Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

How I Use December to Plan for a Big, Bold, and Balanced Year

You guys, I have something BIG for you: my brand-new End-of-Year Workbook is here, and it’s going to completely change how you kick off 2025. This isn’t just a list of questions. It’s a total game-changer for...
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Why Strategic Pitches Matter More Than a Massive Media Network

There’s only one constant in PR: Clients want results. ✨ Your clients are looking for top-tier, relevant placements. Unfortunately, your massive media network just won’t cut it anymore, especially in today’s...
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Stay Ahead and Stress-Free with a Media Calendar

Do you feel like you’re always one step behind, scrambling to meet deadlines, and missing out on prime media opportunities? Let’s change that. In this week's Pitching Powerhouse episode, I’m breaking down how a media...
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Run Your PR Agency Like a CEO, Not a Freelancer

Shifting your mindset could make you tens—no, hundreds of thousands of dollars in your business! ✨ Yes, it really is that simple, and it’s completely transformative. Shifting your mindset will change how you see...
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How to Run Your Agency While Being a Present Mom

Moms can have it all, but we don’t have to DO it all.Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But...
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6 Ways to Be the PR Partner Journalists Need Right Now

Reliability builds trust and positions you as a dependable media partner! ✨ Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff...
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Real-Time PR Pitch Review: Insider Tips to Perfect Your Media Pitches

Unlock the Power of Real-Time PR Pitch Reviews with The Pitch Lab! 🎉 Ever wish you could see what actually makes a PR pitch stand out? In this week’s episode, I’m letting you listen in on an exclusive Pitch Lab...
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PR Guide: Key Trends, Holidays, and Media Strategies to Prepare for November and December

Unlock the Power of Holiday PR! 🎉 Are you ready to supercharge your PR strategy this holiday season? In this episode, we explore how you can leverage the unique opportunities of the November and December holidays to...
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Why You Need to Hire Help to Scale Your PR Agency and Boost Revenue

Are You Running Your PR Agency Alone? It's Time to Stop! 🚨 If you’re doing all the work in your PR business—from graphic design to pitching to research—you’re holding yourself back from growth. The truth is, you can’t...
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6 Costly Mistakes PR Agency Owners Make (And How to Avoid Them for Faster Growth)

Are You Making These Agency-Killing Mistakes? 🚨 Running a successful PR agency isn't just about landing clients—it’s about avoiding the common traps that can hold you back from serious growth. In this episode, I’m...
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Unfiltered: Your Top Questions Get Real Answers!

Stuck In PR? Here’s What You Need To Know! 🤔 Are you struggling to break into the PR industry or unsure if it's the right fit for you? In this episode, I’m answering YOUR questions in an Ask Me Anything session about...
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Saddle Up for Success: Mastering Influencer Marketing in PR with Mackenzie Gaston

How Mackenzie Gaston Transformed Influencer PR 🚀 Curious about how to make a splash in niche PR? Dive into our latest episode featuring Mackenzie Gaston, a powerhouse in influencer marketing in PR who’s made waves! In...
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