Maximize Your Holiday PR: Proactive Strategies for Creating Impactful Gift Guides

Jun 19, 2024

The holidays may seem far off, but it's crucial for PR professionals to start thinking about holiday gift guides, NOW! This is a prime opportunity to secure valuable media coverage for your clients and help them finish the year strong. To set yourself and your clients up for success, proactive planning and excellent service are key. 

The first step in creating a successful holiday gift guide campaign is to schedule a meeting with your clients specifically to discuss holiday gift guides. This demonstrates your proactive approach and commitment to their success. During this meeting, cover the following key points:

  1. Discuss Holiday Bundles and Pricing Gift Sets
    • Talk about any special holiday bundles or gift sets your clients are planning to offer. These make for attractive features in gift guides and can significantly boost sales.
  2. Plan End-of-Year Promotions
    • Ask about any end-of-year promotions or discounts your clients plan to run. These can be compelling hooks for journalists and bloggers looking for deals to feature.
  3. Review Last Year's Performance
    • Analyze what worked well last year and what didn’t. Understanding past successes and failures will help refine your strategy and avoid repeating mistakes.
  4. Gather Necessary Assets
    • Ensure you have all the necessary assets, such as high-quality images, product descriptions, and pricing information. Media outlets often work on tight deadlines, and having everything ready can make the difference in securing a feature.
  5. Clarify Goals and Objectives for Q4
    • Clarify your clients’ goals and objectives for the final quarter. Knowing what they aim to achieve will guide your strategy and ensure your efforts align with their overall business objectives.

One of the pillars of the Agency Accelerator program is providing exceptional service, which includes being proactive rather than reactive. By initiating this conversation and planning ahead, you demonstrate a high level of service that sets you apart from competitors. This proactive approach not only helps in securing media placements but also strengthens your relationship with your clients.

A well-executed holiday gift guide campaign can be a game-changer for your clients, helping them end the year on a high note! By setting clear objectives, analyzing past performances, and preparing all necessary assets, you position yourself and your clients for success.

To dive deeper into crafting the perfect holiday gift guide strategy and learn more about how to provide top-notch service to your clients, join my Gift Guide Masterclass. This comprehensive course will equip you with all the tools and insights you need to excel this holiday season and beyond!