What is Ethical Newsjacking? (And How to Stay on Top of Industry Trends as a PR Pro)

Do You Know How to Newsjack Ethically and Effectively? 🧐

Newsjacking is when a PR pro leverages breaking news and trending topics to land their client press coverage…and is pretty tricky to navigate no matter how long you’ve been in the industry.

Trying to newsjack can veer into icky, inappropriate territory FAST 😬

But when done right, it can get your client into a conversation that their target audience is already having. You’re basically meeting people where they are!

A LOT can go wrong with newsjacking, though 👀 You need to know how to do it ethically so you can avoid missteps and keep your client’s reputation strong.

Listen now to discover my BEST tips for approaching newsjacking with empathy and executing this tough strategy effectively 🙌

Grab your FREE PR Insider Secrets Guide to get insider tips and tricks (like newsjacking!) to help you refine your pitching strategy and create results: https://www.jenerationacademy.com/pr-insider-secrets 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/newsjacking

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