PR Guide: Key Trends, Holidays, and Media Strategies to Prepare for November and December

As the leaves change color in October, so do the industry trends. This month marks a significant transition, bridging the gap between the end of summer and the festive holiday season ahead. With a myriad of observances and holidays coming up, PR professionals have a unique opportunity to create engaging content and pitches that resonate with their audiences. Let’s explore how you can leverage the upcoming trends for November and December.

What’s Coming Up in November

November is rich with observances and holidays that provide ample opportunities for creative pitches. From National Adoption Month to Movember, which raises awareness for men’s health issues, the themes are diverse and impactful. Additionally, the 2024 Presidential Election on November 5th opens the door for commentary and insights related to political discourse.

Consider the significance of Thanksgiving, which falls on November 28th this year. If your clients offer products or services that align with holiday hosting, now is the time to prepare pitches that highlight these offerings. For instance, if you represent a home goods brand, emphasize how their items can elevate Thanksgiving gatherings.

Moreover, Black Friday (November 29th) and Small Business Saturday (November 30th) are crucial shopping events. If your clients plan sales or promotions, it's essential to finalize details in October and start pitching early in November. This will ensure that they’re included in relevant media round-ups and gift guides.

Gearing Up for December

As we move into December, the focus shifts to holiday festivities and year-end reflections. With observances such as Advent and Universal Human Rights Month, PR pros can craft messages that align with these themes, fostering engagement and awareness.

December is also a peak time for holiday parties. With many companies reevaluating their end-of-year celebrations due to budget constraints, this presents an opportunity for creative pitches that provide budget-friendly party ideas. If your client specializes in event planning or catering, consider offering tips on hosting memorable gatherings without breaking the bank.

The approach to New Year’s Eve should not be overlooked either. This is a significant time for media stories centered around “New Year, New You” themes. Pitch ideas that focus on resolutions—whether they’re about fitness, personal finance, or self-improvement. Highlight how your client’s products or services can support these goals, positioning them as valuable resources for those looking to make positive changes in the coming year.

Keeping Up with Trends

In the fast-paced world of PR, staying updated on trends is essential. As you prepare for the months ahead, leverage resources like Prowly, Propel, and Muckrack to keep a finger on the pulse of industry developments. Subscribing to PR News and PR Daily will provide insights into current events and evolving media landscapes.

Additionally, consider exploring platforms like Exploding Topics, which predicts emerging trends over the next 12 months. This can guide your pitching strategy, allowing you to position your clients ahead of the curve.

By leveraging the observances and trends in November and December, you can create compelling narratives and pitches that resonate with your audience. Stay proactive, monitor trends, and embrace the seasonal opportunities that come your way.