind of slowed down on like new types of content and it's really all centered around holiday and they work on it for a really long time. Um, so I know a lot of agencies tend to kind of take the holidays off. We use it as an opportunity to really plan. So we're planning for 2022 for our business we're planning strategies for 2022 for our clients. And we are hitting it hard with a short lead holiday gift guides. So we would never launch a brand in December.
It's not a great opportunity for like brand new. You're going to get lost in the mix, but for a brand you've been working with that's, you know, a giftable item or can have some kind of a holiday tie-in I Natasha, for some reason, your picture is not showing up. I don't know why. Um, it's a really, really good time to check into that because, um, you know, it's like we found last week, I talked about pitching on Fridays and everybody was like, no, everyone knows you pitched Tuesday, Wednesdays and Thursdays. And it's like, well, we all know that. So we're all pitching Tuesdays, Wednesdays and Thursdays, but propel released a study that they did that showed that pitches on Fridays, get the most replies, get the most opens and get the most conversions to features because everybody else is pitching Tuesday, Wednesday and Thursday. I think you, for those hearts, Natasha, I can't see who's doing it, but I have a feeling NCO.
Um, but anyway, so if we think about everybody kind of taking December off, you know, it's a little, it's a little more focused on holiday and all the other agencies are kind of coasting a little bit. We use that for planning time and we really hit it hard for holiday gift guides. So think about that. Um, you can really buckle down and focus on your efforts for promoting clients in those short leads, you know, opportunities to reach customers and convert faster for the holidays. Um, and again, number three, it's all about, it's like a time of buying. Um, everybody is really making purchases right now. So, and I know this is really kind of one of those things we don't tend to want to link to the efforts we're making in terms of ROI for converting PR to PR to sales. But here is a time of year where it's going to really kind of make you look great to your clients because direct ROI from PR is usually hard to track.
But during the holidays, we know that the PR efforts, especially gift guide stuff, is driving sales and that's where clients are going to be like, wow, we had a really strong Q4 thanks to the holiday push, right? We've experienced that. Um, and we know that that's a big factor in, um, having clients tie up the year in a tidy bow nicely, and knowing that the PR efforts pushed them to the finish line for a really solid year. Okay. So we know PR is important. We know that it has an impact on holiday. So I'm going to just talk about a couple of quick tips for you to have on your radar so that you can support your clients, holiday marketing initiatives with the PR efforts you're making, we all know PR and marketing are separate, but they enhance each other. They support each other, they better each other.
Um, so one of the things you want to do kind of on the early side, which is like now a month ago, but really now, you know, making sure you sit down with your clients and you identify their goals for the holiday season. So you want to start that early. You know, we're a little late on this topic for, um, getting ahead of it. Like, I would want you to sit down and talk with them if you haven't prior to Q4. Cause we're like wrapping up October and we're starting to veer into Thanksgiving and that's when it just goes really fast. You know, it just like wraps up so quickly. So it's ideal to have this in advance, but they probably have done it and they have their marketing initiative set and you need to find out exactly what they are. So you can start to take advantage of long lead gift guides, consider this for next year.
We, so this isn't the first time we've talked about this, which is why I'm not like in a panic, we've been mentioning this. Um, and especially in the pitch lab, we had gift guide stuff, our radar back in like July for long leads. Um, but you want to take advantage of long lead gift guides and short lead gift guides. So you know exactly what your clients are up to. And as you start thinking about the holidays for your clients, you really need to map out a strategy for any and all relative relevant holidays. So think about black Friday, cyber Monday, but there's also small business Saturday. Do you guys know what that is? Small business Saturday. Um, and also, uh, giving Tuesday partnerships yeah. And events as well. That's right. Gail is saying not just products but events as well. There's a lot of holiday.
Um, ha a lot of holiday action. Um, you know, giving back through giving Tuesday partnerships, small business Saturday is kind of the response to the major. Like Amazon's targets all these big corporations. Walmart's doing crazy business during black Friday, cyber Monday. So small business Saturday is really a push to encourage you to shop from your small businesses on that Saturday. And it's a great opportunity for some of those smaller clients to promote on social media, to have some sort of a promotion to make people aware. You know, we're here, we have holiday gifts, we have a great holiday promotion we're running and you're S you're supporting a small business. And I think now more than ever, um, hi Lindsey, Lindsey saying, yes, I'm excited to pitch our new client for online gift guides. Yeah. Online, shortly. Great opportunity for that. Especially, you know, small business Saturday.
I know a lot of gift guides are going to be centered around that. So, um, it's a great opportunity to really point out that it's the small businesses who need your support more than ever, um, Lindsey and I recorded a really, really fantastic podcast last week. And I'm so excited for you to hear it. It's, um, it's really inspiring and yeah. Is awesome. I'm so glad you're here. Um, and I'd love chatting with you. It was super, super fun to connect. Uh, so yeah. Think about those, um, other smaller holidays, you know, Kwanzaa, Hanukkah, um, new years, you know, there's just not that those are small, but there's other holidays beyond, um, Christmas and you know, these kinds of black Friday cyber Monday promotions and do your research and get really creative. So what different types of outlets would be good to use during the holiday season for your clients?
You need to come up with unique pitch angles for whatever they want to promote during the holidays. So we mentioned this in the pitch lab really about their strengthening, your pitching skills. And there was a holiday gift guide masterclass that we talked about all about kind of aligning certain products with either the recipient or a dollar amount or, um, timing things in a certain way. So that like Lindsay saying, she knows that she can't, um, pitch for long leads for this new client of hers. It has to be shortly. So she has to align the timing with what the promotions for clients are doing with what the media is going to be talking about at that certain time. Um, so you want to really think about how to kind of align the products with the recipient or with a cause or with something that will be compelling beyond just this is a product and it's really great.
It has to have some kind of a hook or an angle. It could be that, um, it's, uh, um, you know, a product under a certain amount or a stocking stuffer or whatever, but come up with these unique pitch angles, um, it could be like hot ingredients or something, an ingredient story that helps with dry skin or has holiday seasonings and flavors. I don't know. It just depends what it is. If you guys have any products like Lindsey, for example, with your new client, if you have any products you're really wanting to get a little help with, um, in terms of how to pitch it, how to position it kind of in a unique way, post it here and let us know. Um, you know, you want to think about the outlets where the reader that's, the ideal customer is going to be checking out opportunities for gifts and how you can get your client's product in there.
Cause it's not always obvious. Like we did this with a client that had like a beard oil and it was really the only thing in the collection that was giftable for men. And we were like veered oil. The client was like Rogaine, minoxidil. We have hair growth formula. I'm like, I'm not pitching, you know, here's a gift. Hi, you're bald, Merry Christmas. You're losing your hair. I got you a present. So you don't lose your hair. No, that's not a gift. So we had to kind of tell the client, we're not pitching that people will laugh at us. That's you think it's a gift? Like not everything ties into a gift, but with beard oil, we actually got a ton of traction for it. Um, I know isn't that so funny. We were like, oh my God, this is the client we had to fire because they turned out to be kind of abusive to the team and they were awful.
Um, it was just a mess, but you know, it's just one of those things where you're just like, we are not aligned here and you don't really get what we do. You don't really guessed what you don't really get what it is that we're actually doing here. Not everything just ties into like a promotion. And really, it was like, well, the Rogaine isn't selling. It was like, yeah, it was like over the counter. Um, knock-off Rogaine minoxidil. And they were like, well, it's really not selling. And we're like, duh, it's a stupid product. Let's put it on gift guides for men. It's like, can you imagine I gave that to my husband. I'm like, hi, you're losing your hair. Here you go. Hope you enjoy your present. No. So, um, yeah, you also have to think about, um, future holiday promotions that your clients have to.
Um, so celebrating five years, tell us about the boutique. Where is it located? Who's their ideal client. Do they have online Gail, if your client has online, you have the opportunity to pitch national publications, but also if they have a brick and mortar, you can pitch local regional publications. Hi, Jasmine, you can pitch local regional publications and drive foot traffic into the boutique. Um, and if they happen to sell online, they have a.com. They can ship anywhere in the country or even the world. Maybe then you have the opportunity to pitch for national media. So celebrating five years, that's awesome. Maybe they can do some kind of a promotion with the number five. Um, you know, like I know 5% off isn't compelling, so maybe that's not it, but it could be like, you know, um, fling, golf. Um, tell me more about it. I can look it up too.
Um, fling golf. What is it? Let me look fling golf opening soon. Is that right? As you see it on shark tank. Oh, cool. Yeah, we saw this. Um, that's cool. That's awesome. Um, linguistics. Yeah, I remember this. Um, is it appropriate for holiday gift guides to always request samples? They typically do. Um, if it's a smaller outlet or somebody's posting on, Herro help a reporter out. I would be really careful. A lot of times we've noticed that Herro has become just a, you know, like a cesspool of freebie seekers that aren't really legit. Um, and people see gift guide and they get excited. So be really careful with that. But if it's a more mainstream outlet, you know, some of the writers we work with, they don't, they just want gift suggestions on a certain theme. If it's a blogger and they have decent trafficker and influencer and they have reached sometimes they want it just because like, it's part of what they get, um, fashion, accessories and custom tees located in Detroit. Um, and Gail, do they sell them in at all?
And Nelson's agreeing yeah. The founder of the company sold it to Cision and it's gotten a little, um, yeah. And Natasha suggesting if you get accepted to one of these gift guides on, Herro ask for their web traffic, sometimes they lie though. I'm not gonna lie about that. They will sometimes sugarcoat it a little bit. So yeah. Keep that in mind. Um, okay. So clients have certain promotions, so Gail like five years, maybe it's like buy four and get the fifth free in honor of their five-year anniversary, something along those lines. Um, you know, uh, uh, yeah. W what products have been, you've been sending out Jasmine and she's asking for media kits.
It depends like, have you heard of it? Is it in your database? If it's a smaller outlet, you know, you should get that type of information from them so that you can tell your client, especially if it's an expensive item, if it's inexpensive, it's like, get it out there, just get it out there, but an expensive item, you have to really be accountable for where they're going. So be careful. Um, but there's a time of year where people they're shady people out there and they want free crap. It's like, you know, that's not changed. It's been that way forever. And hero's just enabling them to reach more people without any accountability. So keep that in mind, but holiday promotions, like any type of promotion they have, like, we have a client that's going to do, um, a bundled deal, um, like buy the more you buy, the more you save.
Um, and I know Shopbop does that. It's a promotion that people really love because they can shop more and get a deeper discount. So, um, uh, those aren't super expensive. I think it's okay. Jasmine, as long as it, like you look at the website, it doesn't look kind of jenky. You can vet it with your own eyes and your own instincts and look and see if it's not super janky. Um, you know, and just see, like, where are they thinking about featuring it? Um, protein powder supplements, not really a great gift, you know? So, um, unless it's like giving each other, the gift of health for the new year and like a lot of people will agree with their partner to work on health, um, Natasha, you know, right where we're going with this, um, Natasha says, if you're pitching for holiday gift guides, make sure you have an affiliate link. That's exactly where we're going with this. Okay. Um, so Jasmine, maybe it's something along those lines of like give the gift of good health. Um, yeah. I know fitness buffs community angle. Yeah. It's going to be the smaller publications for that, those types of products, honestly. Um, yeah. Sounds like you're like on the right track, but just, you know, vet it with your own eyes and your instincts. Okay.
So holiday promotions tend to get picked up. Yes. Well, we share, if we share a brain, I feel in Natasha and you're becoming more and more similar to me every day. Um, hi crystal, let me see what crystal was saying here. Pushing. Okay. Awesome. Jasmine. Okay. Hold on one second. Let me get through this one low point, and then I'll come back to you crystal. Thanks for being here. So the listing type of content with discounts and promos are going to get picked up more frequently during the holidays, especially that come out with like last-minute gift opportunities with affiliate links, like Natasha said, we're going to talk about that. You have to make sure your clients are set up with affiliate links that they can start utilizing. And those gift guides and features. Um, if you are not familiar with affiliate marketing, um, affiliate marketing is when a company has a commissionable link that they share with someone who will be sharing about that company.
So when an individual includes that link and people use it to make a purchase, that person receives a commission from it. And it has to be part of your PR strategy. Um, especially if you're promoting products and especially around the holidays, it is essential. Like Natasha said, it is absolutely essential. If this is new to you, Jasmine, if you haven't heard this, um, which I know you have, I know you're a very savvy PR pro and you're promoting products. I know you've heard of this. This absolutely has to be on your radar and you need to advise your clients on this. So we have come up against this issue so many times, and we've had to educate clients on it. And I realize it's kind of the PR pros job to guide our clients in that way and share our expertise. So because of that, I'm hosting an affiliate.
You have to Jasmine, if they are not, you will not be successful for them. It is, it is a very significant factor, probably more significant than the actual, like quality of the product itself. I'm not even kidding. You, I'm hosting a class all around this. It's a masterclass it's next week on the third. Maybe you'll see my puppy on my masterclass. It is a must. It is absolutely positively. No, like do not mince words with your client. It is essential. Jasmine you're in the pitch lab, right? It is a free masterclass if you're in my pitch lab, otherwise it's 47 bucks. Um, and it's really good. I'll just, um, put it, uh, uh, okay, well, it depends. We're going to talk all about that in the masterclass. Um, it is such an important element and you have to be able, yeah, you have to be able to have this as part of the like pitch itself because otherwise you're getting left in the dust.
Um, yeah. Crystal good. Okay. So come on the third, uh, the third it's free for you if you're already in the pitch lab, and then of course everything gets recorded so you can watch it anytime. But if you are on live, you can ask questions and we'll answer questions. We can talk specifically about certain products and clients. Um, we're going to deep dive into it. There are a lot of moving parts and I want you to be really, really informed and savvy when you guide your clients on this. Um, you really need to understand how to use Milton, uh, affiliate marketing, because it is going to be a factor that's not going away. Um, you know, so keep that in mind. And we kind of have a rule that we can't work with a brand that doesn't have the opportunity for affiliate revenue one way or another.
So it's, it's a big deal. It's kind of a big deal. So knowing what your client's promotions are, um, trying to get them on these short lead gift guides, amplifying their marketing initiatives, um, getting some great media features that you can share with their team to leverage on social. And obviously your efforts are going to be a lot more effective and convert a lot better if they're on an affiliate, um, platform. Oh my God, where's my DayQuil. It is hitting me all. Oh my God. Um, so does anybody have any questions about this? This is like a must attend class. If this information is new to you in any way. And also if you join that class, I think we're doing a thing. Like if you pay to come to that class and then you decide to join the pitch lab, which is, you know, you get that money applied to it.
So it's kind of like a no risk thing that it's going to be really good. Um, and I just, you know, it's like, we look at this game of PR, um, the rules change, and we have to know the rules in order to play the game. And you add value to your clients by helping them navigate this changing landscape and for you to step in and say, this is a factor like Jasmine, own your expertise. And you tell the client that you attended a class today with the PR community. And they said that it is essential, you know, so they can either have a program of their own and they can be on Sheriff's sale and activate big links or skim links, or they can be on Amazon or target or Walmart. Um, you know, I get it, it's clients, um, object because of the, um, you know, the commissions and giving so much a way to these, um, publishers or the, you know, the, the, um, the stores online, but they will have a challenge getting press if they don't have this opportunity.
Literally editors are asking, I have dozens of examples of editors asking when they ask for interesting pitches, they'll say, do not even send it to me unless it's on Amazon or unless it has a commissionable link. All the mainstream publications are doing this now. Okay. You need to be aware of it. So we're going to talk about that on Wednesday next week, it's a $47 masterclass all about affiliate marketing and PR, and I want you to be informed. So you can go to your clients and say, here's the deal. You know, these are the rules of the game and I'm going to help you play it. And this is what you need to know, and this is what you have to do to make me effective at what I do. Okay. Does anybody have any questions?
Who's excited to see this puppy next week. Okay, awesome. Yeah. Um, November 3rd, obviously Nelson, and as a member of the pitch lab, you get that for free, um, as part of your membership and so excited for this puppy, you guys, I'm really just excited for my kids, like to, you know, to experience that through their eyes and see that connection. And I'm just very, very excited about that. My son, um, who started his new school has been really, um, oh yeah, let me go up there. Thanks for reminding me crystal. Um, my son has had a really good week and seems interested in school. So I'm really excited to, um, help him move forward with this, you know, um, something that's gonna make him feel his happiest. It's really hard when you have a kid with special needs and Kelly, if you're still here, I know, you know, this it's like every single thing you do as a family is dictated by that child's mood.
Um, it's not like a normal kid, who's in a bad mood or having a bad day. It literally like weighs you down in the heaviest way possible. Like you have, cinderblocks connected to your feet and you just are unable to do anything, no energy to move, no energy to, to fight or to put up a fight, you know? And, um, it's hard to like find ways where my kid is experiencing happiness. I know that sounds crazy, but his like normal state is unhappy. So I'm starting to see this happiness come out. And I just know that a puppy, a dog, a little buddy is going to bring out the absolute best in him. And I'm so excited about that. So crystal says slightly off topic, but holiday things can tend to slow down in my industry entertainment. Mainly I have two clients wrap, wrapping up.
One, asked to pause due to finances, sheesh. Thinking of how I can attract a new campaign ASAP or sell a branding PR course or program black Friday is coming. I need revenue to get through the holidays. Um, um, so, okay, crystal. Hi Kathleen. I know my son is going to be so thrilled. So crystal, when you say a PR course, um, I love that obviously, you know, I have a ton of programs that I sell branding. Our PR course, they take a long time to put together. Natasha has one. I know she worked on it for a while and it's not just like you build it and they will come. It's very time consuming and expensive to promote it. Um, you know, what kind of, um, you know, maybe, um, okay, here's an idea, crystal. This is what one of our members did. And lane purchased a list from gift guide media and actually inside of our media contacts database.
We have a ton of contacts that are working on gift guides. It's actually a searchable term in there. And you can like, kind of look crazy eyes to open all the way. Um, you can put that, put it in as a search term and create a list. So what you could do, and Elaine did this to recoup the cost of the list and ended up being really massive for her was she offered a standalone service that was short lead holiday gift guide pitching only. And she, um, are they the same context? There are contacts. There may be some crossover there may be, but, um, it's not their list. It's our list. It's it's comes from people that we've worked with, that our members have worked with. Natasha has shared her contacts in there. Um, I'm trying to see if anyone else on here, you know, members of our programs have shared their contacts.
It's like a co-op. So these are people that are, um, getting risk giving responses to PR pros. There are people that we've worked with in the past for holiday sides. There's a lot. Yes. So a standalone package, um, would be good. I'm just being realistic, crystal, that creating a course or a program. Maybe you do it in real time where you're, co-creating it as you, um, work with these, you know, clients of yours as you're building it out. Um, well, I wouldn't guarantee a number, but I would just say like two months of short lead gift guide pitching and call it a PR project and then charge it as like a patch, a package, you know, for the package, maybe it's $2,500 for gift guide pitching. Um, okay. So there you go. So you have one already, so do both, you know, do both, and I know that certain clients tend to go a little darker, go, go get slow over the holidays.
I think it's okay to give them a hiatus, give them a little break, you know, I would do that. Oh, good. Okay, great. Yeah. You know, it's something, I know that Elaine did it and she was doing it just to recoup the cost of the list. She ended up making great money off of it, you know, because she was selling it for like a small, you know, $23,000. And she got several brands that were like, yeah, this is awesome. And it was like a very good, quick cash infusion and you can promote it, create a promotion around it, posted on social, posted on LinkedIn, send an email to your network, tell people about it. You know, gift lists, media, Natasha, just posted a link here. We, this is not affiliate. They shouldn't have an affiliate. We recommend it so much. I have never personally used it cause we don't have an issue reaching gift guide people, but this is solely gift guide.
Um, and they're very, very picky about anyone sharing the, you know, the login for this. So, um, our media contacts database has a lot of other types of contacts in they're all very responsive and it's, I believe less expensive than the gift guide media. Ours is like 2 97. Um, okay. So Kathleen, if you want the list, that's the, just the gift list media. This is not our list. Um, if you want to check out our list and if you're interested to know more about it, you can ask Miranda, I'll just put a link here. I did not plan to like do this right now, but, um, we have, you know, it's, it's good. It's really good. People get heritages. I've never even seen what this looks like. Oh, it's just like a checkout. It's three, it's 2 97. Here's ours. Um, here's ours and it's good.
And we add to it all the time. And if you feel like there's something that's not there. Like somebody said to us recently, you know, I really want more like baby and kids contacts. And I was like done we'll we'll, we'll get it for you or fashion contacts. And we got it. We source it from our community, from people that have personal lists, um, that they curated. Um, okay. Listen to what Natasha says. I haven't used that one. The gift lists media that she linked out to, but I've used generation media database with huge wins. Yeah. The key here is that the people in our database are coming from our PR pros. So they're responsive. They're PR friendly. They want to hear from you. Um, there are people who have opened the doors and given people responses. So that's the key with ours is we wanted boots on the ground.
Our people are, you know, working with these people all the time. If they go on maternity leave or they have an out of office and we get the forward, people send that to us and we put it in the database so that they know this one's on maternity leave, go to this one. And for the time being, she should be back, you know, in spring of 2022. So that's the kind of stuff we're putting in ours. Um, and it's not, you know, it's not extensive like a decision is, but it's like maybe, um, just, you know, a thousand or more, I don't know, but there it's good. It's really good. It's like all the outlets that you would want and none of the bells and whistles you're paying for. Um, oh, yay. Yes, please. Do I love that? Oh, Crystal's going to offer up some of her winning pitches for the winning pitch vault in the pitch lab. How many times can I say pitch in one sentence?
Um, yeah, so that's what I have for you today. Um, you know, help your clients leverage their holiday promotions. It's a really good time of year to get them to close out strong. Um, Natasha, I don't know, Jasmine, I don't know anything about it. Um, I think they do maybe mother's day. I don't honestly know it's on my list, but, um, they updated for holiday and I think they promoted again during like mother's day or something. I don't know. I don't know if it's the same. Um, so weird. I went to play my podcast today and it was like playing someone else's podcast and Miranda is telling me that it's me. It's my, let's see what happens that it's my phone. Wait, hold on. Let's see, this is my pocket.
This is my podcast, Gabrielle. I don't do you know what that is? And she said, powerful lady. I don't know. Anyway, super crazy. Right. Um, anyway, we'll hopefully you can hear my podcast this week. It's really good. It's about how to respond to clients when they ask, if you can guarantee pitches. The answer is always, no, we do not do that. Um, how weird is that? Do you know who that is? Natasha. Gabriela. Mueller. I don't know. It's so weird. And Miranda's like, Nope. It's just you. Um, okay. Um, all right guys, I'm recording a podcast with Anika Jackson. She's so incredible. Nope. Okay, cool. Well, whoever it is, we're talking about the same topic. I don't know why in my phone.
I know I'm not getting back into bed. I can't do that. Everybody who was like, oh, when your babies are napping, you need to rest. Seriously. Who did that? Not once did I ever do? I don't know, a single mom that ever did that. We were like washing bottles and no, you don't get into bed and rest. That's like crazy. So for me, I have to, um, do a bunch of stuff. At least I'm up and about. So it's fine. Um, yeah, usually the end of the day on the crash, my eyes feel like all pressure. Um, no one, I know nobody does that. It's crazy. Everyone's like, oh, when the baby sleeps, that's when you sleep, like what, who does that? Um, anybody have any other questions? Uh, I'm really glad crystal that you liked that idea. I think it would be like a good quickie cash infusion.
And I love that you have a program. Um, I love that you have a program from the summer that you can repackage and sell it again. That's the key rinse and repeat. And also guys, if you create something and nobody buys it, keep at it, you know, ask them what they want. First of all, before you create anything, ask them what they want, but keep at it, keep pushing. Um, I've been promoting the same stuff for a while. We know that our members love the programs we put together. So sometimes it's just about promoting it in a certain way until you find the right audience. And it's starting to really, um, feel like we're finding the right audience for our stuff, but it took a really long time. I've been doing this a really long time in the, um, coaching side of my business. And it wasn't successful right out of the gate.
And I always knew that it was good. I always knew that people needed it. They just needed to find us. So I never gave up. So crystal, I love the idea of repackaging, just rinse and repeat, you know, don't reinvent the wheel. So many people have what you have and you know, how the need for what you have to offer. So just make sure that they're seeing it, you know, make sure they're seeing it. And one email, one social post is not enough. It's not enough. They're not going to see that. They have to see it at least probably three times before they go. Huh? What is that? Let me check it out. So you got to talk about it more than three times. So I love that and keep at it and good luck with the holiday, a holiday gift guide pitch that you're going to do.
Does anybody have any more questions or want to chat about anything else before I hop off and take some DayQuil? Anybody, anybody so excited Monday's puppy day never had a puppy share your best dog advice in the comments I would love to hear from you. Um, what do I need to know? What's uh, I mean, listen, I'm not like an idiot. I know that this is not going to be easy. It's it's hard. It's like having another baby, you know, it's like a whole ton of work we're researching. We're, you know, gonna train the dog, we're going to do the, all the things, but I'd love to hear just any kind of great suggestions or, you know, product suggestions, any puppy advice, I'm open to all of it. Um, and she's so cute. And I think that she's just gonna make our family really, really happy.
So I'm excited. All right guys. Thanks for being here. Sorry. I'm low energy on. I'm gonna really try to raw and rally for my podcast. Um, okay. Uh, no, the dog is not trained. Um, she's staying with the woman who runs the rescue place and she's being socialized. So she's around other dogs. She's around other kids. Um, Kathleen, that's a great suggestion. Have a toy ready to put in their mouth when they want to chew or buy. Awesome. That's a great suggestion. I'll have one with me at all times. Um, yeah, I know puppies just want to like non chew and stuff. Um, but now this puppy is being socialized with other dogs and children. She's very chill from the videos I've seen. She's around five other
Dogs. She's being picked up by a little boy and she's just she's chill. So, um, hopefully that continues and hopefully she's nice to my kitty, um, to me. Interesting. All right guys, wish me luck with the dog, getting her Monday and have a wonderful Halloween weekend. Um, posts, any other dogs suggestions. I really appreciate it. And I will see you guys really soon. Thank you so much for being here. Bye.
