Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

11 2024 PR Trends You Need to Start Preparing For Now

Do You Know the Most Important PR Trends for 2024? 🧐 The media landscape is constantly shifting, so PR pros need to keep their fingers on the pulse of the industry to keep up. Staying up-to-date with trends and...
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Hate Your Business? How to Create an Agency That You Actually Love

Have You Been Feeling Overwhelmed or Unsatisfied in Your Business? 😩 Getting stuck in a plateau, losing out on revenue, or feeling unsure about the future of your agency can zap anyone’s motivation 😭 And I’ve been...
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What is Instagram Threads?! Everything That PR Pros Need to Know

Are You Using Instagram Threads to Build New Media Relationships in Your Niche? 👀 Tons of apps have tried to become the new Twitter (especially after all of Twitter’s recent issues), but Meta’s Instagram Threads seems...
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How to Use Podcast Pitching to Score Big Wins for Your Clients (and Yourself!)

Are You Leveraging the Power of Podcasts to Score Big Wins for Your Agency? 🧐 Sometimes, it feels like everyone you know has started a podcast (guilty as charged! 🙋‍♀️). And while podcasts are fun to listen to while...
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How to Do A Good Job as a PR Pro When the News Cycle is Going Crazy

Do You Know How to Secure Press When the Media is Focused on Breaking News? 🤔 Media moves fast, but there are some days where it feels like the news cycle is going at a breakneck speed. When this happens, it’s usually...
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Why You Need to Start Using ChatGPT For PR Pitches & Campaigns

Do You Know How to Leverage AI to Improve Your Pitches and Campaigns? 🧐 Artificial Intelligence (AI) can be a little overwhelming from the outside looking in, but implementing it into your agency is MORE than worth...
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Oh No! There's a Mistake. How to Ask for a Correction in a Published Feature

Do You Know How to Successfully Secure a Correction for a Published Feature? 🧐 It’s always exciting to see a BIG client feature go live… …but it’s a lot LESS exciting when there’s a major error in it 😭 Don’t panic!...
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From Trauma Therapist to PR Agency Owner: How She Made a Successful Career Shift at 50+ Years Old — PR Pro Spotlight ft. Michele Paiva

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How to Craft Your Own Pitch Writing Ritual (That Actually Gets Results)

Are You Setting Yourself Up for Success Every Time You Sit Down to Write Pitches? 🧐 Rituals aren’t just for yoga instructors or meditation leaders 🧘‍♀️ PR pros can use rituals to get themselves in the right headspace...
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What is the Future of PR? (Plus 4 Traditional Tactics That Still Work)

Are You Ready for What’s Next in PR? 🤓 We all know the media landscape is constantly changing, but the past few years have brought HUGE shifts to PR! 🤯 Your old tried-and-true strategies won’t work 100% of the time...
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What is Media Monitoring? (And How to Do it for Your Clients)

Is Your Media Monitoring Actually Helping Your Clients Succeed? 👀 PR is all about getting people talking about your client and making sure your client’s message is out there. But you need to make sure your client is...
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How This PR & Marketing Mogul is Expanding Her Impact and Achieving Her Wildest Dreams ft. Shafonne Myers

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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