All Episodes
Episodes
What is Media Monitoring? (And How to Do it for Your Clients)
Is Your Media Monitoring Actually Helping Your Clients Succeed? 👀
PR is all about getting people talking about your client and making sure your client’s message is out there.
But you need to make sure your client is...
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How This PR & Marketing Mogul is Expanding Her Impact and Achieving Her Wildest Dreams ft. Shafonne Myers
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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When is White Labeling Your Services a Good Idea (and How to Do it)?
Is White Labeling Your Services the Right Move for Your Agency? 🧐
White labeling isn’t uncommon in PR, but it can be a bit of a mystery to digital agency owners.
When you white label your services, you work with a...
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6 Business Mistakes Every PR Pro Should Strive To Avoid
You’ve Got Your Agency To-Do List, But What About Your NOT-To-Do List? 👀
Breaking into PR is tough — and it can sometimes come with an information overload 🤯
Figuring out how to build your agency from the ground up...
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4 Essential Public Relations Skills You Need For Continuous Career Growth
Are You Struggling to Hit the Growth Goals You’ve Set for Your PR Agency? 📈
Your agency may start out with just one person (you!), but the most successful agencies don’t stay small for long 👀
Growing and scaling your...
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How to Build the Most Effective Media Contact List for Your PR Agency
Is Your Media Contact List Helping or Hurting Your Pitches? 😱
Successful PR pros know that pitching is all about reaching out to the right journalist with the right story at the right time…
…but actually finding the...
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6 Best PR Tools to Help You Get Better Results for Your Clients
Are You Using the Right PR Tools to Elevate Your Agency? 👀
Every PR pro needs to have a solid group of tools at their disposal if they want to score BIG wins and generate major results for their clients.
This is how...
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How to Use AI in PR for Your Clients (Is It Even Ethical?)
Are You Ready for Artificial Intelligence to Make Its Mark on PR? 👀
Honestly, artificial intelligence sounds like something out of a creepy apocalyptic sci-fi movie 👽
But AI is VERY real 🫣 It’s already cementing...
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7 Ways to "Spring Clean" & Organize Your Agency This Year
Is Spring Cleaning Your Agency on Your To-Do List This Year? 🧹
The start of spring means it’s time to start spring cleaning, but you can’t leave your agency out of your plans! 📝
Sure, you should reorganize your desk...
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What Is Substack? (and How to Use It to Get More Press Features)
Do You Know How to Use Substack to Score Your Clients Super Influential Features? 🤓
You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts.
It’s shaping up to be the next...
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8 Easy PR Pitch Tips That Will Improve Your Results Today
Are Your Pitches NOT Getting the Results You’re Hoping For? 😭
Pitching is the bread and butter of PR, but actually landing a feature can get pretty tricky 😬
A journalist’s inbox is one crowded place, and it’s easy for...
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5 Tips for Building Stronger and Deeper Media Connections
Are You Building Truly Meaningful Connections with Your Media Contacts? 🤔
As a PR pro, your media connections are a key 🔑 part of landing top-tier press features for your clients.
A strong connection with a media...
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