Why You Need to Stop Being Afraid of Starting Your Own PR Firm

Jan 19, 2021

Now is a better time than ever before to consider starting your own PR firm. Like any new adventure in your life, you might be afraid of what this could look like. 

You might feel like you don’t have enough experience. Or, maybe you’re worried about not having a net to catch you when you make this leap. 

I’m here to tell you that you can start your own PR firm (and do so successfully)—it’s what I did. 

Before starting Jeneration PR, I was an attorney. I had no experience and no contacts. But I was passionate about what creating a PR agency could do for my life. 

In today’s blog post, I’ll cover the best reasons to move forward, even when you’re afraid. I’ll also cover some of the best tips to start this new venture successfully. 

Let’s get started! 

Don’t Let Fear Control Your Decisions

How do you get over the fear of making a significant change in your life? Are you jumping from one career into an entirely new one, or are you ready to branch out on your own? 

Starting your own PR firm lets you become a leader and experience flexibility, freedom, and income potential. When you can find the confidence to get started, you’re going to experience SO much incredible growth. 

Letting fear control your decisions means you aren’t the one paving a path toward your dreams. You’ll never reach your highest potential or experience the joy of running your own business. 

Know the value that you bring to the table! Your clients will choose you for a reason. 

I walked away from a stable, comfortable salary and started something completely new. I bet on myself, and I had confidence in my own ability. You should do the same! 

If you can conquer fear and make decisions with confidence, the sky's the limit for your business. 

On the other hand, you shouldn’t just make a massive leap without a plan. That won’t help you believe in yourself. Knowing what to do and how to work within the fear you’re experiencing makes such a difference. 

Tips for Starting Your Own PR Firm, Even If You’re Afraid

I believe that when you leap, a net will appear. 

But you shouldn’t just quit your job without a plan! You should know what you need to do to become successful in PR before you fully commit. 

Here are some things that you can do to squash any fear you have about taking the leap and starting your own PR firm. 

Accept The Fear

Most of us are scared of diving into the unknown. We’re afraid of uncertainty, of unfamiliarity, of not knowing what’s going to happen. We’re scared that things could go wrong, that things will be uncomfortable, and that things might not go as expected. 

This is totally normal! It’s okay to be scared. But taking a leap of faith and throwing yourself into the unknown can be very rewarding in the end. So the first thing is to accept the fear. 

You’re taking a leap of faith and throwing yourself into the unknown—and that’s rewarding. The most significant risks have the best rewards, but of course, it’s scary! You feel like you’re not in control. 

But guess what? Things happen. 

People lose their jobs, even if they are excellent at what they do. You’re never going to be in total control, but accepting the fear lets you control your reaction to it. 

When you're in charge, you can pursue opportunities. You can put your foot on the gas and know that you're really betting on yourself. 

Those moments of fear are when the biggest growth tends to happen. Know that it's okay to feel that fear! 

Know That Things Get Easier

Starting a new career, a new business, or pivoting in your professional life is never easy. At first, starting your own PR firm might be really hard. But staying in your comfort zone won’t get you to where you want to be in life! 

So when you set big, scary goals, you need to kind of go down a path that's new and different. Take the road less traveled to achieve those goals. You should know that things will get easier. 

New things are usually difficult at first. But eventually, you will find your way and fall into a groove. This is especially true if you have someone helping you along the journey!

As you become more confident, starting your own PR firm will begin to feel like the best decision ever!

Find A Mentor & Ask Questions

One of the biggest things that cause fear is the unknown. Luckily, there are ways to navigate around that challenge! 

If you’re thinking about starting your own PR firm, you probably have TONS of questions about it. A great way to ease any fear that you might have is to get those questions answered. 

Find a mentor who currently has a successful PR agency and learn from them.

Related: How to Find a Mentor to Boost Your PR Agency Growth 

Start Small

Taking the leap doesn’t have to be this HUGE thing. You are allowed to dip your toes in the water first! 

Start out doing PR for one client or as a one-off project for one client, and see how it goes. Try several different clients in different industries to see what you enjoy doing the most. 

You can absolutely start your own PR firm as a side hustle first before committing to it full time!

I’m so grateful that I took the leap and started Jeneration PR. Although it was scary at first, it ended up being the best decision I’ve ever made! Starting your own PR firm could change your life for the better in so many ways.

Understandably, you might be a little nervous about venturing into a new adventure in your life. But the end result will be SO rewarding and totally worth it! Learn to embrace the fear, and you’ll see amazing growth.