Unfiltered: Your Top Questions Get Real Answers!

Breaking into the world of PR can be challenging, especially when you're facing rejection or wondering if the field is right for you. In my latest Ask Me Anything episode, I answered some of your burning questions on how to get started, land your first client, and thrive in the PR industry—even if you’re just starting out.

Overcoming Job Struggles in PR

One listener asked: How do you handle not being able to find a job in PR and feeling like the field isn’t for you? My journey is a bit unique because I’ve never had a traditional PR job—I transitioned straight from a law firm into running my own PR agency. So, if you’re feeling stuck, you’re not alone! One key piece of advice I offer is to reverse-engineer your opportunities. Sometimes, you might need to work for free or volunteer to get your foot in the door. Don’t be afraid to offer your help to local businesses or even shadow a company founder to learn the ropes.

Tips for Cold Calling (or Cold Emailing) Potential Clients

Cold pitching can be nerve-wracking, but it’s a critical part of building your PR business. I’m a huge fan of cold emailing over calling, and my best tip? Personalize your pitch! Take the time to explain your connection or passion for their brand. That’s how I landed some of my biggest clients. Always remember—confidence is key, and passion is what will set you apart.

Advice for PR Students

To the students studying PR, my advice is simple: maximize the resources you already have. Whether it’s your department head, internships, or university career services, these are all stepping stones to building a successful career. Go to your professors or industry experts at your school—they want to help you succeed, and asking questions shows initiative that could lead to valuable opportunities.

Whether you’re just starting out or looking to pivot, remember that your journey in PR is all about making connections, learning as you go, and finding creative ways to show your value.

Want more on how to launch and grow your own PR agency? Get my FREE PR Agency Action Plan, and take the first step toward building a successful PR career!