All Episodes
Episodes
20 Best Pieces of Public Relations Advice & Career Tips from Our Community
Need PR Advice from Someone Who’s Been There, Done That? 🤔
We all need a little advice from time to time, and there’s no one more qualified to answer your career questions than our community of supportive PR...
View Episode
16 Must-Have PR Agency Tools that I Can't Live Without
Do You Have the Right Tools to Run Your Agency? ⚒️
As a solopreneur, it’s easy to feel like you have to do it all yourself…
…but this mindset will cost you in the long run! 😱
You DESERVE to work on high-impact...
View Episode
How to Successfully Execute a Brand Audit for New and Existing Clients
Do You Know How to Execute a Successful and Insightful Brand Audit? 🤔
Playing the comparison game is never fun, but brand audits are ESSENTIAL for building an effective PR strategy 🤓
Audits help you measure the...
View Episode
What Is Influencer Management? (And Should You Offer it as a Service?)
Should You Expand Your Agency with Influencer Management Services? 🤔
In the age of social media, influencers are the new celebrities 💃
More and more consumers (especially in Gen Z!) are looking to Instagram and TikTok...
View Episode
4 Powerful Tips for Building a PR Strategy that Gen Z Will Love
Is Your PR Strategy Gen Z-Ready? 🤔
Gen Zers aren’t just teenagers on TikTok anymore! They’re graduating from college, joining the workforce, and adulting for real 🤯
And if your client is looking to grab Gen Z with...
View Episode
How to Confidently Explain the Value of PR to Prospective Clients ft. Amanda Proscia
Today, we’re sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing!
Lightspeed Public Relations and Marketing is a New York City-based agency focused on promoting innovation in...
View Episode
5 Important PR Challenges You Need to Overcome as the Media Landscape Shifts
Are You Keeping Up With the Shifting Media Landscape? 🏃
As PR pros, we know the media landscape is CONSTANTLY changing — new publications pop up, priorities shift, upcoming tech and trends create new expectations…...
View Episode
How to Use Data Driven PR Pitches to Get Better Results for Your Clients
Are You Effectively Using Data to Drive Your PR Strategy? 🤔
PR is all about striking an emotional chord with your client’s audience, but you need more than emotion to craft a killer campaign…
…you need cold, hard...
View Episode
Yikes, You Got Ghosted! How to Deal When Media Contacts Go Quiet
Jinkies! Is a Media Contact Ghosting You? 😱
Every PR pro gets ghosted from time to time. It’s a scary situation, but don’t get spooked!
Even if a journalist goes as silent as the grave, don’t start heading for the...
View Episode
How to Use PR to Increase the Effectiveness of Your Clients' Holiday Campaigns
Are You Prepared for the Busy Holiday Season? 🏃
There’s a ton for you to balance during the holidays — especially if you work with product-based businesses!
And when it feels like everyone is launching new products...
View Episode
What is the Best Way to Use a PR Pitch Email Template?
Does Pitching Ever Feel Like a Daunting Task, Taking up Wayyy Too Much of Your Time and Leaving You Too Drained To Make the Most of Your Talents?🤔
Writing good, effective pitches takes a lot of brain power (especially...
View Episode
6 Important Tips You Need to Know Before Responding to a Request for Proposals
Are You Responding to the Right RFPs to Grow Your Agency? 🤔
As a PR pro, you’ve likely received a request for proposals, or an RFP, before.
An RFP is a formal document companies send out to solicit specific info from...
View Episode
