A big part of running a successful agency is niching down to become an expert in a certain area. But sometimes, your chosen niche just isn’t the right one for you. That’s okay! When that happens, it’s time to go back to the drawing board and find a niche that truly lights you...

Pitching is the bread and butter of PR, but so much of the process is out of your control! A pitch could not land or a press feature might fall through at any time, so you need to set yourself up for success as much as possible. If you want to land top-tier press for your clients, you need to...

Raising your PR rates is a key part of being a successful agency owner, but it can be super scary! If your agency is fairly new or you’ve been at your current rates for a while, that fear can grow tenfold. But as a PR pro, you can raise your retainer fees as much and as often as you see fit...

Business resilience is the number one thing your agency needs to weather tough economic times. Being able to bounce back from high inflation rates, a nationwide recession, or low consumer spending is so important to your long-term success. You need to start building business resilience before a...

“By building a team, I’ve been able to get my work-life integration under control — it’s a wonderful thing to wake up in the morning now and be excited about what lies ahead for the workday.”

Have you ever wondered what it’s like to live a life you love running...

Starting my PR agency over 17 years ago was one of the best decisions I’ve ever made, but that doesn’t mean I wouldn’t change things about my process! I jumped in without any industry experience or contacts, so there was a pretty steep learning curve. I’ve gone from PR...

PR isn’t the easiest industry to break into, and that’s putting it lightly. When you’re just starting to build your agency, it’s easy to get caught up researching and implementing everything you need to do in your business. But honestly, knowing the things you ...