A comprehensive framework for starting and scaling your own profitable PR agency in just 10 weeks

INTRODUCING...

The ONLY program of its kind, designed to help you start and scale a profitable PR Agency in 10 weeks or less

ENROLL NOW >

INTRODUCING...

The ONLY program of its kind, designed to help you start and scale a profitable PR Agency in
10 weeks or less

ENROLL NOW >

Created by a 7-figure PR agency owner, the Agency Accelerator is a step-by-step guide to help both budding and established agency owners create the profitable business of their dreams. 

You’ll learn exactly how to structure your PR Agency to fill your pipeline with high-paying clients, establish a consistent revenue stream and run a business that doesn’t run you.

You want to build and scale your dream PR Agency, but if you’re like many of my clients when they first started out, you’re most likely…

  • Unsure of how to get clients that will actually pay top value for your services
  • Feeling lost in the “set-up” stage — where do you start? 
  • Wondering if you’ll ever generate enough income to leave your 9-5 
  • Stuck charging low hourly rates for demanding clients that you can’t release, because they keep the lights on (how the heck do you scale like this?) 
  • Spending so much time in execution that you can’t even begin to start thinking about how to grow

What if there were a proven process you could follow to set up your PR agency in a way that reflected your values, allowed you to charge what you KNOW you’re worth, and gave you the freedom and flexibility you crave in your life?

This is NOT a course. This is a proven framework for launching, growing and scaling a profitable PR Agency on YOUR terms. The Agency Accelerator is a database of resources, templates, strategies, and processes you can plug into your agency to get yoru streamlined and profitable. 

Not only will you learn exactly how to structure your PR Agency - you'll also learn how to fill your pipeline with high-paying clients so you can build the income stream you've dreamed of!

I know you want to…

Finally leave that 9-5 that feels like it’s sucking the life out of you.

Stop charging pennies for your services and start earning six-figures

Build this business YOUR way (you know, the way that allows you to do what you want when you want)

Do work that truly lights you up without having to sacrifice family time, travel, your health or anything else that’s important to you

Hear from some of our amazing students who had big dreams, but felt overwhelmed by the idea of scaling their PR agencies...

I've scaled my business & increased profits!

"The Agency Accelerator has given me the confidence to charge what I'm worth. It has also allowed me to perfect my discovery call process as well as enhance my client experience. I started the Accelerator program as a freelancer... and now I'm fully working in my business. I also got clear on my niche and the services that I'm providing which allows me to scale profit within my business. "

Dwayna Williams, Co-Founder of TGND Consulting

The strategies gave me so much confidence!

"I applied all of the strategies + processes taught and right out of the gate was able to secure my client in VOGUE which just blew me away and felt so damn good! Without the confidence I gained through your mentorship, I'm not sure I would have even approached such a high-end publication."

Hayley Parker, Founder of HPPR

If anyone is considering The Agency Accelerator...DO IT!

"I'm going through the first module now and it's SO good! The past Q&A calls alone are pure gold! Best decision I've made in a long time! So thankful for Jennifer Berson!"

Samantha McKinney, PR Pro

If you want to achieve your dreams, too — join the Agency Accelerator TODAY!

Learn exactly how hugely successful agency owners grow their businesses to 6-figures and beyond!

ENROLL NOW

Some might say it’s too good to be true,
but I know first hand that it's not

I know you want to…

Finally leave that 9-5 that feels like it’s sucking the life out of you

Stop charging pennies for your services and start earning six-figures

Build this business YOUR way (you know, the way that allows you to do what you want when you want)

Do work that truly lights you up without having to sacrifice family time, travel, your health or anything else that’s important to you

Hear from some of our amazing students who had big dreams, but felt overwhelmed by the idea of scaling their PR agencies...

I've scaled my business & increased profits!

"The Agency Accelerator has given me the confidence to charge what I'm worth. It has also allowed me to perfect my discovery call process as well as enhance my client experience. I started the Accelerator program as a freelancer... and now I'm fully working in my business. I also got clear on my niche and the services that I'm providing which allows me to scale profit within my business. "

Dwayna Williams, Co-Founder of TGND Consulting

The strategies gave me so much confidence!

"I applied all of the strategies + processes taught and right out of the gate was able to secure my client in VOGUE which just blew me away and felt so damn good! Without the confidence I gained through your mentorship, I'm not sure I would have even approached such a high-end publication."

Hayley Parker, Founder of HPPR

If anyone is considering The Agency Accelerator...DO IT!

"I'm going through the first module now and it's SO good! The past Q&A calls alone are pure gold! Best decision I've made in a long time! So thankful for Jennifer Berson!"

Samantha McKinney, PR Pro

If you want to achieve your dreams, too — join the Agency Accelerator TODAY!

Learn exactly how hugely successful agency owners grow their businesses to 6-figures and beyond!

ENROLL NOW

Some might say it’s too good to be true, but I know first hand that it's not

Fifteen years ago, I left my career in law to start a PR agency — even though I had no contacts and no formal training.

It was one of those, “what-on-earth-possessed-you-to-do-that?” risks. I had a stable job as a lawyer for a prestigious law firm. I had a really nice, 6-figure associate salary. I had the years of expensive & rigorous schooling that were required to get to this point. 

And yet, I kept looking around at all of the lawyers who were “making it,” and I realized there weren’t many people like me “at the top” (a mom who wanted to spend time with her kids). 

I didn’t want to be in the office night after night racking up billable hours while my kids were at home playing with a nanny instead of me.

So I decided to go all-in on my dream of running a PR agency, even though I had no training, no contacts, and no idea where to begin. Casual, right?

I knew literally NOTHING about PR — all I knew is I wanted to dive into this field and build an agency that would give me the freedom, flexibility, and financial independence I wanted. I figured things out as I went along, and discovered that actually… I’m pretty dang good at this. 

Today, I work from home supporting multiple billion-dollar clients (yes, Billion, with a B!), and I have a business that generates more revenue than I ever dreamed to make. But the thing that I am most proud of in this whole journey is that I did it on my terms.

You just need a plan — a step-by-step strategy that shows you exactly how to set up your agency, what to do to attract high-paying clients, and how to scale it in a way that gets YOU out of the weeds and into the CEO seat.

A complete program to start and scale a profitable PR Agency in 10 weeks or less

ENROLL NOW >

By the end of this program, you will have…

  • Found a niche that’s lucrative and gets you EXCITED about the work you’re doing (instead of dreading the moments you spend behind the computer) 
  • Pitched high-paying clients you love working with and created a new business process that will keep your pipeline healthy
  • Established your six-figure revenue plan to hit your income goals THIS YEAR
  • Practiced how to CRUSH new business calls to close more clients
  • Completed winning client proposals that position your agency perfectly to win the work (WITHOUT spending hours and hours on them every time) 
  • Implemented a repeatable framework to start and scale your agency (even if you’ve never owned a business before) 
  • Taken a look behind the scenes at exactly how I run my own 7-figure agency, including all of the time-saving tips and lessons I’ve learned along the way (that I truly WISH I’d known from the very beginning)
  • Created a business that gives you the freedom, flexibility, and financial independence you want!

But Don't Take My Word For It!

Here's what the PR Agency Owners who have been through the Agency Accelerator have to say about their experience.

 

HERE'S WHAT YOU'LL DISCOVER INSIDE THE AGENCY ACCELERATOR

Here's what you'll discover inside The Agency Accelerator...
WEEK 1

Developing Your Business-Owner Mindset

You wouldn’t start on a road trip without a destination in mind, right? Well the same applies to your business. In Week 1, we’re going to get clear on where it is you want to go. By the end of this week, you’ll have that CEO mindset and confidence on lock!

HIGHLIGHTS:

  • Learn how to kick imposter syndrome to the curb when doubt creeps in 
  • Get my strategy for charging what you’re worth instead of working for peanuts 
  • Develop your vision code so you can show up every single day for yourself and your business
WEEK 2

Setting Up Your Agency

The Agency Accelerator is all about implementation, which is why once we have your vision, we’re diving right into actually setting up your agency. This week, we’re going to nail down your niche and give you a plan to move from freelancer to an actual agency structure.

HIGHLIGHTS:

  • Create your monthly revenue target and client breakdown based on your annual revenue goals 
  • Learn how to become the go-to expert in your selected niche 
  • Develop powerful, action-oriented content that sets your agency apart
WEEK 3

Filling Your Client Pipeline

You can’t have an agency without clients! Week 3 is all about getting your dream clients clamoring to work with you (instead of you chasing them!). We’ll identify those ideal clients and put an action-plan in place, plus learn how to spot “red flags” for the pain-in-the-butt clients you definitely don’t want.

HIGHLIGHTS:

  • Identify your ideal client and how to attract them to your agency 
  • Learn techniques to land premium clients that won’t bat an eye at your rates 
  • Know how to avoid red flags that will save you precious time and money so you don’t sign clients who will deplete your energy (and sanity!)
WEEK 4

Mastering Client Discovery Calls

Once you have clients in your pipeline, it’s time to start closing deals. In Week 4, we’re focusing on how to structure a masterful discovery call so you can easily identify if a client is a good match (and easily win the work!).

HIGHLIGHTS:

  • Identify the key questions you ask to determine whether you’re a good match or if you’re wasting your time
  • Discover what information you should prepare before the call so that you look like a true expert
  • Participate in mock discovery calls to improve your skills
  • Learn how to navigate asking for a client’s budget and what to do when you ask and get zero information
WEEK 5

Writing Winning Proposals

I’m handing over my exact breakdown of what to include in your proposals to make them stand out and highlight your agency. This structure is the same one I’ve used to land two billion dollar clients… so yes, it works!

HIGHLIGHTS:

  • Create a proposal template that compliments your own branding, so it not only looks great but saves you hours and hours of work in the future
  • Uncover the psychology behind copy that grabs your client’s attention + makes them eager to work with you 
  • Get my $15,000 proposal that got accepted immediately, and learn how to use it in your business
WEEK 6

Onboarding New Clients

Congratulations! Your proposal was accepted. Now what? Week 6 is all about making the transition into your agency a smooth one for you AND your new clients. We’ll be making sure you dazzle these new clients immediately!

HIGHLIGHTS:

  • Create policies to include in your retainer agreement to protect your agency 
  • Gather assets from your clients so you can get to work ASAP 
  • Get the step-by-step walkthrough of what you should be striving to accomplish for your client in the first month of the engagement, so they stay happy, excited, and engaged
WEEK 7

Crafting PR & Social Strategies that Slay

Now that you have your new clients, it’s time to get working! Week 7 gives you a behind-the-scenes look at how to develop comprehensive PR & Social Media strategies for your new clients that actually work.

HIGHLIGHTS:

  • Grab the exact strategies I use with my clients to increase their social reach and secure consistent press coverage 
  • Create a content calendar and flawless template you can reuse over and over again 
  • Convert social media fans to loyal customers with visuals
WEEK 8

Reporting Your Results

You’re putting in the work… now it’s time to show it off! In Week 8, we’re diving into reporting your results so you can show your clients the fruits of your labor. We’ll nail down what to report on and how to present it in a way that keeps them impressed.

HIGHLIGHTS:

  • Identify what to include in your PR Reporting Spreadsheets 
  • Create clean, crisp press clips in Canva to showcase your results 
  • Get my social media report example that you can use for your own clients every month
WEEK 9

Elevating Your Role

Now that you have your PR agency successfully up and running, it’s time to get you out of the weeds and into the CEO role. This is the crucial stepping stone for taking your agency from “just-starting-out” to breakthrough business!

HIGHLIGHTS:

  • Get out of your day-to-day grind so you can leverage your time to think bigger for your agency 
  • Identify the key things to look for when you start hiring team members 
  • Get all of your questions about hiring and processes answered!
WEEK 1

Developing Your Business-Owner Mindset

You wouldn’t start on a road trip without a destination in mind, right? Well the same applies to your business. In Week 1, we’re going to get clear on where it is you want to go. By the end of this week, you’ll have that CEO mindset and confidence on lock!

HIGHLIGHTS:

  • Learn how to kick imposter syndrome to the curb when doubt creeps in 
  • Get my strategy for charging what you’re worth instead of working for peanuts 
  • Develop your vision code so you can show up every single day for yourself and your business
WEEK 2

Setting Up Your Agency

The Agency Accelerator is all about implementation, which is why once we have your vision, we’re diving right into actually setting up your agency. This week, we’re going to nail down your niche and give you a plan to move from freelancer to an actual agency structure.

HIGHLIGHTS:

  • Create your monthly revenue target and client breakdown based on your annual revenue goals 
  • Learn how to become the go-to expert in your selected niche 
  • Develop powerful, action-oriented content that sets your agency apart
WEEK 3

Filling Your Client Pipeline

You can’t have an agency without clients! Week 3 is all about getting your dream clients clamoring to work with you (instead of you chasing them!). We’ll identify those ideal clients and put an action-plan in place, plus learn how to spot “red flags” for the pain-in-the-butt clients you definitely don’t want.

HIGHLIGHTS:

  • Identify your ideal client and how to attract them to your agency 
  • Learn techniques to land premium clients that won’t bat an eye at your rates 
  • Know how to avoid red flags that will save you precious time and money so you don’t sign clients who will deplete your energy (and sanity!)
WEEK 4

Mastering Client Discovery Calls

Once you have clients in your pipeline, it’s time to start closing deals. In Week 4, we’re focusing on how to structure a masterful discovery call so you can easily identify if a client is a good match (and easily win the work!).

HIGHLIGHTS:

  • Identify the key questions you ask to determine whether you’re a good match or if you’re wasting your time
  • Discover what information you should prepare before the call so that you look like a true expert
  • Participate in mock discovery calls to improve your skills
  • Learn how to navigate asking for a client’s budget and what to do when you ask and get zero information
WEEK 5

Writing Winning Proposals

I’m handing over my exact breakdown of what to include in your proposals to make them stand out and highlight your agency. This structure is the same one I’ve used to land two billion dollar clients… so yes, it works!

HIGHLIGHTS:

  • Create a proposal template that compliments your own branding, so it not only looks great but saves you hours and hours of work in the future
  • Uncover the psychology behind copy that grabs your client’s attention + makes them eager to work with you 
  • Get my $15,000 proposal that got accepted immediately, and learn how to use it in your business
WEEK 6

Onboarding New Clients

Congratulations! Your proposal was accepted. Now what? Week 6 is all about making the transition into your agency a smooth one for you AND your new clients. We’ll be making sure you dazzle these new clients immediately!

HIGHLIGHTS:

  • Create policies to include in your retainer agreement to protect your agency 
  • Gather assets from your clients so you can get to work ASAP 
  • Get the step-by-step walkthrough of what you should be striving to accomplish for your client in the first month of the engagement, so they stay happy, excited, and engaged
WEEK 7

Crafting PR & Social Strategies that Slay

Now that you have your new clients, it’s time to get working! Week 7 gives you a behind-the-scenes look at how to develop comprehensive PR & Social Media strategies for your new clients that actually work.

HIGHLIGHTS:

  • Grab the exact strategies I use with my clients to increase their social reach and secure consistent press coverage 
  • Create a content calendar and flawless template you can reuse over and over again 
  • Convert social media fans to loyal customers with visuals
WEEK 8

Reporting Your Results

You’re putting in the work… now it’s time to show it off! In Week 8, we’re diving into reporting your results so you can show your clients the fruits of your labor. We’ll nail down what to report on and how to present it in a way that keeps them impressed.

HIGHLIGHTS:

  • Identify what to include in your PR Reporting Spreadsheets 
  • Create clean, crisp press clips in Canva to showcase your results 
  • Get my social media report example that you can use for your own clients every month
WEEK 9

Elevating Your Role

Now that you have your PR agency successfully up and running, it’s time to get you out of the weeds and into the CEO role. This is the crucial stepping stone for taking your agency from “just-starting-out” to breakthrough business!

HIGHLIGHTS:

  • Get out of your day-to-day grind so you can leverage your time to think bigger for your agency 
  • Identify the key things to look for when you start hiring team members 
  • Get all of your questions about hiring and processes answered!

When you enroll today, you will receive over $1,900 in bonuses!

5-Day Media Magnet Training

$497 VALUE

Your guide to creating a sought-after-service -- and brand-new revenue stream -- that makes you in-demand to potential clients EVERYWHERE. In this training, I reveal all the secret strategies, tips, and formulas I use in my own 7-figure PR Agency, Jeneration PR, to get business-growing PR results for my happy, long-standing retainer clients.

5-Day Media Magnet Training

$497 VALUE

Your guide to creating a sought-after-service -- and brand-new revenue stream -- that makes you in-demand to potential clients EVERYWHERE. In this training, I reveal all the secret strategies, tips, and formulas I use in my own 7-figure PR Agency, Jeneration PR, to get business-growing PR results for my happy, long-standing retainer clients.

5 Client Leads in 5 Days

$497 VALUE

Generate 5 Profitable PR client leads in 5 Days with the top strategies the most successful agencies are using. In each lesson of the mini-course, we'll be breaking down a new piece of the framework and action item that's helping other agency owners DOUBLE their income while working half as much.

5 Client Leads in 5 Days

$497 VALUE

Generate 5 Profitable PR client leads in 5 Days with the top strategies the most successful agencies are using. In each lesson of the mini-course, we'll be breaking down a new piece of the framework and action item that's helping other agency owners DOUBLE their income while working half as much.

Q&A Resources Vault

Get access to our searchable database of Jen's answers to over 100 commonly asked questions from members of The Agency Accelerator.

Frequently Asked Questions + Resources

$997 VALUE

Get access to our searchable database of commonly asked questions, which we add to whenever new topics come up!

So, What is the Investment of a Life-Changing Program Like

Get Access with this Limited-Time Special Payment Plan Option! Your First Payment is Just:

$250

& 11 additional monthly payments of $250

  • Lifetime Access to 9 Core Training Modules (Value $6,997)
  • BONUS #1: Media Magnet Training Program (Value $997)
  • BONUS #2: 5 Client Leads in 5 Days Program (Value $497)
  • BONUS #3: Searchable Q&A Vault of Business Building Resources (Value $1,997)

Total Value = $10,488

Your Price = $3,000

ENROLL NOW >

Get INSTANT Access and Save $503 by Choosing Our Pay in Full Option!

$2,497

Easy One Time Payment

  • Lifetime Access to 9 Core Training Modules (Value $6,997)
  • BONUS #1: Media Magnet Training Program (Value $997)
  • BONUS #2: 5 Client Leads in 5 Days Program (Value $497)
  • BONUS #3: Searchable Q&A Vault of Business Building Resources (Value $1,997)
  • BONUS #4: 1 Month Access to The Pitch Lab (Value $97)
  • BONUS #5: Professional Plug & Play Proposal Template and Training  (Value of $997)

Total Value = $11,582

Your Price = $2,497

ENROLL NOW >

Your investment in this program is backed by a 15-day 100% Satisfaction Guarantee.

Which means, if it's not what you expected or hoped, or even if you don't like my voivce (hey, you wouldn't be the first!), just email Miranda on our customer success team at [email protected] and we'll take care of you. 

No "what-ifs," no worries...we've got you!

Natasha Dressler

FOUNDER, NATASHA DRESSLER

Half way through Agency Accelerator & OMG: I had 2 retainers up for renewal, one I got 3x increase and the other went up $500 to what I should have been charging!!!!

Nikki Osei

FOUNDER, OSEI PR

The Agency Accelerator changed not only my perspective on PR but how I view myself as an entrepreneur. I KNOW I an do this! I have more clarity on my goals and the types of clients I want to have, I have successfully raised my rates and am on track to have a six-figure PR Agency in 2019!

Here are some questions current members asked before diving in:

Get Access with this Limited-Time Special Payment Plan Option! Your First Payment is Just:

$250

& 11 additional monthly payments of $250

  • Lifetime Access to 9 Core Training Modules (Value $6,997)
  • BONUS #1: Media Magnet Training Program (Value $997)
  • BONUS #2: 5 Client Leads in 5 Days Program (Value $497)
  • BONUS #3: Searchable Q&A Vault of Business Building Resources (Value $1,997)

Total Value = $10,488

Your Price = $3,000

ENROLL NOW >

Get INSTANT Access and Save $503 by Choosing Our Pay in Full Option!

$2,497

Easy One Time Payment

  • Lifetime Access to 9 Core Training Modules (Value $6,997)
  • BONUS #1: Media Magnet Training Program (Value $997)
  • BONUS #2: 5 Client Leads in 5 Days Program (Value $497)
  • BONUS #3: Searchable Q&A Vault of Business Building Resources (Value $1,997)
  • BONUS #4: 1 Month Access to The Pitch Lab (Value $97)
  • BONUS #5: Professional Plug & Play Proposal Template and Training (Value of $997)

Total Value = $11,582

Your Price = $2,497

ENROLL NOW >

Tiffany Eurich

FOUNDER, TIFFANY EURICH

I can not tell you how transformative this program has been for me: I've never felt so confident in stepping into my expertise, and I've discovered I know a lot more than I realized! Just to give you an update, I landed a Forbes feature..., launched the online class, and picked up 4 new clients on the education side of my business, along with a nonprofit project and two national speaking engagements. Thank you so much for being a cheerleader/coach/tough-love-giver/mentor in my corner.

Shauna Nuckles

FOUNDER, ADVOCATION PR

I've been in the Agency Accelerator program for a while now, but I just love binging everything Jennifer Berson puts out there. If anyone is on the fence...I really think the Canva template you get for proposals is worth it...on its own. Getting to see the exact way Jen is creating proposals to secure billion dollar brands as clients has been a game changer for the new biz. The whole program is of course great, but seriously, the proposal template blew my mind.

I am truly excited about the opportunity to share my PR agency know-how with you and am personally invested in seeing your business grow & shine. It’s time to take control of your future! I believe in you so much — now it’s time that YOU believe in you!

Here's to growing our businesses together!