Confidence is key when you’re running a business — but you already knew that! Having good agency leadership skills is a foundational part of entrepreneurship. You’ve got an entire team of people (plus your clients’ teams!) looking to you for guidance…you can’t...

Motherhood completely changes the way you run your agency. Becoming a mom irreversibly alters how you look at work and how you split your time between family and the office. There are many stages of entrepreneurship that every agency owner will experience, but motherhood is a stage in and of...

Finding an effective mentor is a necessary part of growing your business as an agency owner. Mentors work closely with you to help you push past obstacles (including mental blocks), elevate your mindset, and scale your agency. A PR & digital marketing mentor could be a peer in your niche who...

The media landscape is constantly shifting, so PR pros need to keep their finger on the pulse of the industry to keep up! Staying up to date with trends and industry innovations is the key to creating smart strategies and delivering consistent, impressive results to your clients. You can’t...

Have you been feeling overwhelmed, lost, or unsatisfied (and maybe even downright resentful) in your business lately? You might be stuck in a plateau, losing out on revenue, or unsure about the future of your agency as a whole. That’s how I felt before I finally left law to dive into PR and...

Everyone’s talking about Twitter’s (or should we call it X?) near-constant issues, which kicked off when Elon Musk took over in 2022. Tons of apps have tried to become the new Twitter in the chaos, but Meta’s Instagram Threads seems primed to actually compete — they...

Podcasts are everywhere lately, but they’re more than just background noise for your errands. A podcast interview lets your client show off their expertise and promote new launches to engaged and curious listeners. Podcast pitching requires a slightly different approach than your usual...