Hello guys, how's everybody doing? What is up? Welcome to our weekly Thursday Facebook live show. I am Jen Berson. I'm the founder of generation PR um, generation is a full service. Award-winning. I love to be able to say that we've won a couple awards this year. Uh, PR social media marketing firm here based in Los Angeles. And I am also the creator of the profitable PR pros community on Facebook. And if you don't know what that is, if you're watching this on my generation PR business page, do yourself a favor. Hi Nelson, Nelson's a recent member of the pitch lab and has been really active in the profitable PR pros group. Actually, I don't think I shared this in that group. So let me just do that really quickly so that, um, people over there can see it too. Think I'm here. Let me see, share to a group.
Let's just do that right now. Okay. That way people can see over there, but if you're not a member of that group, look for profitable PR pros over on Facebook. This topic for today actually came from a discussion that was started there. Um, they're always coming from that community. So we're listening to our members, what our members want to know about, and then we're creating, um, training topics around it. And when there's more information that needs to be shared, we create masterclasses inside our paid programs. So if you are a PR pro, you are absolutely in the right spot. Um, and also, so, you know, I can see your comments. Um, I can see that there's people on, and if you leave a comment, I can see, um, who's asking, there's probably about like a, I dunno, 15 second delay, but I will answer your question.
I always stay on and answer questions and I can answer questions about our programs about, you know, PR reaching out to the media about running your business about starting your own agency, all of that. So nothing's off limits. Just ask away. Hi Samantha. I'm Samantha. I just posted it. I don't know if it went over there. It was a little late. Um, we had a little bit of a, oh my God. This morning was such a hot mess with the kids. So my, my husband drives an electric car and he forgot to charge it last night. He always is like, get out of the garage. I need to charge my car. So I let him in the garage and he didn't plug his car. And so he gets halfway to my kid's camp and feels like he's going to run out of battery if he goes over there and not being able to recharge it.
So he turns around, um, and he's like, I need to borrow your car. So they were late to camp. Um, I have to take my son to this neuro psych evaluation this afternoon. And I'm like, as the car gonna have enough battery for me to get into the city and back. Um, and then my son, like, because we came back and they switched cars, he forgot his backpack with his lunch and his swim suit and his tennis racket. We were a disaster. So I'm like, I give us an F minus for getting out the door today. Uh, we have to do better, like family, family meeting. Let's do better getting out of the house. Um, craziness. So, uh, yeah. Anyway, cuckoo, what was I saying? Oh, Nelson says, yeah, I'm very active in the group and trying to help out so many members with advice for my vast experience.
Yes. This is what you get in this community are seasoned PR professionals like Nelson and others who are generously sharing. He here's an example. He had an issue with a client who he had already offered a discount, still a very nice rate he was getting, and the client said, we're doing cost cutting. And we have to cut your rate. And he posted in the group to ensure that his approach was probably the right approach. And they all agreed, you know, yes, this is what you should do. So he went back to the client and he laid out his whole, you know, uh, work his whole case about why he wasn't going to be discounting his services and showing the value of the work that he had already provided to the client. And not only did they agree to not discount his services, they asked him to send along a new contract for six months, I think, right.
Nelson six months, not a year, but either way a new contract. And then what Nelson was so nice to do was post the exact email for him to secure that result, which is scary. It was a long time client. He was not wanting to lose them. And it's definitely a risky situation to six months. Cool. To put yourself out there and ask for what you want, knowing the client wants something different. And he not only got it, he got a contract for six months on top of that. So he shared the exact email. So our community could take it, hold onto it. If they ever needed it, customize it and make it their own. And that's what this community is all about. So my point being, if you're not a member of profitable PR pros, go ahead and look, look us up and join. It's totally free.
Um, and it's really, really good. And yeah, so today's training comes from a question that was actually asked by Krista Monet about I have it here. Oh, wait, no, I had navigated away from it. So she asked about, um, running feeling like she was running a PR firm, but she's offering, um, like graphic design services, um, social media management, influencer connection, media outreach. And she said, does anyone else feel like they're running more of a branding agency than a PR agency? And she said, she loves all of this, um, marketing strategy brand develop, always her passions. Um, and then media placement is kind of next in line of what she enjoys, but she's starting to feel confused about the company identity and what she offers and what she wants to offer under her agency umbrella. And there was a lot of good feedback and responses there.
Um, so this question comes from that. So we're going to talk about how branding and PR and other elements of marketing all work together. Um, different marketing and communications elements. So we're gonna talk about PR branding, social media, advertising, influencer marketing. So let's just jump in because the reason I'm going to say this, I always share, um, topics in the context of how you run your business. So, number one, I don't want you doing all the things you don't have to do all of these things to make a good living, to provide amazing service to your clients. And in fact, I would recommend that you don't do all of these things. It's a lot. And when you have clients cherry picking services, hi, Candice, um, Candace, we're going to get you information on Kajabi. I love it. There's an amazing promotion they're running right now.
Kajabi is the platform I use to run all of my paid programs, but you can certainly use it to invoice clients and get recurring fees from clients. Um, hello, where are you watching from Greg? Gretty I hope I'm saying that. Right. Let me know where you're, where you're checking us out from. Okay, good, good, good, good. Okay, cool. Yes. Love Kajabi. If you decide to try, sign up for the trial, please use my affiliate link. Like I, I don't affiliate for a lot of things, but I love Kajabi. Um, it's an all-in-one platform London. Okay. Very cool. Okay. Awesome. Okay. So two things that I'm going to say about offering all these services. Number one, don't do all the things don't do them all. Like maybe you have people, you outsource certain things to. I want you to be a specialist. When I say niche down, it's in certain, um, subject matters like certain, um, you know, areas of practice like ours is beauty and cosmetics, baby and kids, um, health and wellness.
Those are the niches we specialize in, but a niche can also be what services you're offering. So for us, it's PR paid influencer outreach and social media marketing. I feel as if we're phasing out social media, cause it's for us, a low margin service with a lot of time investments are kind of phasing that out. But if you're offering all of these things, you are going to be spread really thin. Um, you're going to, um, feel a little crazy and clients are going to cherry pick what services they want. And I want to get you in a flow state. This is everything we talk about in our agency accelerator, um, or not everything, but like a piece at the beginning. It's all about getting you in your clients in a flow state so that you make more money and work less and work more efficiently.
So I will encourage you to not do everything. That's number one. Number two is I want you to understand these different things because when clients call you, they won't understand the difference between these things. They will use the words interchangeably because they don't know the differences. So if they're doing that and they're using the words interchangeably, it may confuse you about what they actually want. And they are asking for PR, but they say branding, or they say advertising. They don't always know the difference. So let's focus on these different elements. And then we'll sort of answer questions about what you want to offer, how they go together, if you want to talk about that. But PR, which is like the core of what our whole community is based on, that's earned media that is using storytelling, um, to build reputation through media, social media communications.
Um, so what PR pros do for PR or for public relations? What we do as communication specialist is that we translate, uh, brands, products, offerings, the overall brand itself, or experts and their expertise, their experience, their know how their results. We translate those into stories and positive messages that we then pitch to the media in terms of stories that are timely and relevant to that in that outlet and that writer in order to get awareness for our clients. So we call that earned media. That's what we think of as typical kind of traditional PR that's earned media. And that could be features in those that means unpaid. And that means it could be a digital media outlet. It could be a blog that they're mentioned on. It could be a guest post somewhere. It could be a TV show, a print magazine, any type of media, but it's typically unpaid and that's called earned media.
That's what we specialize in. When our clients come to us, that's like our bread and butter. Everyone has that service offering from us and we have the highest margin in our agency on offering those services. Okay. Sound good. Um, uh, that is PR branding creates a specific meaning for a company and provides a consistent experience for customers and clients. So that's like your outward facing, um, touch points with a customer. So good branding will help people instantly recognize a company like think about apple. You know, you can almost instantly recognize something. That's an apple product or an apple store. I'm an apple email and apple commercial and apple billboard. It has a very consistent look and feel, you know, minimalist modern, um, you know, edgy in terms of their models and their, um, music and stuff like that. High energy, um, and good branding will help people instantly recognize a company and it'll help boost loyalty by appealing to an ideal audience.
And so clear branding supports PR efforts. Like obviously we want our clients to have really good, clear, beautiful, um, brand that reflects what the brand is about because it helps to improve visibility and recognition and we want everything to be consistent. So consistency is a really big part of branding and PR you want that visual consistency. So if you pitch an editor and you're saying this brand is awesome, it's really cool, beautifully packaged everything about it is just high-end luxury. And they navigate away from your email over to the client's website. And it's like 15 years old web 1.0, hard to navigate choppy messaging. That's not consistent branding those touch points with the consumer, with an editor. They're not clear. Um, I had an example of this with my very first paid client. Um, I was familiar with the brand. It was called little giraffe.
I took them on or they, I should say they took me on, I was a former lawyer. I had no experience, no contacts. And I begged them, you know, I had a couple hits, um, when I was working unpaid, but I wanted to pursue a paid, you know, PR career. So I begged them to come in at a lower rate, give me a chance and all of that. Yeah, that's called lazy marketing. That's true. So I begged them and they had beautiful products at a premium price point, but they had no real website. Their catalog was horrible. It was like a ten-year-old old catalog. If their products were no longer on the line, they would take a black Sharpie and cross them out. They had headless baby mannequins to showcase. We always joke the baby mannequins were like, well, um, with no heads just kinda cut off like, um, to showcase their bathrobes and, and, you know, baby blankets, holding them with these like headless mannequins.
And imagine that a high end luxury premium brand is sending out to the media, a catalog with black Xs through the products that are no longer on their line. So before we decided not to offer branding, we help support them through a rebrand, um, getting them a new website, launched, having them take new new images and making their catalog a lot more elevated. And that instantly changed the way that our pitches were received and the responses that we got because now the products and the branding matched. So branding is not PR, but it absolutely supports your PR efforts. So when we take on a new client, we will look at their branding and sometimes we'll make recommendations and a very gentle, friendly way that they could improve their branding to be more consistent and aligned with the overall brand positioning and the message of the company.
Because if they're out of alignment, it's not, um, what did I say consistent? It's not recognizable. It. Doesn't all the messaging. Doesn't all support each other. Okay. So that is branding. That's like your visual touch points with your, um, your customer could be your website, your packaging, your logo, your brand colors, the font you use and what you end up doing. Um, if you do branding and your agency is you create a brand style guide. And then it has every single element of the branding, like hex codes, like, uh, Pantone numbers for the color. So everything is consistent for my branding. It's like fonts and how they're paired. So we have like four or five branding fonts, and they'll show like this font is the headline. This font is the subtext. If you use this font as the headline, this font is the subtext. Um, and we talk about the colors that go together.
Um, and I've even seen branding that like from a major huge company that will show logo treatments and how they should never use the logo. So it'll show examples and you'll have a line through it, like tipped at an angle, do not do that. It'll have, I'm taking a red logo and making a gray scale. They don't allow that like there's certain elements like that where they'll get really in the nitty gritty. But what that allows you to do is take that brand style guide, give it to any designer and they can create something that's consistently on brand because they're speaking the language of the brands branding their visual branding. So branding supports PR, but it's not PR. Okay. Got it. So if someone says, I need you to help me with your branding, you need to ask them, are you here for visibility in terms of earned media, or do you need help redesigning your website, your logo?
And do you even want to offer that service? Cause I sure don't. I used to, we don't, we take clients that are more like fully formed now. So they come to us with all of those things already in place, but for the right price, I will do a branding project. I did a really, really cool branding project for a cannabis cannabis edible company. And it was super cool and they had a nice budget and it was worth it. So, and I just thought that was like kind of a fun, different project for us, but otherwise I'm not going to design their website. It's like no way. Um, okay. Social media marketing.
Oh, Kelly. Awesome. Okay. That's good to know. Kelly says I'm a branding nerd and I love all the nitty gritty of it. That's great to know. So now I know who to go to. Um, okay, cool. So we got social media marketing and that is all about building a community and engagement. Social media is like owned media. Um, these are your own channels. So you control the messaging that goes out on your own platforms that you're sharing. And then you have this community feeling that you're building, you want engagement and you want community. So that means you're having a conversation with your customers. You're having a two-way conversation. Different platforms have different purposes and different strategies. That'll help you be successful there and offering social media services doesn't mean you have to do all the platforms. And in fact, we suggest not really offering every platform like certain brands don't really need to be on Tik TOK, or if they do that type of content is totally different than creating content for Instagram, for the feed.
And for stories, maybe reels overlaps with Tik TOK, but does the brand need reels? You know, you have to decide whether that effort is worth it for them. So what social media allows you to do for your clients is kind of amplify their messages in real time. So if there's a launch, you can build up anticipation pretty much immediately on their page or their feed for that launch. In real time, it'll help you build a strong community. So you get these people, posting comments, um, engaging with your posts, and that allows you to have conversations. Twitter's really good for this. There are some brands that have just awesome social media, um, community managers who have a fun personality, they're really engaging. We all know like stories of Wendy's, um, who just has a really fun presence. Jet blue has a really fun presence on social.
They'll have these conversations, um, and they build that sense of community. Um, that's okay, Elaine. Nice to see you. Elaine says better late than never. Nice to see you. Um, you guys, this is really cool to me because Elaine Kelly Nelson, they're all members of our paid programs and they show up here consistently. And it means, first of all, it means so much to me, but also the people that have the best results in their business are committed to their ongoing training and education and they show up and they put in the work and I just, I love to see it. I'm here for it. And I do the same thing in my business. I'm always learning, never, ever, ever stopped learning. Um, I'm a super dork. I love school and I love learning. So, oh, and Lindsey's here too. She's a member of our paid programs as well.
I think pretty much all of them, right, Lindsey, um, which we're so happy to see and she's going all in. She goes into groups and posts for accountability and ask questions and she gets a lot of support and it's awesome. Um, and I hope you're feeling well, Lindsay, I saw that you had, um, something, you know, going on personally. So, um, welcome. Thanks for being here. Uh, okay. So social media, um, allows you to have this visual. Yeah. Good. Okay. Visual, authentic presence. That'll really support your PR efforts. So I did a Facebook live about this a couple of weeks ago about not having a social media presence. If a client you're talking to just doesn't have a social media presence or like no following or their feed is not consistent with what messages you're putting out in the media, you have to help them fix that.
Not saying you have to do that work, but you have to tell them because social media will give you this authentic presence that supports your PR efforts. Because media PR like journalists, media professionals, freelancers writers, editors, and then influencers, they're going to go to social media to vet your clients. And they want to look for alignment and consistency. And if they go there and they're like, this is kind of janky like this doesn't look good. This doesn't look like a premium brand. Or they're like, it's a ghost town. There's tumbleweeds rolling through the social media feed. Like this is not a brand that's on top of anything. I'm not going to tag them. I don't want to drive my audience to this, to this page or influencers. Like if they go and they see, wow, this brand is really premium. And if I work with them, it's going to boost my presence.
They have a following their contents, like really great. They're going to have more success with that effort too. So social media will like amplify the message in real time, help you build a strong community and then give you a consistent visual presence. So branding, as you can tell, will play a role in social media too. So usually the feed, the content, the voice, the tone, the colors, the fonts, everything on social we'll match. Um, here's an example of out of alignment. Here's an interesting example. Um, so branding is important in social media. Um, a couple weeks ago there was a post in one of my marketing Facebook pages, not mine, but one I'm a member of, and it was talking about a baby brand. Let me know if any of you have heard of this. It was a baby, not a brand, but like, uh, a baby website with a bunch of brands that they sell.
But they don't really talk about the fact that it's other companies. They just like post a bunch of stuff and they do drop shipping and it's a baby brand. And I guess it's kind of run by one single person. And she has a pretty big following, like almost a million followers. And she runs the Instagram page from the company and like, it's her own personal page. So here's a baby. The name of it is a baby company. I do not remember the name. I would tell you if I did, um, I could text my team if you guys want to know. But so they, she went to in the middle of quarantine, um, went to a big party with no masks, um, tons of drinking. Um, and then there was a stripper, a male stripper. And she posted on this baby page, all of her like antics at this party.
And I think there were people like mounting the stripper. It was like raunchy. And I'm not, I'm not like uproot in any way, but from the perspective of a baby brand and a type of customer that they attract and the branding and the messaging, everybody in this marketing group thought that it was a mistake. And they said, oh, someone's getting fired. They thought that they were posting from their private account that they were posting from this brand. Does this sound familiar to anyone it happened about, I don't know, three months ago, maybe more at this point, I don't know. Who knows. Time is a time is just a construct that is out of my realm of reality right now. But people went off. They're like, oh my God, go look because they're going to take it down for sure. It's crazy. Someone's getting fired. Some interns getting fired or whatever.
Well, it turns out the woman meant to post it. She's like, this is my personal thing. And it's my brand. If you don't like what I'm about, you know, screw you, I don't care. And then she came out and like issued the apology, um, and was like, I'm sorry. I realize it's not consistent. That was out of alignment. So the social media presence of the content, the voice, like, do you follow a baby round so that you can see like, you know, 40 year old Cougar women mounting some grease step stripper in the middle of quarantine? No, that is not why you're following this baby brand. So I think she lost a lot of followers. I don't think she cared, but it was definitely an exercise in what not to do on social. Anyway, let me know if, give me a thumbs up. If you think that story is funny, or I thought that was pretty, I don't know, relevant for that point, but that's social media.
Um, yeah. Well, she didn't care. She just was like, you know, I am who I am deal with it. She's a bit of a, I don't know, just kind of like, you know, she's just like, whatever, it's me, if you don't like me move on. But I think that that was probably like ill-advised yes. And she probably needed a crisis communicator. And I don't think it's the first time. I think she's like yelled at customers and said, I don't care and curse at them and call them names. Just all that form on social. You have an opportunity. We've always said this to clients. If you have someone on your social feed that is upset, Jen, generally they're mad because they're not being heard. It's a customer service issue. And if they feel like they're not being heard, that makes them more mad. So social media is actually a great opportunity to turn your biggest haters into your biggest brand evangelists, because you can just hear them and acknowledge them and connect with them.
Hi, Tanya, and connect with them and make them feel seen and heard, and then do a little something to make them feel like you're making it right. And then they turn around and they go, wow, this brand cares about its customers and they will go out and amplify their love for your company. So it's a good opportunity. Don't try to shut them down. Acknowledge, let everyone see on your social feeds, how you're handling customer service, acknowledge their feelings. This is if you, if you do this as a service for your clients or even on your own feed, but, um, we've had clients that are like, delete the comment, take it offline. And we're like, if you handle this the right way, your customers are either going to see that you're deleting comments like you don't care or that you're acknowledging your customers and you want them to be remedied and you want them to be heard.
So just keep that in mind. Um, so social media, you can offer this service and you know, that's how it aligns with PR your editors. Your influencers are going to look at your client's social media presence. Okay? And we have advertising. So advertising, we all know it's paid, it's paid promotions. It'll help you reach new audiences or nurture your current audiences. And then unlike PR, which is earned, which is earned media advertising gives you the opportunity to pay for visibility for strategic audience, demographics and goals. And you get to really call the shots. When you're paying for placement, you have a lot more control over what the message is. Um, over what images, copy talking points, frequency, um, length of time, all of that. So in a paid influencer collaboration, it's, we'll talk about that. Uh, let me get to that in a minute, but PR is earned.
You're sort of putting out the message, offering up a story, and then it's at the journalist discretion to cover your client, however they choose. So you're always at the risk of sending a product and then having the clock, you know, having the journalist be like, you know what? I tried this and it made me break out. I tried this and it, I had horrible results or it broke the first time I use it. You can't control that. And sometimes it sucks. Doesn't happen often. Usually they're nice. And they'll just be like, you know what? I didn't have a great experience. So I'm not going to write about it. That's better. Right? But sometimes they'll be like, this product sucks. Don't use it. But with advertising, you're literally paying to access that channel platform, audience or whatever. So you have a lot more control than you do with earned media and you could be strategic.
Like that's why demographics matter reach matters. All of that matters because your client's going to have specific goals and they can choose the outlets where they want to spend their money for the greatest ROI. Um, so we like to combine PR and advertising because it really helps boost visibility and have multiple touch points and consistently expose your ideal customers to your brand messaging. So we'll have clients, that'll say we want to do a PR launch campaign and we'll say, okay, we will work on earned media and we'll help you with your, we call them partnerships. So it's more like paid integrations. It looks less like a magazine page for like a full page ad and more like a paid advertorial on a blog or a paid, sponsored newsletter. Those are the kinds of things we're working in because we're still working with our media contacts and we're working with them on the ideal integrations and like a multi-phased integration for our clients.
So that's how advertising comes into play with PR. So the client may call and say, I need advertising, but they might mean on media. They don't know the difference. So you have to explain that to them. Cool. Okay. And the last thing is, um, influencer marketing. Um, we all know what influencers are. Well do we? Yeah, I think we do. Um, it changes all the time. There's major influencers, micro influencers. Now there's nano influencers. Um, influencers are social media, content, creators, and bloggers who post about a product or service in exchange for compensation. So it could be free product. It could be money, it could be other rewards. Um, and influencer marketing can work in tandem with PR, but it shouldn't replace it. Obviously we all know that it shouldn't replace it. Um, and a good strategy can utilize influencer marketing as one layer and press features as another layer.
So they can kind of work together. And the way that we integrate influencer marketing in our company, in our, in our agencies offering. So for example, like I have something right here. Okay. So this is the craziest thing. So hello. This is, uh, an led. Did I get it to go on? Oops. So it's an led mask to help with fine lines, wrinkles, discoloration, five, it's called omnilux contour. It's the number one. Um, and they also have one for your neck and chest. Um, it's like the number one led light technology on the market and those devices each cost about $400. So, so when we pitch influencers, that's a pretty significant item, especially they have one for your, and one for your hand, put it like a little handmade and it, um, you know, helps to the surface of your hands. I mean, look how youthful my hands.
Look, I'm just kidding. But like these, these products together all come to about $950. So when we work with influencers, that's a pretty significant item. Something like that. We probably will have success with some nano and micro influencers offering just the product in exchange for if they like it for a review then. So we know we have access to the product to send. Then they give us a budget, a quarterly budget, and we will manage that quarterly budget. We will find the right, um, the right experts, the right influencers that have the audience. That's the target demographic. The content they talk about is usually aligned, but not competitive. And we will find a way to optimize their quarterly budget. So we're doing both, we're doing unpaid influencer by offering the product. If it was like a lipstick, let's say, and it's $20. You're probably not going to get as many good unpaid influencers because it's just not a high ticket item.
But for something like this, if you give all three and it's a thousand dollars, people are going to want to get that. So we have success with unpaid influencers by offering the product, the influencer still have to disclose that it's a freebie that they got in consideration for our review and in their, um, in their like posts, they have to say partnership with omnilux that's on that. And they are supposed to pay taxes on all of their, their goods that they receive. So you may have to 10 99 actually don't know about that, but that's something to keep in mind. But, um, we also do paid influencer collaborations. That's another layer of, it's not PR because it's not earned. It is PR like in terms of, um, the overall umbrella of visibility, but it's not earned media, it's paid media. Okay. So that's the key areas.
PR earned media branding, social media, advertising, and influencer marketing. And all of these are related to marketing and fall under the communications umbrella. You've probably heard that term, the communications umbrella, but each of these are unique services and they require different skills, different contacts, um, different strategic implementation, and they do overlap and support each other. But they're distinct. Um, in order to get high quality press placements for your clients, you really have to have some of these other elements in place, probably social media being the number one, that's the most important to be looking at. Um, maybe these aren't in your real house and you have to guide clients to get them to that place because you want to be successful in your media outreach efforts. So some clients may not realize how important each of these elements are, or even that they don't have them or that the effort they're putting out there isn't the right effort.
Like one of our clients, um, they are repurposing content on social from a parent company based in Singapore. And what's relevant in the Asian market is not the same as what translates in the U S market. So we've been helping them to re position their social presence to be more consistent with what a premium brand in the U S looks like because that's going to help our PR media outreach efforts. So, um, they have to, they, they were like, what's wrong with our social? And we were like, well, it's like not the same market in the same customer. So here's what appeals to our customer. We set it in a very delicate way. So you may have to educate your clients on this, um, and help guide them through the process. And here are some ways that you can do that. So you can, you know, offer your clients referrals to your peers, people in this community who offer services that compliment yours.
So I like to have a bench of, you know, uh, graphic designers, which is why Kelly. I said, oh, that's good to know, because if you're into branding, I always need someone on the branding front. Um, you know, and then there's also Sarah Chambers in our community that does branding brand positioning. She's amazing. Um, I don't want to do that. I will refer somebody so that I can serve, serve the client in the right way. And it helps our earned media efforts. Um, you can provide them with educational materials on the importance of what they're lacking and how it's different from PR and it can help support what you're doing and then how they can go about getting or creating the assets and elements that we're going to need. You know, like high-risk product shots on a white background, lifestyle imagery that they can use all over for visual consistency and their consumer touch points.
They need all of this. Or you can offer these services yourself like Krista, who initially asked this question, she loves it all. She wants to offer it herself. We are able to offer these things by having a white label solution. So that means somebody else is providing this, the services they're working under us. They get paid, whether we get paid or not, we pay them out of our agency. First, we build a client we're managing the process and they're white labeling. So if the client doesn't have these things, we can offer them. Um, should you offer them when you're doing all of these things? Sometimes it could become too much. And there's a lot of managements you have to keep in mind, like, do I really, really want to do this? And like I said, at the top of the call, it's really important to niche down.
That's not just the areas that you serve, like your subject matter dish, but the services you're offering when you offer too many things, it's harder to really specialize and become known for any one thing. And to take advantage of all the benefits that come when you niche down. So figure out if you want to be doing a bunch of things, you love it. You can get in a flow and it works really well. Or you just want to, um, you just want to stay in your lane or maybe your lane is, is all of things. Maybe you're in a highway and you have five lanes. I don't know for us. Um, I think we're phasing out social media. We're really focusing on influencers and, um, we're focusing on, um, oh my God, my chat is blowing up right now, influencers. And, um, obviously earned media and some paid media partnerships.
And I feel like my lips need a little color. Let's just do that. So there you go. That's what I have for you guys. Um, I have our little freebie. What is it today? Ready to become a pitching powerhouse? Grab our PR insider secrets. Most of you probably already had it, but do you guys have any questions for me? It can be on this topic or anything really I'll stay on for about a minute. Um, and see, and I really appreciate you guys staying on this whole time. You guys are the best. Um, let's see what my chat's blowing up about right now. Um, uh, I feel like we are going to, we had a client we've been talking to for like a super, super, super long time. And, um, we, um, Candace asks, what streaming software are you using? I'm using email cam live.
Yeah, I think I can move it to look is I'm moving for you guys. So it's just a layer. Um, I can put anything I want there. So I just did. It's a, um, it's a, uh, PNG like transparent backgrounds and it just put it on as a layer. Um, yeah, super cool. I love the cam. I've been using it for years. It's super easy. I can share my desktop. I can show a video. Um, really, really cool. Um, so, okay. Um, so the point of my story, we had a client that seems like they were going to be a complete nightmare, like an absolute, complete nightmare after like really going after this account really, really hard. Um, uh Goretti what are the coming soon? What, when you're saying the coming soon courses on the pitch lab coming on, um, you mean, what do you mean?
Um, our masterclasses or the roadmap content that gets dripped out. You get a new lesson in that every week for eight weeks. Um, you get a new execution plan every month, and then we do masterclasses pretty much every month, one masterclass. And then anybody who's a member has access to all of the available masterclasses, or do you mean access to the pitch lab? I'm not exactly sure. Um, and Nelson is saying the lawyers podcast. It was the lawyer's escape pod lawyers podcast. You did last week was great. Everyone should listen to it. Oh, thanks. Um, I appreciate that. Even my mom was like, wow, you sounded really smart. I'm like, I sounded smart. Thanks mom. Um, no, she said it was, she said it was really good. Let me see if I can find it. Um, there was, I liked that podcast a lot Nelson because, um, you know, talking to another lawyer, um, who, like, we just kind of got each other and she asked me questions.
Nobody has really ever asked me. Um, so I liked that because it was like, it made me think about things in a different way. Um, and like share aspects of my transition from law to PR. Um, what did she escape from law? Like, yeah, lawyer's escape pot. It's all about people that want to leave the practice of law. Um, she's no longer practicing, but she works at a law school in recruiting. Um, I'm trying to find the link. Um, I thought the name was really cute. Lawyer's escape pod. Let me see if I'm on here.
Webinars, webinars. Um, um, where's me. Oh, this is like, oh, she doesn't even have it on here. Um, thank you. What did you like about it? You said it's a fascinating, listen. What did you like about it? Um, let me see if I can find it. Oh, she changed. Okay. Lawyers who need to change. Where is your podcast? Listen here. Hold on. Oh, here's me. Okay. I thought it was, I thought it was fun. It was like a really fun interview. Um, but there it is if anybody wants to listen. Um, but yeah. Um, yeah, so this client seems like they're going to be a total nightmare. They have not because they delayed and delayed. They have not given us enough time to be successful with their launch. That goes live in like two and a half weeks. So they told me late last night, we're ready to go.
And I mean, we've been talking to them since October, so, and the budget's really good. I think I'm going to turn it down. I really do, because they kind of seem like a nightmare. They always have just one more question. One more question. And it's questions we've already answered clearly answered. Um, they're asking us about our expertise in their niche, which we've been sharing with them and talking about literally since October. Um, oh, that's awesome. Now sending, you said you were just so honest about your story and it totally held my interest, listening to how you did the transition. Awesome. Thank you. That's great feedback. I appreciate that. Um, yeah, that's great. Thank you. But anyway, so I mean, as much as I would love to the retainer, I think that it's, um, I sound like Lieutenant Colombo. I don't even know. Uh, I do on the podcast.
That's an old reference, but, um, I don't even know what you mean by that. So yeah, I think I'm going to turn it down. I just feel like they're going to be a nightmare. I feel like their expectations are not ever going to be met. I mean, how can they think we're going to be successful with no time to actually do anything? So I just feel like the money that they're going to bring into our agency, it's not worth it. It's just not worth it. To me. It's a hard decision because I really would love to try. And I think that we could be successful, but the longer they've waited, the more challenging it has become to be effective for them. And it's just gotten to a point where I think it's just not worth it. So that's kind of a bummer. And I had a really cool new business inquiry in that same niche.
Like one that would be really good and really big, but they kind of said they want exclusivity in that whole category. And if they want exclusivity, I know that they have the budget to pay for exclusivity, which could be really cool. Um, it's a known brand and one of our big niches. So I almost feel like if I take on this like launch project for this other brand, it might jeopardize our opportunity. So I'm holding the belief that when one door closes another opens and that there's a better opportunity for me, if I just keep the energy high and positive in my business. So anyway, that's the latest with me. That's the chat for today based on Krista Monet's question in our group about feeling like you're doing all the things and are you actually running a branding agency, how everything works together and how you can address it with your client when they call you?
Um, just one more question. Yeah. Yeah. Um, uh, thank you, Kelly. I don't know. Who's calling me. I'm going to decline. So, um, anyway guys, thanks so much for being here. Yeah. Just one more question. Um, thanks, Nelson. Uh, oh, the pitch. Okay, good. That's very helpful at Gretzky. So every week you get a new lesson and then you have access to all of them at the end of eight weeks. And as long as you're a member of the pitch lab, you can access that content. Um, our other program that agency accelerator is lifetime because you pay for the whole, you know, access to the whole course and then, or program framework resources, then you own it forever. And any updates we make do it, the pitch lab is like a membership. It's kind of like a gym. You get access as long as you're a paying member. And we drip out that content, you'll get it. Um, by the end of eight weeks, you have everything that you need. Um, and when you jump in, you have about, I think, a welcome in one week of content, so you can jump in right away. So I hope that helps. Are you in the program? Are you considering it? Um, I'm sorry that, I don't know. I think that you just joins. Is that right? Okay, good. Yeah.
Oh, hi, Tammy. Tammy says love the pitch lab. Thank you. I love it too. I'm so proud of it. It's so good. I think it's just so helpful. I learned something every single month. You're in the program. That's why I signed. He recently joined. So welcome. Thanks for, thanks for jumping in. Um, and I'm so glad you're already diving into the roadmap. It's really good. It's really comprehensive. Like at the end of two months, let's say you pay under $200. Like literally it's like under $200. We have sold that, uh, roadmap program. Just the roadmap, not even the execution plans or the masterclasses, none of that. And not the, the coaching or the group we have sold just the roadmap for $2,000. Actually 24 97 was like the highest that it got before we, we retooled it. So it's really good. Um, and so we tried to make it like a no-brainer, so I'm really glad you're in there. Um, and Tammy thinks I'm so happy. You love the pitch lab. Okay, guys, I'm going to jump off. I've got to take my son to a neuropsych evaluation. It is fricking hardcore, but I think it's going to be really helpful for us to understand how to, um, how he learns and how to kind of help him be successful in school. My thoughts, my son, who's on the spectrum. So, um, anyway, thanks for being here, guys. I'll chat with you real soon.
