How to Confidently Explain the Value of PR to Prospective Clients ft. Amanda Proscia

Today, we’re sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing!

Lightspeed Public Relations and Marketing is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. Before starting Lightspeed in 2013, Amanda worked in various other agencies and businesses, spanning from the very large to the very small.

An unexpected part of her experience has been fielding thousands of questions about public relations. Many of them come from business leaders who would benefit from a PR program of their own… if they just understood what PR is! She is also the author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.

To learn more about Amanda, check out her website:

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