My God. Hi, I'm here. I'm here. I know I'm a minute or so late. Hope you're doing well. Welcome guys to my weekly Facebook live show. I'm Jen Burson. I'm the founder of generation PR and the creator of the profitable PR pros community, where you may be watching this live. I go live every single week on Thursday, 8:11 AM Pacific, unless I'm outta town or something else is happening. So with that being said, little programming note, I wanted to let you know that I will be out. Um, well next week's live is actually gonna be, um, kind of not happening in at the normal time because we are having our live crickets to crushing it webinar. I'll be teaching it live. Hi Gail. Um, so instead of the weekly Facebook live, come join me for hi Nelson. You guys. Um, come join me for this. I'm gonna drop a link here.
Uh, cricket gets to crushing it. So I'm gonna be hosting this live webinar free. Totally free come and join us. Hi Sylvia. Um, you're in Mexico. Yeah. Is that right? I'm trying to remember where you are. I don't know if I know, actually I hope I didn't get that wrong. Um, okay. So there's that next week I will not be live at 11. I will be be doing this live webinar on March 31st also happens to be my son's 12th birthday, my older son, and then April 7th and April 14th. I am not gonna be going live because hi Jenny, because, uh, my kid spring break, uh, mission bajo. Okay. No, I'm totally wrong. Okay. We have some OC people regulars. That'll be joining us for this I'm. Sure. Thank you for joining you guys. Um, so, uh, the next live, hi Kelly, uh, will be April 21st and then back to our regular schedule.
I always say I go live every week, but April's a little wonky with the kids spring break and we are doing this live webinar. So join me for that. Um, I dropped the link here and, um, just welcome you guys. Uh, thank you for joining us live. Um, I love this discussion about tutorial calendars. We just had our monthly pitch lab call yesterday. Is there a dog under here? No, we had a monthly, uh, pitch lab coaching call yesterday. It was very good. Um, several of you on here were on the call, uh, Kelly Nelson. Um, I get so much out of those calls. I think that we have some incredibly smart people in, in our community and in these programs on these calls and we get so many different perspectives from people. So I love when we have, uh, questions and people join to share their perspectives because we get so many, um, bits of strategic advice that honestly couldn't just come from one person.
They come from people with varied experience, varied background. As a former journalist, Nelson's been working in PR since 1990. Like we have so many different people that are sharing their expertise. And that is what I love so much about this community. Um, I'm just gonna say really quickly that, um, I am, I am always looking for ways to my goal for you is to bring you the best community, the best programs coaching. The goal is to help you make money on your terms, make money doing what you love, um, find clients and have a career around the kind of life you wanna have. Um, and I have something really cool in the works that is about to close, um, that I'm excited to share. And hopefully next week I know I've been kind of teasing it, um, not to be coy, but I'm under NDA.
And as soon as we have the ability, we will let you know, but the goal is to expand 82, your own business since 99. Okay. Sorry that I flubbed that a little bit, but either way, I think we all get the idea that we have some very seasoned veterans here offering their strategic guidance. Um, and community is so important. Um, anytime I can create more collaborative environment and offer you more resources, all of the above, um, I'm gonna do it. So working on something really big, I'm very excited about, and I will let you guys know awesome else and okay, cool. Um, I'll let you guys know what happens. I'm very excited. Uh, it's a big deal. OK. So today's topic I'm, um, really, uh, looking forward to chatting about. And actually it was suggested by Natasha, uh, you guys who are regulars here. No, she's in all of our programs and she's very, um, health helpful to our community. Always sharing advice, um, sharing resources. Uh, are you kidding me, Sylvia. Sylvia, are you joking? Um, that's what I am. I'm a VR mentor. I have any possible thing you could be looking to learn. We have it for you at every possible level. So, uh, if you have any questions about, we can do to support you, um,
Here's a link to the site and then you can go to actually, you know what, I'm gonna plug it in and let you know where to go. Exactly. So, and you can even like take the quiz and figure out what you need. But if you go to our programs, you can see the roadmap, uh,
Uh, reach out to my team. So go there. Um, you know, we also do, I do one on one. Um, we have the agency accelerator plus where we get on and do coaching calls. We have the pitch lab. There's so many ways. Um, yeah, so just, uh, keep that in mind, but I was like, you're looking for a mentor. That's what I'm here for. So, um, this topic was suggested by Natasha and she wanted to kind of dive in about how we can use editorial calendar to the advantage of our clients. Um, and you know, how we can leverage, obviously one of the great resources that we provide inside the pitch lab, but just some general advice how to do it. So what even is an editorial calendar? Uh, let me just rearrange here so I can see my notes. Um, so we know that the media plans ahead, any kind of publication, any journalist blogger, any publisher podcast, or anyone who is creating content consistently on a platform, they plan ahead for the content that they're going to create.
And if you're doing social media content for clients, you know, you're planning ahead as well. And obviously when it comes to pitching and pitch angles for your clients, when we're working on journalists, lead times short and long lead publications are working on different things at different times, but always in advance of when they're going to run in, in their publications. So for traditional and digital publishing, um, sometimes these media outlets will publish their editorial calendars for the whole year. And it's usually, um, for advertisers. So they are accessible to anyone who who's interested. You may have to ask for them, you may have to dive a little deep on their site and download them. But what the purpose of them typically is for is to let them share upcoming content themes with advertisers. Okay. Um, they want your money. They want your client's money. Usually, you know, if you pitch editorial, they're gonna be like, great.
And they'll send you over to advertising a lot of the time, but we, um, as PR pros can use this to our advantages as well. So while most of these editorial calendars aren't geared towards us, we can still use them to help strategize creative tailored pitches, to particular themes that these outlets in your niche are actually looking for. So if you use it the right way, you'll be able to build out a comprehensive pitching strategy, like your overall media outreach strategy. That's focused on both short and long lead pitch angles. Um, and just to kind of, we all know, but just a little refresher standard lead time for the majority of print additions is three to six months. I'd say probably four months working ahead, you're going to be, um, pretty safe. And that means you should start pitching relevant angles for a long lead.
Well, before, you know, like four or so months before the Publica publication date at the very lead, um, and then online lead times are considered short leads and they're, um, better at servicing breaking news, a lot of quick content that comes up, um, you know, multiple times a week, they're publishing even sometimes multiple times a day, they're publishing content. Um, so they can, you know, be available to you if you don't have as much of a runway, but you may find sometimes if you're too early, kind of wait a minute and then, um, you know, pitch closer, but, um, it's better to not be late and miss the opportunity to impact headlines with your client's content. So it, you know, just know that short lead is like six months, six weeks to three weeks. Um, if you pitch earlier than that, because you're like, that's on my mind, I just pitch long lead.
I'm ready to pitch short. Um, you may have to follow up closer to when you wanted to actually run or when it's the right fit. In terms of timing with editorial calendars, you'll know what to prioritize in terms of pitching and when to pitch it in order to land these strategic top tier press features for your clients that they're looking for. So it's taking what we know the media happens to be working on, and maybe it's not very detailed. Sometimes it might just be like one word that'll, um, fall fashion, you know, or something like that. And they're just like, what is that? What are they working on? I don't even know, but you know that like September's gonna be a big fall fashion issue and you can align your fashion or, um, accessory jewelry, lifestyle clients, footwear clients, whatever, with the timing of that, you know, thinking about what they've written in the past or what they be considering in terms of trends, moving forward, maybe you have access to trend reports.
Um, but all of this sounds great and awesome, but when it comes to using P uh, editorial calendars as a PR pro finding and pulling the dates from every single relevant public patient's editorial calendars for the whole year is a lot to handle. Um, and I know that from experience because that's what we're doing to pull together these, um, content calendars that we're presenting to you. So I'll get to that in a minute, but, um, it's due, but it's a lot of time and research. So you want to find the editorial calendars of each publication that you're targeting for pitching. So there, you're probably gonna need to look at the advertising section of the publication or the footer of the website. Maybe you have a contact there that you can reach out to and request on behalf of your clients when that happens. They might semi harass you.
Now that they know that you're interested or believe you're interested in advertising, they're gonna come to you and say, Hey, we saw you were interested in advertising, cuz you're gonna have to give your email address. And all of that is fine, but it's curating that and pulling it and, um, like basically taking what you need, um, for every single publication that you're interested in reaching for your clients. So if you, and when you get those, you wanna note any, um, pub relevant publication dates and issue dates. So sometimes it's monthly, sometimes it's quarterly BI when they'll say when the issue, um, date is going to be released. And then also when the closed date is, and keep in mind, this is for advertisers. So close date means that the advertisers are presenting final artwork. Um, Elaine, this is a great recommendation. You can search the name of the publication and media kit.
I do this all the time. That's a really good recommendation. And then you get their media kits or it could be like, yeah, it usually says media kit, but it's essentially for advertisers. Um, um, and then you're gonna look at a lot of times, hello, Natasha. I don't know why your picture's not there, but hello friends. I was actually telling our wonderful audience that this topic about using editorial calendars actually came from you. I do not remember when you asked about it, um, uh, a while ago anyway, um, I think this is a really good topic for season pros and beginners alike. Sometimes as season pros, we tend to take these, um, resources that are available to us and kind of overlook them cuz you're like, I know, you know, typically what, you know, usually publications are on an annual cycle and they do the same stuff year over year, but it is a really good refresher.
I love Elaine's approach of searching the publication name and media kit. Um, so where did I go? Blah, blah, blah. Oh, okay. I scroll down and I missed my notes. Okay, here we go. On sec, blah, blah, blah, blah. Um, so you're gonna look at any relevant publication dates and issue dates. And essentially it'll say like closed dates. That means if you're an advertiser, you're getting them final artwork, you know, you've signed the insertion order. It's like, they're saving a page for you. And typically you are designing the ad. Your clients are designing the ad, not us. I don't do print advertising. Um, and I don't think you should either, but um, you know, advertisers are going to supply. Okay, wait and NATA. I love it too. Um, it is a great way to supply, um, or it's uh, blah, blah, blah. The, uh, advertisers are going to supply the publications with the art.
So keep in mind, that's like close date, get us your art PR. It's gonna take longer for an editor to consider a story for that publication. So don't look at the close date, like the actual date you need to, um, pitch you need to pitch well in advance of that, because that means the issue. The content is already way established and that's the close date for, for advertisers. So I don't want you to be confused about that date, but note any relevant publication dates when the issues are happening and then calculate when you should begin pitching based on those listed publication dates and that's working backwards from those lead times we suggested, which means you're building in time to craft the pitch. You're building in time to pull your media con tax. So you have a pitch list. Um, and you know, timing wise when you're gonna send that and you have time for back and forth, maybe there's a sample send or there's an interview or something that's sort of a, a longer, um, runway to actually secure those, those placements.
So you have all of this information for the publications you're pulling, and then you can transfer those notes and dates onto your personalized editorial calendar. And you can create one of these in Google calendar. So your whole team can actually collaborate on it and maybe even the client can see it. Um, maybe there's certain content that you're not necessarily giving the client access to, but you're letting them know in general the themes that you're pitching and when, um, and it can be anything you want and you know, there's no rules here. It's whatever works for you. But I really love a Google calendar because I love the idea of collaboration with the team and we all have visibility to what each other is doing and when, um, so that's how you can do it on your own. And I love Elaine's approach. You guys remember search the name and the publication and media kit, but of course we have a much easier way.
So think about it. Like what if you were able to get a seamless, short lead and long lead editorial calendar with tons of publications, guess where I'm going with this all route the up inside a guide that also gives you pitch angles, seasonal tricks, seasonal approaches, tips for how to leverage holidays, um, social media, content ideas, all of the things. So, um, that's what Natasha's actually referencing here. Um, how ha so I always recommend this. The execution plans are what we pull all of this together into, inside the pitch lab. So, um, every single month you get one well in advance of the month. So about two weeks in advance and you get this huge document. I think the last one we sent for, um, April, because we already issued April a couple weeks or a week ago. It's I think the last one was 54 or so pages.
It's this huge document. And it's there to save you so much time. So you know exactly what to pitch when, how to stay ahead of the game in terms of, uh, content calendars, lead times, what publications are working on, what are they looking for what's happening each month? And what Natasha's saying is what I recommend as well. When you get on the phone for a discovery call and you're like dropping knowledge, um, it really does show clients that you're in the know that you are familiar with their, um, their niche. So definitely mark up these editorial calendars, um, you can print 'em and then use your highlighter and highlight certain publications during certain months that would be relevant to the client you're talking to and to all your clients. And as you're having this discovery call, you can say, oh, this is so wonderful. You're launching a product in September.
Um, allure is actually working on their best of beauty issue in September, and that is the perfect time to be reaching out and hopefully secure one of those coveted, you know, awards slots for you, like super in the know and the potential client is gonna be like they know their stuff. Um, and then also when you are already on retainer, it is really helpful for strategic planning. So if you're gonna plan your pitching, um, topics, your angles, your short and long lead I ideas for, let's say three to six months. I don't want you taking any retainers guys. If you can help it for less than six months, three months is problematic. Any shorter than that, like a project for sure, 100% is going to be problematic because their scope creep, um, the guides are everything. Oh, I missed all of this Natasha, what was that little, I live and die by Google calendars.
Um, most monthly publications have a three month lead time. We're finding actually four month scale when it comes to like sample facilitation, especially if we have something we want somebody to have firsthand, uh, experience using testing, trying it out and then giving a narrative review a testimonial review about their experience with it. So we usually give about four months so that if there's a pro, like I have a, I have a breast pump, I have an L E D face mask. Um, I have a baby monitor, like a high tech baby monitor. We want on our clients, um, products in their hands to test and with the L E D face mask, they need a month to use it and be like, okay, this is legit. So we have a little back and forth. Um, Kelly says, I love your monthly execution plans. I've used it and gotten press for clients because of knowing what to pitch from your plan.
Those guides are everything. Yeah. They're, they're both in the pitch lab. I cannot believe like they're so good. And I say that because I'm not the one totally writing them. We have a whole team that are contributing, weighing in from all different, um, niches and levels of experience. We have somebody that's, um, considering diversity and inclusion. Um, you know, we're, we're coming at it from what's relevant now and what's timely and relevant for you to be pitching for short and long lead. Plus we take all those editorial calendars and literally list the publication and what they're working on for long lead. And then what they're working on for short lead. And it moves you through this timeline where you're just getting access to everything exactly when you need to be thinking about it. So we kind of do all the thinking and take out all the guesswork for you.
Um, so we know, so it's like knowing what's happening each month and cuing your clients into that, building it into their strategies. So their strategies are gonna be more targeted and more robust. So instead of like throwing darts and being like, I hope that someone would be considering talking about this right now. You can say, I know this publication will be featuring, uh, topics around this subject at this time, because I have the editorial calendar, but you don't have to pull it, call through it. We do all of that for you. So it's like, I mean, and it takes, takes a long time. So, um, it's saving you so much time. You know, typically pulling content from editorial calendars will take hours each month or each quarter or a year or whatever. It's super time consuming. And if you're only pulling things once a year, once every six months as you're planning, it's not gonna be completely reliable.
So our execute, the point of this is to say, um, she gets on calls. Natasha says, I have the CA the guides on hand when I get on calls, um, you're able to just drop bombs, right? I like, so you guys all know, and I set it at the top of the call, that my goal for you is to vert more business, to get the right kinds of clients in the door to be super effective on your sales calls. All of this comes into play in what we teach inside the agency accelerator. It's one of the four pillars for growing a profitable agency, strategy sales service scale. This is the strategy. Plus the sales pillars, these execution plans in the pitch lab will help you be incredibly effective doing just that. Um, and I have an idea that I'm working on. It's a long term, bigger vision idea.
Um, and I've consulted to members that are here about the concept. We love the proof of concept, but that idea merging with the execution plans would be like lights out, like, forget it fully booked, pick your brain. Like, you'll see, just wait. I'm so excited to share hopefully soon. But, um, the execution plans will save you time and effort and headaches by getting you all of the key inform that you need to share with your clients or to be as effective as possible with your clients, without you having to do any of the work, other than just getting your ideas, um, applied to the themes we're telling you about, or the, the calendars and the timing and where to fit your clients in into it. So, um, that's one of the main things. Oh yeah. And James says, um, I really use it for social media content for my clients too.
Yeah. There's a lot of, um, those like small monthly holidays and, um, relevant dates and birthdays and, um, overall seasonal themes. Like there's a lot of stuff that just gets the wheels turning and will allow you a lot of runway to plan content. Um, because again, we're not just giving you an April execution guide for stuff you should be pitching in April. It shows you long lead ideas. So you'll start to see, oh, okay. Long lead. I should be thinking about this, which means you can plan for that four months in advance for your social media content. So there's a lot there. Um, so you don't just get the editorial calendars, but obviously in the program we to train you, educate, you, give you all of the ideas, the strategies that will really spark creative pitches and help you stay effective and on track for your clients.
Um, and this is based on the premise that media converts pitches convert when it is time only relevant, strategic targeted pitches to that publication. So this allows you to nail all those points, timely, targeted, strategic, all of that. It's there for you. And there's like master classes. Um, Natasha taught one about talk topic and, um, position your clients as an authority in their space. People have been referencing that one, um, and getting their clients basically like all of the ideas that they wanna position their clients as an expert in their space or a thought leader, or get their founder story out there. It's like pulling all of the ideas outta your client, without them even having to like really stress and struggle about what's the right thing to say. It's like getting every single possible thing they can be known for or talk about and having that available to you, um, really great class people have really enjoyed that.
So, um, any way. So I'm excited about that and actually, this is cool. What are we working on? Hmm. Um, we're working on a brand new resource where you can see an entire year of editorial calendars for all of the relevant publications, your favorite publications for your clients in one easy to access spot. And it'll be sorted by industry thumbs up, or give me a heart, if that would be a helpful resource to you. So rather than the editorial calendars coming just in the monthly execution plans, um, Natasha uses them for social too. Imagine a comprehensive resource. Okay, cool. Yes. Lots of hearts. Yay. Love it. I think it's a great idea too. We also have like something super, super, super, oh, hi Ali. That's amazing. Something super awesome. We're working on in terms of, um, award submissions for your clients with training like this to me is an out on service you could charge additional retainer for.
Um, we're gonna work on training for that. That is so incredibly hard in time consuming, and it'll be, have to be a work in progress. We've been working on it for more than a year, but finding all of these awards and all of these spaces has been crazy, crazy hard, but we're gonna train you on submitting awards. Um, uh, it's not as simple as you think, and there are nuances to it. Um, and actually pitching my own business for industry awards. Once we started employing this very specific strategy for how to do it, can you even see a, I can't, I don't know. I have like all of a sudden we're, we're winning the awards we're submitting to. Um, so we're gonna share strategies and approach. And the goal is to give you an additional service that you can charge more retainer for to submit your clients for awards.
Um, so that's coming, but we are going to have all of these publications sorted by industry all in one place for a year. And that way you can plan out an entire year's worth of pitching strategy for clients in advance. Um, obviously you'll be adding in changes from your clients launches when, as they know about them, but it is a great framework. So you can see and let them know, Hey, we're gonna be working on this. Um, can you let us know the products or the programs or whatever you have, that's the right fit for this. And you'll have run to be, um, instead of being of, with your clients, telling you, oh, by the way we're doing this, you're gonna be proactive and know in advance what you need from them. And when it'll keep you and your team on track, it'll keep you guys ahead of the game.
Um, and I'll be sharing more about this brand new resource in the live masterclass next week. It's totally freely. Like I said, it's called crickets to crushing it. I haven't taught it live in well over a year. Um, so I'm excited cuz I, I think it's a really good one. I think it's very informative. Um, I think it'll be, did that go? Why didn't that go? There we go. I think it'll be a good use of your time. Um, so yeah, and I know, so of all of you, uh, signed up to, to attend, but um, I'm excited about this new resource. It's like, why are these things so hard to come by? Like why, why, why is it so hard to get this information? You know, when you need it? Like, why do you have to go to the effort to before now, go to the effort to do it all yourself.
Um, we wanna do it for you and make it super easy. So I'm excited about that new resource. Um, let me know if you have any questions. I'm trying to think if I have anything like fun to share with you. Um, one of the things I shared on the, um, the pitch lab coaching call yesterday was that, um, so much of what we're doing and are feeling about, um, why is this in preview mode? You guys can see me, right. It's super weird. Um, it says preview mode, this is new. I just updated this software and it looks totally different. I dunno why anyway, one of the, let me know if you can see me still, I don't know why it just says preview mode all of a sudden.
Okay. Um, I guess I'm wise, uh, one of the, um, okay, good. Yeah. The, um, aspects of what we do is hi Ashley. Okay, good. And you can hear me good. Uh, um, one of the, as one of the aspects of what we do is being convinced it's I feel like PR is selling. You know, I really do feel like what we're doing is positioning our products. It's trying to find the right fit for them. And it's essentially selling, it's convincing an editor journalist that the story you sharing is a good, you know, story angle for them. It's the right fit and all of that. And there's this feeling of certainty. Like it's almost like manifestation and if you're a little like, you know, freaked by the woo woo. You know, maybe this isn't for you. But I have found when I approach things, if they are a done deal, it's just a matter of when, but I'm already talking to myself as if it's happening or with that level of confidence, like, yeah, we're gonna, you know, client wants to be in, in good housekeeping as one of their top 10, whatever in their space, it's gonna ha like it'll happen.
You know, definitely like, absolutely it's gonna happen, but there's so many people in our community. Um, and other PR pros who feel like this sky is falling. They feel this like, well, nobody's replying to me. Um, PRS dying, uh, it's so hard. Everything's pay to play. It's not, it is absolutely not. Um, and that's one of the reasons we have the pitch lab it's because we want to always give you the right strategies, things that are working right now, keep you in a community where other people are experiencing what you're experiencing so that you don't have this freak out where you're working kind of in a vacuum and total isolation. Like why isn't anyone getting back to me? Ugh. Like PR dying the media, um, they're, non-responsive, they're go, it's a ghost town. It's crickets, that's negative energy and negative feeling. You know, that's negative thoughts and, and, um, it'll affect your actions and it'll affect how passionately you're delivering your pitches and feeling like what you you're saying to them is absolutely the right fit for them.
And, um, so anyway, we have been approaching it like this for a long time. And if it's anything, uh, oh, I love it, James. Yeah. Pay to play is stupid. You guys, um, it is stupid. And there's all these shady people that are like coming into my DMS. Like, do you know the power of PR? I'm like, do I know the power of PR like so shady anyway, and they're like pay, you know, we only get paid when you get featured and it's like pay to play. It's gross. And it's not legit. That's not what we're doing around here. But my team has always known that we will get our client featured in the good housekeeping, um, you know, 10, uh, top 10 list. This is what they wanted and getting the ability to have that seal. Yes, you have to pay for it, but you don't have to pay to get on these lists.
That's all searchable and all that. So we finally did it this week. Um, oh God. So Natasha saying she just did a TikTok video, um, Natasha post your, um, TikTok handle or your link here because, um, she has a really fast growing TikTok account where she's sharing a lot of PR advice and strategies and a, a really fun way. Um, and I guess she made a little shady TikTok, um, video about the, uh, shady. Did I say shady twice anyway, go check her out. Um, but my client, my team got our client on good housekeeping client is beside themselves are so happy. Natasha is legit on TikTok. Uh, and they then got it, um, syndicated to Buzzfeed or one, uh, Yahoo, I don't know. Um, and billions of impressions in like a matter of days. They're so over the moon and we worked on that for years and it happened, you know, so great opportunities are worth waiting for, but, um, that's a huge one and it was obviously so worth the effort, but I think a lot of it really comes down to this confidence and not second guessing your ability second guessing that the media is open to hearing from you.
Um, it's one of the reasons we also put together our media contacts database. So we have our own database. It's extremely affordable. We developed it, developed it for two reasons. One new PR pros who there are a lot in our community. They feel like they're not legit. If they don't. Natasha is legit. She has a whole online presence. Natasha's legit, but a lot of new PR pros do not feel legit when they don't have access to decision or malt water. And on our call yesterday, we were talking about the price and they're quoting PR professionals, $10,000 a year now, which is insane. And you can always negotiate that, but that's intimidating. You know, Cision is wanting 10 K, you can negotiate it. Maybe it's 5k. That's still a lot. You know, this is like under $300. And when I say you have access to the media, it is there to give you that confidence when you're pitching clients that, you know, you have an entire database of podcasts and editors in your niche that you can confidently reach out to, and that will enable you to convert more business. You'll so confidently your, uh, services and expertise, because you know, you can reach the right people. And the second part that's so awesome about it is that our community members contribute to it. So we call it peer curated, say that three times fast. I'm gonna just post what I'm trying to say. Pure curated,
I guess that's right. I don't know. Um, and what that means is that members like Elaine and Kelly and our other Elaine, um, Natasha are submitting their contacts who are PR friendly. They have place stories for them in the past. They're, they're, you know, media friendly. Like they're happy to hear from you. Um, especially if you're pitching the right thing to them, you know, don't go rogue or whatever, but that's why we created that database so that it's not all the bells and whistles, then all the nonsense are paying extra for. And Kelly's saying your list is actually responsive. I was beside myself when I got a message back from Kelly Clarkson's show within 24 hours of pitching. Wow. I haven't heard that yet. Kelly. That's awesome. I'm gonna screenshot that. You guys know, I like screenshot. Oops. Um, but how awesome is that? So it's the it's like, are you gonna, is this list current or is it like, you know, developed 10 years ago and nobody's there going out of their way to update it?
I look at it like we are PR boots on the ground. We're in the trenches every day, pitching these people. They are who are the gatekeepers that actually wanna hear from us. And, um, they're responsive. So that's, you know, we may not have 50,000 contacts, but we have thousands and they're going to be responsive in your niche. So I love that. I love that for you. No. Um, so just think about that piece of it. It's that con it's another reason why we put it together, that confidence where Kelly can say to a client, you know what, this would be a great fit for the Kelly Clarkson show. And I actually have a responsive cont uh, contact there. So, um, that was developed to give you the confidence and help you sell through your services, give you access to the media, even if you're just starting and you cannot afford 10 K a month 5k, a couple hundred dollars a year, whatever, or a couple hundred dollars a month. Um, so that's why we did it. So anyway, that's what, um, I have for you today. And, um, if you have any questions about the upcoming webinar or any of our resources or what would be the right resource for you, I can definitely point you in the right direction. Um, I'm wearing a very cute jumpsuit today. I love myself a jumpsuit. I love, I love me a jumpsuit, uh, and, uh, any sort of adult onesie is super easy. Okay. Um,
Uh, let me just read the
Oh wow. Yeah. Reid Nelson's contact here. Um, I don't believe Nelson has our contacts database he's in Toronto, so it might not be the right fit, but one of our members got a call yesterday or got on a call with Mack. They were quoted 5,000. Um, and he asked them to look up a contact that he knew left the station ago and the contact was still in their database. And he told the rep that this contact should not be there. She said, she'd have them removed. I said, that's the problem. You guys are not updating your database in a timely manner. And it's not my job to tell you this, it's your team's job to have that media contact removed the minute they leave that station. And that's what our, um, members are doing. Like Elaine will send Elaine, um, Marshall, who Nelson's talking to talking about will send us an email for one of her contacts that says I'm on maternity leave.
And it's like, I just emailed this person she's on maternity leave. This is the contact to reach out to instead of her at this moment. And we will add that to our database. We're constantly changing it and editing it. It's a whole thing. Um, I actually have the actual numbers of how long we're spending. Let me see if I can pull that up on just that specific, um, cert like piece, um, wait, hold on. Project prioritization. So what, um, uh, oh, no, it's not here. These are, oh yeah, it is, um, uh, weekly, monthly. Oh my God. If you could only see how much time my team is spending on stuff. Um, Oh my God. It's like per year, how much they're spending. It's crazy. I mean, we're definitely not making money on it. It is a,
A service that we're, you know, it's just another, another way that we can support you in your career. So, um, yeah, I'm supposed to go through this list and like trim out the non-essentials because we have so much we're working on right now, especially with this like news that I'm so excited to share with you. Anybody have any like guesses? I don't know. Just for fun. Um, I don't mean to be coy, but it's like not, oh, you do have our database. Okay. Awesome. Nelson. That's great. Yes. Okay, good. It's it's it's helpful. Um, muck rec requires journalists to update their profiles. When I was still a journalist, I would get emails asking if my profile was up to date and if you're not responding, then it's, then it's not. Or if you've moved from that address that they're messaging you because you're no longer there. How would you know to update it? Catch 22, right? Um, any like wild guesses, if I'm like, I have something I'm working on. If you have any, like, just for fun. I don't know. And I know I'm on a little delay, so I'll stay here. I'm trying to see if I can actually find the exact amount. Oh, media contact. Okay. Oh, update. This is something we cannot adjust media contacts, database updates. So this isn't part, the like hours that I could trim. This is the non-negotiables. Um,
All the media database companies should hire staff to use their telephone and update their media databases on a weekly basis. They don't do it because they're too lazy. And also Nelson it's expensive. It's expensive. So a lot of what we're doing here is crowdsourcing. You we're using our dialed in tapped into the pulse community to help us do that. You know, because it's a, co-op, it's a, co-op where everyone benefits from everybody else's insight and everyone else's access and contacts, you know, I'm so happy to share my contacts. Um, you know, cuz other people are sharing theirs and it's like, oh yes, I've been trying to reach someone there. And it hasn't been responsive from incision. I'm getting, you know, crickets, crickets to crushing it. Uh, and now, um, now I'm able to get somebody on the line, you know, or get somebody to be responsive over email. Nobody has any guesses just for fun. Kelly, no fun guesses Nelson, uh, Elaine or, um, Allie, just curious. I'll tell you guys soon. Um, Anyway, well that's what I have. Ooh. And a sample request from the today show, see you guys, it's all happening. Um, too bad. It's that expensive. They should be doing it because we're paying, um, a lot of hard earned money. Oh no, no. The, um, are you saying a thousand hours in terms of like guesses on what, how much time we're spending on the database? Natasha. I mean guesses on the big project that I have in the works and you can't say because you actually know,
Uh, 10,000 hours. Um, yeah, I can't think of anything, but I'm excited. I'll share very, very soon. Um, Yeah. Anyway Guys, that's what I have for you just know we are here to build your businesses, add more resources, add more value. Um, find you clients,
Journalists are slammed. Natasha's an angel journalists are slammed with stories and deadlines though, too. So I don't slight them for not answering these emails or phone calls. It's just a flaw system. Yeah, it is. And we're looking to help it fix it, you know, at least for our community, just, um, in terms of access and all of us collaborative, helpful people who are the kind of PR professionals who want to share, they want to share their knowhow, they wanna help their peers. Um, you know, that's, uh, what we're trying to create here. So, um, anyway guys, I wrapping up this topic, but if you're interested in, um, learning more about these editorial, uh, what do we call them? Um, execution plans then, um, you know, let us know and I can tell you more about them. And also if you want to know more about cricket to crushing it, um, let me know because it's gonna be really good. Uh can't we can outsource all of our work to you. What do you mean? Um, uh, Kelly says it's because you're amazing. I go to your database before mock rec. That's super cool. Hi Brittany. Good news. I raise my rate three. I, and I have a new client for a six month retainer, Brittany you're in the agency accelerator. Right?
Make sure I'm not misquoting. This is the kind of stuff we do in the agents accelerator. Uh, Jane, absolutely not. Don't outsource anything to me. Um, I'd like to know more about the editorial plan, the execution plans, um, inside the pitch lab, you know what, um, join, uh, Kathleen, sign up for the, uh, way to go. Yeah. Brittany, tell me, don't just drop that bomb and then let's see. Yes. And it's because of the agency accelerator. There you go. Two more wonderful clips. I get to clip. I know she told me that we were, um, dancing around the house. I share, I always share that stuff with my husband. He's like, so just like, oh my God, you get to just have such an impact. Like it's so great people share their excitement with you. So we were dancing around and uh, um, what was I gonna say?
Oh, Kathleen, um, let me get you what you need here. Hold on one sec. Uh, so join the, um, crickets to crushing it and then you will learn more about it. And then I'm just gonna quickly click you over to the pitch lab. Um, and it talks about the execution plans here. They're rad. They are so freaking good. And I don't know anything else available to PR professionals like this. So this is just more, um, dialed in on, uh, what is in the pitch lab? Um, the pitching roadmap is the, um, oh yeah. Here's like, uh, exactly. Um, monthly execution plans worth the price of the membership alone. This will pay for itself over and over again. Um, the roadmap is like the best program on soup to nuts on how to do PR. Um, I do need access to a lot of these resources, Gail don't you have it?
Are you in any of our programs yet? I'm sorry that I don't know for sure. You've been here for so long and I'm so grateful to you joining us every single week. I love seeing you on here. I think you and I are aligned on so many things and I feel like you would just super love our resources. Um, let me know if you need any guidance on where to go first or whatever, but, um, but Kathleen, if you look at that and then scroll down, you'll see more about it. But if you don't wanna like join that, just come to cricket to crushing it. And in all candor guys, it's a free webinar where we talk about these approaches and model and all of the things that, um, tie into all of this. There's like a five part pitch. P I T C H da da da.
Um, yes, the roadmap is in the pitch lab. That's a comprehensive program on how to do PR. Um, and Ashley I'll tell you that this used to be called, um, press success. It was the first program I created. I poured probably three years of my hard and soul weekends nights with new babies creating that program. And it was really good, but it was geared towards experts and brands so that they could do PR themselves. And then I quickly realized my passion is really connecting with others in the PR community and like helping them build their businesses. So we completely retooled that program. And now we call it, um, the roadmap and the pitch lab. We used to sell it at one time. It was $3,000. And we now having access for PR professionals to this it's geared towards you providing the service for your clients.
The pitch lab is like 97 bucks a month. Um, and if you stay in for two months because you get it, I think dripped out over week by week. So in two months you have access to the whole roadmap and you could have gone through it. That's under $200 and then you can cancel. Like, I don't, if you're like, I don't need this anymore, but people stay for the coaching calls, the master classes and the monthly execution plans. Um, okay, good gaming so much more or practical insight from you. These are all really good comments. Um, but yes, so we have inside the pitch lab, it's like, I mean, it's such a no brainer expense in your business, such a no. I mean, it's a no brainer and we, you can do an annual membership for less than a thousand dollars a year, and then you get our, um, media contacts database.
So that way it's a savings of like over $500. Um, for the year you save, you know, 500 bucks for the year if you join for a year. Um, and I think it's so hard. So, uh, does anybody have any more questions on anything, blah, blah, blah. Um, awesome. Brittany, I'm so proud of you. That's so incredible. And I bet you, when you raise your rates, those clients, they don't, you know, the new clients, they don't bat an eye. They don't know where you were before. And I bet you, the ones that are paying a higher rate are gonna be a lot better. Um, yes, the pitch lab is totally separate from the agency accelerator. So think of it like this. If you go to that link, I gave you, we show you a roadmap. It's like your success path. The pitch lab teaches you the service, the skill, like what it is you're providing to your clients, how to be the best public relations expert specialist, converting more pitches for your clients.
So you get amazing results. That's the skill, the service you're learning in the pitch lab. The agency accelerator is how you grow and scale your own PR. It's based on four pillars, strategy, sales, service, and scale. Um, and it is proven like I've had hundreds of people go through it. Um, you're seeing here, I mean, Natasha Kelly and Brit of course, sharing her expertise here. Um, and, and you know, her results of what she was able to do in a very short and very short period of time. Um, but it's literally Kathleen a business in a box. So it's taking the skill you learn or hone in the pitch lab and then using it to intentionally and strategically build an agency or a business, um, providing that service on your terms. It's very intentional. Um, I'm a mom, I got two boys, my older son's on the spectrum.
It's a full full-time other job. And I'm also running an agency. Full-time I have two of course, but so, um, this has to work around my life and it has to be something that if you're a parent or busy or you have other interests, which I hope you do, and you don't wanna be working all the time, but you wanna be doing work that you love, that lights you up. The agency accelerator is designed to create an agency or a business providing PR and other services around what you love to do. What's your zone of genius. What are you passionate about? I've had my agency this month. Um, March is 17 years since 2005. So, um, March, 2005, I started my business. So, and I still love it so much. I love the beauty in cosmetics industry. I love the baby and kids industry. We're known in our spaces.
We get clients seeking us out. We charge premium retainers. That's what I'm looking to get you to achieve. So that's hopefully explaining the two different, um, programs, but they're both. Excellent. Thank you, Stephanie. Nice to see you. Um, they're both excellent. I swear to you, I would not put my name on anything that wasn't the absolute best out there. Like I do not believe there are any other training programs out there on this, off on the internet, as good as ours. And I can confidently say that. Um, and I'm not like bragging or boasting. There is a lot that goes into this and it's not all coming from me. There's a whole team, a lot of time, money, effort, energy, blah, blah, blah, blah, blah. And the thing that I'm working on right now that I hope will happen tomorrow and we can now next week is even more of that for you guys, get you more money, get you, you know, working in business as you love.
So, um, I've said this 10 times, I'll say it one last time. That's what I have for you guys today. Thank you so much for being here. I am so grateful for all of you joining me every week. I have my regulars interacting. Let's have conversations. These editorial calendars are immensely helpful. They really show you're in the know and we take all of it and we curate it and we put it in a very easy presentation for you in our monthly execution plans in the pitch lab. If you bill your, let's say you consider your rate 90 a hundred, um, bucks an hour. Let's say, uh, I hope it's more, but let's say your rate is a hundred dollars an hour. Think of an hour of your time pulling. Oh good. Nelson's gonna be at our monthly or a quarterly mixer and our webinar. So webinars next week.
And then I have two weeks off cause of spring break, and then I'll be back for my, my weekly. Anyway, just leaving you on this note, you cannot do all the things in your business, nor should you figure out how you value your time and what an hour of your time costs. If it is more than $97, one hour of your time, more than $97, the plans you're gonna get these execution plans. The amount of time you would have to put into just pulling the editorial calendars from publications is gonna be way more than one hour of your time. And you get the execution plans and then some for 97 bucks a month. So if it can save you one hour of your time, you already have come out ahead and I promise you, it will help you sell more business, be more effective. It's it's so good. Okay. Anyway, I'll see you next week, guys. Thank you so much for being here. Tell one friend about profitable PR pros or invite one friend to our webinar. Anyone in PR anyone who's in social media or, uh, VA that wants to add maybe PR services to their business because it's very profitable, especially when you do it the right way. Okay? Invite your friends. Thanks for being here. I'll see you next. Well, I'll see you next week at 1:00 PM. Pacific for crickets to crushing it. Bye guys. Thanks so much.
