Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

3 Steps to Create an Effective Press Plan for 2022

Ready To Create The Perfect Press Plan? 🤓 Getting ready for the new year as a PR pro means setting goals, making a plan, and of course, creating a press plan. A press plan lets you map out your PR strategy for the...
View Episode

6 Steps to a Successful Public Relations Career (Even if You Have No Experience)

Want To Get Into PR (Even Without Prior Experience)? 👀 If you’re getting ready to choose your profession, or you’re considering switching things up, a public relations career is amazing for a number of reasons! PR has...
View Episode

How to Develop Confidence in Your PR Skills

How Do You Find Confidence In Your PR Skills? 🤔 In every area of your life, confidence really is crucial. When we feel confident, we can handle anything thrown our way...and we’re able to really show the world that...
View Episode

A Story of Uncompromising Resilience: She Started Her PR Agency at 22 Years Old and Was Diagnosed with Stage IV Cancer — PR Pro Spotlight ft. Lindsey Walker

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
View Episode

How to Support Your Clients’ Holiday Marketing Initiatives with PR

How Do You Get Holiday-Ready As A PR Pro? 😳 The holidays really are a magical time of year...personally AND professionally! Want to feel more festive than ever this holiday season? 😉 Getting ahead (and having the...
View Episode

How to Build Better Media Relationships as a PR Pro

How Do You Build Better Media Relationships? 🤔 As PR pros, our relationships with the media (and especially journalists) are ESSENTIAL. 👯‍♀️ Genuine relationships take effort to build….but they’re so worth it! If you...
View Episode

WTF is Up With Paid Media Placements?

WTF is Up With Paid Media Placements? 🤯 PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. 🤓 But over the last few years, there has been a huge rise...
View Episode

Should You Guarantee PR Results to Your Clients?

Should You Guarantee Results to Your PR Clients? 🧐 Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those...
View Episode

How This Introverted Mom Scored a 6-Figure Retainer from a Cold Email Pitch — PR Pro Spotlight ft. Kelli Bloomquist

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
View Episode

Why You Need to Have Work-Life Integration (And How to Do It)

Want Better Work-Life Integration? 🤗 A huge benefit of getting into PR is being able to live the type of lifestyle you’ve always wanted.  For me, that means having time to spend with my kids and husband doing the...
View Episode

The #1 Way to Attract High-End Clients

How Do You Start Attracting High-End Clients? 🧐 High-end clients who are willing to pay what you’re truly worth are the DREAM for PR pros everywhere. But knowing how to attract those clients? Not so easy. Actually,...
View Episode

From Under-Compensated Vice President to Confident & Profitable PR Agency Owner — PR Pro Spotlight ft. Brandi Sims

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
View Episode