Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

What is the Best Way to Use a PR Pitch Email Template?

Does Pitching Ever Feel Like a Daunting Task, Taking up Wayyy Too Much of Your Time and Leaving You Too Drained To Make the Most of Your Talents?🤔 Writing good, effective pitches takes a lot of brain power (especially...
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6 Important Tips You Need to Know Before Responding to a Request for Proposals

Are You Responding to the Right RFPs to Grow Your Agency? 🤔 As a PR pro, you’ve likely received a request for proposals, or an RFP, before. An RFP is a formal document companies send out to solicit specific info from...
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6 Powerful Ways to Avoid Entrepreneur Burnout as an Agency Owner

Are Burnout, Overwhelm, and Exhaustion Getting the Better of You? 😭 Everyone is feeling SOME type of burnout 😓 You might feel it creeping up on you right now, you could’ve just gotten out of a major low…or maybe...
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7 Powerful Strategies to Help You Thrive as an Introverted Digital Agency Owner

Is Your Agency Set Up to Let You Thrive as an Introverted Entrepreneur? 👀 There’s this (wrong!) idea that to be a comms pro or digital agency owner, you HAVE to be an extrovert 🙄 But as an introverted agency owner...
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6 Ways PR and Media Professionals Can Support Journalists Through Industry Shifts

Are You Providing True, Meaningful Support to Your Media Contacts Through Industry Shifts? 🤝 The past few years have felt like a cycle of nonstop layoffs across journalism 😭 Pretty much every niche has been affected...
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6 Ways to Become More Confident in Your Digital Agency Leadership Skills

Are You Leading Your Agency with TRUE Confidence in Your Skills? 🤔 Confidence is KEY 🔑 when you’re running a business. You’ve got an entire team of people (plus your clients’ teams!) looking to you for guidance — you...
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7 Powerful Ways to Balance the Different Stages of Entrepreneurship & Motherhood

Does Your Agency Support You as an Entrepreneur AND a Mother? 🤔 Motherhood totally changes the way you run your agency — honestly, it’s a stage of entrepreneurship in and of itself! Becoming a mom irreversibly changes...
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Why Right Now is the Perfect Time to Work With a PR & Digital Marketing Mentor

Are You Leveraging the Power of Mentorship to Grow Your Agency? 📈 Finding a good, effective mentor is a key part of growing your business. I’ve worked with a mentor in the past, and our partnership helped me achieve...
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11 2024 PR Trends You Need to Start Preparing For Now

Do You Know the Most Important PR Trends for 2024? 🧐 The media landscape is constantly shifting, so PR pros need to keep their fingers on the pulse of the industry to keep up. Staying up-to-date with trends and...
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Hate Your Business? How to Create an Agency That You Actually Love

Have You Been Feeling Overwhelmed or Unsatisfied in Your Business? 😩 Getting stuck in a plateau, losing out on revenue, or feeling unsure about the future of your agency can zap anyone’s motivation 😭 And I’ve been...
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What is Instagram Threads?! Everything That PR Pros Need to Know

Are You Using Instagram Threads to Build New Media Relationships in Your Niche? 👀 Tons of apps have tried to become the new Twitter (especially after all of Twitter’s recent issues), but Meta’s Instagram Threads seems...
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How to Use Podcast Pitching to Score Big Wins for Your Clients (and Yourself!)

Are You Leveraging the Power of Podcasts to Score Big Wins for Your Agency? 🧐 Sometimes, it feels like everyone you know has started a podcast (guilty as charged! 🙋‍♀️). And while podcasts are fun to listen to while...
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