Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

How to Write a Powerful PR Quote for Your Client's Next Article Feature

Do You Know How to Write Captivating PR Quotes for Client Article Features? 🤔 A powerful PR quote is one of the best ways to get your client in the media and show off their niche expertise 🤓 Clients often give...
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Don’t Love Your Clients? 4 Powerful Ways to Get Your Passion Back

Not Feeling the Love for Your Agency Right Now? 😔 It’s totally normal not to love every client and responsibility you take on as an agency owner. Trust me, you’re not alone! PR pros don’t have to be passionate about...
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20 Best Pieces of Public Relations Advice & Career Tips from Our Community

Need PR Advice from Someone Who’s Been There, Done That? 🤔 We all need a little advice from time to time, and there’s no one more qualified to answer your career questions than our community of supportive PR...
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16 Must-Have PR Agency Tools that I Can't Live Without

Do You Have the Right Tools to Run Your Agency? ⚒️ As a solopreneur, it’s easy to feel like you have to do it all yourself… …but this mindset will cost you in the long run! 😱 You DESERVE to work on high-impact...
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How to Successfully Execute a Brand Audit for New and Existing Clients

Do You Know How to Execute a Successful and Insightful Brand Audit? 🤔 Playing the comparison game is never fun, but brand audits are ESSENTIAL for building an effective PR strategy 🤓 Audits help you measure the...
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What Is Influencer Management? (And Should You Offer it as a Service?)

Should You Expand Your Agency with Influencer Management Services? 🤔 In the age of social media, influencers are the new celebrities 💃 More and more consumers (especially in Gen Z!) are looking to Instagram and TikTok...
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4 Powerful Tips for Building a PR Strategy that Gen Z Will Love

Is Your PR Strategy Gen Z-Ready? 🤔 Gen Zers aren’t just teenagers on TikTok anymore! They’re graduating from college, joining the workforce, and adulting for real 🤯 And if your client is looking to grab Gen Z with...
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How to Confidently Explain the Value of PR to Prospective Clients ft. Amanda Proscia

Today, we’re sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing! Lightspeed Public Relations and Marketing is a New York City-based agency focused on promoting innovation in...
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5 Important PR Challenges You Need to Overcome as the Media Landscape Shifts

Are You Keeping Up With the Shifting Media Landscape? 🏃 As PR pros, we know the media landscape is CONSTANTLY changing — new publications pop up, priorities shift, upcoming tech and trends create new expectations…...
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How to Use Data Driven PR Pitches to Get Better Results for Your Clients

Are You Effectively Using Data to Drive Your PR Strategy? 🤔 PR is all about striking an emotional chord with your client’s audience, but you need more than emotion to craft a killer campaign… …you need cold, hard...
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Yikes, You Got Ghosted! How to Deal When Media Contacts Go Quiet

Jinkies! Is a Media Contact Ghosting You? 😱 Every PR pro gets ghosted from time to time. It’s a scary situation, but don’t get spooked! Even if a journalist goes as silent as the grave, don’t start heading for the...
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How to Use PR to Increase the Effectiveness of Your Clients' Holiday Campaigns

Are You Prepared for the Busy Holiday Season? 🏃 There’s a ton for you to balance during the holidays — especially if you work with product-based businesses! And when it feels like everyone is launching new products...
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