Hello guys. Welcome back to another weekly Facebook live I'm Jen Berson, the founder and president of generation PR. We are a full service PR social media marketing, I should say. Award-winning full service PR social media marketing agency here in Los Angeles. And I am also the founder and creator of the profitable PR pros community. Um, you know what I realized I did not share this video in that community. So let me go do that really quickly. Um, thank you so much for being here. I have like a really incredible core group of people that come and join me every single week and it makes it so awesome for me because it means that I'm not talking to myself. Um, but I also have somebody else that is near me. Um, how am I doing this? Um, let me see, hold on one second. Um, can easily do that.
Oh my God. You guys. Okay. So I got a puppy and she's right there on the other side. She is so freaking cute. We got her on Monday. Um, I'm so I'm just so grateful, honestly, because, um, I am not finding out how to do this options share. Here we go. Okay. Um, blabbity, blah ups. Let's just go ahead and, uh, not put a comment. Okay, good. We're done. Hi guys for real now I'm here. Okay. So this puppy, my, um, older son, as you guys know, I've mentioned many, many times he's on the spectrum. He has ADHD. He has autism spectrum disorder. He has other mental health, um, challenges, and he's doing awesome. And he's wanted a dog for years and we're kind of like, Hmm, are we ready? We don't know. Is he ready? Well, he really step up and take care of her.
Um, so he actually, we just did a test for him to figure out kind of like neuro psych evaluation. What are his other struggles with learning and discovered that he has, um, several learning differences. And so we made the immediate change in his school. We made the decision that he needed to go into a specialized program. And he started last week on Monday and he had best attitude about it. And he said that he had a fantastic week at school. And so that was Monday, last week. And he just seemed like a different kid. He seemed happy. He seemed confident. He seemed well adjusted, which, um, many of you, I know here have kids with special needs because we've talked about it. And we know that's really hard to come by when you have a kid who really struggles every day with every interaction, every learning situation.
So seeing him really accept that he had to make the change step into it grow. He was awesome. And I always told my husband that when the time was right, we would know it. And when the right dog was available, we would know it. And I follow 10 different rescue sites on, um, on Instagram, all around LA. And there's one that I really wanted to adopt a dog friend because several of my friends have adopted dogs from their it's called wag more. Um, and so I happened to be on their page on Friday and Wednesday, they posted these two little sisters and I'm like, they're so cute. There's just no way that they're still available. So I texted my husband and I said, look at these dogs. And he, the other thing is my son wanted a Husky and we're like, Huskies. I don't know, like they have hyper energy.
We probably want like a retriever or a lab, but like with a rescue, you just don't know. So she posted these two dogs that were sisters, Husky lab mixes, and they are so cute. And they look like little like pure bred type of dog with just the cutest faces. And so I said, they're probably gone, but let's reach out. And she said, one of them was still available. So I told my husband to apply. He's like, are we ready? And I said, where are we ready to have kids? Where are we ready to start our own businesses? Just leap in the net will appear. We have never had a dog. We don't know what we're doing, but you just make the decision and then you figure it out. And I had to really push him cause he's like, I don't know. Let's, you know, weigh the pros and cons and is now the time.
And it's just like, oh my God. So we made that decision. Hi guys, okay. Now I can see his year. And we had an interview, we got the puppy. Um, and that was actually was like three, three weeks ago. This is going on the third week of, um, my son in school. So we had to wait 10 days to get the dog so that she was vaccinated, not fully vaccinated, but also they check for behavioral issues. They foster until they're ready to adopt. And the sock also had like tummy problems. We're still kind of dealing with that swine. So we knew we were getting the dog on November 1st and we kept telling our son like, get settled. And he's like, I don't know. I'm stressed out. You know, about the change. And we said in, in one week, your life will be dramatically better. And we just kept saying, give it till the end of the day on Monday, give it a week and a day.
And you'll, you know, so, um, he, yeah, we got the dog on Monday. This week picked her up. She was so cute. She was so great in the house. She was nice to my kitty. Anyone who has been here a while knows I have my kitty Harley. He's old, it's hard to combine pets. Um, but the cat was like, Hm. Hissed at her a little bit that the dog has been super respectful. We had the dog here. We were so excited to go pick up my son from school. And I actually posted about it. I know Adrian saw on Instagram. I didn't post my other son's reaction because he was honestly like a complete jerk. Jane Harley is getting totally comfortable with Lola. That's the puppy's name? And she's like, did you call me she's over there? Um, oh my God. So my older, my younger son, he has always worried about the cat and said, if we get a dog, the cat is going to be mad.
It's not nice to the cat, all these things. So we thought, oh, well, he'll see her. And she's so freaking cute. He'll just like melt. He goes, what is this? This is some kind of joke. This is my nine-year-old. Is this some kind of joke? Nobody told me about this. I swear to God. We're like cracking up. He's like, I don't want the stock going, oh my God, how can you not like this? How, what nine year old boy doesn't want a puppy, but it was at school. And he was just like, Nope. Don't like it not happy, not cool. And we're just like cracking up because it's just so like what a jerk. And of course he's going to come around, but he was being really funny about it. Like, who wants this dog? Dogs are smelly the stalks, trying to lick me, whatever we turn around and go pick up my other son from school.
The dog was in his car seat and we opened the door and the drop off line. And hi, Jennifer. Um, and it was hilarious. He, I mean, it was like, so touching. He's like, this is my dog. This is my dog. Oh my God, this is the cutest dog I've ever seen. And my husband goes, her name is Lola. And he goes, and he puts his head on her and he goes, and he turns to me and he goes, this is the best day of my life. It was so perfect. And in terms of like mom moments, I would say that was with my son, probably the number one mom moment, aside from when they were born, it was amazing. And this dog has been great and we're feeling super happy. So she is up and she might need to come out while I'm here, but I just want to fill you guys in anyway, we're going to jump into the content here.
Um, thanks for letting me share about my new wonderful family member. All right. Um, how to develop confidence in your PR skills. And I love this topic because it comes from our community. We've had a lot of people talking about wanting to Polish up their skills in a way, because the, um, it feels like the PR landscape is changing and it is to some degree, but the fundamentals remain important and they remain, um, something that translates even as the kind of rules of our game shift. So in my, um, program, the pitch lab, we just actually taught a master class that was all about affiliate marketing and how it relates to PR. And we had it actually as a, uh, um, paid workshop that people could come to. And we had about 30 people that joined us that weren't in the program. So it was a really good topic.
And even if your clients are participating in affiliate programs and they must especially, you know, if they're, uh, at their product based, um, the fundamentals of PR still remain because you still have to match the story, the topic, the timing, relevance, all of that is important. So we know too that all of these kind of skills that you need to have to be successful in PR it helps build your confidence. And that's one of the reasons why we created the pitch lab. It's one of the reasons why we created this community. We want to provide you with the, the, the awareness that you have, what it takes, because confidence translates into kind of success in your efforts. Um, and also for me, confidence translates into converting, um, discovery calls into paying clients. I just get on those calls and I'm super confident and I'm helping them.
And, you know, stepping into my role as the expert on those calls and that confidence. It's not always easy, but it's really important. If you want to kind of sell your services, land your dream clients feel your best as you're working through this. So I just wanted to share the four key skills that you need right now to be successful in PR. And then I'm going to give you my best tips for building confidence in those skills. Okay. Four simple skills and you know what? You're going to listen in and be like, okay, cool. I got this right. You're going to be like, oh, she wants to come. Do you guys want to see her? Let me just grab her. I probably hold her for a minute. She's just right here. Give me one sec.
Hi, come here, come here. Here we go.
Okay. Now we're going to give you confidence as a PR pro. Um, okay. So four skills. You need to be successful in PR oh, hi, Tatiana. I hope your mom is in your dad. I know, but your mom, um, I know, you know, she was, they were really focused on her health. I hope she's doing well. Um, I know, uh, okay. Communication. So here, you're gonna listen to me. Talk about these and be like, oh yeah, like, I'm good. I'm good. Or maybe that's what I should brush up on, but at least you have things to think about and focus on. Thank you, Jennifer. She is such a good girl. Are you a good girl? Are you a good girl? Yeah. Okay. So communication, obviously, that's what we are. We're communicators. We're comms experts. You have to be a good communicator to be, you know, a successful PR pro.
Okay. Um, you'll need to communicate in a few different ways, including with your prospective clients, like getting on sales calls, kind of conveying to them, the state of the media, or what's gonna move the needle for them. Um, it talking to your current clients. And also like, in that sense, you tie, um, do you have to go potty? Sorry guys. We know this is just like it's, it's, uh, sometimes it's, uh, you know, we're casual around here. We're casual around here. Okay. So, um, when you talk to your current clients, we've had like one of our members, Natasha, who may be here, she's usually joins us if she can. She shared with us like a state of the media email that she communicated to her clients kind of at the justice COVID was kind of opening back up for that kind of first time. Um, just so she could confidently tell her clients here's, what's going on with the media and I'm helping you navigate the way that things are working right now.
So the clients are like, okay, we are getting taken care of like RPR pro knows exactly what's going on and she's helping us to be successful right now. Okay. So talking to current clients, communicating, maybe like what's going on with your strategy, if it's not working out and what changes you're gonna make, um, that's really important. And then also landing your dream clients down the line. You know, I just had a call. I have a one-on-one coaching client that I'm working with, who is incredible. And she just hits the ground running. She's like, here's what I want to do. Tell me how to do it. And we just kind of brainstorm. And we had a call yesterday and I was just like, you want to land, you know, dream clients. Here's how I would approach it. And all of it starts with your communications to them, positioning you as the right fit for them.
So what have you already done to, um, show them the kind of results you can have for them? Right. So make sure everything outward facing that you're communicating is going to show them, it's going to reflect back the results that you've done you've gotten before and what you could potentially do for them. Right. Um, so that's, you know, knowing how to position yourself and your communications with prospective clients that they see in you, that you're the only fit for them. You're the right fit. You're the best fit. You're the only fit. Um, so, and then also obviously editors and journalists. So it's not just about pitching the media, it's about pitching yourself or prospective clients, making sure current clients feel taken care of. Do you have to go potty? I want to go people, local people here, go on the peanut. Well, PV will give you the law.
I may have to grab her again. Oh my God, she's so good. She's such a sweet little puppy. Um, and my son has stepped up and is like fully taking care of her and showing us a level of like responsibility and confidence. Again, like he's like really like leaning into his, his role as her caretaker. And he feels so good about it. It's it's awesome. I can't believe we waited this long, honestly. Um, I'm just really glad. Of course we're not sleeping. It's like having a baby. So, uh, so in, like I said, during discovery calls and the proposal process with your prospective clients, you're going to communicate your value, um, answer their questions, educate clients on what PR actually is and how it's beneficial. This is all communications. It's clearly communicating our value proposition, what they can expect, getting expectations, aligned, um, go that's my dog voice.
Um, so that's very, very important, obviously. So you can continue to breathe, you know, like your, your lead flow, your lead gen process is, um, you're converting more. And when you, with your current clients communicate results to answer questions, update them on progress and you'll need to help your current clients communicate effectively. So for example, what if a client lands and interview, but it's like really camera shy or they're not great in an interview, you have to help them nail it. You have to help them with confidence and key talking points and how to answer curveball questions, um, how to stay on topic. I realized I'm not so great at that today, but I have a puppy. Um, all of that is like part of what you have to do, communicate with them so that they can nail those interviews because you're the pro and you're helping them see how they can be, um, the most, uh, make the most of those segments make it the most effective, the most, um, beneficial to them, you know, the best value for them.
And then also, obviously as you send out pitches, you'll need to stay in contact with editors, journalists, and consistently build those relationships with media professionals. So you have to be good at consistently communicating and not when you want something, not just when you're pitching building relationships is about giving and sharing and being a helpful, valuable source so that when you need something back, that person already has that relationship. So that's communication, you know, all of those different scenarios require good communications. That's number one, that's a number one skill to be successful in PR pretty obvious because we're comms pros. Number two is storytelling. So brand storytelling is really the hallmark of PR. And right now I would say it's probably even more important than before. So particularly with the events, the realities of the last two years, people want to shop with brands that matter, that align with their values.
And that can tell a real story that can convey something that they feel connected to. So on a big picture and kind of like a micro daily level brands and PR pros need to relate to people's emotions to their lives, to their struggles, um, you know, really connect with them. So that I just feel like right now, more than ever, that people are voting for companies that they want to, um, keep in business and supporting like kind of smaller businesses with their, their spending dollars, right. They're going to vote by buying with those companies. And obviously we're all shopping on Amazon, if there's like a convenience situation, not all of us, but I like for example, and looking for really cute little like puppy food bowls. And I went straight to Etsy and I want to support a small independent shop. I want to, um, help out somebody who's creating something beautiful and creative and buy from them versus go and find something on Amazon that I know will be here tomorrow or by next week. Uh, I'll wait a little longer and I will support a small business. Right. So, you know, with your clients, can you tell a story, can you help share how, um, you are able to position them in the market, differentiate them, differentiate them from their competitors, show that their values aligned? Uh, no. Ceramic. Tell me why Jane, is it, is it the, um, is it the coding? Is that dangerous for dogs?
Tell me why, because there's so many cute ceramic ones. Why don't we like ceramic? Is it, is there like lead in the, um, glaze? Gina's always looking out for my pets. Um, that's how we first met because she was helping me with Harley. Yeah. Okay. Hmm. What about for kibble? Can you put kibble in there? Um, cause all the cute ones are ceramic. Uh, yeah. So it's going to impact the way that you pitch, but also the way that you vet perspective clients, um, the coloring can leach into their food. You wouldn't. Okay. That's good to know. Thank you, Jane. So I'll look on Etsy for somebody that has a cute metal pet bowl or glass. Um, so you want to also review when you are talking to clients, like it's a vetting process for you to, you want to be able to know that you'll be successful. Um, I want you to, you know, I get it know you're always looking out for my pets. Um, I want you to feel confident that you will be able to have multiple angles for your clients, um, and be able to consistently come up with fresh ideas. Oh, Ashley's so smart. Put the metal bowl inside of the cute ceramic one. That's really smart. Hmm. Liking it. Maybe that's what we'll do. Jane, do I have your thumbs up on that?
Probably. Okay. Right. Uh, so when you're vetting perspective, clients consider how honed in they are to their audience. They need to know who their target customers are so that you can help position them in an appealing way to the media. And those outlets that'll reach their target customer. We've had clients that we've gotten on. They can still look it. Uh, Jean you're, Debbie downer today. And I know that's not your style and I'm just kidding. Of course you're not Debbie downer. I appreciate you helping. Like I already am obsessed with this dog, obviously. Um, she's on the path. Let's see if she goes. Um, so obviously I want to keep her healthy. Uh, so when you, um, think about the perspective clients that you're going to work with, I want you to have, um, a clear understanding of their target audience, but they also have a clear understanding of their target customer because otherwise you're just trying to help them walk down messaging and figure out where they need to be.
If they haven't really considered that, it'll make your job a little bit harder and it'll make the storytelling, the brand positioning more challenging for you. Um, brand storytelling. Isn't just important for crafting compelling pitches. It really affects everything from branding, social media marketing. And that's why this is such an important and foundational skill for us as PR pros to focus on building and honing and refining. Um, the goal of what we teach in our agency accelerator, how to create a business with consistent, predictable recurring retainer revenue is having clients that are still on board after your initial six month retainer. That's what I hope your minimums are six months. Some people go a year, uh, hold on. I just want to see, okay. She is eating the carpet. I think that's okay for now. Come on, come on, come on. So part of that means that you have stories to tell beyond just a brand launch or a product launch so that you don't just like Peter out on ideas.
You have to come up with new, relevant ways to keep your clients fresh in the eyes of the media so that you can have clients stay on for longer than the initial period. Like I look at it where, when we vet clients, they need to know that the goal is to thank you, Jane, for that resource. Um, they need to know that the goal is to have PR as an ongoing effort. And I, when I met them, I figured that out if they are planning for that, so that if they wrap up after six months, um, something didn't go right. And sometimes it's because they're not holding up their end of the deal. Like we just had a client, we had to kind of cut off early because we gave them a bunch of directives at the beginning. And they said, yes, yes, we'll do it.
But at the end of the day, they did not have somebody in charge of marketing. So nobody was actually doing those things. We needed them to do their social media. First of all, they didn't understand their target audience. They were converting a Chinese company that was very successful in China to appeal to the U S market and just taking everything they did in China and just using it in the U S and we were like, no, that's not going to work. Here's the, here are the changes we need to have happen to be successful here. And they just never did it. And it was clear that they didn't have a marketing, um, strategy or a vision for what they were trying to accomplish in the U S market and adjusting what was working there anyway. So we were really left to struggle and flounder and not really understand how we could support them without the key elements we needed to be successful.
So storytelling was hard because when we pitched the supporting information, the social media presence, their website, their marketing collateral, did not really align with the stories that we were trying to put out there for them. So that was a problem. Um, you know, so that's part of the vetting process. That was my mistake. I thought that they would take care of it and they didn't. And at the end of the day, when we told the client, he said, I get it. And you guys did a great job with what you were given. So it didn't look like we were really not doing a good job. He knew that we were doing the best we could given what limited support we had. So all positive. So we've got our two so far communications storytelling, and three is analyzing data, sorry guys, this is it. You gotta, you gotta know, you have to find a way to report progress or success that isn't like some fictional made up subjective metric.
If you're able to understand the metrics behind your content performance, you're able to really provide valuable insight into the actions of your customers, your clients, customers, the visitors to their website, the social media fans, or followers, like what are they actually doing? Are they taking action on their social presence? Um, are they actually taking action after a story runs in a certain publication? Cause if it does keep doing more of that, if it converts, keep doing more of that. So you need to know what pages of the website are visited for how long test different headlines sometimes. Um, that's like if you're doing social or helping them with blog content or, um, when you're trying to see the story, sometimes the angle of the story is going to convert better and be more compelling than other story angles. So it might promote the same product, but the angle is going to be more compelling for customers to take action.
So you have to test that and see, and do more of what actually moves the needle. Data is only as useful as your understanding of it and your ability to use it to your advantage. So really understand Google analytics. We've had clients give us access to the back end. That's a really great place to start. You have to use it, understand it, you can pull reports, it makes your efforts more compelling and it makes your reporting more meaningful. And you also need to be able to confidently educate your clients on PR and the way we see ROI. And it's not usually direct sales, which is a good thing because we do not want our success tied to an increase in sales. That's, you know, all of us seasoned PR pros know that when clients ask about that, we have to redirect them into a different metric that matters.
Lola, hold on. Where did she go? Oh, oh my God, you didn't see her actually see her here she is. Oh my God guys. I can't help it. She's so cute. Um, yeah, so a lot of people misunderstand PR as a strategy and it's our, uh, as a sales strategy and it's our job as service providers to really educate them and make sure that they understand the benefits of PR and sales, isn't the immediate goal. So, but there are ways to, um, enhance sales and, you know, PR does enhance it. And one of them is obviously this, um, affiliate marketing angle with PR. Um, and that was kind of what the masterclass was all about yesterday. It, you still have to understand storytelling, like I said, at the top of the call, but you, um, can incorporate affiliate marketing into your repertoire to build confidence around the idea of results because affiliate marketing will generate direct revenue.
So it helps you to feel confident knowing that there's something trackable and traceable and kind of immediate to the features you are getting, um, you know, whether the client's on Amazon or they have their own affiliate program set up through their website on share through share sale. And they do, Skimlinks some way to track it. At least they're able to see they're paying out a commission to whoever posts it. And definitely traditional publishers are posting these, um, links that they're getting commissions for. But that also does attribute it back to you and the efforts you made to land that feature. Okay. So, um, that's, you know, something that is kind of here to stay. We have to understand, like I always tell clients and our community PR is like a game. And if you've been doing this long enough, you know, that the rules of the game change and it's our job to stay on top of it.
And it's my, my purpose here to help you navigate all of this so that you can guide your clients through it and have them feel like you get it. And that, that piece of it is really valuable. And that the affiliate marketing side supports your PR efforts. It's going to, there are going to be opportunities you lose, especially right now with gift guides on short lead gift guides, you will lose opportunities if your client does not have any affiliate program tied to their products. Okay. 100%. That is a fact. Okay. So that's number three is, uh, pardon me, number three, analyzing data. So don't, you know, get on their Google analytics, poke around the backend, see what's converting. See who's driving traffic. If there's features, you've secured, what those angles were, um, what the target audience is of those platforms and lean into more of the same. It's very powerful for you and you can use it to enhance your reporting and show the value of the work you're providing. Okay. So analyzing data and number fours pitching, I mean, super, um, obvious, hold on. Just one second. What is this?
Oh, sorry. My husband's messaging me. Um, fourth is pitching. Okay. Super obvious. But the most important you need to make sure that you have just really top notch, fundamental pitching skills and confidence in them because when you don't hear anything or you hear a no or not right now, or you pitch, and there's a follow-up and it might be like delayed and things are stretched for a while, or you're not getting the volume of conversions on your pitches. You need to really be confident that at least your fundamentals are there. So you know that you're approaching it the right way and that if it's not working out, you retool your strategy. So this is things like mastering the art of timing and relevance, and you have to connect with the right writers and editors at the right time with a story that is newsworthy right now, tailored to their audience, tailored to their column or their editorial focus and relevant to them and their readership simple, right?
I mean, it's not easy, but it's simple. Um, when you pitch for your clients, you want to be fully bought into the approach that you're taking so that you are confident and that comes through with your energy level, your commitment, your excitement, um, the idea, the angle you have for your clients, you have to believe in what you're saying. And I've said this all along through my career is that PR is really like a sales job. You know, not just selling our services to clients, but to the media, like really being compelling and convincing and getting them to buy into your idea, your angle. So you have to believe it. And if you don't, um, and Jane, you guys know Jane has a beauty trade publication. She fell. She is the editor in chief of, and she sends me cause we have like a joke going.
We talk all the time about low quality spray and pray pitches. She will send me, she's like, is this even a pitch? She sent me one yesterday. That was like, you got my press release. Are there features that work for you? Like what? And she goes, is this even a pitch? What is this? And there are PR pros. There are PR pros that are doing this. It's so lazy. It is just so lazy. Right? You need to believe in your clients and have confidence in your ability to, and have high energy level. And that comes through, like, I have one client because I get on the phone and I'm so excited them. And I have had conversations with my husband where maybe he wasn't excited enough about a company because you know, um, oh, fashion, oh, that's another thing. Yeah. Jane, I didn't even realize that.
To be honest with you. I just like read the dumb pitch, but yeah, she writes for beauty and it was about fashion. She would never cover that. So lazy, you guys doesn't work. Um, my husband lost an opportunity to help sell a business because he was like, I don't think this is that great of a company and the founder doesn't want to hear that. She wants to hear that. Maybe you don't love the company, but what about the growth that she's experienced or what about it was like notepads. This company was actually this company. I'm not going to say the name of it, but I have, well, um, anyway, I can't grab it right now, but he was like, it's notepads. Like anyone could make this. I'm like, but she has a relationship with target and staples and office Depot. And she has these great relationships.
Um, you know, that's not worth anything. And he's like, it's paper goods. It's like, anyone can print this, but they have a brand. And I see the value in it. He did not convey his excitement and he didn't get the deal. And he's like, that's a lesson learned clients want to know that you're excited because when you go to the media with that same level of excitement, enthusiasm, passion for what they're doing, this dog has passed out over here. Oh my God. Um, there that's going to come through that's genuineness. Okay. So that comes through in your pitching. You have to know that timing, relevance, aligning strategically, the editorial focus and your idea you'll do that. And if you just sprinkle a little dose of excitement and passion and like genuine enthusiasm, that is what converts I used to have the same, many years ago.
I think I had the idea that I wanted to like teach PR somehow way back in the day before I actually had programs that teach PR and I kind of came up with this, like, of course it's alliterative. Cause we love her alliteration passion plus plus, um, persistence. Plus patients equals press placements, passion plus persistence plus place. The patients equals press placements. Obviously there's like positioning. I should've said positioning to positioning. Let's add a fourth P so that's your formula. Um, you know, that really does matter. And if you don't really have all of them, it's not going to be as effective as you would hope. Okay. So number four is pitching. So I've got my four storytelling, communication, analyzing data and, and pitching. And now ha here's some tips on how you can build confidence in these skills because it's so important. Like you may have these skills, but if you're second guessing yourself, that pro quality isn't coming through.
So focus on planning and preparing people often feel less confident about new or potentially difficult situations if it's new or you don't really know what you're getting into. The most important factor in developing confidence is really planning, researching, preparing, getting ready so that you feel that, you know, the relevance and what's going on and how this fits in to what you're pitching and, um, how your clients fit into the market in general. And to reiterate again, this is why niching down is really important, so that you have at least really deep understanding of your niche. So that that's one piece that, that deep dive, that awareness and understanding is just there because you have subject matter expertise, but then also researching, you know, at this new client, their market, their competitors, their retailers, um, just really understanding and planning and researching is going to, and being prepared.
It's just going to help you feel calm, confident. Um, and I do this and I hope you guys do it too. I'm just a, I'm a nerd. I love to consume information to try to hone my skills. So it's, I always prioritize learning. And like I said, PR is always changing and you need to be willing to learn and adapt in order to feel confident in your skills and in yourself. And I know that, you know, members of our programs like Ashley's here, Jane, um, Jennifer, Adrian angel, they're in our programs. And look at that, here's an example. Look at these people that are in our paid programs and they're still showing up every week and participating in the, this free content. And they're showing up to our coaching calls and contributing and helping and helping their fellow PR pros that commitment to learning. Maybe, maybe someone like Jane is here and she is listening to me.
And there's nothing that I'm saying that's new to her, maybe. Right. She consistently shows up because she's probably gaining confidence in her skills because she knows, wow. I already know that. Okay. I feel really good about, and Brandy's here too. Um, hi Brandy. Brandy's in our programs. I interviewed Brandy on our podcast. Um, it was one of the most downloaded episodes we've ever had go Brandy. Um, so you see that these are people in our programs. There's always something new. That's a pro like Jane, who has landed, built a billion dollar client that is a, an internationally recognized beauty brand and realizes that there's always something new to learn and that shouldn't make you feel overwhelmed. It should make you feel empowered because you're going to just become better and better and more current and more relevant. So knowing, um, you know, what to expect and how and why things are done and what's happening in our industry and the landscape and how it's changing and how you can navigate those new waters.
It's going to add to your awareness and make you feel prepared, which makes you feel confident and you get on those calls. And you're just like, did that it, that it did that and the clients go, wow, you're already, I've already learned so much. I've already, you know, been so informed, um, uh, O M G best interview ever with Jen, the PR queen. Well, you're the PR queen to Brandy. That was awesome. I loved our interview. I thought it was. So it was just awesome to connect with you. Um, and have you share your journey, like starting a PR agency in a pandemic? Like what, um, and actually, so several of our members have done that and it's just, it's awesome. So, um, so of course, striving to stay ahead of trends in order to provide the best service possible for your clients. Um, maybe you should find a mentor who has these skills.
I'll happily be your mentor. This person can motivate you, inspire you to keep working toward these goals. And the other thing too, when you try to find a mentor in any aspect of some area of your life, professionally, personally, that you're looking to improve, find a mentor, find someone whose values and their lifestyle align with your vision, that their values align with your and their lifestyle aligned with your vision. Like, I've actually had several people say that they were drawn to me because I really put it out there that I'm a mom. And that that's like really important to me. Now I'm a dog mom. Um, and I'm a special needs mom. And, um, you know, and I have to build a business around all of that. Otherwise, like, what is the point? So people I've had women on here that don't even have kids yet, or you have Ashley who has a baby. Um, and she's getting a degree and she has another job. Like she gets that. It ha she's building this business that has to align with that lifestyle that she wants to have because she has other priorities in her life. Um, Brandy has kids, you know, it's just like, there's a lot that you have to kind of think about and plan for Jennifer has, um, I think three boys, a lot of boys love the boys.
So keep in mind too, when you're looking for a mentor, um, the baby's too, oh, that's not so much a baby. Oh, happy birthday. So cute. So that person might even be able to support you and you advice and provide resources to help you as you build your skills, whatever skills you're looking for, having a mentor that has done it is going to shortcut the process. And that's obviously what I do inside my programs, like the pitch lab and agency accelerator. It's just like, how can we get you results faster and help you, um, keep you from spinning your wheels and help you make more money. Um, you know, all of that. And then of course practice your PR skills. As we successfully complete tasks and goals, our confidence increases when you convert and land press your confidence increases. So create goals. This is what, um, when I was describing the one-on-one coaching client that, um, I had the call with about her securing top tier premium retainer clients.
We talked about it in terms of like steps and stages, like what is her goal? And then how can we break that down into smaller, more achievable milestones? Because even the smallest wins and successes should be celebrated. It's all about momentum. It shows you that you have a pattern of success in your mind, which builds major confidence. And I'm not going to ring my bell. I have a little bell because the dog is asleep, but every single time we have a new member join any of our programs. I ring the bell because that is a way, first of all, it's like reinforcing neural pathways for success and for, um, impact like my goal, I have an impact goal. I don't have a revenue goal. I have an impact goal. How many people in this world can I help? How many people do I aim to support?
And can I surpass that? First of all, I ding the bell, everyone in my house, cheers. Right? And then my husband goes, what country are they in? Because we feel so grateful to be able to touch people all over the world. It's like the freaking coolest thing ever. Um, so I will ding the bell and my family goes, yay, mommy. And then my husband goes, where are they? You know, so it's fun, but that it's a celebration of a success, no matter how big or small, and that builds confidence, I feel like, okay, you know, I'm having an impact. I'm doing what I want to be doing. And I guess I'm good at it. You know, that's, that's awesome. That means so much to me, it makes me want to do, do it more, right? So celebrate those little mini wins those little mini successes along the way.
And it creates in your mind a pattern of success and that does build confidence and whatever you do strive to be the best version of yourself as you can, you know, aim to be as good as you can be. And the better you are at doing something, the more confident you become the easier it becomes for to do it. And you know, it just becomes something that even brings you joy. And for me, it's part of my identity, which I'm okay with. I feel like, you know, as much as the other things in my life are important, like being a mom and a wife and a friend and a daughter, you know, being an entrepreneur is part of my identity. And I get a lot from it. Um, you know, love this. It's an everyday mental training. Totally. Of course it is. You know, we've had so much going on around my house right now and oh my God, we had so much, you know, between this learning, my son has learning differences, like learning disabilities, pulling him from school, navigating that system to find the exact right perfect program for him, applying, getting them in and telling him that he has to leave his fifth grade class.
He's been with these kids for seven years and he has to leave in the middle and not get to graduate. It was heartbreaking. And then on top of all of this, my husband decided to break free from his partner. Yes. Claudia. Claudia is my mom. It's happening. Kevin's going out on his own. It's already in process. He's already doing it. It's awesome. We have to fill you in. We'll see you on Sunday. You'll come visit Lola. But yes, Claudia you'll my mom always watches. Anyone who listens to me knows my mom is always watching. So yes, booma Kevin is going out on his own. Um, so he has that. I mean, there's so much, and then getting this dog out of nowhere, like a lot of changes, all so positive and good, but it's been a lot. It has been a lot. And I am so proud of myself for like holding down the Fort.
There's been a lot of things, you know, running both of my businesses and just, I feel like, yeah, I can do this. You know, last night I was like, we're going to sleep, train this dog. I did it with two kids. I'm doing it with this puppy. And she is just napped out right now. She slept so much last night, we got a good night's sleep. It was so hard. Cause she was whimpering, but it's like, I'm building these skills for me. It's like life skills and showing that I'm so strong. I oh, and we were also all sick last week. So like kids were home, we were feeling awful. Um, all of that. So I'm building these skills and showing myself, I got this look at how strong I am or look at, look at what I'm able to do and like, hold it together.
Um, and if I don't hold this together, that's okay too. Sometimes we don't, but you know, it all just builds confidence. So the other thing too, you know, so I always strive to be the best that I can, but one thing that was missing for me when I was building my business was support. You know? So finding a mentor, finding a community like this community, if you're watching and profitable PR pros or you're a member of that community, that's really helpful here too. You know, that is what this community has been able to provide to each other. Is that support to say, you've got this or like, yeah, you're doing it right. Or no, you're not crazy. You're not crazy that client's a nightmare red flag, red flag run the other way because you're able to say, okay, I trust my instincts or I thought that, and now I'm confirmed.
I'm so grateful or how's everyone else doing it. Wow. That's probably a better approach than the way I'm doing it. Thank you for sharing. So that gives you confidence, knowing you have a community to lean on. And I created this community, I dunno, like probably three years ago. Um, I had always hoped I would attract, I thought like maybe a hundred people that would be amazing, a hundred people that were like me, where they just wanted to help each other and connect and build a business where we could all have our dream companies and have it support the lifestyles we wanted and work with our dream clients and make great money, but also have other things that are important in our lives and help each other. I was like, if I planned a hundred people that would be so awesome. We have like 3000. Well, first of all, in our overall programs, um, people that are part of our world, we have like 17,000 people that have found us.
But in this profitable PR pros, Facebook community, and our programs, we have over 3000 people that are all wanting to help and collaborate and support and lift each other up. It's awesome. So if that doesn't give you confidence, right. They're just struggling with something posted in the group, get feedback that is just so invaluable. Right. So that's really, really helpful to have the support of a community. So just to recap, you know, you can do this, just keep that in mind, like Brandy said, it is a mental training every single day. So just know you've got this, you can do it. And whether you've already made the leap into PR or you're kind of thinking about it, maybe you're just considering it building your confidence is really essential. And I know that focusing on these four key areas of storytelling, analyzing data communications and pitching really will help you, um, having the community to have your back celebrating your small wins that is going to help you.
Um, and then I have this little freebie for you guys. Um, this insider secrets, it's really good and it's a newer resource, but not a lot of people have gotten it yet. Maybe only 50 people have gotten this resource. And it's really good. So we asked you the community, your deepest burning questions for other PR pros. And then we asked successful members of our community for their answers. And we built out this dis a resource, this insider secrets resource. And it's really, really, really good. So grab it. Um, it's one of our newer free resources, um, you know, grab it, go for it and yeah, go get that confidence. I'll stay on for a minute or two, if anyone has any questions can highlight this little Shashi, baby. There's just, can you see her here? She is like, are you kidding me? She has this fully decked out pen right there with like toys and this plush bed that she loves, but she conked out right there.
So I really love having this, this puppy. Yeah, she's so great. And just, um, seeing that she's gotten my kids outside, they haven't really been asking for their devices. Never thought I would see it. I think between the roadblocks outage, anyone who's got a kid knows exactly what I'm talking about. It was out for like 68 hours and everybody was like Roblox. When's it coming back. They were off their devices while they were still watching YouTube, but they weren't like roadblocks is like an addictive thing because they get these login, um, incentives like every day you have to log in. So you get a streak and the more, the longer your streak, the better your prizes are for logging in. So it's like a drug it's like, they're crack addicts. It's, it's awful. And they had to, oh my God, she's snoring. Oh, like, this is all new for me.
So I'm like really into it. But anyway, they, um, broke their streak and they were less, you know, excited about going on their devices to log in and get their prize. It kind of broke their bad habits. And now that the puppies here, they come home and they're outside playing with her and they are kind of learning that the world doesn't revolve around them right now, which is really good. And they have to brush her and feed her and take care of her and, you know, fill up her water bowl. And my older son who has sensory processing issues is picking up the poop with the bag because he said he would, if we got a dog and he's doing it without complaint, it is, it is talk about building their confidence and, um, bringing our family together. I I'm so grateful. I'm so glad I made this decision and like just jumped on it.
So, um, yeah. Anyway, I'll stay on for one more minute. If anyone has any questions, let me know, but I'm so, uh, appreciate you being here. And I realize my eyes look very tired cause we're not sleeping. Oh my God. I went to the tame Impala concert last night at the Hollywood bowl. That was awesome. Um, if you don't know who tame Impala is, go on Spotify, check out their music and know that if there is a show in your neighborhood and you have the, to see it, you should go because it was like a multisensory experience with like lasers and visuals and the music is, is awesome. And it's crazy because the guy that is the tame Impala isn't necessarily like a band. It is, uh, one guy, Kevin Parker. I think his name is Australian. He writes all the music. He performs all the music and he's performing every instrument and he's singing.
Okay. So he's layering. It's kind of like Beck does that to layering tracks, playing all the instruments, synthesizing the music, um, and singing. So when you hear a finished song, it's only him. So for an in-person experience, they do have a band come, but they play his parts. But when you think about the fact that the songs are him layering, all the music, playing the instruments, writing it, it's really incredible. And the music is so good. We, my husband woke up today. He goes, I had the best time at that show last night. It was so awesome. It was just great to be outside at the full. It felt awesome. So anybody, a fan of tame Impala? No. Like, um, I typed the name of it. Cause maybe it's hard for it to understand. What is that tame Impala? The guy's name is Kevin Parker. Um, they have that song elephant.
Um, you'll know it like listen to it. It was so good. Yes. Oh my God. Adrian. Have you seen a show? It was so much fun. We had a ball. I'm so glad we went. We did not sleep the night before because of the puppy. Um, and we were so tired. That's when my eyes look crazy last night, she slept. Cause I was like, I'm cracking down. We are going to slick train this dog. But, um, it was so fun and so worth it. We had a box at the Hollywood bowl, which is like just such a great venue anyway. Well, Adrian, you know what I'm talking about? Go to tame Impala, if you have a chance. Very, very good show. Um, all right guys. Well, thank you so much for being here. I really appreciate you spending time with me today. If you have any topic, you're curious about let us know, because this is how we're building out.
Our content is questions we're getting asked in the group. So if you want to know anything at all, not yet the last show. Okay. Oh my God. I can't believe we missed it. So, um, we're huge vampire weekend fans. My son, my older son loves vampire weekend and we really, really, really want to go to vampire weekend and at the bowl would be amazing, but we missed the 2020 tour. We weren't like super dialed in yet. Um, like I don't think we realized how much we loved the music before. You know, then we were like really checked in and we were like, oh my God, we should go see them in concert. Was it awesome? Should definitely try. Oh my God. Yeah. I would love to see them at the bowl. That would be amazing. Um, we're seeing Billie Eilish at the forum next year in April.
What do you got tickets to something else? Yes. Okay. Good to know because tickets are so expensive to everything right now and it's really like an investment. Like you saying to yourself, this is an experience that I'm willing to invest in, right? Like it's not, you can't just go to a show anymore. It is like a commitment, right? I think we spent over $1,200 on to Billie Eilish tickets for decent seats. Um, because I love her and I just want to see and have that experience. And um, you know, and you just want to know that you're going to a good show. Oh, we went to the Eagles, the Eagles at the forum was awesome. And then something else my husband just bought tickets to oh, Coldplay, which we haven't seen in years. Um, and I don't really know their music so much, but I love Coldplay.
So that will be good too. Anyway. So shows are back, you know, everybody's massed up, you have to be vaccinated. You have to show proof of vaccine. So you feel safe. Um, but it felt really good to be out again. And I loved the bowl so, so much. All right. Well next on the roster, the empire weaken has to come back cause I need to see them in person. I love all of their stuff, so. Okay, cool. Well thanks Adrian. For collaborating on concerts with me, I'm going to hit the road. Be very quiet. So the puppy girl, doesn't wake up and that's what I have for you today, guys. Thank you so much for being here. I'm so grateful for all of you, have a wonderful rest of your week and I will see you next week. Bye.
