Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

WTF is Up With Paid Media Placements?

WTF is Up With Paid Media Placements? 🤯 PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. 🤓 But over the last few years, there has been a huge rise...
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Should You Guarantee PR Results to Your Clients?

Should You Guarantee Results to Your PR Clients? 🧐 Have you ever worked with a client who 100% expected certain results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those...
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How This Introverted Mom Scored a 6-Figure Retainer from a Cold Email Pitch — PR Pro Spotlight ft. Kelli Bloomquist

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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Why You Need to Have Work-Life Integration (And How to Do It)

Want Better Work-Life Integration? 🤗 A huge benefit of getting into PR is being able to live the type of lifestyle you’ve always wanted.  For me, that means having time to spend with my kids and husband doing the...
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The #1 Way to Attract High-End Clients

How Do You Start Attracting High-End Clients? 🧐 High-end clients who are willing to pay what you’re truly worth are the DREAM for PR pros everywhere. But knowing how to attract those clients? Not so easy. Actually,...
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From Under-Compensated Vice President to Confident & Profitable PR Agency Owner — PR Pro Spotlight ft. Brandi Sims

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How to Set Up & Price Your PR Retainer Services

How Should You Set Up (& Price) Your Retainer Services? 🤔 Beginners (and even experienced PR professionals) often don’t know how to set up and price their retainer services.   But retainer clients are the KEY to...
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How to Deal with an Unresponsive Client

What Should You Do If Your Client Is Unresponsive? 😳 As a PR pro, your main goal is to successfully generate incredible results for your clients by creating impeccable pitches and landing those sought-after media...
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4 Strategies to Charge More for Your PR Services

Are you charging what you’re worth? 🤔 Whether you’re just getting started in PR or you’ve been working with clients, it’s all too easy to undervalue your services.  There’s so much fear around raising your prices and...
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From Government Worker to PR Agency Owner Traveling the World on a Yacht — PR Pro Spotlight ft. Erin Carey

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How to Book Clients Who Are Struggling to Make a Decision

Have A Client Who’s Taking Forever To Make A Decision? 😳 It happens. Sometimes, a prospective client receives your proposal and all you hear is crickets 😳 This is a tough situation to be in, but it’s something every...
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The 2021 PR Trends You Need to Focus On Now

PR is constantly evolving, and to do your job successfully, you need to know exactly what’s happening in the industry! Staying up-to-date on trends as a PR pro helps you generate amazing results while knowing what’s...
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