Hi guys, welcome to a weekly Facebook live show. Give a little explanation, a bit of a hot mess over here, um, in the middle of COVID, but fine. My family's first bout with COVID. So we're just, uh, settling in, um, and I'm having, everything's fine. I'm having just a little weird breathing issues. No big deal, truly. Um, but I'm also trying to go live on PR couture and oh my, my Beyonce moment, I have my fan is blasting me. Um, and I do not have my password. So the point is that between COVID, um, not being able to log in and all this stuff, it's a little bit messy, but, um, give me a sec, cuz I'm waiting here back for my team on how to get on over here. Um, let me know. Who's here. I wasn't here last week. We were at, um, family camp.
Hi Nelson, um, at family camp at U C S B and my son, I guess we didn't know, but he first came down with COVID and then he gave it to all of us and um, I was getting better on, um, Tuesday and then I started to get breathing stuff yesterday. Oh my God. This is so annoying. Um, I'm trying to get my tripod up so I can get on and uh, oh geez, what happened here? There we go. Um, okay. Yeah, we all have COVID. Well, my younger son doesn't, he's been testing negative. Hi DIA. Um, I have it the worst of everyone. Hi Serena. Oh my God. That picture of you on Instagram. Serena, you looked so beautiful. I gave you a little flame cuz you were total fire. Um, sorry if that's embarrassing on my Facebook live. Uh, Donna I'm so frustrated.
I can't um, for some reason I got logged out of the PR couture page, which is my page. Yes. O it's uh, everything was fine. I mean, it's rough. I've had the worst migraine in my life, but I feel much better in that front. And then, um, you look so beautiful and then, um, yeah, you shouldn't Nelson. Oh my God. It's everywhere. It is everywhere. And I mean, we've been avoiding it for, you know, this whole time cuz everyone's working from home and all that, but we did this, um, really amazing, super fun. We go every year. Um, I don't know if we're getting better and of course I'm not going back to bed. Jane, come on. You know me, you know me by now? No, I honestly feel fine. It's the breathing like? Um, and I, I, I have a doctor that I talk to all the time and he just said get a, um, heart rate monitor or not a heart rate.
That's the wrong thing. She also have this fog a little bit, um, the blood oxygen. So that's coming. Yeah, you can't, you cannot, you cannot. And also congratulations on your son's upcoming nuptials. That's really exciting. Um, me, you know, I'm gonna be here, Natasha. I'm hoping my team can edit because we're supposed to, um, we created this beautiful, uh, PDF often, um, for the trend report and then this is gonna be a training video. So I'll probably do like a clean start so that it's, um, something we can edit and then, uh, use. So you guys are my people, you know, I mean, I don't know if, to be all like super profess. I know. Um, it says Facebook user. Um, I'm assuming, um, oh my God. And now I, my mind, I, I literally am like in such a fog. Um, I know who that is.
Um, oh my God, Chrissy tell me that's you Chrissy? I just say, Hey, and it's his Facebook user and I don't know, um, Nelson, how old's your son? And tell me about his fiance. That's really, really exciting. I'm so happy for you and you definitely, your wife is right to, to keep you isolated. Um, it's not bad. I, I don't have it bad. I talked to friends of mine just to try to figure out what I should be doing. And they've had it a lot worse, but it's this breathing thing that just started like mid afternoon yesterday. And um, I can't really like go up and down the stairs without being like, um, but the doctor said that there, the, um, like severity this go around is, is they're not seeing any, really, any severe illness. I have taste, I have smell, which is great, cuz I certainly love to eat.
Um, but he said, uh, just get the blood. Oh perfect. Perfect age. right. 33. I think we were 32 and 33 or 32 and 34 when we got married. Um, you know, that's a fully formed human being. That's great. I'm so happy for you. What a, what a wonderful time in your lives. Um, okay. I'm just gonna proceed. So you guys Don know I'm trying to go live on, um, I'm trying to go live on PR couture and I can't find my password. So I guess we're scrapping that anyway. Okay. Um, well thank you guys all for being here. Oh wow. There's quite a few of you here now. Um, say hi, I know all of the people chatting here because they're in our programs and they show up every week, um, to connect with this community. But there's quite a few of you on here and I don't know who's on.
So please say hi. I showed up, I crawled outta bed. I put on mascara to look awake and be here. So, um, I would love to know who's here joining me. Um, oh, hi Christine. Oh, that's gonna be so Dora. Nice to, um, meet you. Welcome and thank you for joining. Um, I appreciate you coming in, being on with us and saying hi. Um, I'm really excited about this, uh, topic we've created this really good sort of summarization. Oh my God. Where in your, where? Tell me Christine. Christine. Congratulations. Top 40. Under 40 for me, that ship has sailed. Hi Christine, other Christine. Uh, um, my eyes. I hope I said that, right? Um, you wanna learn more about PR while you are absolutely in the right place? Greta. Hi. Oh, yay. Oh, Sarah is the Facebook. Okay, cool. Um, tell us more Christine PJ about and uh, yeah, this is awesome.
Oh my God. I'm so excited for you. That's huge in Virginia. Congratulations. You guys need to know the thing about awards is you don't win them. If you don't submit yourself, you have to throw your hat in the ring to win awards. So, or have someone do it for you and don't be shy. You guys, we are, um, we are in the promotional business. You should be promoting yourself as well. That's a huge honor, Christine. I hope you leverage it. I hope you blast it out. Your network and social and you share it multiple times. Like you've got the whole year. Um, that's the thing about awards? Like we are an award winning. Hi Sasha. We're an award winning. Oh, are you serious? You don't even know how you got nominated. Oh my gosh. Congratulations. That's even better. Well, I can tell you every, I have a bunch.
We have awards like all, and I know because we submit ourselves. You have to, I mean, we wouldn't ink best in business. I'm really proud of that one. That is for our, um, community here for, um, anyone who just joined. I F COVID so I'm like, my head is like, blah. Um, and I can't breathe very well, but um, I'm so that's so awesome. High slash at your picture filled in. I love that picture of you. Um, you can't win awards if you don't submit and um, you know, nobody's gonna be like, oh, you submitted yourself. You have to, there's usually a fee. There's like a lot that goes into it. So, um, start submitting yourselves for awards. And actually speaking of, um, we are creating, it is such an undertaking, but we're creating an awards database. I think we might already have it. Um, and we're gonna be adding to it all the time and you guys can hear me cuz my mic is kind of far just thumbs up or hard or whatever.
Um, thank you. Um, we are also are going to be doing a training on how to submit for awards because it is not as simple as filling out an application there's strategy behind it. Um, there is, uh, an approach that makes you successful. You have to give them the information they're looking for, not the information you want them to have. It's a subtle D difference. But, um, and we can go into that in the training, but um, once we started doing it like that, um, look at you. Oh my God. Sasha woman of inspiration. That's so awesome. Tell me more about that. Congratulations. That is so awesome. Um, I'm honestly fine, Christine. No, no, I appreciate that. I'm fine. Um, um, the headache was Ugh, debilitating, but that was three days and now it's better. It's just this breathing and like, um, the sore throat and it's, it's honestly not bad, but I swear I wouldn't be here if it were. Um, anyway, so you guys are the best honestly. Like I just, I mean, I missed you last week cuz I was out of town and I know Natasha has seen it and I played it for Des, but at family camp I recorded, I did not know I would be recording it, but I wrote and recorded an original rap song and performed it a karaoke.
That's probably why I'm sick. I was like screaming into a microphone. Um, I have to say it was so cool. It was a very fun experience. One of the counselors, this like 19 or 20 year old kid is a producer and he was like, or like wanting to be a producer and he produced, um, he like helped me produce this song. We picked a beat. I recorded the vocals in literally two hours. The afternoon of karaoke. Karaoke is like a big deal at family camp, whatever it's so embarrassing. I feel like I'm like, just imagine like, uh, Kellerman's from dirty dancing and modernize it and put it on a beach. I will, I will play it for you. DM me. My husband took a video and the, it was, it ended up being really good. Um, like the beat was good. The lyrics were really good, little, a little not suitable for work.
Um, which is what the crowd gets into. You want to give them like inside jokes and all of that. And even if you're not on the inside of the inside jokes, it's still really good, but that was like one Sasha all in D DMU and I'll give you the lyrics. Um, it was, it was really cool and really fun. And now I have to like top it next year, but that was one of the most like cool experiences. Um, so last Thursday I was doing that instead of this. So of course I had to join you this week because I miss you guys. It was really fun. So the thing about family camp is that my kids are, um, and sorry to my team. Who's gonna have to edit this recording, just like skip ahead. And we'll get there in two minutes. I promise, um, my kids are going, you know, they're 10 and 12, they're going into sixth and fifth grade and ending the summer in an experience like that, where they're given so much freedom, they're scooting around the quad on like a pretty closed, you know, beautiful campus, right on the beach.
And they have all this freedom and independence message me because I have COVID fog and I will forget, but Sasha Dar, if you wanna see it, I will send it to you and a link to the lyrics. You can actually hear what I'm saying. We put it up on the screen and everything. It was, um, it was really fun, but, um, it, uh, it was a great experience and we've been going every year and then we missed, you know, starting 20, 20 and 2021. So if you think about it, it's actually three full years since we had been there. So the kids have grown up so much and my kids just loved it because they get to be independent and take themselves to the dining commons and eat as much crap as they want, like soft serve and um, mountain Dew, unlimited mountain. Um, so, uh, Dora, if you wanna see it, I'm happy to share it stuff you have to, um, DM me and we'll, I'll, I'll send you a link to it or whatever, but, um, anyway, it was a great experience and um, you know, just very loose COVID loosey Guzy and we finally got it.
Um, it took me down, so I'm kind of in the thick of it. Um, okay. Yeah, the work life we call it. Sasha work life integration. You still have to tell me more about your, um, woman of, um, influence or inspiration, inspiration. I'm sorry. Inspiration last year. Tell me more about that. That's such an honor. I'm so happy for you. I wanna hear more about that. Um, and I'm gonna go into the training because we're gonna cut it and make it like a nice little, um, we're gonna create like an opt-in for that PDF for the 2023 trend report. I just linked it here, I guess. I'll do it again in case you just joined and then when you, um, sign up for it, I think this video will be part of it. Um, anyone who's paying attention knows I've already done this. This is I, this is a re a repeat, but I guess we're doing it again. Um, am I doing the right thing here? Eight, 18? Yeah, I'm doing the right thing. Okay, cool. Um, I feel like I just did this. Um, Hmm. Okay. Well you're here. Let's talk about it. um, okay, hold on. I'm scrolling my notes.
I'm just gonna do like a clean I'll tell them 16 minutes in. Hi guys. Thank you so much for your interest in our 2023 PR trend report. I'm Jen Berson. I'm the founder of generation PR. We're a full, Starber, a full service PR and marketing, uh, agency here in Los Angeles. And we specialize in promoting baby and kids, beauty and cosmetics and lifestyle brands. And I mention that I am the founder of an agency I've been running for 17 years because I also have this whole other side of my business where we train and educate PR professionals to up level their game, um, make them pitching powerhouses, learning how to navigate the ever changing landscape of the PR world. And then I teach people also how to run agencies, profitable, fun, uh, awesome agencies doing work. They're passionate about working with brands and clients that they love and believe in because that is my mission and purpose in life is honestly giving our community the tools and resources.
They need to have a business that lights them up, help them make the most money possible and do it all in their terms. It's that work life integration that, uh, the community here is chatting about while I am live. So, um, we are here and I mentioned, I have an agency because I want you all to know that this is not like theory. That was something that was relevant to me when I ran a business 10 years ago, and then I sold an agency. We're doing both. So generation is the umbrella and I have the agency and the coaching. And all of it is here to enhance your goals, to, um, give you what you need to make you more powerful, more successful in your business, whether that's providing you done for you services through our agency. Um, if you have a brand with physical products or you're looking to up level your skills and learn how to grow and scale a profitable agency.
And then now we have a new thing we're offering called elevate, which is high performance coaching. And we're doing a small cohort launching in about 10 or so days. DME, if you're interested, we're taking applications. It's an, it's a, an insane group anyway. So, um, team edit that out because it might not be, um, uh, on like time wise, you can see my brain as like shutting off as we're speaking. Um, so that might not be relevant if people are downloading the trend report for 2023, but we will be running that high performance coaching cohort, um, from now on. And it's gonna be awesome. So, uh, let's talk trends, you know, as PR professionals, we have to stay on top of what's happening in our industry. There's always this feeling of the sky is falling. The sky is falling, media's dying and we know that's not true, but it is changing and we have to stay on top of what's happening so we can help our clients navigate and be essential to them and bring that value.
And yes, I know it's harder to connect with media these days. It is, um, you're feeling it, we're all feeling it. And, um, that's, it's always been out of our hands. That's just the nature of PR, right? Give me thumbs up hard if you, um, you know, we had this revelation yesterday on a, a strategy call with one of our, you know, top performing members of our community and that frustration of being a, um, high performer and always wanting to be producing and delivering results. And you wanna create a process and put it in place so that you can just do like a, B, C, and that equals press placement. But the missing piece is that those decisions are out of our hands and that's really hard. So for somebody who loves to produce and, um, generate results, you can understand where I got the word generation.
There's a lot of reasons why I pick generation, obviously my name, but we wanna generate results and outcomes and value. And when, um, a lot of the decision making is out of our hands, there's only so much we can do. And that's frustrating for a lot of PR pros. So we're trying to even the playing field as much as possible by giving you access to the rules of the game. And what's important now. Okay. And that's, you know why we're here and why it's relevant that I share that we still run an agency. I still represent clients. Um, I don't do the day to day outreach. My team does, but I'm running my agency doing strategy and client services and sales BI biz dev. So all of this is relevant because we are living it. And so we want to know what's happening in the industry.
When you're growing and scaling an agency, you have to, um, be able to navigate these changes and bring your clients along for the ride and make sure they know that you are holding their hand and that you're taking them into the new year and into the future with your services, um, understanding the rules of the game and helping them navigate how to play it. You have to steer your clearance in steer your clients in the right direction. And, um, you know, overall approach to PR and marketing your recommendations. You've gotta keep your finger on the pulse, which is why you're all here right now. I notice it's the same people all the time and there's no, um, it's no like coincidence that these are some of the most successful members of our community. They're committed to their ongoing education and training. Some people have been practicing PR here for more than 30 years and they show up Nelson, I'm looking at you and they continue to stay on top of the game because that is how you become an essential member of your client's team and you win at the game.
So we're gonna talk about sort of what's, um, out of date, um, what's up and coming, you know, what's hot right now in the world of PR I will, I will say number 10 is my hottest tip um, so you have to stick around if you want to hear it, you probably, you can guess put it in the comments if you think, you know, um, and I realize my voice might probably sounds super annoying when I do that with my stuffy stuffiness, but, um, we're gonna just dive right in. So, um, trend number one is simplified brand messaging, and that will resonate more with media and with customers. So we know that everybody's attention spans are shrinking and thank you for, you know, dialing into this discussion. Um, we know that messaging has to be concise and pack a punch to keep up. So any kind of lengthy copy that goes in depth about all of the brands' qualities, all of that is out short, punchy brand stories that is in, I feel like I'm, um, the SNL character, a Bryant before she retired, um, with the what's his name?
Um, oh my God, what's his name? I can picture his face. Um, and they're like out, you know, uh, cats are out cats, you're evil. We don't like you cats. And then it's like ferrets written that's me right now, out lengthy brand stories in short punchy. Give me a thumbs up if I, if you know what I'm talking about, cuz that's a little embarrassing, but it's super funny. Andrew Yang Morgan. Hi. Thank you. Yes, Andrew Yang. That is my favorite like duo skit that they do sketch that they do. Um, Andrew Yang. Yes. That's his, his best thing on SNL if you asked me, um, so don't skimp on the value that you're sharing in favor of being concise. You want to get to the root hi of why your client is so important and focus on communicating that. And then all of the fluff can just ditch it short, sweet to the point.
Um, and shorter messages are perfect for social. Um, it can be carried across all the various platforms and help kind of connect with your target audience wherever you are, but it goes for your pitches. So you can convey your client's brand message through images or videos if they have that. Um, if you do have a video or your client has like a little brand video, 60 seconds, make sure they have captions, cuz we know a lot of people are looking at content on their phone and they're reading instead of listening, they have audio off, um, keep things short and sweet and then make sure you have an attention grabbing subject line, something that's unique that can show value and um, you know, share the value of your client's product or expertise. Um, and again, we have in depth training less is more absolutely. And we have, um, in-depth training on this like nine, um, weeks' worth of training around how to pitch and connect with the media plus master classes and resources and all the training and um, timely, relevant topical pitch angles in our monthly execution plans inside the pitch lab.
So, um, just inexpensive, really good resource for you here. But I mentioned that because we also talk about how to craft a compelling subject line. And just to summarize here, you don't have to summarize the entire body of the email. You don't have to create something that's like encapsulating, everything you said in one, it can just be enough to get them to open it. That's it just, you know, open this message. They know what it is. They can search and find it. Um, Nelson has shared on these lives before some of his subject lines that have gotten people to open it and have converted to pitches, but we train inside the pitch lab. One of our, um, modules is around creating subjects that will get people to open and respond. So I've shared that link there, if you're interested in learning more about it. Um, it's awesome.
I'm very proud of that program. And we also keep the price really low and super affordable. I promise you, we over deliver on the value Natasha, if you're still here, elaborate on those execution plans. Um, she's my hype woman on that, but there's immense value in there beyond the price. Plus you get a call like it's in the community. It's it's amazing. So that's one less is more short and sweet, compelling communicate value, but keep the fluff elsewhere. Like I don't know where you're putting off fluff, but don't put it here. Um, trend number two is artificial intelligence and technology. They're changing the media landscape, um, and events. So AI, we say it's the future, but it's actually here. It's now so many I, media events are virtual. Um, you know, you can kind of use AI to do a bunch of different things, automate tedious tasks.
You can proofread your pitches. My son refuses to learn grammar because he's like I have Grammarly. Ugh. And we just got a thank you letter from one of our friends' sons, um, for a bar mitzvah gift, we sent him and he wrote a poem that was like customized to our family and our relationship with their family and his punctuation was beautiful and he's only like a year older than my kid. And I was like, oh my God, this is like, we got a long way to go here. If you're relying on, you know, uh, technology for everything, you have to learn it on your own, but technology is the AI Grammarly and things like that are a good kind of, um, second set of eyes and a really good way to, um, proof something, you know, in addition to what you already are paying attention to detail on weird sentence.
But, um, so yes, Grammarly's great, but trust your own eyes because it doesn't always get it right. Um, tech is pretty fresh still, but it's evolving really fast and the possibilities are endless. So we don't know what we're gonna be able to do with the help of AI in a few years, but brands have already caught onto this. And um, there's this whole kind of metaverse craze with virtual reality kind of staking their claim in the media landscape. So expect brands to start launching events, experiences, and shopping opportunities and virtual worlds over the coming months and check into it. You know, look, look online and see what's out there. What I like to have our community do and what I've always done in my 17 plus years of running my business is try to stay ahead of what's going on at a minimum. You want to be able to discuss it intelligently if you're not gonna check into it as a service that you're offering, that's fine, but learn about it and be able to advise your clients in some way or have a conversation.
It's the worst when you get caught off guard and the client's like, what do you think of a virtual event? And you're like, I don't know what you're talking about. And then you look like you're not dialed in. So at a minimum look into it and you can even work with your clients to bring these unique and futuristic experiences to their brand profile and start strategizing pitches around them. Um, we also know, let me see if this is one of my tips. It's been a little bit of a while since I reviewed this, but, um, um, this might include it, but no. Okay. The other thing is data driven pitches. So we'll talk about that in one of my later tips, but keep that in mind, data driven pitches, search volume, that's gonna be really important. So keep that in mind, we talk about artificial intelligence and what that is doing in terms of like metaverse and oh, thank you.
I appreciate that. Um, but data driven tips, we'll get to that one as well. Um, trend three is mission based brand value. Um, or let me start over mission based and value based brand. Um, storytelling is gonna be very important. So, um, oh, that's a whole discussion. When you say recommend, what do you mean she's asking, what do you recommend to event planning company? You wanna break into PR you want to do metaverse events. You want to do like experiential marketing. Tell me more. Um, we know 2020 was a huge turning point for our industry and for, um, brands and diversity and inclusion has always been important, but it became more on people's radar, which is good and it's a massive priority. And we have seen companies, a lot of companies increase their commitment to diversity, um, inclusiveness and, uh, you know, de and I training and awareness over and implementation.
Let's say over the following years, since 2020, but in the new year, the focus is gonna continue to be on mission and value based storytelling and initiatives. Um, people want to support, this is the, the it's value alignment for people to support and, uh, shop and buy products from brands that align with their values. And they wanna see those values in action. The days of performative allyship, they're over, you have to actually, um, take action on what you say you're doing. It has to be reflected at a core level in the company. And you want to guide your clients through that. You definitely wanna make sure that they are not putting anything out on social. That's just a meme with nothing behind it that they actually have real progress and change happening within their organizations. Um, they have a diverse, um, you know, a diverse executive level, uh, team and that people are accountable.
Brands are accountable. Um, and they're following through that. Your clients are actually following through, this is the big thing. It's like, everybody jumped on the bad bandwagon and talked about it, but what are they actually doing? And how are they keeping it up? So socially aware storytelling, it's gonna be paramount for PR pros, crafting pitches and strategizing press plans. So you want to communicate the client, the value of your client's products, but also the value of their behind the scenes actions like sustainability, philanthropy and social justice. And I love this trend, uh, using mission and value based storytelling to increase visibility for my brand. Now that's right. That's what we're talking about here. And that's, what's gonna be relevant, you know, moving through the new year, which is great because we don't wanna see a movement gaining speed, and then just, you know, people are like, okay, that's done.
No, this is like, it's here to stay and companies are actually following through and you need to ensure your clients are not putting something out there and then having it be performative or just sort of like, you know, no, um, substance behind it. Okay. Sasha, I love hearing that you are on the ball, honey. Um, okay, so trend number four. Um, so that was three. Let me repeat it. Cuz I had a little fumble when I was saying it mission based and value based storytelling is going to matter even more as we move, move into 2023. When I say 2023, it sounds like in the year 20,000, remember Kona O'Brien I CA I mean, it's like I still processing 2020 . Um, okay. So trend number four, we have to be flexible in pitching, um, as PR pros. And honestly I know that is nothing new. Our entire job is to be flexible and adaptable, but in the new year, we'll have to work on thinking ahead with our pitches. We have seen the past few year, the importance of being able to pivot and to completely overhaul your strategy at a moment's notice, we actually there's an award like that right here. Um, that was I think, a PR week, um, best beauty fashion or lifestyle campaign
Of 2020. Um, because we pivoted our client's strategy right at the beginning of COVID and that campaign was, um, keeping a beauty brand relevant in the era of COVID. So we launched a lipstick, the height of the pandemic when everyone was wearing masks, like not great timing. So we walked through, um, how we were able to successfully launch that product and get the brand tons of press like top tier press, you know, business press, all of it related to the pandemic. And that was because of a pivot. And we had to do that in like a week's notice from the time of the launch to the time that the pandemic hit. And we took a pause and said, what are we gonna do here? And it also seemed really vapid to talk about lipstick in the middle of all of it. So we had to pivot and we, you know, were able to do that and won an award based on the results of that campaign.
So we know that we as PR pros have to be re you know, reactive, not reactive, but flexible, um, and things lately are getting busier. We're gonna have to work ahead. We're gonna have to plan like a plan B as we're building plan a is just like a contingency that, um, maybe you guys have been doing this all along. We hadn't, but now, um, you know, it might be prepping multiple pitch angles. It could be keeping an eye on current events that could impact your clients and their industry. It could be putting a campaign on hold because of supply chain issues, hearts, or thumbs up. If this has happened to you, heart, heart, heart, heart nonstop. I mean, can I get a heart? I can't, um, nonstop. We're like, okay. You know, and the team's like, when's it coming? Have you heard of supply chain issues?
This is not the client's fault. They get frustrated cuz we're like, we're ready to go. And we don't have a product to pitch. This is happening. Yeah. I see those hearts. So, um, you know, you want to keep brainstorming different ideas with your team so you can be ready to go. If there's something inevitable that happens, you always have to be ready to put a new plan in place and to put your client's best put forward in your pitches. So create a press plan. You manage these editorial calendars, you're staying on top of holidays trends. Um, that's why the pitch lab is really helpful because we put all of that for you together in these monthly execution plans. And that'll help you craft these timely and targeted pitch angles with ease. You know, we have strategy in there and we also have these master classes and Sasha saying, because she is a part of this awesome group, she's able to bake this value based, um, storytelling into her pitches because she knows that's important.
And um, we have these master classes with guest experts and we help you navigate these changes. So, um, we know there's also, we just hosted one about prepping for the upcoming recession and, um, I'm just gonna drop a link here again to the pitch lab. But, um, that is, uh, something that is PR pros. We're always nimble. We're always on top of things, but it has become an even more important skill to be flexible. And um, you know, it's not going anywhere. Uh, trend number five is staying aware of global events and using that to help foster success by prioritizing empathy. And Sasha knows about that, but you need to have your finger on the pulse of news and your niche, but in the upcoming year and beyond be plugged into global news and events and you have to make sure that all communications and copy and pitch angles are socially aware and they take the state of the world into account and any sort of one single poorly time social post can cause a PR crisis.
Um, and empathy is extremely important to today's consumers. Nobody wants to support a brand that shows little to no regard for what's happening in the world. So help your clients navigate this and be mindful of global news, any trends, whether that's a natural disaster, an international conflict, economic downturn, it's all very heavy, you know, and I'm not here to be Debbie downer, but it's our job to stay on top of what's going on and help our clients navigate it so that they show empathy as a brand. And they're not operating in some, you know, bubble, like I said, lipstick is not, it's not important compared to what's going on in the world, but there is still a place to be pitching your client's products. Um, and if you, you know, that particular client, I have to be honest with you. We're not working with them anymore cuz you know what they did and you guys will relate to this.
You guys know I'm like an open book. They were like, thanks for crushing it for us. Literally I submitted for that award and I'm like, oh my God, we are nailing it for this client. And they hit submit. And then I get a text from my team, holy crap. They just fired us. And I was like, uh, I've never been so like taken aback in my client like Cumings and goings ever. I was like, are you kidding me? They had just like voluntarily written us like this beautiful recommendation, like a testimonial. Um, and they basically said, thank you for getting us to the next level. Now we're ready for a three times your price PR firm. And I was like, good luck with that. like, we're all pitching the same people. We're all. You're not gonna get anything else with them that you're not getting with us, but like good luck to you.
Um, I never take that stuff personally. I just, you can't. I know we did everything we could and it was awesome. So super frustrating. It happens. But um, so we're not representing that client anymore. But back when we were, when all of this was going on in terms of, um, diversity and inclusion and having beauty brands all come forward in talking about what their executive team and the board looks like, they basically said to us and I was like, do you hear what you're saying? Um, we don't have a lot of culturally diverse people on our, um, in our, as part of our team because they're not applying. And I'm like, you know, this is part of the problem. Like there's ways for you to seek out and find those qualified people and give them opportunities and reach out in your community and go to job fair.
Like, you know, they're not applying because they have typically not being given those opportunities. So by saying, well, they're not applying you're, you know, kind of, uh, perpetuating the problem with that thinking of like, well, if they were qualified, they would apply. No, you have to give them these opportunities and help find them. And um, there are qualified people out there. They just don't know about you and you don't know about them. And there's ways to go about fixing that, you know, they're saying well in our community there aren't, I'm like, yeah, they're there. And you're just creating the, so we were just like, oh my God, this is a mess. So, um, and they got called out and they were like silent. So we tried to help them navigate through that issue. And Sasha says she helps clients navigate through cause marketing, you know, very important skill to be able to help clients figure all this stuff out.
Um, so that was five. Oh my God, I'm going so slow. That's staying aware of global events and prioritizing empathy, helping your clients through that. And number six is exclusives. This is more prevalent. There's so much content. I don't believe that when people say there's no, you know, opportunity for me media, there absolutely is. Everything's shifting to digital, which means that there are more opportunities and um, embargo's are sort of dead and done. I haven't really done one in a long time, but journalists and editors, they don't wanna write stories under embargo because they know that means that you're pitching the same story to everyone. They want to deliver premium, exclusive, unique content to their subscribers. Um, they want people to click through it's all about clicks. Um, and they want to deliver content that they're not seen anywhere else. So they don't want a dozen other outlets running the same type of content the same day.
So instead these exclusives are gonna reign Supreme in the new year, moving forward. So something that has true value for subscriber focused editors, if you offer an exclusive, the journalists can spend more time or resources fleshing out a rich and detailed narrative. So their readers have something that they're getting there. They can't find anywhere else. And they'll know that they're gonna be the first to report on your news, cuz it's an exclusive for maybe a limited period of time. And they're work really hard to make that article they'll go to source and other journalists will refer to that, you know? Um, and we know also that that helps them convert new subscribers. Like if there's something that they can't get anywhere else and someone wants to read it, they'll subscribe to get access to that piece. So if you offer a really good exclusive, it has value for them too.
And then that also is a really good way to build a mutually beneficial relationship with a new, um, media contact in your niche. Somebody you really wanna work with over time and it could give you, um, kind of an opening for that client, another clients in the future. So we love exclusives when you can offer them. And part of the strategy, I'm gonna go back to that data driven piece. Um, I'd love for you to be able to work in some, um, data that you're able to glean on Google in terms of search volume of certain terms. So if you find that there's high search volume and a low results coming up for topics related to that search and you find this sweet spot, don't share that with every single publication, because now they're all fighting to fill in that gap. You can go to somebody with an exclusive on that little tidbit and say, I noticed that there's a high search volume for, you know, uh, lactose free coffee recommendations.
I don't know. This is one that, um, Bryce Gruber gave me as a, as an example because that was something that they felt there was a gap and she wrote a piece to fill in that gap and they became like the top result. And it yielded a ton of I'll talk about this affiliate revenue, hint, hint coming up at the end. But, um, that is something that you can go to in terms of an exclusive with your media contacts and say there's a high search volume and not a lot of re uh, results coming up. And my client fills in that gap for you. So keep that in mind. Number six was exclusives and, um, used that to help create really good, meaningful, mutually beneficial relationships with key journalists that you wanna work with long term. Um, number seven is in person events. And I wanna say your name right? Is it NELA? Did I say that right?
Um, if you can phonetically spell it out for me. Um, so I love that beauty and fashion events of all sorts. So in-person events are gonna return at a higher level, the reality with COVID and now that I, you know, I have it and, and my son, my, um, younger son started back in school. We believe he had it. I know I can see how you spell it, but like phonetically did I say it right? NLA. Um, my son started back in school and um, he's tested negative and he was the first to have it. And he's coughing a little bit, but he's back. And even if we're sick, they, you don't have to quarantine anymore. He's wearing a mask indoors and that's it. So like is endemic. It's here just like the flu will get vaccinated and whatever. So networking events, um, popups trade shows, conferences.
We're helping a client right now with a CES. What is it? An application for something I don't even know. Um, let me tell you, uh, NLA, NLA, NLA. Okay. Thank you. That was helpful. Um, yeah. Uh, oh, an award application for CES. Um, they're coming back, people are going to trade shows. You know, it's been a long time coming. People want to get together. Um, possibilities are endless and all of these experiences can be leveraged to get the word out about your clients and about your agency. So work with your clients to bring in person events back into their plans. And I don't love creating events, but if our client wants an event, we will pack the room with the right people and we'll hire a team to execute and we'll pitch it to the media. So we'll do all the media relations and all the inviting and, and all of that.
But somebody else will do the execution. Please promise me every one of you give me a heart. If you're committing to me, you will not do an event for a client for no additional fee. Don't let a client comment. I'm not talking about you're paying for their, you know, their stuff at the event. Um, food and DJ whatev, you know, whatever I'm talking about, the actual planning, pitching the media, inviting them to come. All the stuff that you would do around an event is not part of a normal PR plan unless they talked about it in the proposal. And they said, we want an event that's extra. That is a lot of work. And that is not just sort of part of a retainer, promise me. And by promising me, you're giving me a heart, heart, heart, because a lot of newer agencies, a lot of newer PR professionals on their own are like, well, I guess I, you know, that's part of it. Good. Okay. That's a lot of extra work and that is not just, yeah. That is not just, um, you know, part of the basic retainer. At least it isn't for me. And it shouldn't be for you. Um, oh my God. I'm so Thursday.
Okay. Christine planned events in the states promise. Hi. Um, uh, but Sasha, you charge extra, right? Like it's not just like, oh yeah, I'm on retainer. And I pitch the media. Oh, and you want an event every quarter. Like that's included too. That has to be an extra fee. It's way too much work way too much work. Some people I know have like gone accidentally down that path. Um, some people think PR is just fun events all the time. No, that'd be great. I would love that. Actually. I don't, I'm a, I'm like a, um, , I'm a fo instead of FOMO, I'm like fair of going out. I don't wanna go I just wanna be right here. Um, Christine, tell me a little bit more about what it is that you do P PR wise. I wanna remember. Uh, it's been a while.
I don't know that I, yeah, no, they gotta, like, mm-hmm, that's extra. That costs extra guacamole, Chipotle costs extra. And so do events, even if it's a virtual event. Yeah. Okay. Um, number eight is journalist role. The journalist role is shifting significantly, which means that pitches need to be even more tailored. Okay. So there's this whole like thing all working together. So 20, 21, 22 brought us the great resignation journalists, no stranger to this phenomenon. Many of them have been laid off or not promoted. Oh, it depends. Christine. It just depends. What do you recommend for networking? Well, you're here. Um, NA I think, is it Nadia? Like NAIA like that? Oh my God. I'm sorry. I'm having such hard time with big brands. Oh, well, I mean, you gotta get into the agency accelerator if you're looking to bring in clients. Um, and like the it's not just like, go hang out with the clients at this, get into your affinity groups for like you, it says you do beauty and, you know, join beauty industry west.
I don't know where you're located, but, um, all of the sort of, um, affinity groups for networking with executives NDIA, did I say that right? That sounded right. NDIA NDIA. Oh my God, God COVID brain. I'm like struggling here. Um, but there also has to be a strategy behind it. And that's what we teach in the agency accelerator. We have strategy, um, and sales as our, like half of the program. Um, and we teach everything around it. Um, anyone who's here, that's in that program. I'm trying to think who's here. There's usually a bunch. Um, it's really good.
Um, Spain. Oh my gosh. How exciting. Wow. Uh, she's in Spain and I don't know anything, but try, um, try to find some affinity groups or like networking groups at an executive level here. We have something called beauty industry west. Um, um, you know, you wanna find, uh, those executive level events where they talk about industry trends and they get, um, founders of companies or CEOs to come in and talk about how they're navigating the whole change. Um, Sasha says I'm actually, I'm an event producer of 20 years. I offer PR only to event clients, but because of my company's pivot, I've been doing PR for my speaking business, coaching and podcast business. Awesome. Yes, that's right. That's how I would do it. Um, if you're an event company PR supports your events, but you're not a PR firm doing free events for your PR clients.
So yes, Saha. Awesome. Um, and Christine, we are going to be opening up the next cohort for the agency accelerator. Oh my God. I'm so bad at this. I believe it's in October, like early October. Um, I'm gonna give you a link. So you get on the wait list, so you don't miss it. Um, if you are like, I'm ready to go, I want to go now let me know, and I can connect you with my team. We actually just had, um, people sign up this week because they're like, listen, I got time. I want to do this now. And, um, the content's there. Um, and then, you know, of course when the next group cohort comes through, um, you can join for agents accelerator plus because it's, self-study so there's no like supporting calls or anything, unless you do the plus little sort of monthly coaching piece of it. Um, but I'm gonna give you a link, just so Christine, you get on the wait list. And if you're interested in like hitting the ground running, now let me know, because we can find a way to help you. I just feel like if you have the time and you're raring to go, uh, goes to the wait list, but here you go, I can get you in. And if you want to, um, uh, talk to Miranda about any questions you have about it or join early or whatever we can accommodate.
So, you know, and I'm so excited, you're interested. It's awesome. Okay. So back number eight, trend number eight, the role of journalists is shifting, which means that pitches have to be tailored. We saw the great resignation journalists are either newsrooms for freelance or doing total career pivots. Um, some are having to write for multiple publications. We actually love when we connect with freelancers writing for multiple publications, cuz it usually works out to our advantage. Um, uh, some are, um, staying that are still there in the new newsrooms and they're picking up the slack with overtime hours, new beats, there's a ton of extra responsibility editors that are under constant pressure to write stories that are going to generate revenue, wait for tip number 10, it's coming. We're gonna, it's very important, but they have to maintain. It's the balance between writing content it's infotainment. It's gonna generate revenue and still maintain their credibility.
They can't just post stuff all the time. That's just like, buy this, buy this, buy this. There has to be. And it's really important to journalists, journalistic integrity. They have to believe in what they're saying. So you have to be empathetic to their new reality. They're not just getting to write content. They're passionate about like the days of your , right? Um, they have to generate revenue to get to stay in their jobs. And um, they're picking up the slack for a lot of other members that have moved on all of that. So knowing what they're going through industrywide will help you better tailor your pitches. So demonstrate that you respect their energy, their time by only sending relevant pitches, the review process and triage of delete, delete, delete two seconds and you're done and you're out of their inbox. Um, why? Because I sound, Nelson's like go back to bed and take care of yourself, which means I'm probably like, Ugh, it's fine.
I'm almost done, but thank you such a dad. Um, so you want to keep your pitches targeted, very tailored and targeted, do not spray and pray. It is such a lazy PR strategy, but that's even more important now because these people are like, when they share with us how many emails are in their inbox every day, they're looking they're quickly scanning. Maybe they have an idea for something later on. They're putting it somewhere. I know I do need to rest, but I'll get there. I promise actually I won't. I have like three calls later today, whatever, I'll figure it out. Um, you have to tailor your pitches so that, um, come here, you can, uh, create a vibrant, rich pitch that is going to connect and resonate with them so that you are being, um, helpful and adding value. It's this is the core of what we do as a PR professional, but this is even more important now because if you think about the recipient of those pitches, the volume of pitches, the volume of responsibilities they have, and it's no longer about finding interesting stories.
It's about data driven, um, features that are going to convert and generate revenue and they've almost become commerce editors. So give them something that is really targeted. That's very clear. You're not sending it to 150 people with the same generic pitch. It's a total waste of everyone's time and it's a waste of your client's money. And honestly, it's lazy, lazy, and our community doesn't do that. And we certainly don't teach those strategies. So you wanna be tailored, targeted pitches, be respectful of their attention and their time trend. Number nine is, um, media research and relationship building is going to be essential, especially with these big changes coming. So, um, you want to research your media list hours and hours and hours of research sometimes. Um, but once you build that, then it's just updating it and keeping it fresh. Um, so it's worth it in the long run.
And at the end of doing all of this, you're gonna have a really specific target media list that you can use to boost your outreach, spark connections with editors and journalists. And it should include contacts who are gonna find your clients' content and their product products engaging exciting, relevant with their typical coverage. So go through publications in your niche, see who's already covered what, um, and then you wanna do it all over again, spot any connections maybe you missed. Um, you definitely don't want to be pitching the same story to journalists that they've already covered, but like a new take on it or whatever, for sure that's, this is not changed, but this, I want you to focus on building these lists because now you're gonna go in depth and create relationships and engage with them on social and nurture these connections and comment on their content.
Um, don't pitch in DMS, but send them a quick little message in DM about some of the content that they've posted friendly light. So you can start to become familiar to them, but this is why we really hone in on nicheing down. And it's one of the big strategies inside of the agency accelerator, because if you're gonna build a list and take all this time and go in depth and create these relationships, you wanna get the most value out of all that effort as possible, which means you're leveraging those relationships to serve as many clients as you can.
So kneeing down is one of the fastest ways to build your reputation and make more money because you're gonna command a higher retainer. Um, I can't stress this enough. It's so important. So you are gonna go through this effort. Um, uh oh my God. So it says Facebook user. I can't tell who this is about the Supreme court. inter chambers of the Supreme court shit show. Can we say shit show? Um, average person can't view it tonight. Any thoughts? Um, I mean, honestly it could be really hard because like I said, shit show the real Supreme court is, you know, I feel like, um, what was that show with Kevin Spacey? Oh my God. House of cards, like before the 20, um, 16 election house of cards was like, oh my God, like, this is so unbelievable. Like we have to watch and see what's gonna happen.
And then when reality became more of like a media circus and frenzy than actual like TV writing, it became less exciting to watch these fantasy fantasy shows about the topic when reality was so out there and different. So there could be a challenge around that because of the fact that the actual Supreme court is. So whackadoodle right now. I mean, I don't care where your politics are. It's. I mean, Clarence Thomas alone and his wife, like participating in the insurrection, like, are you kidding? It's baffling. Like how, you know, what's going on right now. So when reality is just as wacky as a TV show yeah. It should help. So that's what I was gonna say is position it like that, you know, kind of, um, what is it about the show that's gonna give the audience, um, some insight or some satisfaction or whatever over what they're seeing, um, on TV, around like the leaks of the road decision, like all of the stuff is like, are you kidding me?
That's television caliber twists and turns. So what, um, would the show give the audience access to or where do the, uh, the writer come from? Sounds really interesting. Um, is it based on the current makeup of the Supreme court? Is there anything that it's going to, um, give the audience insight? Is there, are there screeners or anything cuz you said the average person can't view it, but can a journalist screen it and give a little like preview about why it's gonna be a must see based on what's actually happening in the court. So I don't know without knowing more about it, but that's interesting. And you know, I'm an attorney. I don't know who that is. It says Facebook user. I'm an attorney. Yeah. You have screeners. So I'm like, Hmm. Supreme court show. That's interesting. So, um, but back to this tip here on number nine with your, your contacts, you wanna be the best partner possible to your media contacts, don't crowd their inbox, be respectful.
Don't resp you know, respond right away. Don't let it drag out. Um, do not ever, oh, hi Sarah. Okay. Um, do not ever send irrelevant or an accurate information, trust a journalist to do their jobs and give them the space to do it. And um, always make sure that you're on top of people are moving around all the time. Double, triple check before you send a pitch that that person is still writing for that beat or writing at that publication or check and see if there's, um, anywhere else that they're writing for that could be a fit. Um, we have a database, we made it super affordable. And actually when you join, um, the pitch lab for a year, you get free access for a year to our, our, um, community curated co-op database. And I mention it because the editors and journalists in the database are all people, our community have worked with personally and recommend, um, because they have they're PR friendly.
They wanna hear from you. So we include them in our database so that, um, we have, first of all, changes as they happen, someone's on E maternity leave. Someone leaves our community tells us when they get those out of office responses and we, we update it. I also made it super affordable, but it's also organized by, um, by niche. So it's very easy to be like beauty in cosmetics. And there's like your contacts in that tab. So, and it's not gazillion like these other, you know, other databases, but we also don't have like a bunch of our relevant stuff. That's not re you know, that's useless to you. Um, so that's a perk of signing up for, um, pitch lab for a year because you get that for free. And otherwise it's very affordable. It's like under 300 bucks. So if you have any interest in knowing about that, let me know.
I'll tell you more. Um, okay. Number 10. Number, number 10 is the most, most, most, most, most number one important, especially, and I left it for 10 so that you would have to stick around and join me here. But, um, if you represent a brand with products, this is the number one thing you need to be considering from every level of engaging with a client. Even on that very first call, when you're vetting a client to see if you wanna work with them. It's not just them seeing if you're right for them, you need to see if they're right for you. Every product based client needs, affiliate marketing, and we need to help our clients make that happen. So number one trend on this list, it's absolute, absolutely crucial in the new year and beyond affiliate revenue opportunities used to be like a nice to have last year for holiday gift guide to be pitched it as like a side note front and center.
Now non-negotiable so you need to get them into affiliate marketing and you need to do it. It now we, as PR pros need to get our clients on the biggest platforms like Amazon, Walmart, target, Nordstrom, Olta, whatever, um, they're selling. They have to find a way to offer it through these platforms. And if they're not on one of these, they can use a different like share sale or some of these other, um, platforms we have done, uh, two trainings inside of the pitch lab around affiliate marketing. We had a whole affiliate marketing training, and then I had Bryce Gruber come in and talk to us all about affiliate marketing from a journalist perspective and what that means for us. So having no way for publications to earn revenue is going to jeopardize their future press success. That was the name of my first program, press success, um, journalists and editors, they're less willing and also not usually likely able to showcase products that don't generate revenue for their publication.
Their job is to generate revenue and I've gone in depth in the pitch lab, in that masterclass around what that means and how that affects you and how you navigate that for your clients. Uh, when I say product based B to C yeah, B to C, um, I mean, I guess it could be B2B. Um, it's usually Amazon, maybe there's like Amazon business. I don't know if that would count as like B2B, um, but yeah. Business to consumer it's selling products anyway, that there's a trackable traceable link or if they have it on their website, um, you know, it could be B2B, I guess. I don't honestly, Christine, the reality is, I don't know B2B at all. That's not my jam. I do consumer products. So if your clients can implement some sort of a tracking affiliate tracking system, like share sale on their own website and enable skim links and then their customers, um, are able to purchase through the media.
If you get a feature and they're like talking about like, let's say a copier, I don't know another B2B product, let's say a coffee machine. My family is watching the office right now. And we're in the last se season where saber, they sell paper and copiers. Um, I guess that's B2B. If there's a way for them to link out and track it that's important too. Everybody needs to generate me, uh, revenue through, um, mentioning products. I wonder if media's also wanting affiliate of some sort to write about I, that would be out of my area of expertise, but, um, inside the pitch lab, we have a Facebook group where people post these kinds of questions and get really good answers. I know there's people in there that have B2B specific B2B experience. Um, yeah, it's a way to generate revenue. Any, they're all tasked with this right now.
So with affiliate marketing, as PR pros, it's actually a bonus because we can see where sales and traffic are coming from. Wait, when's my next couple. Hold on one second. Okay. I have time, not enough for a nap, but I have time. Um, then, um, that's helpful too, you know, but you can use that data to shift your focus to, um, any kind of, um, affiliate programs that are getting the most traffic and reach consumers where they already are. So it's like, you know, um, I'm trying to give an example, uh, um, thinking about affiliate revenue in, um, your, your press strategy. Um, there's, there's a whole bunch that goes into it. So if you, um, are launching a product and you're not on Amazon, then you have to offer a pretty robust commission through your own website on share sale. And you are able to customize commissions for publishers and we are gonna be creating training so that all of us can help our clients navigate that, not as a PR service, but as an additional service, because I think this is here to stay.
I think it's so essential. And if you can marry the two of setting them up for affiliate revenue, reaching out to publishers, vetting them through these platforms, giving them a high percentage, especially during maybe a launch month, like the first month, um, we've had insight into what our competitors are offering in terms of commissions. Um, and it's always really high during launch months and you can see everyone writing about it. So that's the little missing piece that everybody's taking advantage of right now. God, this is so long. I'm so sorry. Um, so we have really talked in depth. I, I am doubling tripling down on this because I know how important it is because in my agency representing brands right now, this is a make it or break it. We have had to fire clients because they didn't have, um, enough of a solid affiliate marketing affiliate revenue opportunity for media to earn revenue from their products.
Either the cart transaction total was too low. They weren't on Amazon. They didn't have enough reviews on Amazon, their hero products weren't on Amazon. Um, they weren't on any other affiliate platforms other than their own website. And the transaction was too low. So journalists were just like, meh, like could be the best product ever. It's not converting for us in terms of revenue. And so after a few months of really struggling and trying to guide them, we said, we're ready to like, if you wanna leave, we're totally fine with that. And they said, please try again. We'll give it one more month. And we got a little bit, but it's just not the same. It's just not the same. We have gotten honest to God, like I'm gonna be honest, mediocre mass market products that have a cult following because of a very specific use case.
Um, but the reviews are amazing. And if you are like in this group, this is your product. It totally works for you. The price point is good. You get to Amazon, the reviews are incredible. We have crushed it in terms of converting earned media because Amazon reviews are really good. And, um, Amazon reviews are really good, high volume of Amazon reviews, four and five stars. And the price point is $20 or less. That is like a media dream come true. Um, and we talk all in depth in the pitch lab about why, how to understand this, how to navigate it. Okay. I'm mentioning the pitch lab begins. I'm gonna drop a link to the program. Um, it's really important. So it's the place to be. This program is going to help you stay ahead of the game, help your clients be successful with your services, help you be successful as a PR pro.
Um, have I worked with estate Lauder before? Um, not that brand specifically, but other brands of theirs, um, or like the parent company and then other brands. Um, we're working with Ken, we're working with Kendo right now on a brand. Um, not as a client, but as a collaboration for one of our clients. Um, a lot of the, there's actually a woman that I coach in Australia who was at like Tom Ford and Lauder. And, um, she's amazing. She's out there. Can you recommend an email? I don't know what you're asking me. I'm so sorry of Estee Lauder. I don't, I would, if you're trying to connect with somebody, go to LinkedIn. Um, oh, thank you. Dar you're the best. Um, and thanks guys. I am like head in a fog. Apparently my husband yesterday was like, I feel like I'm drunk and I feel like I'm in a fog.
I feel like my brain is full of cobwebs. I'm starting to get that. Cuz I did not have it yesterday. I recorded a podcast. I like had a, a call. I mean I have two more calls today, so this can be rough. But um, so, um, this affiliate piece, you guys, if you're like, what are you talking about, Jen? You need to get in the pitch lab. And when I mention it, let me just tell you this program is totally affordable. It's pay as you go. There's no commitment. It's 97 bucks a month. And if you join me for two months and you leave promise you, I won't be offended, but you're under $200 and you'll have access to the entire training on how to do PR just that roadmap, training alone. We used to sell for like $2,700, something like that. And for $200, we completely revamped it, targeted it at our PR community.
And um, you get access to that. So it's strategy to execution PR in and also building lists and leveraging and pitching everything. And then you get monthly execution plans. But when I say stay for two months, it's because you will get access to all of our master classes and for $200, I promise you that our affiliate marketing masterclass and our chat with Bryce Gruber worth the price and then some, um, oh good. I'm so glad. Thank you. Welcome and nice to meet you. I'm gonna try to see your Rita. Nice to meet you and Christine, thank you. Feeling like that for two to three weeks after testing negative brain fog tired. That's what I have something in my chest. Yeah. Um, I do not like this. It's not bad. It's really not bad. I wouldn't be here if it were bad. Um, so anyway, that's the trend report.
Um, here it is for you to download if you tuned me out like my husband, um, oh, you just joined Elizabeth. Awesome. Welcome. That's super cool. Wait, let me see. Yay. Uh, I didn't log in. Oh, darn it. So, okay. Now I know why I didn't get into Instagram because we have an authenticator and I couldn't. Uh, okay. Anyway, Elizabeth, welcome. I'd love to hear what you think of the pitch lab. Um, I'm really proud of it. It's very, it's very good. Like really, really, really good. Everything we do is tactical actionable, practical. How many fable words can I say? But it's all based on like proven.
Oh, okay. So you've been in it for a little while. We love a little surprise and delight. Um, God, I keep checking with the doctor. He's not answering the phone. I couldn't leave a message with the service last night. Oh, you know what? You just reminded me. I have to call, but it's of course lunchtime. So, um, anyway, thank you all so much for being here. I'm so grateful for all of you. Um, annual and monthly. Oh, okay. Let me tell you Christine. Okay. So the pitch lab is a subscription it's 97 a month. So if you do annual it's nine 70, which means you get two months free. So in a year it will renew, but you're only paying nine 70 for the year. And um, you get, so you get the two months free and then you get instant access. I'm trying to remember all the differences.
So instead of our week, week by week content on the roadmap, which is like, how do you do PR you can give your team access and let them train. So if you're training a team on how to do PR have them go through the roadmap. No problem. Um, yeah, Deborah, it is. Hi. Um, she's asking if it's applicable when representing non-profits. Yes, it is. Um, yeah, if you Elizabeth, if you wanna switch it to annual, let us know, and my team has a way to do that for you. I'm gonna do that right now. You can reach out to Miranda. Um,
It's like kind of a no brainer, honestly, um, because there's so much value in it, but yeah, you get the media list and you get instant access to everything and then you get, um, two months free and there's a couple other little bonuses, maybe like pitch templates and stuff like that, but, um, click the different links and you'll see, um, I keep doing the pitch lab here. Right. Um, and you'll see, sorry if that wasn't clear, I'll take a look and see how we can clarify the differences, but, um, yeah, it's nine 70 for the year, so you get two months free and then after that year it will renew cuz it is a subscription. So, um, just know that, that, and I think it says it there too, but um, yeah, Deborah, it is it's it's relevant when you're representing all kinds. Like we'll do, um, monthly execution plans with tons and tons of different pitch angles and all of those holidays and give backs and all of that stuff is included in there.
Um, we also have a, um, D E and I expert that weighs in, on our content every month and shares, um, pitch angles, cuz I believe as comms pros, we are the voice behind the media, right? When we pitch them story ideas, we're telling the media what they should be talking about. So we wanna keep diversity and inclusion, um, in the media and the forefront. And we want every month to include topics around, you know, including that for timely, relevant pitch angles in the media so that we can keep that relevant, um, as comm's professionals. So we have somebody on our board that, um, that, uh, advises us in that capacity. And we have that content in there just so you guys know I'm not writing the execution plans. Like I review them and you know, we have a process, but there's a whole team of seasoned pros with like 15 plus years of experience that are weighing in and giving us ideas every month.
And so you can take, uh, Deborah, our pitch angles and like apply it to your clients and at least, you know, it's timely relevant. And if you have any more questions about the pitch lab, please, um, reach out to us support at generation academy and we'll answer your questions. Um, or any of our programs or any free resources or whatever. We have so much stuff. Oh my God, I was looking at all our stuff. I'm like, oh my God, there's so much stuff here. Um, and now we own PR couture. So we have even more stuff to offer you anyway. That's what I have for you guys today. And I'm sorry, I'm like admittedly not on my game and there's a lot of new people here, so thank you for giving me like a little leeway here with my, my fog and my brain.
I'll stand for one more minute. If anybody has any other questions, um, I'm making sure Christine I'll reach out to my doctor and see what he recommends. I've been talking to a doctor and he's like, you don't need anything. It's just not my doctor. It's a family friend. Who's a doctor. Um, yeah. Okay, good. Uh, and Rita, we have a, a live that I do every single week at this time. 11:00 AM Pacific on Thursdays, aside from last week where I was, um, out of town, apparently getting COVID. Thank you, Alicia. Um, Alicia, your grandma calls you Alicia, Alicia. Um, huh. You're the best you guys. Thank you so much. I appreciate your support. Of course. I'm gonna show up if I'm outta bed, I'm gonna be here. Um, Dar please go back to that. I will, I have two more calls, Nelson as a very proud African American woman, CEO, human being.
I feel that a lot of brands and companies made a DEI pledge, but did not live up to their commitment and we're trying to, um, help our community raita. Thank you. You'll see. Next week, we're trying to help our community, advise their clients in that way so that their allyship is not performative. Their words are not empty. Their actions are not one time. This is a systematic change at the core of what the companies are doing. Um, their executive team. What do they look like? What is their messaging? Everything. Thank you. Um, so I hear you, I mean, everybody shows up and gets all up in arms during a period and then it's like, um, my pleasure. So, um, we're here to continue and do the work, you know? So anyway guys, thank you. I appreciate the support. I will eventually lay down maybe tomorrow. Although we have a masterclass tomorrow, it's be really good. Um, finances for your PR firm. So anybody inside my agency accelerator, um, I'll see, see you tomorrow. And that class be really good. It's with my bookkeeper and she's bur and I'll talk to you guys soon, hopefully next week, feeling a lot better. All right guys, take care. See you soon. Bye.