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Hello guys. How are you? What is up? Wait a second to make sure that I'm blind. All right. I see myself welcome guys to my weekly Facebook live show. I'm Jen Berson. I'm the founder of generation PR. We are a full service PR social media marketing firm, and award-winning PR firm. Um, I just actually received another little trophy. Look how cute this one is tough to show it. Cause it's really pretty. It's like hand-blown glass. My kids were actually kind of impressed with this one. This was from PR news. This one means a lot to me because it is, um, for being a top women in PR and the mentors category. So like that makes me so happy. Um, because it means I get to support, you know, so many incredible PR professionals all over the world. Um, and that's just like my purpose in life is to do that.
So thank you for that opportunity. Um, but yeah, so we are an award-winning PR firm here in Los Angeles, and I'm also the creator of the profitable PR pros community and an entire, you may not know, but we have like an entire suite of coaching programs, products, resources to help you become a pitching powerhouse and then to launch, grow and scale your own profitable PR agency on your terms. I've been running my business for 16 years. Um, I just mentioned this on a podcast. He was like, it's kinda morbid question, but he was like, what do you want to be known for when you die? And I was like, oh, um, not a great thing that I want to think about, but of course, you know, you have to kind of have perspective. And he, um, anyway, he asked me that question and I said, you know, I want to be known for being an amazing mom and raising two wonderful humans.
Um, hi Nelson. And I want to be known as like a wonderful wife and supportive wife to my husband and I enabled him to pursue his dreams. And, um, I want to be known for supporting people all over the world to have careers that they love and pursue their passion and have a business that allows them to earn an amazing income and that they will love in, you know, 10, 15, 20 years like I do. So that's what I want to be known for. And that's why something that's like honoring being a mentor is so meaningful for me. So, um, welcome to today's live. I can see you guys here in the chat, if you have any, um, specific questions post them there, but I have some, um, kind of insights here about keeping up with PR trends. What is important now in 2021 and, um, in our program, the agency accelerator, and also the pitch lab, we always talk about why it's important to keep up with trends.
Um, our industry's always changing. It's not dying. Media is not dying. It's evolving. Um, I don't want any of this like panic situation. Like, you know, media is dying. Um, PR is obsolete. That is absolutely false. Um, but you have to stay up to date and in the know with trends because it'll help you. It's a game, right? And there are rules when you play a game and if you understand the rules, then you can successfully play the game and win in that game. That's what I look at it as it's like, the rules are always changing and if you're tapped into the rules and you can stay on top of it, you can be one of the sort of winners, um, in this game of PR, um, it's, you have to really know what's going on in the industry to be able to play within those parameters, even as they change.
Hi Daria. Oh my gosh. Look at your new profile picture. Oh my God. Is that you so hard to tell for me, it's like this tiny little bubble, but that is, I can't is that you? Oh my God. You look fierce. If that is you, that is like a phenomenal picture. Like, it just makes me be like strong, you know? Um, tell me, did you have a photo shoot? That's awesome. Um, so I've seen so many changes in the last 16 years over, you know, the PR kind of landscape specifically like influencers, you know, we used to just call them bloggers, um, uh, you know, the introduction. Uh, that's what I thought. I'm like, it's literally this big dairy. Hi Annika. Um, yeah, no, I, I was like, I don't know. I mean, it could be you your lab. Beautiful, but I couldn't tell it's like a little dot on my screen.
Um, yeah, so we've seen the introduction of social media influencers shift away from print introduction of podcasts, like a million things that have changed. Right? Um, but my goal is to always help other PR pros to be successful in growing and scaling an agency while working with your ideal clients, your dream clients. And in order to do that, you have to like talk the talk. You have to be on top of what's happening. So when you talk to clients, they may be coming. I liked that you guys are all saying, hi, it's awesome. Our little community. They may all be coming with like outdated notions of what is really happening. And when you can establish your expertise, your authority on those sales calls, as you guide your clients, you are going to make yourself indispensable. You're going to make your firm indispensable because nobody can help them navigate the rules of the game.
Like you can. You're showing them I'm in the know. So here are I hear my cat screaming, sorry, I don't know what's going on with him. Um, here are the top 2021 PR trends. Um, the biggest one that we're seeing right now is about core values and social responsibility. Um, this is a big shift. It's a shift in the right direction, but it's something you have to help your clients navigate PR and comms as a whole, they're evolving with a shifting social climate. And we know PR is about connecting people with brands through storytelling. So we get to, and we have to shift the narrative to reflect what people need and want. So we're seeing consumers spend and align their dollars with companies that have corporate values that match their personal values. So there is a bigger focus on brand and company values. You know, we can no longer hide.
Hi Jocelyn. Um, we can no longer hide behind anonymity with a company if there is a big social movement, social cause, um, people are looking to their brands. They follow to see where they stand. And that is a big shift we're seeing. It's important. You have to convey that to your clients. Um, clients sometimes want to hide, especially if they have a controversial perspective, um, it's going to cause problems and you have to kind of let them know what they could face. Um, awareness. The other thing is their actions have to align with those values and it can't be just performative activism. It can't be just like they have to have an awareness of performative activism and performative allyship, um, with different social cop causes versus true activism. What are they actually doing? Are they just posting, um, memes and images? And when you get into the heart of the company, their core values and the corporate makeup and their hiring practices, don't align with the, you know, performative allyship face that they're putting out on social.
You know, consumers are getting more savvy and they're looking at companies that they do business with to see what their stances on issues, and that will catapult your clients as business leaders into the spotlight. So at a minimum, they have to be aware of it and you have to let them know that that is going to come up. So like we've had clients that we have helped steer in the right direction with representation in their, you know, in their, um, lifestyle imagery on their website. Um, you know, including like baby and kids brands, including fathers into the mix, including same-sex couples into the discussion, all of it. Um, and it has to be a core value. It cannot just be performative allyship. And we know the difference. Get hit me up in the comments if this, um, doesn't make sense. Let me know, because it's really important. There is an increased focus on companies, diversity, equity and inclusion initiatives. They, they have to be proactive. They have to put their money where their mouth is. And you as a comms professional. Yeah. Good. Hi Avery. Okay, good. Yeah. This is a big one guys. Um, especially over the last year and a half.
Okay, good. And I love that as leaders, communications professionals shaping the stories that the media is telling and guiding companies in this way, we also get to, you know, move the needle forward on some of these important initiatives. Um, I'm one smart cookie. Well, thank you. Well, we did research you guys like we're um, yeah. High in efforts, never teary. I was going to say Meffert TD, but it's sniffer Terry. I just want to make sure my eyes are not playing tricks on me because I don't have my glasses on. Well, welcome. It's nice to see you. Uh, yeah. So that's important. Number one, put it at the top of the list. Um, communications as a priority, so good. Okay, great. Awesome. Well welcome. It's nice to see you here. Um, even more companies than ever are willing to invest in PR as a service or bring the team in internally.
They're seeing the importance of a comms team or a comms pro that's a priority for these companies. So communications becoming a huge priority for companies sometimes even more than paid marketing ads or other strategies. Um, and, uh, those other like paid channels have become less reliable, um, less able to track the con like the impact, the ROI. So their brands are seeing the overall communications umbrella, including like social and PR being more important, like owning the narrative, pushing out the messaging that they want and having the features, they get the, um, editorial authentic. Um, those are more persuasive and more impactful. As we all know, then paid ads. And also like TV is, you know, paid TV and I have streaming services. Um, and when you pay for a streaming service, they can cut out ads. Um, I don't know if you notice, I watch certain shows on Hulu, even though we have like a paid membership that cuts out ads.
There are certain shows that have an agreement with the network that they don't cut out ads. They're shorter ad blocks, but I watch these shows with my kids. Like I'm thinking of HGTV. Um, and it's the same ads over and over and over again, over and over. And my kids know them by heart. So it's interesting. It's like we don't see the diversity of the ads anymore. It's almost like an advertiser chooses a channel and they hit your, hit you over the head with the messaging. Um, we're seeing a big shift towards comms, which is great for us. I always tell people like this is a great time. Yeah. Hi Ashley. Ashley's uh, one of the newest members of the pitch lab. Um, welcome. I'm so excited. You're here. I know all of the memories and they're all like cleaning ads like Mr. Clean and, um, like, uh, the spray foam, you know, for the, what is it Dawn?
I think like spray foam, dish cleaner, all that my kids know them by heart. Hi, Natasha. Um, yeah. So, uh, that's um, this big shift and what Nelson says here is it's eight to times more valuable than paid ads. Um, so, uh, that's PR you know, and that's why I, I'm excited to be supporting this community because I believe that what we're doing is going to become more and more important and more sought after, as brands navigate this kind of new territory. Um, and Natasha, you, you missed the first, uh, the first big PR trend. And I know you're going to be a big fan of this is, um, aligning, you know, brands having really strong core values and consumer shopping based on their core values and, uh, an outward social responsibility, not just performative allyship and activism, but actually having true activism and true, um, support for these important initiatives through their corporate core values.
That's my favorite one, actually for it, for a trend. Um, also bigger focus on social media and influencer marketing. Again, when I started 16 years ago, it did not exist, but this has obviously become a bigger, um, react, uh, all like all important, um, elements. There's this kind of reliance on social media and creative use of these platforms to really connect with their target audiences. Um, social media is going to need to shift towards more creative, highly personalized, especially with video being more prevalent. So think of like Tik TOK and reels, um, and on audio platforms like clubhouse, there are still certain cases where clubhouse is, um, going to be important. I think we've seen kind of a shift away from like everyone and everything is on clubhouse. Um, S w you know, this is going to be like, um, this type of social media content with video being more prevalent and audio platforms and, and, um, podcasts.
And we're launching a podcast, um, is going to be short pieces of snackable digestible bite-sized content that's doing really well right now, especially things like Instagram stories, reels that feel very in the moment, very kind of like limited time only. Um, it makes you feel like you have to follow along or you'll miss it. And it feels very, um, like accessible and that's that shift away from perfect curated, um, all branded everything to like really truly in the moment behind the scenes stuff, little bite-sized snackable pieces of content. Um, also there's this trend that's going to stay with more people working from home or remotely. The very, like, just landscape of advertising digestible content is my phrase with all my clients, like a broken record. Yeah. Bite-sized snackable. Yep. It's, it's been that sort of like buzzword for a while, but it's, it's really like here to stay. And I think the shift away from perfect curated feeds that just have this editorial feel is moving towards the other functionality of platforms like Instagram, like reels is where it's at consistently posting on reels, um, you know, IgE TV content that digestible snackable content is where it's at. Hi, Sally, Sally loves clubhouse. Tell me what you love about it.
Um, okay. Uh, yeah, so people are moving from going into office and working now from home, and this will change the landscape of advertising, um, and social media, because there's fewer commutes, like, think about it. If you had a 45 minute commute to work, you could listen to an entire podcast, or you could listen to the audio of the, of a longer, you know, something. Or if you commute on a subway, you could actually watch a piece of content that was longer. So that's going away. Um, awesome. Yeah, Sally's really dialed into the book space, launching books, and she says the community and the information that is shared, um, in the kid's book space, especially, that's so great to hear. Um, yeah. And sh and Natasha saying it hasn't been as busy as it used to be. That's what I see. And I'm actually like, not even going on the platform at all anymore.
It's just like, there's too many things. Um, and I'm focusing on where I can have the biggest impact. And for me, that's here. Um, and in my paid my paid program. So it's like, I can only do two, honestly, guys, like, don't do it all. You can only do too much. So, um, yeah, there's not as many commutes high Barb. Um, there'll be even more focused on influencer marketing. We saw a huge growth in 2020 of that type of tactic for PR, and it's going to continue to be prevalent and grow even more. Um, so for your role there, um, we actually have, uh, um, I'll answer that question at the end, Sally. Really good question. So, um, influencer marketing, you gotta talk the talk. So we talk about it inside our programs, but it's like guiding your clients who know nothing, helping them find the right, um, influencers to align, to reach their target audience.
That's the right fit for your client's target audience. Um, the smaller influencers are moving the needle more like the kind of micro influencers and even nano influencers. Um, you know, micro like hundred thousand or less, even 50,000 is great. Their fees going to be lower. Um, what kind of content can you get them to share? It's no longer about a feed post. You need them to share that type of content. That's the right thing. Um, for analytics and performs best in your client can use that content on their, in their, uh, page. So get them to do reels, get them to do stories. That's what we're negotiating with. And we have a client that's launching a product that's geared towards teens and young adults, and we are going after tip talk for that. So influencers on certain platforms to align with the right audience, be able to talk that talk and guide your clients through that so that you can help them navigate that new, um, influencer landscape and how to make the most of it for their brand and to reach their target audience.
Um, so that's that. Okay, cool. Brand storytelling, PR pros should expect to focus more on Rand, journalism storytelling. So people want to shop with brands that matter and tell a real story. That's become even more important and relevant in the last year plus. So brands and also PR pros need to relate to people's emotions to their lives and the things that they deal with on a daily basis, their struggles, their dreams, their hopes, their desires. So when you're talking to a prospective client, how honed in, are they on their audience? Do they get their audience and what their challenges are, what their dreams are? Yeah. Natasha storytelling is your other jam that is going to be so relevant and important. Um, it's important in helping you position them and appealing in an appealing way to the media. So have them really tell you who is their target customer?
What are they, their biggest challenges? Um, you know, and if they don't know, try to get that content, you know, either through, or that awareness either through like social media quizzes and questions, um, or through, uh, a survey through their email list or, you know, whatever, maybe they offer a couple of gift cards to their website, or they offer Amazon gift cards to take a survey and really, or get on the phone, you know, offer 10 customers through social media, the opportunity to jump on the phone and just talk to them. It's unbelievable what you will find out when you talk to customers. Um, and if you do that, I encourage you to take notes on the exact words that they use, because you can use those words in your own storytelling, your own copy, your own brand positioning and social media content, and those customers, those, you know, that audience is going to feel seen and heard because you're literally like taking their words and you're showing them like, I see you, I understand what your challenges are and we're here to help.
Okay. So keep in mind, there's this bigger focus on brand storytelling, connecting with your audience, their emotions, their lives, their struggles. Um, and when you talk to your clients and the vetting process, see what they know, and if they don't call it an audit and help them through that charges, charge a fee for it so that you can, maybe that's the first month of your service is getting those details on their target audience to share on their social and create these stories that are going to resonate to show that your client is the one that's going to solve their problems, charge to charge a fee. Right? Um, I'm all about like, listen, I'm not a nickel and dime her by any stretch. Not at all. We like to be all inclusive. We want to make our clients feel really taken care of. And I won't, we don't nickel and dime for anything, but if they're not ready to launch, or if they need a little ramp up time, charge one month retainer for that audit service.
Cause it's going to be very valuable to all of you. Um, another trend, this is a big one. And I want you guys to listen with yourselves in mind as well thought leadership. Um, as you look to become an expert authority in your niche, even more thought leadership is going to be needed. And this is really powerful in demonstrating your expertise. And it's really important for connecting with high-level perspective. Clients it's like more important than ever, because you can actually point to certain articles and show you're an authority. Um, you know, your stuff, people come to you because you are seen as the go-to, you are an expert. So keep that in mind for yourselves. Um, and thought leadership will also be incredibly important for positioning brand leaders and executives in this year or 2021 and beyond executive thought leadership campaigns and content will be extremely important because consumers want to do business and align themselves with organizations.
Again, it goes back to that value-based, um, consumer behavior, do your beliefs and your values align with mine. That's where I'm going to put my dollars. So when you're founders CEOs, um, the founders of the company are putting themselves out there. Can they put themselves out as thought leadership, share some tips here in Natasha? She says, that's my specialty. I love promoting my clients for thought leadership. Yeah, if you have any other tips here, um, this is going to attract the right target customers. They're going to seek out your clients because they're the go-to authority they're seen as a leader in their space. Plus they can see that their vision and, uh, that their vision or values and beliefs align with their consumers. You know, like, um, things that are important to consumers and they'll put their, their money where their mouth is. Um, so keep that in mind and then proactively use social media to give your clients leaders a platform and a voice to make a real difference in people's lives.
How can they do that? Um, hi, Sara being quoted in pieces, op-eds podcasts, um, uh, get a sheet going during month, one called top topics and anything they can speak on as an expert. Okay. That's great. So here are Natasha's tips. That's number one. So you can start to pull the nuggets that they are qualified, or they have an opinion on they're qualified to speak on. Um, Nelson to someone I know here in Toronto describes herself as a Tik TOK consultant, and she just got picked as a regular TV contributor on a weekly basis to global TV news in Toronto, um, passion topics. Hello. Um, I had a client who launched a product, but she also suffered from an eating disorder. So she did a lot of discussion around that to promote mental health. Yeah. And if you can align, um, that talking topic back to her product that she launched even better, Sally says, this is ethic.
Yay, Sally. I'm so glad you think so. Um, yeah, so that's important to keep that in mind and also make pitching yourself as an expert to attract the kind of clients that you want to attract. Um, make that a regular part of your ongoing business development, pitch yourself super timely. Good pitch yourself. Okay. We're going to be doing more of that around here too, or submitting for like awards and whatnot. Um, you know, I see Natasha's been pitching herself more and she's landing all these features. Like the worst they can say is no, but you won't get a yes until you try get yourself out there. Um, what sort of outlets should we go after to promote ourselves as publicist? Um, oh my God. You guys flying, flying blank, blank, blank. Every time I get on here, I end up deciding that I need to join the pitch lab probably this week.
How are you not already in the pitch lab? You're in the agency accelerator, right? Um, diversity and inclusion. Um, equality. Yeah. Great. Okay, good. Um, yes. You have to join the pitch lab. Like what are you waiting for? It's seriously like a total no-brainer it's I promise you it's a no brainer. I actually shared the August. Um, the August, uh, execution plan was Natasha early cause she was doing a client strategy and I gave it to her. Um, tell me in the comments, Natasha, what you think it's not final final, but it's mostly fine. I'll do it. As she says, I took a break from my pitch lab studying to be at this live. Oh good. Oh my God. Ashley, you are going to get so sick of my voice when we're editing the videos, I'm like, oh my God, I can't listen to my voice anymore.
It's like, Ugh. Um, yeah, but at least it's all like it'll seep into your brain. Different ways sold. Yeah. Join the it's. It's really good. I promise you, you will not regret it. Um, okay. The last thing that I have on this topic, and I love that this is resonating. This is actually one of the, um, most engaged audiences as Nike says, just do it and join the pitch lab. Um, do you see this Natasha? Oh my God. I am literally crying tears of joy for the August strategy. I needed this for my client's new strategy so badly. Awesome. Yay. I'm so glad to hear that. Yeah, we're we try to make them better and better every month. Um, absolutely joined the pitch lab. Okay. I don't pay them to say this, but um, I love hearing it. So, uh, the last thing I have for you guys on this trends is virtual desk sides and events.
So these new kind of creative and digital creative, digital and hybrid events are going to continue to be the norm. This move from in-person events to virtual or hybrid model has brought about opportunities for communications teams. So, um, we've seen this big shift, especially during COVID, but we think that it is here to stay, which is good. We want you to see that as an advantage, Natasha saying the execution guides are worth the cost alone. Trust me all caps is me shouting from the rooftop. Good. Um, I'm glad you're not yelling at me. Um, yes, we made this program a no brainer. Um, truly a no-brainer like it is it, you should view it as your, like, Cision your muck rack, Meltwater, whatever you are essential is in your business to, as a tool and resource to make you more profitable, save you time and make you better at what you do.
That's the pitch lab. Um, and the price of it is honestly a no brainer. Just execution plans. Yes. I do think that they are really stellar and worth the money, but there's so many other things like I will tell you that we just did a masterclass, um, in the pitch lab on like a full masterclass on, um, virtual events online, um, doing, uh, virtual desk side meetings. We gave a multi-page resource with tons of ideas, talked directly to editors on what they're looking for now. And we gave you the strategies that they told us work for them that they're open to and are most effective now. Okay. So that's just one resource inside of the pitch lab. Um, so online events are going to draw an audience that may not be able to make it to in-person events. Um, Danica jump in, uh, by the pitch lab for one year.
And Jen gives you a bunch of months free. Yeah. We give two months. Um, and there is another, yeah, you get to, it was so good. Um, that's the masterclass. Um, so do you join the pitch lab or the agency accelerator? Um, it just depends. What are you looking to do? Um, I did a desk side on Tuesday with a Forbes contributor. They're so helpful. Yeah. So you're able to connect with these people in that intimate setting. Zoom is the norm getting on zoom face-to-face is totally the norm and it's here to stay. So we talk about what they want to see, um, in order to like want to actually join you. So, um, this is kind of forcing us PR and marketing teams to think of new ways to attract their attention online. You have to rethink how you're going to appeal to a wider audience and continue to host engaging events online, or ones that have an online component that feels in-person, um, Googling.
Desk-side now go in the pitch lab and just watch the masterclass it's like boiled down and there's a PDF resource. That's really good with tons of ideas on like what you can do for virtual events, um, and what you should think of an having an agenda and how you ask and how you schedule them. Just it's there. Like that's really important. Um, we did that. Yeah, it's really good. That's so that's the pitch lab. You get these monthly execution plans, you get a, um, PR roadmap that is like a comprehensive like step-by-step. Um, okay, so you have an SEO agency. You want to add PR as a service, you need to be in the pitch lab. That is the place to start learning how to provide PR as a service to your clients. And the other thing too is if you have an agency with a team, your team, um, can learn from that as well.
Um, and you can train them so that you don't have to take the time to train them and they'll know how to do it. And they'll use the execution plans to come up with ideas for your clients, and you can offer it as an add on service to SEO. And I will argue that it might even be a more profitable service, the retainers on PR. And then when you feel like you need to fine tune how you run your agency and you need resources and you need to scale your agency, or you want to have plug and play processes that we've developed, that's where the agency accelerator comes in. It's how you grow and scale your agency. So I hope that helps the pitch lab is where it is. Um, yeah. Oh, look at that. Hey, look at this. Um, I started with agency accelerator and now I have three brand new clients as a direct result of following the agency accelerator.
I use agency accelerator to walk me through how to care for these clients. Yes. It's all about client services. Um, no, um, like he, she, uh, Lakeesha um, I want to make sure I say the name, right? Do we discuss sales in the pitch lab? That's the agency accelerator. That's the whole beginning part of the agency accelerator is your client pipeline, the four pillars. Yeah. You need the pitch lab. Um, the four P especially since you love the agency accelerator and you know, like how good our content is. Yeah. Okay. So pitch lab is to help optimize pitching tactics. And the eight, I swear this wasn't going to be like a whole sales call, but, um, I'm so glad that so many of you are in, in these programs and also interested in, in learning more about them. But, um, like Natasha said, D sales process, client pipeline, everything is in the agency accelerator.
The pitch lab is how you help optimize. Oh, I did. Yay. Um, uh, I sent her name right. To help optimize pitching tactics. Yeah. You know what? We tried to make this really easy to understand. Um, um, I'm going to show you the, okay. It went, um, nowhere else, you will find all kinds of business advice that helps you grow. Oh, wait. That's resources. That's not what I want. So our programs, if you go to our website here, there's a, like a paths, it's a profitable PR pro success path. It'll show you what you need to focus on. We also have like a little intro course called lead to landed. Um, that's if you're like not used to our teaching and you want to just dip your toe in the water, um, it'll show you in this path, but truly like the deep dive, how you run your agency, see like how you run your agency.
Lakeesha, um, finding new clients that is going to be the agency accelerator. And it's built on four pillars, strategy, sales, service, and scale. I'm doing like this because it's like a circle with these four quads and what we teach for each pillar. Um, it's a system and it all works together. So, um, and yeah, so that's what, um, you kind of need to look at in order to find the clients, but finding the right clients and knowing what to charge and knowing what to say on the sales calls and knowing what to put in the proposals. That's all in there. Okay. So you'll see. Um, Jen has an amazing business mind. Um, oh, good. Ashley's saying I did leads to land it lead to landed two and it was a great starter. It's like a gateway drug. It's like the first little like intro, um, to bringing in clients.
Um, yeah, just to give you like a process for bringing in clients, but the whole system for agency accelerator is going to help you intentionally build your agency. Um, thank you, Sally. Uh, all, uh, also all of us in the programs are here because we want to be not because Jen asks us to, we know how the programs work and how we have been successful from them. Yeah. It's always so surprising to me that so many people in the program paid programs come to the lives. Ashley's a generation academy junkie now. Oh, I'm so glad to hear that. You guys, that just makes me so happy. Like so happy. Um, we work really hard, like really hard to make this, the best thing out there for you guys. We take these weekly trainings really seriously. We listened to what you want to know about. Um, I try to offer so much value for free.
I'm not here to be like, buy my crap. I promise you, the stuff we put out is like the most up-to-date best. None of this existed when I started my business, I really, really wish it did. Um, I'm just grateful that you guys have found us and that we're able to support you in any way possible, whether it's free or through our paid programs or coaching, whatever. Um, I'm just so grateful that you're here because I feel like what I'm seeing with Ashley, Natasha Nelson, um, Sally, you know, the people in the programs, um, Barb, Danica, um, uh, interesting. Who's here. They are putting in the work, you know, they put in the work and it's like, they're having the best results, you know? And this just gives them like an approach. Um, I bought the pitch lab already, but had to ask if it was the best route to learn PR yes.
I want to learn fast as I have clients already. How yes, the materials are gated if you buy, um, the, I think that they will offer, they is my team because they deal with all the like customer service. But if you buy the pitch lab for a year, they will, ungate the content and give you full access. Um, it's one of the things that we offered as like a bonus. So if you want to learn really fast by the end of eight weeks, you'll have everything. But if you're really in a hurry, that's how they're doing it. And honestly like our members come in and they stay because of the execution plans on the masterclasses. Plus there's a coaching call. So think about that. Um, let us know, we can refund your, uh, if you already had a ma I don't know how long you've had access, but they can, they'll take care of it for you and make it like really equal and fair there.
We're, we're happy to, you know, solve that problem for you. If that's an option. That's what Nelson did. We also for a year, you get two free months. So you save like 200 bucks. Um, and Nelson said, we're all here for the amazing value that Jen provides. And we are all family. Yeah. It's awesome. The community, the connections people have made. It is like an unexpected by-product for me, that is the best part of all of this. I get to like stand back and watch you all support each other. And, um, I see on the coaching calls, I know what you guys are up to, and I will call on you to provide the best support for the questions asked, because I don't know everything. I know what I know, but I also know what I don't know. And I don't know a lot. Um, and all of you have so much expertise and insight that I'm going to call on you to share and that, and like, it's that openness like, um, Elaine just shared in the, in the pitch lab group, a huge list of producers like media producers, she was just like, Hey, I have this huge list of producers.
Feel free to add to it. And everyone was like, bow down. You're a goddess. Oh my God, this is the community that we have attracted. So, um, come be a part of it. So yeah, that's what I have for you guys today. Um, yeah. What does she say? Yes. That list was amazing. I have to go early today, but thanks Jen. And thanks to everyone else for your insight and questions you next time. Um, Elaine is the goat for that greatest of all time. Um, yeah. Okay. The first month, this is good to know. The first month of audit and strategy is a lot of work and I get nervous about not having any results yet. You have to tell them what they can expect. That's why I love these lives. You reinforce the principles you teach. Yeah. This is what we're doing in our business, too.
This is what we're doing. And we tell clients, I just told a client, um, that, well, they dragged. They just dragged for so long and it's not, um, it's not feasible what they're asking for now, but you guys, this is like a huge budget. This is like a five figure monthly budget. And I basically put the smack down and I said, what you're proposing is not going to work. Here's what will work. And either you work on our timeline or we're not going to take on this work. And they were like, whoa, whoa, whoa, tell us more. We need to know, you know, and they respected it. Um, so you have to tell client, you are the experts, you are the expert, and you need to tell your clients what reasonably, what their expectations should be reasonable, what their, what are reasonable expectations, because if they are not aligned with reality, there is that's that gap.
That's where client dissatisfaction comes in. That's like the biggest source of client. Yeah. Um, yeah, totally. You've got to tell them what to expect and what they can expect, because otherwise they're going to be not satisfied. Um, and then the leave and, you know, we want you to have ongoing retainer revenue with your existing clients, just being so happy and just never leaving you clients for life. Right. So, um, that's where that comes from. And you can definitely provide like an audit and a strategy. Natasha was working on strategy into the wee hours of the night last night. Um, you have to explain, she's saying to that client and onboarding PR isn't overnight, unless it's even then, like, I just think she's saying the results of that PR feature, even then in less it's relevant. I think, um, no placement. We miss some of the rest of that sentence, but, um, oh, okay. I don't want you to be confused which product to get clients already. So I want to provide for them ASAP while learning everything so hard to move forward when I'm confused, which product to get, if you want to learn, there's no confusion. If you want to learn how to do PR for existing clients, the pitch lab full stop. And if you want instant access join for a year, you get two free months and we'll give you immediate access to everything. Okay. Um, yeah. So hopefully that helps it just reach out to my team [email protected].
Yeah. Hopefully that worked at work, but yeah, so that's, um, Miranda, she's our customer service specialist and she is out of the office the rest of the day, but she will get back to you tomorrow. So we're here to help. Anyway. I hope this was so fun to put together really fun. Maybe we'll turn it into like a tip sheet or something like a, download a PDF, super fun for us to put together. Um, and I'm so glad, so many of you were interested in it in it. And for those of you who are members of our programs, just thank you for being here and thank you so much for your kind words. Um, oh, good. Yeah. I thought it was fun to, um, really appreciate the positive feedback. And also for all of you supporting each other, this is like the best little community with the kindest hearts.
So smart, like so smart. Um, and I'm just beyond grateful. So thank you for being here and allowing me to get this shiny, my little shiny top women in PR mentors. It's so pretty. It's blown glass, my kids like, wow, mommy, super. Um, my brain's fried from the strategy. I'm want to relisten so much gold. Thanks Jen. Such a great session. Good, good. Um, yeah. Okay, cool. Uh, yes. Okay, cool. Yay. She's saying Natasha saying, hit me up for thought leadership strategies. Oh, it went to the bottom. Um, yeah. Oh gosh. Of course. That's what we're here. Uh, whoop. Oh, thanks guys. Okay. See you soon. Thank you so much. Have a great day. Bye.
