Pitching Powerhouse

Pitching Powerhouse

Hosted by: Jen Berson

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity...

All Episodes

Episodes

7 Powerful Ways to Balance the Different Stages of Entrepreneurship & Motherhood

Does Your Agency Support You as an Entrepreneur AND a Mother? 🤔 Motherhood totally changes the way you run your agency — honestly, it’s a stage of entrepreneurship in and of itself! Becoming a mom irreversibly changes...
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Why Right Now is the Perfect Time to Work With a PR & Digital Marketing Mentor

Are You Leveraging the Power of Mentorship to Grow Your Agency? 📈 Finding a good, effective mentor is a key part of growing your business. I’ve worked with a mentor in the past, and our partnership helped me achieve...
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11 2024 PR Trends You Need to Start Preparing For Now

Do You Know the Most Important PR Trends for 2024? 🧐 The media landscape is constantly shifting, so PR pros need to keep their fingers on the pulse of the industry to keep up. Staying up-to-date with trends and...
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Hate Your Business? How to Create an Agency That You Actually Love

Have You Been Feeling Overwhelmed or Unsatisfied in Your Business? 😩 Getting stuck in a plateau, losing out on revenue, or feeling unsure about the future of your agency can zap anyone’s motivation 😭 And I’ve been...
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What is Instagram Threads?! Everything That PR Pros Need to Know

Are You Using Instagram Threads to Build New Media Relationships in Your Niche? 👀 Tons of apps have tried to become the new Twitter (especially after all of Twitter’s recent issues), but Meta’s Instagram Threads seems...
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How to Use Podcast Pitching to Score Big Wins for Your Clients (and Yourself!)

Are You Leveraging the Power of Podcasts to Score Big Wins for Your Agency? 🧐 Sometimes, it feels like everyone you know has started a podcast (guilty as charged! 🙋‍♀️). And while podcasts are fun to listen to while...
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How to Do A Good Job as a PR Pro When the News Cycle is Going Crazy

Do You Know How to Secure Press When the Media is Focused on Breaking News? 🤔 Media moves fast, but there are some days where it feels like the news cycle is going at a breakneck speed. When this happens, it’s usually...
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Why You Need to Start Using ChatGPT For PR Pitches & Campaigns

Do You Know How to Leverage AI to Improve Your Pitches and Campaigns? 🧐 Artificial Intelligence (AI) can be a little overwhelming from the outside looking in, but implementing it into your agency is MORE than worth...
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Oh No! There's a Mistake. How to Ask for a Correction in a Published Feature

Do You Know How to Successfully Secure a Correction for a Published Feature? 🧐 It’s always exciting to see a BIG client feature go live… …but it’s a lot LESS exciting when there’s a major error in it 😭 Don’t panic!...
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From Trauma Therapist to PR Agency Owner: How She Made a Successful Career Shift at 50+ Years Old — PR Pro Spotlight ft. Michele Paiva

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How to Craft Your Own Pitch Writing Ritual (That Actually Gets Results)

Are You Setting Yourself Up for Success Every Time You Sit Down to Write Pitches? 🧐 Rituals aren’t just for yoga instructors or meditation leaders 🧘‍♀️ PR pros can use rituals to get themselves in the right headspace...
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What is the Future of PR? (Plus 4 Traditional Tactics That Still Work)

Are You Ready for What’s Next in PR? 🤓 We all know the media landscape is constantly changing, but the past few years have brought HUGE shifts to PR! 🤯 Your old tried-and-true strategies won’t work 100% of the time...
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