Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

Which PR Services Should Be Included in Your Retainer?

Are You Including the Right PR Services in Your Retainer? 🤔 It can be seriously difficult to decide which PR services to include in your retainer and which should be a separate fee. There are SO MANY options to...
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12 Steps You Need to Take to Build a Successful PR Agency

Ready To Build A Successful PR Agency? 🤩 There are so many incredible reasons to get into PR—AND to start your very own agency. From the flexibility to work when you want (with clients you love) to doing something...
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How This PR Pro Overcame a Scarcity Mindset and Blossomed Into Confidence — PR Pro Spotlight ft. Amanda Holdsworth

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How to Set Client Boundaries So You Don't Get Taken Advantage Of

Stop Getting Taken Advantage of By Clients! ❌What should you do when a client is always sending you last-minute asks? I mean, all of us have worked with a disorganized client at one point or another. 🙄But trying to...
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The Magic of SOPR: How to Combine Social Media & PR to Get Your Clients the Best Results

Today, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method that is seriously transforming their...
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4 Questions to Ask a Client Before You Start Working With Them

What Should You Ask Potential Clients? 🧐 Wondering what questions you should ask a prospective client before you start working with them? Asking the right questions makes a huge difference in how successful you’re...
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How to Explain the Value of PR to Your Clients

How Do You Explain The Value Of PR? 🧐 There are so many incredible benefits of PR for businesses...but unfortunately, a LOT of potential clients don’t really understand how PR can impact their growth and why the work...
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Why She Left a Successful Corporate Career to Start Her Own PR Agency — PR Pro Spotlight ft. Anika Jackson

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How to Avoid Burnout When You're a Busy PR Professional

Want To Know How To Prevent Burnout As A PR Pro? 👀 Burnout can be a huge problem for any entrepreneur. But as a busy PR pro working for yourself, handling clients, pitching, and working to grow your agency, there’s SO...
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3 Steps to Create an Effective Press Plan for 2022

Ready To Create The Perfect Press Plan? 🤓 Getting ready for the new year as a PR pro means setting goals, making a plan, and of course, creating a press plan. A press plan lets you map out your PR strategy for the...
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6 Steps to a Successful Public Relations Career (Even if You Have No Experience)

Want To Get Into PR (Even Without Prior Experience)? 👀 If you’re getting ready to choose your profession, or you’re considering switching things up, a public relations career is amazing for a number of reasons! PR has...
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How to Develop Confidence in Your PR Skills

How Do You Find Confidence In Your PR Skills? 🤔 In every area of your life, confidence really is crucial. When we feel confident, we can handle anything thrown our way...and we’re able to really show the world that...
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