Hero Product vs. Slow Mover: How to Promote Your Clients' Offers All Year Long

How Are You Promoting Your Clients’ Products Between Launches? 👀

PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads.

But whether you’re in a busy period or a slower one, it’s up to YOU to keep your clients in the news and get the media buzzing about them all year long!

One way to do it? Focus on their hero products and slow movers 🤩

Bestsellers are certainly newsworthy, and PR pros can turn an under-the-radar product into a brand’s best kept secret ✨

It’s all about keeping your pitches fresh and interesting so the media takes notice.

Listen now to discover my BEST strategies for crafting killer hero product and slow mover pitches that keep clients in the news 💪

Learn how to keep your pitches fresh from industry experts who are landing their clients epic press features! Grab your free PR Insider Secrets Guide now >> https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/hero-product

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