Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

How to Make a PR Agency or Client Introduction to the Media

Do You Know How to Introduce Yourself and Your Clients to the Media? 👋 There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing...
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8 Public Relations Characteristics all Comms Pros Need to Be Successful

Do You Know the Skills You Need to Be a Great PR Pro? 🤔 Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be...
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How The Importance Of Media Relations Has Shifted Due to the Pandemic

How Have Your PR Strategies Changed Throughout the Pandemic? 🧐 We’re two and a half years into the pandemic and PR is more dynamic than EVER. If you thought the media landscape was shifting before, it doesn’t even...
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How to Pitch Products for Gift Guides and Boost Your Clients’ Holiday Marketing Campaigns

Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀 Holiday gift guides are basically the holy grail of press placements. They’re SO powerful and can create a MAJOR impact on a brand’s success...
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How To Successfully Set Year End Goals For Your PR Clients During Q3 and Q4

Are You Ready To Start Pitching For The Holiday Season? 😲 Yes, we’re already talking about the holidays! It may be summer, but the time to prep your Q3 and Q4 pitches is NOW. The holiday season is SO important for PR...
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7 Ways to Build Your PR Pricing Confidence (So You Can Get Paid More!)

Making More Money Without Working More Sounds Pretty Good, Right? 😍 It might seem totally impossible to do, especially if you follow hourly or deliverable pricing, but it’s more achievable than you think. I would know...
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How To Get Into PR (& Why Right Now Is The Best Opportunity For You)

Thinking About Starting a PR Agency? NOW is the time! 🤩 When people talk about making big career moves, they always mention waiting for the “right time.” But what if the right time is now?! There are MASSIVE...
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How To Manage PR Client Expectations and Set Yourself Up For Success

Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨 PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time. Every client has a...
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How to Get an Awesome Client Reference to Show Off Your Expertise

Do You Have Your Client References Ready to Go? 👀 Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling. You can feel super put on the spot when a...
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How to Handle a Service Termination or Pause Request from a Client

Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱 Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin. From ongoing projects and pending...
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How To Use An Editorial Calendar Effectively As A PR Professional

Struggling To Land High-Quality, Timely Features For Your Clients? 😭 Editorial calendars are SUPER powerful tools that you need to use when writing pitches. They have SO much information — from industry trends to the...
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How To Write A Good Pitch That Will Wow Journalists and Editors

Feeling Stuck In A Rut With Your Pitches? 😭 As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients. So, it can be really discouraging when...
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