Ask Away! Live Q&A with Jen!

Jul 08, 2024

In my recent Facebook Live Ask Me Anything (AMA) session, I covered a wide range of topics crucial for PR professionals and business owners looking to expand their client base and navigate industry challenges. 

One of the most common questions was about finding new clients without relying on referrals. I emphasized the importance of having a solid plan and introduced our Lead to Landed mini-program. This program is designed to help professionals identify their niche and prepare them to attract and secure their dream clients. It’s a step-by-step guide that has helped many land significant contracts by providing a clear roadmap.

Networking remains a cornerstone of client acquisition. I shared tips on making a lasting impression during networking events, such as remembering conversations and people's names. Genuine interest and follow-up are crucial in building strong business relationships. Effective networking is about more than just exchanging business cards; it's about creating meaningful connections.

Responding to Requests for Proposals (RFPs) can be a game-changer for securing new clients. I talked about my unique scoring system for evaluating RFPs and determining their worth. Additionally, I provided insights into structuring proposals, emphasizing the importance of a compelling narrative and showcasing expertise, even without specific case studies from the brand you're pitching to.

Setbacks are an inevitable part of the business. I shared a personal story about how we won an industry award for a campaign, even after being fired by the client. This experience highlighted the importance of resilience and the ability to pivot when faced with unexpected challenges. It's crucial to stay focused and keep moving forward, regardless of setbacks.

This Facebook Live AMA was a fantastic opportunity to engage with the community and share valuable insights. Whether you're looking to find new clients, improve your networking skills, or navigate industry challenges, the strategies discussed can help you achieve your goals. For those who missed the live session, I highly recommend checking it out or heading over to explore the Lead to Landed mini-program!