Learn how to develop PR pitches that get a “yes” from the media month after month, and never run out of pitch angles again…
Brands & experts everywhere are looking to leverage the power of PR for massive exposure and to stay relevant in the eyes of their target audience. This makes PR one of the most in-demand services for all types of industries.
This is also a huge opportunity for you! Knowing how to consistently secure top tier press coverage again and again is a skill and service that clients are willing to pay for — handsomely.
It’s time for you to take advantage of this to get your clients the results they need, while creating the consistent recurring revenue you want.
"The best investment I've made this year as a Publicist was investing in The Pitch Lab™"
PR is one of the most effective ways for brands and experts to gain visibility and to be positioned as the go-to option in their mark
Richard Branson said it himself:
No matter your niche or area of expertise, nearly any business can benefit from PR!
The Pitch Lab™ gives you all the tools and resources you need to offer highly profitable PR services to your clients!
- Confidently start offering PR services to new and existing clients and wow them with visibility and results they never thought possible!
- Offer a service that’s so in-demand you’ll always have leads and be flooded with clients!
- Never second-guess your pitching or PR skills again because you’ll learn exactly how to pitch like the pros and land media coverage for your clients
- Charge higher rates because you’re offering premium services that get business owners incredible results!
- Never feel like you’re all alone or working in a vacuum again!
So What’s Inside The Pitch Lab?™
(Besides EVERYTHING you need to start up-leveling your pitching RIGHT NOW and even offering PR services for the very first time!)
The Pitch Lab is a monthly Membership experience that gives you all the tools, training, and resources you need to up-level and offer PR services to your new and existing clients.
MONTHLY EXECUTION PLANS
(Worth the price of membership alone...this will pay for itself over and over again!)
- Every month, you’ll receive a NEW fresh execution plan that saves you HOURS of time on client work and includes irresistible pitch angles the media CANNOT ignore!
- Eliminate virtually ALL the guesswork, and instead, focus on implementation!
- Get relevant and timely strategies & topics for PR coverage during current events, holidays, monthly awareness observances, seasonal events, and more, so that you can create PR content that makes your clients stand out in a crowded marketplace
- These plans are created by a qualified team of seasoned PR Pros, all with at least a decade of experience and success in a variety of niches
- They’re developed in real time, taking current trends and cultural events into consideration. You’ll always know exactly what the media want to cover right now (not last year!) keeping your fingers on the pulse of which topics are getting traction (and which aren’t!)
- Quickly and easily plan your individual clients’ monthly PR activities, pitches, events, and content using the Execution Plan you receive EACH MONTH in The Pitch Lab
- Plus, each Execution Plan includes planning and topics for the upcoming month and quarter so you can plan ahead (Type A’s, you’ll LOVE this ;) )
- Use the Execution Plan for your clients’ social media channels as well, to know what’s trending and create timely & relevant content that gets engagement!
The Ability to Lead Strategic, Successful PR Campaigns is RIGHT at your Fingertips!!
There is more media and advertising noise than ever in history… and it’s not showing any signs of quieting down.
That’s why expertly-run PR campaigns are more important than ever.
Inside The Pitch Lab, you’ll get the exact strategies you need to confidently approach ANY media outlet with a well-crafted pitch that secures top-tier media coverage for your clients.
Never stress or second-guess your pitching abilities again! Gain the confidence and in-demand skills you need to get those high-paying retainer rates from your dream clients.
Hi! I’m Jen Berson, former civil-litigation attorney, turned PR agency owner.
I turned my back on a 6-figure career because I wanted to be more available to my family of 4 all while enjoying a career I loved.
I began building my PR agency while working as an attorney.
These days, I serve billion-dollar clients with my PR agency, Jeneration PR, and I teach other service providers how to accelerate their agency growth with my insider PR tactics and business-building strategies.
With the resources in The Pitch Lab™, there is no excuse to not start implementing winning PR campaigns for the entrepreneurs and businesses that need it!
- Designing a client’s execution plan for the month is one of the most time-consuming aspects of PR. With The Pitch Lab, you’ll save HOURS and HOURS of work!
- Already a PR pro? Good… see above!! The Monthly Execution Plans help implement client work more efficiently, so you can focus on growing your business. And it gives you 100% confidence to pitch ANY media outlet for ANY of your clients.
- PR doesn’t just raise brand awareness and create product demand...it also accomplishes a slew of other typically high-priced marketing activities like improved SEO to organic backlinks to growing an email list.
- Using the pitch and PR strategies taught inside The Pitch Lab, you will connect your client’s business goals with the media...confidently, knowing EXACTLY what you’re doing each step of the way.
- PR offers extra value that other communication & marketing strategies simply cannot accomplish. That’s why it’s so coveted by brands!
- Close more clients than ever before with the confidence you gain using the resources inside The Pitch Lab. You will NEVER worry about pitching a media outlet for a specific client again.
PR creates demand for products and services, so not only will your clients appreciate your services, but your own business can benefit too!
Don’t just take it from me. Here’s what some of my happy members and students have to say!
The Pitch Lab has exceeded my expectations, which were pretty high to begin with...
"The benefits are immeasurable & the content undeniable. There is NOTHING comparable to The Pitch Lab. Not only do you learn current PR methodology, you are also surrounded by powerful women who will inspire you every day to be your best. Go For It!"
OMG Jen 😭😭 you are heaven sent!
"This Execution Plan is worth a full month's membership fee, just for this info!"
Our Team is ALREADY Seeing Results!
"It's awesome! Our team has already used ideas in client pitching. Thank you!!"
You would expect that the opportunity to learn successful PR strategies, secrets, tips, and tricks from a seasoned PR pro with billion-dollar clients would be a completely exclusive, admittance-by-invitation-only... plus a hefty price tag.
After all, The Pitch Lab shares the secrets to crafting pitches that have helped BILLION-dollar businesses get to where they are today.
Those PR strategies and pitches are invaluable to the businesses that benefited from them.
They paid for that PR...although, they probably couldn’t really put a dollar value on those services today.
It’s almost impossible to quantify that type of growth and progress, but where they are today has a lot to do with the PR they invested in.
I’m sharing the EXACT same strategies, pitches, PR training, and Execution Plans inside The Pitch Lab that my clients pay me high retainers for…
...I used to charge $1,000 for 1-hour
consultations on these exact topics,
which I do not even offer any more (there just weren’t enough hours in the
day to keep up with the demand, and honestly this is WAY better!)
The cost of The Pitch Lab is just a fraction of that, and you’re gaining hours and hours of not only my expertise, guidance and strategy each and every month, but support from an entire group of seasoned PR pros who have more than a decade of experience executing winning campaigns in a variety of industries.
And that monthly investment stays the same, as long as you keep your membership current.
I don’t know how long I’ll keep The Pitch Lab at this super low rate, because as you can see, the value is easily 10x!
...so I encourage you to take advantage of this opportunity NOW!
The Pitch Lab is Available at NO Risk to You
This is a monthly membership which you can cancel at any time. There is no enrollment fee and no minimum commitment. You will stay at the rate you enroll in as long as you keep your membership active.
Because The Pitch Lab pays for itself (hellloooooo Monthly Execution Plans), I’m confident you’ll want to stay a member as you continue to grow your business!
Because I am so invested in your success, I’m including two high-value bonuses for the fast action-takers…
...bonuses that will help you WIN at pitching the media for your clients so they come to rely on you and you can charge the rates you're worth for your AMAZING PR expertise!
BONUS #1: THE PITCH TEMPLATE BUNDLE
Super excited about offering PR services for your clients? Did you already commit to pitching the media for them?
Or are you an experienced PR Pro who feels stuck on her latest pitch and needs some help to get that outreach rolling?
The Pitch Template bundle is a set of 7 comprehensive + customizable fill-in-the-blank Pitch Templates for a variety of outreach scenarios that you can immediately implement for your own clients!
Get winning pitch templates for new product launches, introducing a brand to the media for the first time, pitching podcasts...and more!
These proven templates are used by me and my team, in my own business...and I own a 7-figure PR agency!
BONUS #2: THE WINNING PITCH VAULT
The strategies we cover in The Pitch Lab don’t just work in theory. They achieve real results and business goals for major brands.
One of the top questions our founding members asked is, “Jen, can we see actual pitches that resulted in press coverage?!”
They asked, and we delivered with The Winning Pitch Valut. It features actual pitches by Jen and her team, and members of The Pitch Lab, as well as the press coverage generated.
There is a pervasive myth in the PR space that landing coveted media coverage relies on relationships. But that’s not true! It all comes down to writing a perfectly crafted, winning pitch.
Every pitch in this database resulted in media features for clients. We consistently update it so you have access to successful pitches being used RIGHT NOW. Plus, you have the opportunity to get your own pitch featured if it results in press coverage!
The Pitch Vault paired with Pitch Templates will give you exactly what you need to implement winning media outreach campaigns in your own business.
Trust me….you want access!
BONUS #3:THE AWARDS DIRECTORY
One of the most powerful ways to increase your clients' authority in their industry is to win them some awards. As a PR pro, you can help your clients navigate the submission process and secure them valuable awards. After they've won an award, you can even use that as leverage to secure even more (and better!) press features for them.
In the Awards Directory resource, you'll get access to a peer-curated, consistently updated database of industry-specific awards that you can submit your clients to (and a few awards to submit yourself to, as well!) — PLUS an actionable training on how to actually offer this as a service, answering all of your awards FAQs.
* ANNUAL MEMBER BONUS
BONUS #4: THE EDITORIAL CALENDAR DATABASE
Ever wished that you could easily access ALL of the editorial calendars for publications in a particular industry? Well then, OH BOY have we got a resource for you!
Our Editorial Calendar Database is updated every year and includes hundreds of editorial calendars, organized into 20+ different industries. This means, you'll be able to find and access all of the information you need to send targeted, relevant pitches for your clients every single month (all year 'round!).
*ANNUAL MEMBER BONUS
BONUS #5: MEDIA CONTACTS DATABASE
Get hundreds of responsive engaged media contacts from top-tier publications!
Wave goodbye to those expensive media databases that are full of outdated information and expensive features you don't even need. Our peer-curated media contact database is reporting real-time, up-to-date contacts so that you can access the right person at the right publication when you need to!