How to Make a PR Agency or Client Introduction to the Media
Do You Know How to Introduce Yourself and Your Clients to the Media? 👋
There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing...
8 Public Relations Characteristics all Comms Pros Need to Be Successful
Do You Know the Skills You Need to Be a Great PR Pro? 🤔
Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be...
How The Importance Of Media Relations Has Shifted Due to the Pandemic
How Have Your PR Strategies Changed Throughout the Pandemic? 🧐
We’re two and a half years into the pandemic and PR is more dynamic than EVER.
If you thought the media landscape was shifting before, it doesn’t even...
How to Pitch Products for Gift Guides and Boost Your Clients’ Holiday Marketing Campaigns
Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀
Holiday gift guides are basically the holy grail of press placements.
They’re SO powerful and can create a MAJOR impact on a brand’s success...
How To Successfully Set Year End Goals For Your PR Clients During Q3 and Q4
Are You Ready To Start Pitching For The Holiday Season? 😲
Yes, we’re already talking about the holidays!
It may be summer, but the time to prep your Q3 and Q4 pitches is NOW.
The holiday season is SO important for PR...
7 Ways to Build Your PR Pricing Confidence (So You Can Get Paid More!)
Making More Money Without Working More Sounds Pretty Good, Right? 😍
It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think.
I would know...
How To Get Into PR (& Why Right Now Is The Best Opportunity For You)
Thinking About Starting a PR Agency? NOW is the time! 🤩
When people talk about making big career moves, they always mention waiting for the “right time.”
But what if the right time is now?!
There are MASSIVE...
How To Manage PR Client Expectations and Set Yourself Up For Success
Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨
PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.
Every client has a...
How to Get an Awesome Client Reference to Show Off Your Expertise
Do You Have Your Client References Ready to Go? 👀
Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling.
You can feel super put on the spot when a...
How to Handle a Service Termination or Pause Request from a Client
Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱
Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin.
From ongoing projects and pending...
How To Use An Editorial Calendar Effectively As A PR Professional
Struggling To Land High-Quality, Timely Features For Your Clients? 😭
Editorial calendars are SUPER powerful tools that you need to use when writing pitches.
They have SO much information — from industry trends to the...
How To Write A Good Pitch That Will Wow Journalists and Editors
Feeling Stuck In A Rut With Your Pitches? 😭
As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients.
So, it can be really discouraging when...