Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

How To Get Into PR (& Why Right Now Is The Best Opportunity For You)

Thinking About Starting a PR Agency? NOW is the time! 🤩 When people talk about making big career moves, they always mention waiting for the “right time.” But what if the right time is now?! There are MASSIVE...
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How To Manage PR Client Expectations and Set Yourself Up For Success

Ever Worked with a Client Who Had Super Unrealistic Expectations for PR? 😨 PR is really powerful…but it can be hard to define its value or know what to expect when you don’t work in it all the time. Every client has a...
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How to Get an Awesome Client Reference to Show Off Your Expertise

Do You Have Your Client References Ready to Go? 👀 Being asked for client references isn’t uncommon, but the request can seriously come with a deer in headlights feeling. You can feel super put on the spot when a...
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How to Handle a Service Termination or Pause Request from a Client

Do You Know How to Handle Sudden Pause Requests from Your Clients? 😱 Getting an immediate pause request (or worse, a service termination!) from a client can send you into a tailspin. From ongoing projects and pending...
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How To Use An Editorial Calendar Effectively As A PR Professional

Struggling To Land High-Quality, Timely Features For Your Clients? 😭 Editorial calendars are SUPER powerful tools that you need to use when writing pitches. They have SO much information — from industry trends to the...
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How To Write A Good Pitch That Will Wow Journalists and Editors

Feeling Stuck In A Rut With Your Pitches? 😭 As a PR pro, you know that compelling, killer pitches are the key to finding success and delivering amazing results to your clients. So, it can be really discouraging when...
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14 Dos and Don'ts of Building Professional Respect with the Media

Feel Like You’re Getting Nowhere With Journalists and Editors? 😭 Editors and journalists receive dozens of email pitches every day, so it can be tough to get on their radar and start building a relationship with...
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6 PR Strategies To Keep Your Pitches Fresh (Even When There’s No News)

Are You Stuck In a Rut with Your Pitches? 😱 Part of the magic of PR is seeing a product or campaign go from just a small idea to a huge launch. It’s one of the most fun parts of the business! But after the big...
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From Unfulfilling Jobs to Public Relations Perfect Harmony — PR Pro Spotlight ft. Angela Mastrogiacomo

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How PR and Marketing Teams Can Work Together Successfully

Not Quite on the Same Page as Your Client’s Marketing Team? 😱 Doing PR for a larger company can get tricky when someone else (or an entire team!) is in charge of marketing. Maybe you both have different expectations...
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Which PR Services Should Be Included in Your Retainer?

Are You Including the Right PR Services in Your Retainer? 🤔 It can be seriously difficult to decide which PR services to include in your retainer and which should be a separate fee. There are SO MANY options to...
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12 Steps You Need to Take to Build a Successful PR Agency

Ready To Build A Successful PR Agency? 🤩 There are so many incredible reasons to get into PR—AND to start your very own agency. From the flexibility to work when you want (with clients you love) to doing something...
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