How This PR & Marketing Mogul is Expanding Her Impact and Achieving Her Wildest Dreams ft. Shafonne Myers
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
When is White Labeling Your Services a Good Idea (and How to Do it)?
Is White Labeling Your Services the Right Move for Your Agency? 🧐
White labeling isn’t uncommon in PR, but it can be a bit of a mystery to digital agency owners.
When you white label your services, you work with a...
6 Business Mistakes Every PR Pro Should Strive To Avoid
You’ve Got Your Agency To-Do List, But What About Your NOT-To-Do List? 👀
Breaking into PR is tough — and it can sometimes come with an information overload 🤯
Figuring out how to build your agency from the ground up...
4 Essential Public Relations Skills You Need For Continuous Career Growth
Are You Struggling to Hit the Growth Goals You’ve Set for Your PR Agency? 📈
Your agency may start out with just one person (you!), but the most successful agencies don’t stay small for long 👀
Growing and scaling your...
How to Build the Most Effective Media Contact List for Your PR Agency
Is Your Media Contact List Helping or Hurting Your Pitches? 😱
Successful PR pros know that pitching is all about reaching out to the right journalist with the right story at the right time…
…but actually finding the...
6 Best PR Tools to Help You Get Better Results for Your Clients
Are You Using the Right PR Tools to Elevate Your Agency? 👀
Every PR pro needs to have a solid group of tools at their disposal if they want to score BIG wins and generate major results for their clients.
This is how...
How to Use AI in PR for Your Clients (Is It Even Ethical?)
Are You Ready for Artificial Intelligence to Make Its Mark on PR? 👀
Honestly, artificial intelligence sounds like something out of a creepy apocalyptic sci-fi movie 👽
But AI is VERY real It’s already cementing...
7 Ways to "Spring Clean" & Organize Your Agency This Year
Is Spring Cleaning Your Agency on Your To-Do List This Year? 🧹
The start of spring means it’s time to start spring cleaning, but you can’t leave your agency out of your plans! 📝
Sure, you should reorganize your desk...
What Is Substack? (and How to Use It to Get More Press Features)
Do You Know How to Use Substack to Score Your Clients Super Influential Features? 🤓
You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts.
It’s shaping up to be the next...
8 Easy PR Pitch Tips That Will Improve Your Results Today
Are Your Pitches NOT Getting the Results You’re Hoping For? 😭
Pitching is the bread and butter of PR, but actually landing a feature can get pretty tricky 😬
A journalist’s inbox is one crowded place, and it’s easy for...
5 Tips for Building Stronger and Deeper Media Connections
Are You Building Truly Meaningful Connections with Your Media Contacts? 🤔
As a PR pro, your media connections are a key 🔑 part of landing top-tier press features for your clients.
A strong connection with a media...
How To Successfully Prepare Your Clients for Media Interviews
Is Your Client Going In Circles Stressing Over Their Next Media Interview? 🤯
I get it — interviews are scary! 😭 It’s a super high-pressure environment for your client, whether it’s their first or 101st time in front...