Hi guys. Welcome to my weekly Facebook live show. I'm Jen Buron. This is Lola. I think you can see her Lola. Um, I froze a bone full of peanut butter in the hopes that I get half an hour to chat with you guys today because she's been very needy. Um, welcome. I literally just ran up the stairs so that I could meet you here for Showtime. Here you go, baby. How are you? Me? You don't want that here? Yeah, me. Uh, okay, cool. I'm all checked in now. Hi. Hi, anyone who's here live or watching a replay? Just lemme know who's here. Um, I love to chat. I have so many of you that come and meet me here every week, and I'm so grateful for that getting part of the peanut butter evidence. Okay, cool. You guys are finding me. Um, so I'm the founder of generation PR. Hi Nicole Nelson arena. Hi, Nicole. It's been way too long. Uh, so nice to see you. I'm so glad you can, you know, find your way here today. Um,
I'm gonna hear that. It sounds like a, like a world war, like fighter plane. Oh, actually it is kind of an odd little plane. Um, yeah. Anyway, uh, so I run a PR agency doing that. It's a thing, right? And I say that because I'm here to support you all in creating businesses. You love running agencies around the kind of life you wanna have, and working really hard to come up with the current, um, and also forward looking, um, trends and things that are changing in our industry. And what I love is that I'm able to connect with people like you. And those that I know are on here, that all are also, you know, kind of moving into this new paradigm of running our own businesses on our terms, um, being in charge of the kind of businesses that we wanna run and working with the clients that we love and that light us up.
And we are always striving to develop the most up to date and forward looking training and strategies and ways to support you, to make you more money, to make you money on your terms so that you're not, you know, working nights and weekends and making yourself totally crazy. A lot of our community are moms, um, and dads. And we just want to give you the, that could help you, um, build a business around the kind of life that you wanna have. So I mentioned that I run an agency because I, I know there's other mentors out there that are like, I sold an agency 10 years ago. Let me tell you how to run an agency. And I'm sure their content is great, but I'm in it. I'm in the weeds. It's like most of my time is running generation PR. So just know that the things that we talk about and that we share are not, um, just like theory or what used to work or what worked back when I started.
So what we're doing now. Um, and so that's my agency side generation PR. We work with, uh, brands, particularly baby and kids, beauty and cosmetics and other lifestyle brands. Um, I've been running that for 17 years and then started on this, um, coaching and educat because there wasn't anything like it, there weren't any PR pros that were these boutique owners that were having a similar experience to me, or at least wanted to connect with people like me and wow. Like I kind of thought there would be people out there that would want this community and the kind of that I thought would be helpful to kind of skyrocket results. And I'm so grateful that all of you have found me. So, um, you know, we're here to support you and a week from today, I have a big announcement that I'm sharing and I'm not, um, I don't wanna position it in a way where it's like big news and it's like big news for me.
And you're like, who cares? Um, I do, it's big news and something that I did in this business, but the goal is that it will be more for you. More support, more community, more coaching, more accountability, more, um, programs and training and education to meet you exactly where you are with ex exactly what you need, um, where we have planted our flag. We're planting it in a big way. And a week from today will announce like what, um, we're sharing the news we're sharing and, and what it means for you. So I don't wanna be like, this is exciting news. And it's like, well, Jen, that's exciting for you. You know, when people are like ex exciting news, we launched a new website and it's like, why do I care that you launched a website? Um, I don't wanna be like, disingenuous like that. The exciting news is we believe, hi Brianna.
We believe that we are, um, making big moves to empower more. That's the goal. So next week Thursday, I'm gonna share what that is, what that looks like, what that means for now and what that means for the future. Because I got big, I got big vision. Um, oh my gosh. And speaking of big vision, I just wanna an award. Um, what is it like PR week PR Inc or Reagan's, um, as in, in the visionary category, which is so funny, cuz my husband is like a visionary. like, I get that you're creative and you're thinking big, but um, he thinks the word visionary is kind of like below hearty so listen, I didn't pick it. They, you know, gave me that designation, which is super cool. And um, I think the timing is really fun because this is like a big vision I have.
And so, um, to be designated by our peers as a visionary is pretty cool. And it's cool timing. Anyway, I'll leave it at that next week. Big announcement. If you come to the law, um, you will kind of hear it before everyone else, cuz we're issuing a press release. So join me next week and I'll share big news and I hopefully will tie it back into how it impacts you and your business. Okay. So enough about that. Thank you all so much for being here. Ugh, references, let me know, gimme like a thumbs up because you agree or like, and you know, hard or whatever, if you get frustrated or like a little bit nervous or it feels somewhat stressful when a prospective client is like, we really liked your presentation. We like, you know, enjoyed our conversation, our proposal, you know, we're right. To kind of make a decision. We'd love some references. Let me know. Does that make you go? Um, cause sometimes I'm like, eh, you know, what does that mean? Um, this was based on a discussion inside our Facebook group, profitable P PR pros, which you should be inside that community. It's free. It's freaking awesome. Let me see if I can just link you out here if you're not in it. Um, Nelson welcomes references. Um,
So it's, it's uh, that's our community there and we always pull topics based on what the community asks. So, um, you know, if you have your clients like brands or experts looking and vetting your agency for services, it's probably not, um, gonna be outta the realm of things they're gonna ask for,
For references. And let's talk about what they are, but it's a little bit overwhelming if you hadn't thought about references before, but when you get prepared and you do a little bit of the legwork up front, so you're not a little bit scrambling when you get asked, it'll make things easier. We're gonna talk how to get references, what to do when you have them in place, how to handle these requests, if you have no way to get a reference in the moment. Um, so a reference is usually a client that in the past or currently works with, you has worked with you in the past or worse with you currently and they'll speak to their experience working with you. Um, you know, hopefully your reference will be positive, but that's up to the perspective client to decide whether it's really objective or if it's just kind of a fluff piece, really.
They're just like, yeah, they're great. You know, they're, they're gonna wanna get in and ask for specifics. What was the experience like, what were your results? Like if they're not working with you, they're gonna wanna know why, you know, what happened, why are you no longer working together? Um, and it shouldn't be scary. So I used to think about this, like some of my best references were past clients and that would feel a little bit like a disconnect that I was referring clients that were no longer working with because they had the best results or the best things to say. And the perspective client would say, well, why are these all clients are mostly clients you worked with in the past? Um, I also had a challenge where there was a CEO of a company that didn't wanna give a reference because she felt like she was sharing her secret sauce.
And she was almost like, I don't wanna share you with the world. And usually the references were in the same industry and she would say, well, these or our competitors, why would I tell them about working with you when they're gonna get access to our, you know, strategies you've created for us, that was her thinking. Um, and so because she, as the CEO would not give us a reference, I thought about someone else on the team who was very generous and said, yeah, we'll do that for you. And so I felt a little awkward offering up the, um, you know, head of sales instead of the CEO, because I thought that the perspective clients would say, well, why isn't the CEO giving you the reference? And the deal in that situation is that that's who we dealt with the most. That was our number one point of contact or like a CMO, right.
Um, and sometimes CEOs cannot be bothered. So those were some of the insecurities I had. The other thing too, is I never want a perspective client because I've had some that get on and the questions are insane. They take so much of your time. And I felt like it was a major disruption to my clients and their day. And I was like, Ugh, I don't, I wanna respect their time. And I don't want you to bother them basically. So this approach is in response to all of those concerns that I had, all of those things that, um, I wanted to avoid. So, um, if you are ready to get references, now it's better to get them when you don't need them. Right? Like if you're scrambling, because you're at that phase in your process with a client and you wanna close that quickly, you don't wanna have to wait around for somebody else to get you what you need.
Um, so if you need it right now, um, and you don't already have one reach out specifically to your current clients, um, the ones where you have a great relationship and you've been providing exceptional service and ask if they're open to being a reference and see if they are comfortable with you passing along their contact information. And that's really all you have to do if it's like a, need it now, situation and let them, um, you know, give you whether it's their email or they wanna be texted their preferred method of conversation because, um, you don't wanna bother them. So you don't wanna give the phone number and then have the perspective client call them if they don't wanna be called. So say here's the number for texting only, or they prefer to communicate over email. You can send them an email and you don't have control over what they say.
You don't have control over what the new client is asking for. You're just making the connection by, um, getting permission from the client that that's okay, but moving forward, there's two options for gathering references as part of your regular service delivery so that you have them and they are ready to go, should a need arise. So the first option is whenever you're gathering testimonials for your clients, which we talked about, we talk about them last live. I get so confused about where we're delivering content. So we inside of the agency accelerator last week, I did a live lesson all about case studies, testimonials, how to them, how to compile them, how to, you know, gather all the things you need. And so gathering testimonials was a big piece of that. And part of the process as you're collecting testimonials is you can make it, um, a standard move that you ask them.
If they'd be open to serving as a reference to your, um, you know, a reference to prospective clients for your services. And then you'll basically have a list of clients that you have permission to share the contact info for, for that exact purpose. Um, and you can even take that testimonial and say, my client has agreed that I can share this with prospective clients. Here you go, maybe that's enough. And then you say, if you need, um, to speak with them further, they've agreed to talk with you and then let them know the preferred means. So that's option one as a way to basically wrap that in to the ask. When you're asking for testimonial, say, this is so appreciated, I've loved working together. And oftentimes we get asked for reference from perspective clients. Um, I know you're really busy, but if the need arises and it's not that often, um, would it be okay if I passed along your contact info?
Um, and that way you have it ready to go, and you can just add them to your list. Option two, is that right after you have a particularly good result, like a big win for a client consider asking at that moment for a reference, um, because that's a great opportunity with like a positive feeling. Everybody's like high fiving, yay, great result, blah, blah, blah, um, privately message that client, whomever is your, you know, typical point of contact and say, I'm so happy that you're as thrilled with this result as I am. Um, we're achieving such great results together and then ask them, would you be comfortable? Um, cuz it, from time to time we have a need arise. Um, would you be comfortable with me sharing your information if a client would wanna speak with you and I will always preference to that prospective client to be respectful of your time and that you're, um, available for no more than 15 minutes.
Would that be okay? And they always say yes. Right. Um, and at that point you also know your clients to know which ones would be like, man, you know, some just don't wanna share you and that's okay. You still have a business outside of them, but they don't don't need to know or have to give you permission for what it is you're doing. They just don't have to be a part of it and that's okay. Find someone else. Um, but at least that's good to go. And when the need comes up, you've got it set. And on the other side, um, what to do, if a perspective client asks for references, if you have clients who've already agreed to be a reference, just pass that info on. And you also may wanna provide case studies or press ones that are listed on your website for additional reference, um, or have a capabilities deck, which is essentially, um, Nelson has shared his, um, corporate capabilities deck inside this program.
So generously, um, you can search his name and you will see it. And he is offered to send it to anybody who is interested, but having something like that, that's evergreen and you update it all the time. That is a way also to share, okay, your abilities. Um, and you can throw testimonials and case studies in there. So it comes essentially from the client, it's their results. And it's their words. This is what they had to say about working with you. Um, so you can have that ready to go. Um, you can also have it on your website and link out to it and you can send these things in lieu of references. If you do not have references or if you do not want to give references, you know, you're the boss, you don't have to, I'm always comfortable to give them unless I'm on the phone with someone.
And I'm sometimes it's a little bit of that, like red flaggy type, like Hmm. Um, are they going to be annoying? right. Like if I'm having a hard time kind of controlling the conversation, are they gonna go off and like totally annoy my clients? And if that's, if I'm not a hundred per percent sure if those red flags are like deleting, like, uh, uh, conversation, ending red flags where I'm like, oh no, I cannot deal with you. You suck. You're gonna just, you know, take up all my time with all your questions. Um, I kind of make those decisions before I spread them into my community. Um, oh, Ricky, this is a great question. She says, hi Jen. Hi, Ricky. Um, keep your eyes on the mail. Okay. Do you ask clients to post their review on your Google page or Facebook page? You just ask them to email it to you?
That's a really good question. I already said. That's a good question. So, um, I would probably have them start on your LinkedIn page and have them if they want to or what I would do. And we talked all about it. You were there last week about gathering testimonials, but you know, the process ask Ricky, cuz we talked about it for asking and how to support them and make it easy for them when they give you something back or if you give something to them and they go, it looks good, go for it, ask them if they're willing to post it on your LinkedIn and you can even send them a, a request for what do they call it, it a referral or reference or something on LinkedIn. Um, you know what I'm talking about? It's like, you can give a, um, reference to someone or they can give it to you so you can request it and then just tell them, copy and paste it right in there and then it'll be there.
So in the first sort of outward visibility piece, I love LinkedIn. I think Google would be fantastic because that has super positive Ben recommendation. I couldn't think of the word. This is like the challenge with my brain lately. It's like half asleep at all times. So, um, you, what are you doing? Oh, you're licking the peanut butter off this thing. Um, you can ask for recommendation and have him post. And then the second place I would ask is for Google, because that will have SEO value. Facebook is kind of like, you know, no one's really going there anymore. Honestly, if they do, they may see it. They may not, I would just get that content. And then you, Ricky can like create social assets around it and put out there that's more testimonial stuff. Um, but uh, yeah, if you have your clients, um, you know, create some kind of a recommendation, the first place I'd have them do it is take that testimonial.
You secured from them and ask them to post it on LinkedIn and then have them go through your Google listing cuz that'll have of SEO value. Good question. I'm glad you asked that. Um, okay, so you don't have to share if they, if you don't want to, you can just be like, here it is. You know, um, if there's a situation like that, I would just say something like, you know, I don't have permission to share contact info of my clients due to privacy concerns, or even you can say, um, NDAs, uh, but there are, are multiple case studies on my website that showcase the types of results that I've been able to achieve for our clients specifically in your niche. Um, and here are a few in particular I think would be of interest to you. And um, those clients have already provided, um, feedback in the form of a, a recommendation or testimonial as part of that case study.
So you can still see their words, you can see our results, but there's, um, either privacy concerns or NDAs. Um, and I wanna respect my clients wishes on that. So you can sort of get out of it that way. Um, like I said, in the agency accelerator, I share, we share exactly how to get really good, solid, uh, testimonials that'll move the needle. Um, you know, not every client's experience is the same, not every client's, um, outcome would be the thing that it's like, every client has a different outcome that you would want them to share about you because it's going to move the needle on one piece of their experience, working with you or that a prospective client can see what it would be like to work with you. So like I, of an example, um, I have clients that would say, oh my God, their media relationships are amazing.
They work so fast. And within three months we had 500 million impressions in the first three months. That's not typical, but we did have that for one client. And so if I wanted to showcase our media relat and that were very nimble, um, and also talk about small agency versus a big agency and the kind of results you get in what time period, I would go to that client because I know they can speak specifically to that. Um, I had another client that had a challenging and we came up with really cool creative ideas and it actually landed us, landed press for them based on those ideas. And I would go to that client and say, you know, could you speak about our strategic creativity? Hold on. This dog is, um, digging around in garbage, Lola, sorry, Lola, leave it. Okay. She's coming back the power of leave it.
This is like the one thing I've trained her on she's back. Here you go. Um, so that's what I would think of as like each client's unique experience. Are you super responsive? And one client's always saying like, oh my God, you guys are so on top of things, those are the things like each client can talk about their, they can't just say like generation's great or working with Genor team is great. Why, how, where did that, you know, result come from? Is it because we're fast because we're attentive because we are nimble as we came up with really creative ideas, like what could that client say specifically about their experience working with you? Um, so that's what we're talking about in the agency accelerator. It's how to get incredible testimonials that is, that will move the needle. They'll wow. Prospective clients. And it'll have them feeling like working with you is like a total, no brainer.
And those can be even more powerful than references. So when they ask for references, they're gonna seek out the information they're looking for. They may not even consider some of the factors that are so special about you and your team that other clients can speak to. So testimonials, we'll talk inside the accelerator all about how to get them and get really good ones. And then how to, um, get the most out of them, leverage them in case studies, your website, social media content, all that good stuff that comes in the fourth pillar, the, um, uh, scale pillar. And it's all about leveraging your results for clients to like elevate your profile as well. Um, okay. So may some of you may not have any current clients or any wins to speak of or case studies. So what do you do in that? Um, have you had any good past results, you know, working in PR whether it's for another agency or either in-house or as a freelance or anything like that, if you have reach out to previous or your current clients that you created amazing results for and see if they're willing to be a reference for you and that's okay.
Like I said, I used to feel really insecure about the references coming from past clients. So the perspective client would say, well, why don't you have any current clients? It doesn't matter, honestly. Um, if they ask, you can say, well, um, I am not at a place with a, my current clients where I feel comfortable asking that yet. Um, you know, in, in time, but I wanna be respectful of our new relationship and, um, you know, but I have other clients I have long standing relationships with that. I'd, um, be happy to connect you with, who can speak about working with us for five years, 11 near, you know, whatever it is. Um, if you don't have any kind of good past results, be really candid. This is where new agency owners feel this huge, um, wave of imposter syndrome come in and they're like, I'm not legit.
I've never done this. Who would hire me? Why would they hire me? So if you're a no in that regard, you really candid about the fact that you're just getting started in your, in PR or even in your specific niche, but explain that you have a lot of experience doing X, whatever that is. So a lot of times companies will hire based on personality. They will hire based on drive creativity, um, attentiveness, responsiveness. Um, you can put it in a way that is like I have had experience doing X, Y, Z, and I'm extremely responsive. Like I was a journalist. I was on the other side of the camera on the other side of the pitch, and I know what moves the needle with pitches. And I'm happy to connect you with people from journalism, um, that can speak to how creative, how responsive that I'm a, I'm a great writer, happy to share some writing samples with you.
This is a pivot that I'm making. And I'm, you know, coming in here looking to make a change, to leverage my valuable experience, to provide, um, PR services earned media services from that perspective, or based on the work that I've done, my skills are really, um, transferable and a true asset to a team working on earned media on your behalf. So, because I am new, this particular, uh, level of service, you know, you may wanna offer them a discounted rate and say something like what I would love to offer you is a significantly discounted rate. So you can see what I'm all about. You'll see how hard I'm working, you'll see our hustle. You're, you'll see that we're really going to bat for you. And we're creating momentum for you, you, and that will get you in the door where you can start to gain that experience, get those results, that, and get a, a case study and a testimonial and a reference that you'll then leverage to build your business.
Um, and if you decide to go that route with a reduced, uh, with a reduced retainer or a reduced rate to get your foot in the door, you need to offer it for a set period of time. So it's three months, you know, or six months or whatever you wanna do. Um, because if you don't set a time around it, um, they will think it goes on for, and you'll be working at this really low rate forever. Um, you know, you have to have a point in there where it's a reevaluation period, and you wanna explain to them that the goal of this time period would be for them, the client to get a sense of what it's like to work with you. And you'll tell this prospective client that you're really passionate about them, their mission, their brand, their founder, whatever it is that you feel this connection to.
Like, I know this is the niche that I want to go down and that client would be the first best stepping stone for me to really carve out my path in this niche. And the reason I'm so connected to it is because I love the founder story. I love the brand mission. I love the products, I'm a fan of the products. I use the products, whatever it is, um, you know, really convey that. And, um, you can let them know, you know, I already have so many ideas percolating and I'm ready to hit the ground running. And so in three months, you're gonna see, you know, maybe the press hasn't started to roll in, but you'll see how proactive we are, how creative we are. And, you know, they'll be excited. Like, they'll feel like they tapped into an undiscovered, hidden gem that you are, that they're getting you eager and early and hungry at a super reduced rate.
Um, and they'll be the foundation that you build the rest of your business on. And I say this from experience, it's exactly how I started my, my business. Um, first I worked for free for a brand. And then when I was ready to like really go after a paid client, I offered them a reduced rate for three months and said, give me a chance. And then ended up working with that brand for 11 years. Not at the reduced rate. I mean, it was pretty reduced over time, given that we grew on my, and they were sort of incrementally growing, but it gets your foot in the door and you can be intentional about what client is stepping stone, number one for you, because if you're in the agency accelerator, you know, it's all about strategically building a business, um, based on your interest, based on a niche you love that you'll be excited about I'm 17 years into running my agency.
I still love baby and kids, beauty and cosmetics. Those are my two main niches plus lifestyle. And, um, I'm just grateful that I can get clients in those niches. So that can serve for you as stepping stone, number one, down the right path. And they'll see your passion. And you're kind of positioning yourself as this hidden gem. So don't look at not having a reference, um, or not even really having that experience yet as a negative, try to position yourself as a positive, all of the experience you have up until now. I was just speaking with a new member of the pitch lab pretty, um, I dunno if she's on right now, um, pretty like significantly. I'm waiting to see if she wrote me back. She did not. Um, Eliza, if you're here. Hi, uh, and she came from a background in journalism and, you know, it's just such a great pivot and your very first few clients are going to get that benefit of you as this kind of untapped, uh, hidden gem kind of thing.
Um, so position it that way, reduced retainer three months, I'll hustle a hard and will reevaluate, but you're gonna love working with me. I promise you you'll love it. Like it's gonna be great. It's gonna be great. Right. So, um, that's a way to kind of go around that and you're ready to hit the ground running. You have tons of ideas, percolating. I'm so passionate about your MIS mission, your mesh message, your product, your brand, your founder story, whatever it is that you're like. That's awesome. I can, I can run with that. There's a lot here. Tell them that. And they'll be like, okay, you know, okay, we'll give you a chance, you know? Sure. Like what's three months, you know, at a reduced retainer what's three months and there you go. And just put a timeframe around it. And then you also wanna have a go-to response for whenever a prospective client asks for references.
So you don't wanna waiver on it. You know, you wanna be really confident, not like, oh, uh, like you hadn't thought of it, or like it's problematic for you. So just be ready. You might wanna practice it if they're on the phone and they're asking you, um, but have that confidence. So it'll put 'em at ease because if you're not prepared and you stumble, it's going to make them wonder why you're not confident. Um, it's maybe because you just hadn't thought of it yet, but it could also be like, oh, well, I don't have any clients. Who've had any good experiences. So, you know, that's obviously not the case. You just need to be prepared because the question will come up. So practice it, you know, practice saying it and practice believing it. So you can come across as confident and capable when you're asked.
Yeah. Oh yeah, for sure. Um, I have, uh, I'd love to connect you with some of our clients. Um, how many references are you looking for is like two is too good. Two to three. Um, of course I wanna run it by them just to make sure they have availability to connect with you and ask their best, um, way to connect with you. Would that be okay if I got back to you at the end of the day tomorrow, when I hear back from everyone, hopefully sooner, like I'm ready, like I'm just gonna contact them. And that also shows that when they become a client, you are going to treat them with a similar level of respect for their time and their schedule and their communication preferences. Um, you know, it's professional. So just be ready, like practice it and be like, ready to go.
Um, and then you wanna have that attitude also that not having references. It doesn't even matter. So, you know, there's really something magnetic about someone who is super confident about themselves and their ability and excited about the opera opportunity. You know, founders are in their companies, living, breathing, obsessing over every single thing they're doing every single day. And they want their outside contractors to be as passionate as possible about the work they're doing. You know, they could have an SEO team. Who's just like, yeah, I have a formula we're gonna plug you in, but blah, blah, blah, blah. And they're like, that's like, whatever, it's a dime dozen. When it's somebody who's communicating on your behalf and being your, um, your spokesperson, you want that person to have the level of excitement, enthusiasm, and confidence that, you know, you would have, if it were you out there speaking about your brand, you want to convey that.
So these prospective clients, maybe if you're like telling them, you know, listen, here's where I am and how it will benefit you. Right. And you're super confident. Um, you're gonna believe in yourself and that is going to come through in how you're speaking to clients and it'll really give them a solid understanding of your value and they're gonna want to have you on their side. Okay. I promise when you're confident, magnetic, you are excited about them. They will be drawn to you. So that's how I would go about it. Whether you have those references, you know, you're confident asking or not be ready for the question, have some ready to go. Um, you know, if you work on these testimonials and case studies, like we share inside of the agency accelerator, you're going to have some of those pieces in place. So you get asked and you're like, I got you and just pass 'em along.
Um, and then I shared a resource here that is the exact step by step framework. So you can, you know, either found, you know, start kickoff as establish your own agency and then grow it and scale it in a profitable and strategic way. So you're working with your ideal clients that you just love. Um, I have this upcoming training series that I'm doing called the path to profitability training series. Um, I think a it's a three parter, I think. Um, it has been in the past. Um, it's really good and everything builds on itself and I will show you the entire framework for how you can grow and scale a profitable agency. Um, our current cohort is wrapping up the agency accelerator. We're recording the content live. Ricky is in there. Um, Serena is in there. Uh, guys, let me know what you're thinking. I mean, it's, you know, we're delivering it in real time.
So I love hearing the feedback on, um, you know, it's a big time commitment for the live, the live recording, but, um, I hope that, you know, the same people are showing up every week. And I know that they're feeling, uh, like reinvigorated and passionate about their businesses, but I'd love to hear from you guys. What do you think? I can't believe it's ending. Well, we still have, um, a couple weeks, I think. So let me just, uh, week 11 is next Monday week 12 is the ninth. And then yeah, we're, we're gonna wrap it up, but there's always our master classes. Um, but Ricky, I mean, even Ricky, when I say even it's cuz she's here, she was going through it in real time, implementing what she was learning in real time. Right. Ricky, and you ended up taking the content. We learned about sales calls and proposal and putting a proposal together and winning a client at a higher rate than you ever had asked for before.
Um, and she says, uh, it has given me so much confidence, but what I love is that she's literally like learning, implementing and seeing in real time as she's going along. Is that true? I don't wanna like put words in your mouth, but that's the sense that I got when you kind of shared with us what had happened when you went through a lesson, implemented it and developing your proposal and your, you know, sales calls and then landed a client. Yes. Am I making that up? um, I hope I'm not, but, or so if you're still here, so true. Okay, good, good, good. Yeah. I mean, this is all like, this is not, this is like implementable real time stuff. Um, and Ricky will own that content forever and can go back to it. So she has another client she can get on the content around, um, sales calls and position, um, in her proposal to really attract that client.
Um, you know, this is what I, I, uh, am aiming to do is just meet you wherever you are in, in each, uh, client's you know, journey. Um, so you're needing to new due to this dev because maybe a client it left or the contract is up or you just wanna, you know, build your business and bring in bigger clients, leverage your results, go back to strategy and reassess your goals, client goals. Um, I gotta get back to my handyman. Hold on, let me just text him. Um, I have, have you guys, so Serena says those calls make me love Mondays. Oh, and I love seeing you on there. Of course, you know that I have told you how much I appreciate you being there. Um, hold on. I have to, uh, plus the time goes by really fast. I think so too. It's crazy. Cuz I'm just like, uh, um, let me just explain to you guys what I have going on right now. I will call you in. I dunno, we said 20 minutes.
Um, Ricky said rewatch, the onboarding class on the discovery call class multiple times and I use the proposal to land a new client. Love it makes me so happy. Um, I don't know if Kelly's here. Kelly, are you here? Um, Kelly, Bloomquist not Kelly DDI go. But um, I got a really exciting ADM from Kelly today about a mega mega mega client that she just landed. And she was like, anyway, it was, I was like, oh my God, like it's insane. Um, it's, it's really, really cool. She's doing big stuff too. So just so you guys know the chaos, that is my life. Both of my kids were home with the flu and I made new friends. Yes, of course. Yeah. Oh my God. Ricky's always on smiling and it makes me so happy. I look up and I'm like, there's Ricky. It just makes me like, ah, um, love a smiling face, looking back at me, but okay.
Both of my kids really sick over the weekend, 105 fever. My older son confirmed flu, which is, is so odd because we all got the flu vaccine. Thank God. It wasn't, COVID home from school. I'm doing this huge plumbing project at my house where like my entire front of my house is dug up. And all of the dirt from under the city street is in my garage and like a humongous pile. It looks like a little mountain in my garage. So we can't park in there. My husband can't charge his car. So he's like freaking out. I'm like go to a public charging station and he's like, Ugh, public charging stations. I don't know he's being snooty about the whole thing anyway. So that's going on? And I have a rental property that was, uh, where I lived with my husband before we had kids and bought a house and the tenants are moving out.
So I went over there to be like, where do we need to paint? And the bathrooms are disgusting. I, I realized I redid them when I moved in 17 years ago. Uh, big things happened 17 years ago. I started my agency, moved in with my husband, my boyfriend at the time. And I looked at those bathrooms and they're like disgusting. And I have two weeks to completely renovate two bathrooms. And so, and paint the whole place and fix all the little broken stuff and change out the light fixtures because they're all broken. Like glass is broken and stuff. So this is my, is my life right now. um, doing all of this like huge construction at my house, huge construction, about three miles away that, um, if anybody's trying to do any construction right now, ordering parts and pieces and materials, everything's back ordered.
Everything's impossible to get. I specifically sourced all, all these materials that were in stock and get starting to get the outta stock responses rolling in. Oh, it's gonna ship later than we thought a little stressful. And then of course the plumbing project, the three things they needed to complete, it were not in place. And so now there's a huge hole sitting open in the front of my house at hazard and a pile of dirt in my garage. And I have no idea when these guys are coming back. So, um, never a dull moment ever. And yeah, and we're also switching my son's psychiatrist, my son's occupational therapist, um, which anyone who has kids, um, on the spectrum or with special needs, when you build your team, it's really hard to make switches. Especially a kid on the spectrum is very rigid. Everything is like, Hmm, I'm not going there.
I'm not doing that. That's not where we go. We go here. We don't go there. And I'm like, okay, how do we find the right people and make all the changes and have it all work. So always chaos. Um, and I was talking to someone yesterday and they were like, this is the mode you run in. You have one mode, this is it. So like, if you didn't have all this going on, how would you feel? I'm like bored. I don't know. um, yeah, so this is all going on. And of course I have this like big, exciting announcement next week, which means all this stuff leading up to it to make it happen. And then the implementation. So it's, it's har it's big on my team. And so we have to thank for the whole actual execution of this thing happening.
So, and we're getting ready to launch the agency accelerator. Um, so if you sign up for this link here, this path of profitability, if you're not already in that program, it's just a really good way to kind of learn the overview. And even if you don't join, which is totally fine, you're gonna learn so much just even seeing that entire path to profitability framework, the four pillars, and then each of the elements, it's exactly how the program is broken down with three weeks of content in each pillar. I think it's so good. It's so clear. It just makes so much sense and I am very proud of it anyway. So sign up for that. Um, even if you don't want to, you know, make any other investment, there is so much value there it's free and you will really, really love it. So that's the last, um, let me just put it again here. So anyway, uh, that's line going on. Um, anybody else have any, um, questions, design ideas? Does anyone wanna see my, um, my mood board? I think I can show you a mood board. I think actually, I don't know. Um, it depends how updated my software is. Um, mood board. Maybe I can, let me see. Can I share, oh, I can. Can you see that?
I think yes. Anyway, that's the mood board. Um, wait, what does it say? Hold on. Uh, can you hear me? Um, uh, maybe you can't. I think you can see it anyway. Um, I'm gonna go back here. Can you hear me? And could you see that mood board um, cool. Okay. You could see it. Can you hear me? I'm assuming. Yes. So that's kind of the overall look for the bathrooms. Um, they're so gross right now. yes. Okay, cool. Um, and all of that is just literally ordering things that happen to be in stock that will happen to arrive in the next few days. Oh my God. The amount of, of like phone calls and all the stuff I've had to make, but I think it's gonna look so good and I'm trying to be on a really tight budget and I'm feeling very proud of myself, all of the materials I ordered for the downstairs bathroom, $2,500.
And I have an amazing, um, guy that helps me do all the, um, construction. Who's just a gem of a guy and I'm so happy to give him more work because he's just, he's awesome. So, um, never until a moment around here. Uh, anybody have any questions about anything? Um, I hope you'll join us in that paths or profitability training series. We kick off zoom. I dunno. Um, and I will tell you guys also that we, or I should say I, and then we are in the process of bringing back a fully reimagined, full high level focused, um, mastermind because I had a mastermind and it was all centered around the agency accelerator. And then I wanted to make that program more affordable because it was $10,000, um, with the coaching and everything. Um, and I am being trained in a high performance, um, methodology certified high performance coaching and training that I'm adapting to our own 12 month mastermind for the high level.
You guys are looking to scale to multiple six figures or seven figures. Um, and you want not, it's not just like, what are you working on? What are your goals? I'm checking in, have you made progress? It's not that this is high level science and research backed methodology that is going to take your life, your, you know, personal life, your business. And for me, it's all how they mesh together. Um, and you know, EV relationships and finances and health and all of that to the next level. Right. Um, and so I'm rebuilding our mastermind program. I ran it by a few of our members and they were like, sign me up ASAP. Um, I'm hoping to have that sometime this summer, but let me know if that would be of interest to you. So it's, you know, folks in our agency accelerator that are like running their businesses and they're just ready to take everything life, you know, life, business, family, love, um, wellness, finances, everything, all, you know, based on your priorities.
Like not what I tell you, you should prioritize, but you decide, and then we give you the strategies for how to, um, really, you know, make all of those things happen for you. I'm so excited. Um, let me know if that would be of interest to you. Um, it's gonna be a high level mastermind, small group, 12 month program for, and I, you know, with the goal being absolute transformation, um, um, you know, yeah. Steps and steps and whatnot for like true transformation in your life. Okay. That's what I have. Um, so on top of just, you know, designing a couple bathrooms and dealing with a huge hole in my, my street, um, gonna be doing high level training and certification, bring you even more value. So, all right, guys look out for my announcement next week. And I'm trying to put it in a way where I really show you how that change happening in my business will have an impact on you and your business. We're always looking for ways to, um, add more value in your life. So, so yeah, I will see you guys real soon. Looking forward to next week. I'm excited to share the big news and I will catch you guys all soon. Have a great rest of your day and I'll see you next week.