All Episodes
Episodes
How To Manage PR Client Expectations and Set Yourself Up For Success
Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨
PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time.
Every client has a...
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How to Get an Awesome Client Reference to Show Off Your Expertise
Do You Have Your Client References Ready to Go? 👀
Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling.
You can feel super put on the spot when a...
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How to Handle a Service Termination or Pause Request from a Client
Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱
Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin.
From ongoing projects and pending...
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How To Use An Editorial Calendar Effectively As A PR Professional
Struggling To Land High-Quality, Timely Features For Your Clients? 😭
Editorial calendars are SUPER powerful tools that you need to use when writing pitches.
They have SO much information — from industry trends to the...
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How To Write A Good Pitch That Will Wow Journalists and Editors
Feeling Stuck In A Rut With Your Pitches? 😭
As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients.
So, it can be really discouraging when...
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14 Dos and Don'ts of Building Professional Respect with the Media
Feel Like You’re Getting Nowhere With Journalists and Editors? 😭
Editors and journalists receive dozens of email pitches every day, so it can be tough to get on their radar and start building a relationship with...
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6 PR Strategies To Keep Your Pitches Fresh (Even When There’s No News)
Are You Stuck In a Rut with Your Pitches? 😱
Part of the magic of PR is seeing a product or campaign go from just a small idea to a huge launch. It’s one of the most fun parts of the business!
But after the big...
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From Unfulfilling Jobs to Public Relations Perfect Harmony — PR Pro Spotlight ft. Angela Mastrogiacomo
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How PR and Marketing Teams Can Work Together Successfully
Not Quite on the Same Page as Your Client’s Marketing Team? 😱
Doing PR for a larger company can get tricky when someone else (or an entire team!) is in charge of marketing.
Maybe you both have different expectations...
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Which PR Services Should Be Included in Your Retainer?
Are You Including the Right PR Services in Your Retainer? 🤔
It can be seriously difficult to decide which PR services to include in your retainer and which should be a separate fee. There are SO MANY options to...
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12 Steps You Need to Take to Build a Successful PR Agency
Ready To Build A Successful PR Agency? 🤩
There are so many incredible reasons to get into PR—AND to start your very own agency.
From the flexibility to work when you want (with clients you love) to doing something...
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How This PR Pro Overcame a Scarcity Mindset and Blossomed Into Confidence — PR Pro Spotlight ft. Amanda Holdsworth
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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