And I'm sorry, I'll be, uh, watching between the two because, um, we have a Facebook community called profitable PR pros, and I go live every single Thursday for a training, whatever our community is asking about or we think is timely and relevant. So Facebook, if you see me looking over here, I'm live in PR Couture's, uh, Instagram page. We are now, um, integrating PR couture into our, um, generation academy. So we're really excited. Just stick with us guys because we have a lot of great stuff coming and it's not easy to merge two businesses together. Let me tell you, um, but I'm so excited. I couldn't be more excited and thrilled to support this community. So thank you for being here. We're gonna dive in. Hi guys. Hi Facebook. Um, it's fun over there. I have a lot of people that sort of join us every single week.
Um, say hi, if you're over here, it's nice to see you guys. Um, oh good. Okay. I'm seeing a lot of people that I know on Instagram, which is really fun. So we already knew that we had a lot of crossover with our audiences, um, PR couture and generation academy. There's a lot of crossover. Um, and we've heard from a lot of our members that they had to decide which programs to enroll in, if it would be our stuff or PR couture. So this is a really cool opportunity for us to I guys to merge it together so that we have just, you know, a, to Z solutions for the PR community and we make 'em cost effective. And we meet you where you are. You know, we wanna provide, you know, brand new PR pros with the tools and resources that they need to hone their skills and maybe get a job.
And then we also have all of the training that you would ever need to grow and scale a profitable PR agency. Um, and yeah, we're just excited. We have tons and tons of free resources too. And we are going to work hard to make some of, um, our paid resources also free so that you can, you know, dive in and test the waters and we wanna just support the community as much as we can. So with that, we're going to jump into the training today. Um, oh my God. My notes are very comprehensive. So, um, we are going to talk about successfully setting your end goals for your PR clients. If you're here on Facebook, let me know. So I know I can see a lot of people joining. I know I have quite a few that come every week, just come say hi. Um, so we are nearing Q3 and Q4.
So we're kind of rounding the corner on the second half of the year. And it's time to start planning ahead for the rest of the year as a PR pro supporting your clients. You wanna be proactive. You wanna get in there, you want to hone in on some specific goals, maybe switch up your strategy a bit and really cruise. Hi. Okay. Hi Serena. Hi Tia. Oh, wait. It just ended Serena. Do you still see me? That's weird. Okay. We're all technical difficulties over on Facebook. Um, Serena, tell me if you still see me, so we're setting specific goals. We're gonna work on generating epic results for your clients because we want them to stick around with us at the, you know, okay, I'm live good. Um, you know, through the next year, when they're considering their budgets for 2023, we want them to continue to earmark funds for your services.
And that means providing stellar services so that your clients wanna stick around. So, um, we wanna figure out how to set the right goals for your clients so that you can really be strategic about landing those right features towards the end of the year. So we have kind of four steps for you. We're gonna walk you through. And the first step is just carve out the time. So set aside time to plan. And when you're thinking about the end of the year, it's not enough to just kind of brainstorm and think, you know, kind of in broad strokes about ideas. You need to set aside time dedicated to creating an action plan and take the goals the clients have and break them down into manageable next steps. So you can make the time to really focus on what you wanna achieve on their behalf and how to achieve their goals through your services and the results that you provide.
So I like to, this is my pro tip. I make an appointment with myself that is dedicated to goal setting. And I will actually set aside time in the calendar where I'll focus on goals and other things I'll do an appointment per client and other things that we wanna accomplish for these clients. And you put it in your calendar. Otherwise it's kind of this abstract con uh, you know, concept like I'll get there when I get there. Um, but sometimes you don't get there because you're focused on other things. So for me, it has to be in my calendar in order to make it happen. Maybe that's why I'm not working out. I have to put it in my calendar. I should take my own advice and actually schedule that. So it happens. Um, yeah, so you are gonna give really serious thought to the goals that you're setting and how they align with your client's overall business vision.
And this could also be something I like to do at first, um, and then go to our clients and find out from them what they're looking to accomplish in the second half of the year. Do they have product launches? Are they running any special gifts for the holiday season? Are they going to be launching anything new? What are they focused on? And when is that happening? And then we back into the timing of that, for sure. But it helps to kind of come to them with a strategy, almost like an agenda you wanna walk through. And then you ask them the right questions to get the info you need to fill in the gaps. And you kind of round out your overall plan for the second half of the year. So if you wanna talk to your clients and start thinking through, hi Ali, if you wanna start thinking through the second half of the year, maybe starting in, um, where we were June, maybe reach out to them in June and say, starting July, we wanna talk through second half of the year.
Hi, Brittany. Um, you can get on their calendar and guys, this is the best way when we start doing this, we also do it again in November, but we start talking to our clients and figure out what we're doing. That's really moving the needle for them, what they're looking to add for the new year. And it's awesome because you are going to leverage your relationships with your existing clients, better than going out and trying to find new clients. It's a lot easier to kind of double down on your existing relationships, which I love because they're already happy. They already know what it's like to work with you. And this strategy's been working really well for us. I talked about it on my last podcast episode, but what you're able to do is figure out additional services that will help them, um, further their goals, services that you offer.
But you're adding services that also add to the fee. So, um, you know, you're not like Nick, it's never nickel and diamond. It's really like bundling services to clients. So force clients so that you come back in the new year and you're just in there, you know, you're in there, you have, uh, wide range of services that you're offering. You're building on the results that you got the previous year, and you're really expanding your role with the company to make yourself indispensable. You know, that's my goal for you is, um, is consistent, predictable, recurring retainer revenue. And it's easiest to grow your revenue with existing clients, keeping them happy and in the door versus going out oh, it's a jumpsuit. It's actually like a whole jumpsuit. that shirt is fire. Well, thank you. It's like a whole little jumpsuit. Um, and then to jumpsuits these days, it's like the easiest thing.
It feels like jammies, it's an, an adult onesie. I think that I've pretty much converted my whole wardrobe because it's just like pandemic clothing only, you look kind of per presentable. So Deontay, thanks for saying that. Um, so you're making yourself indispensable and you can ask to join the clients in a meeting and, you know, first you're getting together with your team. You're all brainstorming really locking in on, you know, what have they mentioned? Are there strategic goals? Let's kind of build out an agenda, set a time to get on the phone with them to plan out the second half of the year. And if they sell products, if it's a product based client, you are gonna heavily focus on gift guides. And we're gonna talk about that because as I teased in the, um, in the title here, it is time and it is, it is time, uh, in June, um, July actually start starting to think about pitching gift guides.
So we're gonna dive into that a bit, but make a, make a appointment with your team, make an appointment with your clients and just get in there, figure out what their goals are and how you can make them happen. And then step two is creating a Q3 and Q4 focused press plan. Um, and I'm just gonna say it one more time for anybody that's on PR couture on Instagram, I'm Jen Beon. I'm the new owner of PR couture. We recently acquired the company from Crosby. We love Crosby. She's staying on as a strategic advisor. And we just see so much synergy, sorry, Facebook with our, uh, businesses and the audience that we support and the resources that we're aiming to provide the transformation and results we're here to help you achieve. And so it just seemed like a natural fit and I'm so excited to be here.
And thank you for welcoming me. I'm excited. This is my first solo live. I've been live in this group many times with Crosby, but this is my first. So thank you for being here. It means so much to me. Um, okay. Step two, again, back to creating a Q3 and Q4 focus, press plan. You may have already created a year long plan for each of your clients. And if you have used that to jump start the plan, that's gonna really, um, expand upon what your efforts are gonna be in the second half of the year. If you haven't, it's time to make that plan, but the press plan lets you show what you're working on with the client. It'll also really show the clients that you have initiative you've taken initiative and you're making sure that they see you're being proactive. You're on top of pitch timing, asking for what you need asking for the assets and, and resources you need when you need them.
So that you're not like, whoa, we missed gift guide opportunities because we didn't know what they were working on. We didn't have the assets we needed and we kind of miss those long lead gift guides, which is gonna start happening for you pitching next month. Um, and with this press plan, you show your clients you're ready to get ahead for um, oh awesome. Okay. Melissa McEvoy, uh, for gift guides, she's in the group, she's been an asset. We will double check. That's a great tip. Thanks for letting us know. Um, we have a really extensive gift guide list. We've been pitching gift guides for 17 years. Um, we're like on it and , that's one of my favorite times of year, cuz it's like get in early and start to lock in those exciting long lead features. Um, but you know, we're thinking about uh, yeah, showing the clients we're ready.
We're ahead of the game. You know, we're ahead of the game for the year end and we're gonna collaborate with the client's marketing team. Hopefully they have one. When your clients have a marketing team, oh my God, it makes your job so much easier. They get it. They have things they're working on. They pass them on you to, uh, use PR as an opportunity to increase visibility for their initiatives. They have copy, they have different promotional, um, concepts already worked into the calendar and for PR you get to align with that and just run with it. So it's really hard when a client doesn't have a marketing team, um, it might be one of those red flags that you consider when you're vetting, whether you wanna work with a client or not. It's really hard to work with clients that don't have somebody focused internally on marketing.
So you're gonna work with these marketing teams and plan ahead for the essential holiday coverage. So in your plan, you're gonna need a few layers. We're gonna talk about three layers. So the first layer is like, this is set in stone. So what specific holiday, seasonal themes and trends are you gonna cover for your client in Q3 and Q4? So we know that during this time it's like end of year, um, pardon of me? End of summer labor day barbecuing that whole season back to school starts in August, you know, really early. Um, and then you get into, you know, uh, Halloween, um, Thanksgiving, Christmas, Hanukkah, Kwanza, new year. So these things are set in stone. They don't really change. Maybe some other things come into the mix. We'll talk about those. But those are like your it's your base layer, right? you're gonna build on top of that.
So layer two are launches and marketing initiatives. Like I said, this is where it's really key to get in with a marketing team because they're going to have the, um, plans in place, the marketing initiatives, they're planning for the end of the year. And you're talking to your clients and getting that information from them. You know, they may tell you when they've already known about it for a long time, but it would've been nice to have that, you know, six months or six week even runway, not probably six months, I meant weeks. But if you don't ask, you won't know and they may not be aware of your timing. So you need to get on the, get on the phone or do a zoom or get in person and ask them what they have coming up. They may not have specific dates locked down yet for the end of the year, but you could start to sense a timeline and get the best timeline based on, you know, what they're telling you, your, your ability to kind of figure out when things are gonna happen.
And you're going to have to plan in advance to have enough time. So you get these assets that you need for each launch for each promotion that they're doing. Um, you know, on our last call, I remember asking our with a client, um, on Tuesday, I remember asking them when they were gonna be launching their holiday gift sets and what those included, and they were able to let us know in general terms. And they said, they'd get back to us more specifically, but we can plan to launch these, you know, we have a rough idea of how much they're gonna cost and who these gifts would be for. So we can plan around that. Um, and then we'll get the dates from the client, but at least we are figuring out and planning for that timeline. And you don't wanna be left unprepared when it comes to year of end pitch year end pitching, um, because you need that solid runway.
So you plan for long leads and you have the assets and resources, samples, images, the things you need, the information you need to really be ready to rock and clients need to know that. So you're showing them initiative. You are planning ahead so that your team isn't left scrambling and three layer three is start planning for long and short lead pitches and thinking about their hero products. So do they have certain hero products or current products on the line that they are, um, that they have that are their best sellers that align with certain times of the year? Like I said, that first layer you have these specific holidays and seasonal themes and trends that are not changing it's every year, these publications have an annual cycle and they hit on those topics sometimes in the same way, sometimes in a different way, every single year.
So think about that. And if you don't know what they have launching for the second half of the year, start to work in their hero products, hero products are those best sellers. They're the products that they, um, uh, so I have someone over here asking best books for understanding PR um, truth be told, um, you know, I have a program that teaches PR I want tactical, practical, actionable training. That's what I think is the most effective. So I have the pitch lab and it's focused on teaching PR from the perspective of how you provide that as a service. And I have to say, it's, it's excellent. Um, we provide monthly execution plans, you know, so I truly recommend something that is going to teach you how to do it because the books that I've read are pretty theoretical and they're pretty dated. They're talking about writing press releases and, um, it's not current and what is really working right now.
So we are on top of it. We have training that is ahead of the game. You know, there's probably no book on PR out on the market. That's talking about things like, um, affiliate marketing as part of PR. So I recommend something more, uh, ever evergreen, something that we're actually, um, updating all the time. So if you wanna learn how to do PR as a service and really understand how to connect with the media and align, um, you know, your pitch, a ideas with timely relevant, seasonal, targeted, and strategic pitches, the pitch lab is phenomenal, honestly. Um, we've trained people to provide PR services and now they're building agencies based on those services and those wins they're getting for clients. So that's what I recommend. Um, there's also a book that one of the members of my program, Alison Maloney wrote, and I do not remember the name of the book, which is terrible, but I'm quoted in it in a lot of other PR pros.
And that book is focused on showing people how to leverage their expertise, to get on camera and get in the media because she is also an honor, um, news anchor and on honor commentator. So she knows kind of what happens behind the scenes. So that's my suggestion there. Um, but back to hero products, even if there are no upcoming product launches or projects for your client, you still have to pitch the media. It is your job when you are on retainer to keep your client's products relevant in the eyes of the media. So if they don't have anything new, you have to figure it out. And that means, um, figuring out how to work their products, their services, whatever they have existing at the time into, um, you know, fresh, relevant, timely ideas like black Friday gift guides. Even if the client doesn't have anything new to work with.
So you can repurpose existing things. They have, you can take tips from the CEO, like what is their journey? How did they get here? Um, you know, what's their, how to, what are their big ahas and takeaways that they discovered while building this business and take those tips and even dig into one tip and expand on it and pitch that out as an article for business, you know, business publications or trade publications, or focusing on the CEO as like a tastemaker or an influential person in business. And also pitching those tips out as, um, like a list, you know, of how many, seven things that I learned while building a multimillion dollar brand, something like that, um, also consider taking an existing product and offer up a fresh way for people to use it. And I've mentioned this example a lot. Um, PR Kaur probably has never heard it, but we had a client that was a prestige hair care brand.
They had not launched anything in about two and a half years. And they had this really popular. When I say hero product, this was one of them, it was a hair mask in a tub, really thick and wonderful. And they, um, were always selling out of it. And, you know, we knew that it was a fan favorite, but we came up with a way to take a bit of it, put it on a plate, put it in the microwave for, I don't know, like 30 seconds or whatever, and make it warm, like heat it up and then apply it to your hair. Wrap your hair in like a, a shower cap. Orran wrap. I don't know who did that, but, and put your hair in a towel for 30 minutes. And now it's a heated, deep penetrating, like hair mask, repetitive hair mask. We got so much press for this existing product. Just, um, oh no, I'm frozen. Uhoh um, let me know who else. Thanks for letting me know. Let me know who else over there. There's always like tech issues, but I show four bars and I'm also on wifi. I don't know. Let me know over here on Instagram, Facebook, you can still hear me, right. Um, somebody is here. Hold on just a second. Mirna. Can you see who's at the door? Thank you. Okay, good. It's working. Sorry guys. Um, eco sustainable brands. Um, sorry guys. Someone's at the door. This is so annoying.
Oh, she has. I know what it is. Just a sign for package. Okay. Anyway. Sorry about that. So eco-friendly brands love that. That's also, as long as the sustainability aspect is not a marketing hook, but it is truly core to the client's brand. You don't want it to be something that they're just like, oh yeah. And we do this, but it's only one little aspect of it. Um, so keep that in mind. Okay. You're back. Okay. Awesome. Um, you went to your front door. that's so funny. Uh, okay. Facebook, you guys still hear, oh yeah. Look at you. Okay. Let me know who else is here guys. Say hi. Um, the, the other thing too is in the beauty industry, there's a lot of brands that talk about, um, recyclable packaging. So recyclable packaging is not gonna fly anymore because that takes the burden and puts it back on the consumer.
And editors are like, we don't care. Hi Gina. Oh my God, we miss you. Gina. Um, editors don't wanna do that. They want truly, you know, from, uh, a hundred percent recycled packaging, um, you know, products that are good for the environment, uh, they want carbon offsetting, things like that, that are truly part of the core values of the company. Just telling an editor, our products are recyclable, does nothing because the consumer has to do it. And they're not, you know, 90% of recyclable items are not being recycled. So editors are not gonna buy it anymore. So keep that in mind. And by the way, when you send out your press kits or holiday gift guide samples, you better pack them with truly all recyclable and recycled packaging. If you can, no styrofoam peanuts, oh my God. Do not do not do that. And also don't send gifts or things.
Unsolicited. They don't have room for them. They don't want it. So just FYI. Um, the other thing I would say too, to kind of expand on this, taking tips from the CEO, think about this came up on a call. We had yesterday for the agency accelerator. Think about, um, key opinion leaders or KOLs. So is there somebody that is well respected in the media, like a doctor or we have a client that's a breast pump. We have a lactation consultant. Can that person be a genuine thought leader in that industry and work your client's product into those pitches in a genuine way? So the lactation consultant happens to be the advisor for the breast pump company yesterday. We had a whole discussion around cosmetic injectables, um, you know, like fillers and, and Botox type and neurotoxins sounds so weird. You put that on your face, but, um, put, uh, having somebody that is a doctor, well respected, you know, aesthetic, aesthetic dermatologists coming into the media, talking about trends, they're seeing in their offices and aligning those products, you know, sharing their expertise, but genuinely saying, we like this thing because it lasts longer or it's less expensive and we can use more, you know, something like that.
So that came up. So in addition to taking tips from a CEO, ask them if they have any key opinion leaders who is on their board, who do they use to get information from, to have as their mouthpiece for the media and figure out what is happening in their world that they may know about and say, oh, you know what, in my office, this is happening left and right. And you're like, really like a new one is these celebrities. Um, Courtney Cox and Amy Schumer talking about wanting to dissolve, uh, fillers in their faces. And this was like a huge story a couple weeks ago, or even a week ago, those DMS were the ones who said, this is what's happening in our offices. So ask them if they have any trends or insights, what are people asking for? And you can pivot that into a story and you can focus on a key opinion leader and your clients will be like, oh, you know, KOLs.
Yeah. We have, you know, it makes, it makes you, uh, look proactive and that you're really thinking outside the box. Okay. Um, another thing to do here, we're talking still on the third layer of your, um, second half of the year press plan, highlight some of the benefits and ingredients that you that are included in your client's products that have maybe never been featured before, or it's like something that is like pumpkin it's available in the fall. Um, we're kind of over pump pumpkin out, but turmeric something sort of fall, maybe it's fall colored. Um, what does it do? What does the ingredient do? What's remarkable about it. Um, oh, hello. Yes. I told you Natasha, this is my, um, my, uh, sort of jumpsuit, little ULA Johnson jumpsuit. I'm living in jumpsuits these days because they're just comfortable. So thanks for noticing. Um, yeah, so you're gonna focus on, uh, second half of the year, you know, do you have anything like peppermint for holiday things that, um, hibiscus that's very summary.
Yeah. Um, hibiscus is in a lot of stuff. And if you can get into what hibiscus does, you know, aside from maybe smelling great, does it provide moisture to the skin? Does it, um, you know, create a moisture barrier for the hair? I don't know, like figure out why your client includes that ingredient in their product and go to the media with that. And you're tying those ingredients back to kind of a timely relevant, or if it's something that is moisturizing, people have dry skin at the end of the year and they dry frizzy hair. So if you can get something, uh, aligned with those stories that are timely, um, think about that. Okay. So that would be the third layer. So now you have your first layer of what is set in stone, second layer of what your client's launches and marketing initiatives are.
And third, starting to plan for those long and short lead pitches and layering in timely relevant pitches for that. Now you have your plan for the second half of the year. So step three is start pitching like next month . So once you have your goals planned out and a press strategy in place start pitching. Yes, seriously, because gift guides are really a huge opportunity in the second half. So being really focused on that in Q3 and Q4, and you have to be prepared. So think about this long lead gift guide pitches will start five to six months before the holidays and anyone who's pitched gift guides. You know, this you're like, Jen, this isn't new. If you haven't or if you have missed these opportunities. And you're not sure why that is why these are huge undertakings, they're reviewing tons and tons of products.
They get overwhelmed with samples, overwhelmed with stuff. So you wanna get in and you wanna get in early. So you need to start thinking about it and start pitching long lead gift guides in July, August, and September, and many major publications close their holiday gift guide issues, and that kind of pitch submission window close them early. You know, so like, uh, August or early September. So you wanna be prepared if there are specific. Yeah. And Natasha over on Facebook is saying every year it gets earlier and earlier. I mean, it feels like that to me, at least we used to pitch like four months in advance when it was five. Now we're six. We're just like, let's just get on it.
So you wanna be in the mix and be considered, um, you know, you wanna think about those fall launches or those gift sets or items that are reasonably priced or stock stuffers or for a specific person in your life because gift guides are centered around the recipient. So you wanna just kind of think about those things and find out from the client, you have a holiday, um, item that you're launching. I'm working with a client right now on a limited edition, like super, super limited edition item. That is gonna be a collaboration with another brand, very sparkly and lovely, um, stocking my gift sets as we speak. Awesome. So we are working on that and, um, we're hoping to get it done for holiday, and that would be something super cool to pitch. And so we would need assets, we would need samples of it or photography price point, where is it sold?
Um, but we're working on it. You know, we have a little time, not much, we probably will launch it after the new year. But thinking about clients working on those limited edition colorways, is it sparkly for the holidays? Is it in, uh, a gift set with two other, you know, sample items, ask them that you need to know what their gift sets are. Um, and the short lead gift guides can be pitched all the way up until basically the week before Christmas, or if it's something that can be digitally downloaded up until, you know, day of like, there's always those last minute gifts, sometimes brands run holiday specials around free, overnight shipping, or sh overnight shipping for the cost of standard shipping. So you would, um, you would wanna, uh, start pitching those things early, but if there are last minute, you know, overnight, um, gifts for last minute, shoppers, those happen really close to the, you know, deadlines.
It's obviously big, better to be prepared in advance, but if you get a new client or something pops up, or Gina's saying if, if a client is launching a book, Q4 and Q1, would that work too? Yeah. If you have, thanks for repeating Gina, if you have the information you need ahead of time and Gina, um, I know you weren't on you. Haven't been on recent calls for the pitch lab, but we had a really good call. And one of the members, Elaine in our program created a press ready page for her client, super easy in Squarespace with all downloadable assets, headshot, bio, um, the book cover, you know, things you would want the media to have, and you wouldn't, um, you wouldn't want no problem, Gina. You wouldn't want them to just kind of pull something off the internet. Like if your client's headshot is dated and you're like, that's not what we want them to use, get a press room ready for the book launch.
And I would go back to the, uh, call recordings, um, and dive in, uh, for the pitch lab, Gina, because that was a really useful, I mean, I was like, this is awesome. And she showed us how to do it. So I would do something like that and have it up. And if your book is somehow at all tied to the holidays or if it's giftable awesome. But, um, at least look at that, uh, coaching call. So anybody that's doesn't know about that program, the pitch lab, we also do a monthly coaching call. So if you're stuck on your clients, you're like, what do I do? Um, we had a, a while back, we had a member that was doing an art installation. Um, one of their clients had an art installation around alopecia, which is when you're, you know, you have a condition where your hair, all of your hair falls out and, um, yeah.
Oh, Gina says, that's awesome. Thank you. Love the pitch lab. Hey, we love having you in there. Um, but we had, hi, Sally. I hope you're feeling better. Sally had COVID oh, it's going around 17 kids in my son's school have COVID and they're making them all wear masks again. It's like, Ugh, guys, it's everywhere. Um, but this alopecia art installation, she was really struggling and we had a brainstorm session on the coaching call and gave her really good ideas and contacts, and really helped her hone a, a couple pitch ideas. And she landed a ton of press to the point where the client asked her to come on. This was like a project base. I don't recommend project based cuz there tends to be scope creep, but it did lead to a retainer opportunity. Uh, G uh, Sally says these calls are so inspiring and great ideas.
Yeah. We had a great call yesterday too. Um, so that's epic. Oh yeah, no, it was awesome. And it was like, the ideas were so good. I was like, wow, I wouldn't have, have ever thought of that. So there it's really good. Um, okay. So be prepared. There might be last minute opportunities that pop up, um, and pounce on them and also know your audience, certain editors, especially for online publications, they don't start working on gift guide content until much later, you know, that short lead online would be short lead. So that would be like, October-ish, you can still pitch early to be ahead of the game, but make sure you've done your research so you can follow up at that right time. Not right after sending, you know, they might not be working on it. Maybe they file it away. You wanna have gift guide in your subject so that they, you know, gift suggestion or the word gift somehow so that they can file it away and they can search and find your email.
A lot of them do that. Step four is hone your holiday pitching skills. So, uh, here I'm, I'm gonna share a link with you. Um, we are actually hosting we're working on it right now. It's gonna be really good, a gift guide masterclass. So I just dropped the link. Um, over on subject lines are so important. Yeah, Sally, it is like more than we think, um, most, mostly for searchability and getting them to open it, not summarizing what's in whole email, but, um, I dropped a link to this masterclass that we're hosting. Um, but we, uh, want to help you hone your pitching skills. And, um, that's one of the best ways to prepare for the sec, uh, the third and fourth quarter and that ever important, always gonna be there, gift guide coverage. So we're hosting a really great live masterclass, all about pitching holiday gift guides.
You're invited to join. Um, normally they're just for members of our pitch lab, but this one is so important. We're opening it up to all PR pros. So on this call, that's really focused deep dive on holiday gift guides. Um, I'm gonna share, oh my God, my breakfast is falling over. Okay. I'm gonna share when to start pitching gift guides for your clients and important trends to keep in mind when you're pitching for the holidays, how you prep before and perfect your pitches to land those key placements, obviously so much more, and it's gonna be actionable. Everything we do is jam packed with tons of tactical, actionable practical takeaways. There's no theory. There's no, like I hated going to school and everything was theoretically like tell me what to do. Tell me how to provide a service that I can make an income doing, you know, and tell me how to do something.
A, B, C, D in order. So I can get the results that I'm looking for. And I felt like college and law school, oh, anybody in PR couture doesn't know like my, my background, I was an attorney for four years and pivoted and started my PR firm back in 2005. So this is my 17th year. Um, I do provide coaching and resources to this community, but I'm also running a full-time PR firm and we share what's working. Now, we share what we're facing from our clients. Um, and if anybody ever wants to chat about the pivot from the lot of PR, it was definitely a wild ride, but, um, the lack of resources to make that transition is exactly why I created all of the stuff that I have so that our community can just, you know, dive in and get practical, practical training, so they know how to provide these services.
So we're gonna talk all about gift guide, holiday gift guide pitching, sort of when, what, how, and it's gonna be, um, an opportunity to also ask your questions, anything about holiday gift guides, and there's gonna be a replay link to watch it. You can grab a ticket. I just, um, I just dropped that in there. Uh, on Facebook, we are gonna swap out the link on, um, Instagram so that you guys can check it out. It's, uh, all members of the pitch lab get free access, like everything we do on a masterclass. Um, but it's a low, it's a low fee just to come in. And, um, the last one we did, like this was on affiliate marketing and it was so good because our classes are not just me. Like they're collaborative. We get the best PR pros on, oh, hi Chelsea. Yeah. Um, how's wedding planning going I see you're, uh, working out all the time, getting, getting, uh, getting, you know, in wedding shape, which we love, you know, the run up to your wedding.
Um, but these are collaborative calls. We have so many amazing members of our community that have a ton of experience expertise that they're willing to share. And that's another reason why we love PR couture and really saw four months really saw, saw the synergy with our community because that this community that we're so excited to now be, um, leading is just like the values we stand for. It's collaborative, it's open giving, supportive, um, community over competition. We all succeed, you know, that kind of rising tide, lifts all boats. Um, that's our world. And I, you know, I'm, I'm really honored that Crosby passed the torch onto us. And I just wanna say to this community, I'm so grateful that you are sticking around. And, um, we just have so much in store, like I'm busting at the seams and we have an incredible team, but like, you know, one thing at a time.
So as we merge PR couture into our generation academy, there's gonna be so many opportunities to feature you guys and share your expertise and give you the resources that you need. I mean, our existing resources in generation academy and PR CS are so aligned. It's amazing like where, like it just fills in the gaps so beautifully. And I'm just honored. You know, I loved Crosby. We started our businesses around the same time and I started my agency when she started PR couture around that time. And for her to pass the torch onto us is just a huge deal. So I just wanna thank this community for sticking around. We cont we will continue to serve you. Please reach out to us in DMS. Um, my personal Jen personal, um, Instagram is at generation PR, please reach out there or at PR couture, just say, hi, I wanna get to know all of you.
You can see, like on Facebook, , I'm chatting with my, my people. I know, you know, I know people who come, I know members of our community. I know what they're up to, what they're working on. Um, it's a big deal to me when people take the time. What is my mom saying? Um, when people take the time to participate and we, oh, hello, Renata from Brazil. Love it. Um, awesome. So yeah. Uh, oh my mom, hi mom. Um, my mom watches my lives. I just got your text about Ryan starting middle school. And I'm just like, oh my God, I have a middle schooler. Today's his last day of school. And my other son is starting fifth. And I feel like they're still so little. They should still be in elementary school. Um, but yeah, I will stick around for a minute or two.
I always stay to answer questions. There's quite a few of you on both, um, platforms right now. Happy to answer any questions you have or curiosity about our decision to, um, acquire PR couture. We worked on it for a really long time. I'm so lucky because my husband is, um, an M and a advisor. And all he does is help people sell businesses. So it was really cool to have him there to help us figure out the synergies and how we could. Um, I think I've froze for a second over here, how we could really integrate the business and, um, you know, I wanted, I wanted to serve Crosby in, you know, really honor the amazing community and resources that, and website and so many assets that she created. Um, you know, so we figured it out and it has been awesome. And for the PR couture community, I just wanna say, thank you so much for continuing on with us.
Um, again, I'm Jen Buron and founder of generation PR a PR firm in Los Angeles. Award-winning we have some awards right here. Um, award-winning PR agency that I founded 17 years ago. I still run it full time and I have created the, um, generation academy, all of our training and resources plus community profitable, PR pros come find us on Facebook. Um, so I'm gonna sign off over here on Instagram and thank you so much for being here. I really appreciate it. And, um, uh, what am I doing guys? I just wanna say, um, what do I do here at share? Okay. Hold on. Oh, um, Hmm. I don't know what I'm doing, whatever. Okay. I guess I'm sharing it. So anyway. Hi. Okay. Wrapping it up. It's so awkward. Thank you for bearing with me while I am like, um, anybody here have any questions?
Anything they wanna ask about? So, um, hold on. Oh my God. There's so many things. Okay. Oh, good. Stacy. Hi. So our, the, the, um, link I gave to you, I think the program is like $47. Honestly. It's like not, I try to over deliver value, but we have found, you know, um, people pay attention when they, when they pay, they pay attention. Um, if you join us for that masterclass, it's like $47. It's free to anyone in the pitch lab. And maybe you Desi decide later to join the pitch lab. We'll refund you that, um, $47. So it's kind of like no risk. Um, and I designed the pitch lab, just so you guys know, like, this is kind of an essential thing in your business. Like if you think about having a media contacts database, which by the way we have one, we can offer to you for a very affordable rate.
Um, you know, I wanted this to be something that made your life easier, saved you money on and time on research. I've had people that have kind of needed not needed to hire team members, to research, pitch ideas and holidays and things like that because we give you a 50 plus not even kidding you, 50 plus page execution plan every single month with all of the pitch themes, timely, relevant pitch angles for long and short lead. What the media on each type of, um, publication is focused on. And they're really good. And we also, um, we also take the, um, editorial calendars from all of the publications and we go through them for you and we will pull what they're working on. And when with regard to short and long lead, and we'll tell you the publication, and we'll tell you the theme. So typically PR pros, anyone who's ever done, this knows you are calling the publication for their advertising, their media kit, and then you are hoping to get it.
Um, and then you're calling through it and you're trying to figure out what they're doing when, and you have to look at it all the time, unless you calendar it. And you have to do that for hundreds of publications, at least dozens. And it takes so much time. We've done that for you. like, I can't tell you how much time we put into these, but every single month you will have a wide range of publications and what they're working on short lead and then long lead. And it just walks you through the year so that you are thinking about long and short lead at all times. You never miss those opportunities. We give you themes, ideas, holidays, pitch, angles. Um, we give you a, what do we call it? Like our plan, like here's what you do each week. It's really good. And I've had members use those for, um, creating press plans for their clients.
And I've had them use them for creating proposals for their clients and also sales calls. You could just be dropping names, like go through it ahead of the call, look at the publications that are relevant for them. And then you can say, oh, by the way, allure is working on their best of beauty issue in August. You know, we'd love to get you in for consideration. Um, if you started right away and they're like, oh, like you're a media insider. This is designed to make you be super buttoned up. And my mom's like, what does buttoned up mean? Um, she knows what it means, but she's like, is that an industry term? Cuz you use it all the time. I'm just saying, it makes you look polished. It makes you look informed and it makes you look like, you know your stuff. So that's the pitch lab it's super affordable.
Um, and it's like a must, it's a must need in your PR career. And it's just really good. We'll also train you on how to do PR there's an entire, uh, roadmap, you know, multiple steps for how you effectively do PR for clients. A lot of programs out there are entrepreneurs doing PR for themselves and their businesses. This is specifically aimed at teaching PR professionals, the current ins and outs of pitching the media. Um, it's exceptional. I I'm so proud of it. You guys like, so I'm just gonna mention that. Um, a lot of people that are on right now are in the program you heard from Sally, um, and you heard from Gina, but anyway, let me know if you have any questions. A couple of you are still here. I'm happy to answer any questions whatsoever. Um, anybody who's been following our construction saga, um, I have a rental property that I had exactly one month to completely renovate.
Um, basically both bathrooms from down to the studs because there was like dry rot and uh, wood that had to be replaced like down to the floorboards. Like not even the boards, just the, you know, in between the second and first floor. Um, and we also redid the patio. It looks super good. I'm gonna go over there today. It's been painted, we did all new light fixtures and we're getting it on the market. So I had, I, I, I did it. like with no notice whatsoever renovated to full bathrooms, um, and completely repainted and turned over a whole, you know, carpets, clean stretch. So it is possible. Everybody's like, oh, you know, delays. Everything's so delayed. We figured out as like resources that were in stock and designed the look and feel around what was available and it looks really good. So, um, I'm really, I'm like really proud of myself.
That was a good, very EF efficient and effective project management. So it's done. I might post pictures maybe like who doesn't love a good before and after. So maybe on my Instagram, I'll post some before and afters, if you guys wanna see, let me know if you wanna see it. There's a lot of gray, lot of charcoal, lot of gray, a lot of, a lot of off white, like gray, white, let me know. And anybody else who's here. Any questions? Just post 'em in the comments and I'm gonna wrap up soon. I have another training that I'm participating in. Um, I also just FYI, I told my community, I was just, okay. Gina wants to see, I will share on, I'll tell you when I'm on Instagram with it. I was just certified as a high performance coach. Um, anybody who knows the coaching world, I went through Brennan Burchard's program, um, major investment and I am now a certified high performance coach.
So in addition to all of the resources and training, like the practical, practical things that we give you, I now, um, am going to be able to offer a 12 week coaching experience that is, um, really about upleveling your whole life relationships, your, you know, connection to your loved ones, your connection to your business and your work, your physical health, you know, um, physiology, psychology, like all of it is tied together, increasing your confidence. Um, it's really good. And I'm really honored that, um, I was able to, to do that. I'm really lucky and I just wanted to provide this community more. Like, how else can I help you? So, um, and now I'm like coaching my husband and it's kind of, it's not even weird, honestly. He's just like loving it. And I see some really immediate changes in him and it's super cool.
So I'm excited about that. And I just wanted to share, I think they gave me a certificate. Yeah. I was like joking on the coaching call. I have like, I'm a certified performance coach. like frame it hanging on the wall. No, I'm just kidding. I wouldn't do that, but um, it's gonna be good. Okay. So sign up for this masterclass or if you are in the pitch lab, you get to come of course, like anything, I'm going to link it out here. So, you know, if you decide to join us and you, um, pay, and then you join the pitch lab later, we'll reimburse you, you know, whatever you paid. Um, and I will take before and after. Well I have before pictures, I'll take some after pictures of my renovations and post them on Instagram. Uh, yeah, the pitch lab is open. Stacy.
Do you want me to post a link? Um, I can post a link. Let me just, it's really good. Um, here we go. So if you wanna learn about it, become a pitching powerhouse, the pitch lab. Okay, here you go, Stacy. Um, and there's no commitment. It's just like pay as you go, but it's also, yeah, there you go. I posted the link. It should pop up soon. It's also, um, you it's like a gym. You have access when you bye guys. Oh, thanks Chelsea. She says the pitch lab is the gift that just keeps on giving. Ugh. That's exactly what we're going for. it's something you just, you know, continue to get, um, value out of. Oh, that's okay. Stacy. Um, well there's always a replay and you know, we have all our training on Facebook is, is always there. So, um, the pitch lab, what was I gonna say?
Oh, pay as you go. No commitment, no one enrollment fee. It's just like check it out. And if you get in there and you're like, well, you have questions about it. Let me know. But if it's not for you, which nobody's ever been like, it's not for me. um, they'll usually say I'm not doing PR anymore. Or we decided not to offer PR services or I got a job. Then they, then they cancel. But otherwise nobody's like it isn't good. Not one person's ever said that, which is like my goal. Um, I want everyone to love it. No matter where you are in your, in your, um, PR career, if you are just starting out, it is for you. If you've been doing PR for 30 years, it is for you. And I will tell you that is no easy feat to create something that is beginner and mastery.
And I think we've done it. So, um, look, I know I'm like these programs are awesome and it's because they are like, they're really good. And it's what I wish I had when I started my career all those years ago, because I had to figure it out as I went along. And this is just gonna save you just time, help you make more money, help you feel really, um, just professional and, um, you know, ready to rock. So, all right guys, that's it for today. Thanks for being here. All of you. I really appreciate it. Have a wonderful rest of your week. Come say hi over on Instagram at generation PR and see you and I'll see you guys really soon. Take care.
