Hi guys. Welcome. I'm so excited. This is my first Facebook live since announcing our big news, which was a week ago, um, which is the acquisition of generation PR um, acquiring PR couture. I'm so excited. So, uh, welcome. Um, we may have some new members here from the PR couture audience, and if that's you welcome, I'm so grateful for the warm reception we got after we announced the news. Um, to me, the, the strategy was very clear and, um, I know there's so much we can do to leverage everything that Crosby has built over the last 15 years to enhance our offerings, to offer more to our audience. And I was just hoping that everybody else thought so too. And I was like, well, maybe they'll think what, what is this move all about? Um, but it was so well received and people got it.
And that was so reassuring to me and the response has been so wonderful and encouraging the feedback's been great. So I just wanna thank this community and the PR couture community, um, the newly kind of joined forces. So to be clear, um, this isn't a traditional merger. This is an acquisition. So Crosby will not be in the day to day running of the business. She remains on as a strategic advisor and, um, always will remain the founder of PR couture. And there are a lot of different ways we're gonna integrate that business into our generation business. Um, that includes generation academy and, uh, we're using PR couture as the media side of it. So that amazing, uh, website that started as a blog and 15 year history is now just an incredible resource for news information. Um, how to use all about PR getting into PR that's going to remain.
And I hope that we will be able to and extend an opportunity for our community members to contribute on that platform. And the value there for you guys is there is incredible SEO value and, uh, your site has a much better chance of being seen because we're gonna link out to it from there in your bio. And, um, it'll also, you know, allow you to show up in a higher Google search because you have high quality referring links back to your site. It's just a very positive SEO experience. Plus you position yourself as an authority, a thought leader, an expert, and that is how we wanna share that platform with all of you. So just stay tuned. We have big stuff coming. Um, give us a little time because we're figuring out how to merge all of this into our business and, uh, do it with as little disruption.
So just wanted to thank you for the warm, um, acknowledgement of that news. It was a really exciting deal for me personally, been working on it since October. Um, we closed at the end of March and we've just been kind of dealing with the transition on the back end. So, um, thank you. And on that same topic you guys today, I am pumped to talk about this timing. My life has been honestly, so guided by timing. It's been crazy, um, in the sense that you know what, I can't see you guys. Let me just, uh, tell me I was here. Oh, there we go. Hi, Wayne. I saw you watched my little impromptu live from yesterday and I'm so glad it resonated. Hi Nelson. Um, my life has been so guided and, uh, fortunate due to timing. I mean, like when I went to law school and then the year I graduated and then, um, buying a place on my own before high Serena, before the market, like just the timing.
Thanks, Shan. I love it. I love that you guys just get it. It's just so encouraging. Um, just crazy. Like the year I graduated law school, if I was one year later, the economy tanked like just crazy. All of the timing just worked out for me. Um, based on one year difference, my life would've been so much different and I'm so grateful that I made that transition from law to PR. I think for me, the timing was absolutely right any later. And, um, I might have been obligated to stay in my career as an attorney without loving it because I had financial responsibilities and mortgage payment. I wasn't married. A lot of stuff happened for me in a positive way based on timing. And also when I met my husband, just, uh, I think any sooner and he wasn't quite ready. Um, and maybe I wasn't either, but the timing it worked out. So I wanna talk about timing and why now with this kind of discussion of the great resignation and, uh, now more than ever, it's easier to make these changes. Um, so I wanted to talk about this, you know, opportunity why right now is the best time to consider starting your own PR agency transitioning into PR and then running a successful business providing that really sought after skill highly in demand. So if you have been considering hi, Jocelyn,
I love it. I, I love that. I can see you guys here. It's great. If you've been considering making the leap into PR or maybe you're already in the world of PR, but you're freelancing or you're working for someone else, or you're really not sure. What does a business look like providing this service now is the perfect time. And I believe in this like opportunity sees the opportunity when it's there, because, um, when things align, start to pay attention to it, like when things come into your life at a certain time for a certain reason, pay attention to it. Um, and I was actually listening to the, how I built this podcast this morning, a rerun, oh boy, a rerun episode, uh, the founder of Bonobos, which is so crazy because I listened to it this morning. And then when I got home from my walk with the dog, my husband had just gotten a package from bonobo.
So I was like, whoa. So for me, that is a sign pay attention to what, you know, the messages were in that podcast. And a lot of what he was saying was about timing. And, you know, the, uh, guy Raz asked him, do you believe in luck? And he said, that's a tough question. I believe there are a lot of factors that contribute to luck. And one of the things he said was paying attention to things coming into your life at a certain time, being open to it, being open to seeing that it's more than what you're seeing on face value. So maybe this is that opportunity for you guys and you take this, uh, time to think about what this opportunity means for you. So I know there are so many people, um, they're calling this the great resignation they're leaving that traditional, you know, nine to five or eight to seven, whatever it is that you're doing, they're considering starting their own businesses.
They're sort of ready to build their own dreams instead of just punching a clock. They want more fulfillment in their lives from their careers. So there's so much opportunity out there. And even more importantly, companies have a greater need than ever before for PR services. And it's what we help them do will help them achieve their goals. It'll boost brand awareness. And we also are the, the experts that are helping them navigate this changing digital landscape. So what we have to offer, um, businesses is very in demand. And what I love about you being here is this is the best part for me is you don't have to navigate the waters on starting your own agency all on your own. And we'll talk about that in a few min minutes, but I wanted to kick off with talking about why right now is the best time to get into PR.
So we mentioned the great resignation, but I have a couple stats for you guys, because I really want you to see that this is backed up by stats, things that are in the news that are really pointing towards this direction. Um, and maybe this direction for you specifically, but obviously there's this phenomenon called, um, the great resignation in April, 2021, over 4 million Americans quit their jobs in a single month that broke an all time record. And over the next couple of months, that was, you know, a year plus ago, the trend continued. And in July of last year, even more people handed in a resignation notice 4.3 million to be exact. And then again in September, these job quitters , you know, other career seekers set another record. And then again in November and with each, oh, hello girl, Hey, I love the disco ball with each passing month.
The great resignation was outpacing itself into the greater resignation was just like this thing that we were like, whoa, just kept on a trajectory with more people doing it. And what this trend really means is there's this huge shift from traditional work to more flexible life friendly options. And this, you know, I was like, everybody's figured out what I've been doing the last 17 years when you work from home. It's freaking awesome. I know Nelson works from home. Natasha works from home, uh, Shon. When you guys work from home, you know, you're not sitting home like watching TV and organizing your closet and doing the dishes. You know, people realize you can be very productive, even probably more productive than commuting to an office. Um, getting interrupted by your coworkers who wanna talk about real Housewives. I don't even want, I don't know. Um, instead I just get texts from Natasha.
Like you watch real Housewives and no I don't, but, um, good for you. Um, but we know people had this experience and Natasha Harrison, my advice when all my friends complain about corporate, quit start your own thing. If I can do it, anyone can, I was so corporate and my husband too. So corporate, we called him a corporate monkey. He was a lifer and I was like, you gotta do it. You gotta do it. Um, no regrets never looked back. Best thing he ever did. He's so grateful that he had that support. And I hope you do too. And if you feel like you don't have that support, we're here for you. That's what this community is for. I was voice memoing. Um, somebody, um, on my Instagram who was really, they found me through the podcast and was listening. They were listening to, uh, some advice about this and said, she felt like she just didn't have any support.
The family didn't get it. She felt like she was just trying to convince them. And I was like, let me guess it's the health insurance parents are always like, but what about health insurance? I dunno what it is like, I get it. Your parents are worried or whatever, but I promise you we're gonna help you be able to afford health insurance. Like it's not that big of a deal. Yeah. So my parents said the same thing, but what about your health insurance? So, you know, getting back to this great resignation, people realize there are more flexible life friendly options. We call it work life integration. It is the foundation of everything that I believe your career should contribute to your life and what I try to teach you. So as reg resignations, um, Angela, I just flat hi Angela to other places to get medical care.
Yeah. Flower rule the border. Um, uh, oh boy. Yeah, that's ridiculous. Um, I'll, I'll read that in one second. Um, as resignations hit an all time high over the last year, there was also a record break. Number of new business applications submitted in the us, love it, making that shift. So we're experiencing this shift in what life can look like while making an income, unlike any generation before this is like a new paradigm that, you know, our parent like even moving from job to job, it used to be very flaky on your resume if you were there for a year or two years. And you how to explain now, if you're at a job for too long, people are like, why so stagnant? You know, because you assume you move because you're leveling up your career. Um, yeah. Now is the perfect time to make the leap into PR and start your own agency.
Um, hopefully you're all here because you're actually doing some sort of digital marketing, social media, marketing, influencer marketing, uh, PR we can teach you that easily, but whether you are brand new, um, you know, we know that, uh, let me go back to this point. Um, more and more companies, they need help with PR because a lot of qualified PR professionals are leaving in house or they're leaving agencies. I just read a PR week article about how large firms cannot staff the demand for new business. They have crazy. So these big name firms, you know, the sort of giants in our industry are getting a lot of work opportunities that they're turning down left and right, because they don't have the, you know, human resources. They don't have the staff to actually execute on these opportunities. That's because all of these talented people are starting their own thing.
And those companies, when they leave these big, um, agencies are gonna realize that the top talent are running small shops like we are. So now's the time you guys, so they're gonna need help with PR that's where we come in. And whether you are brand new you're in house, or you're currently kind of dabbling in freelance PR, you can expand your business to help startups, gain traction as more and more entrepreneurs launch their new businesses. Um, there's just a ton of opportunity. Natasha saying, getting a, a crewed by a approached by recruiters on LinkedIn all the time. And her reply is hello, L yeah. It's so funny. I have been approached by two big firms to acquire my business. It hasn't happened in a while, but they're more like Ahire. So they would sort of fold in my business and they both wanted to expand their lifestyle, um, offering.
And they look for somebody entrepreneurial who knows how to sell. And, um, it was very, uh, flattering at the time. You know, I was like, wow, very cool. And the, the, I was thinking in my head, there is no amount of money you're gonna offer me right now that is gonna get me to leave this business that I've built, that I freaking love all of the autonomy, all of the flexibility, all of the control I have over my day, my time, my clients, where I work when I work, um, all of that to come into an office and like get dressed up every day and have to be like, hi, ball high saw, you know, corporate nonsense and play the game. I was like, no. So, um, as like flattering as it is, I was never gonna allow my business to get sucked up by a bigger firm.
I want that autonomy. I realize that is my definition of success. And I've talked about it a million times. Um, I hope you start to see that that piece of it, you know, working from home is so important and adds so much value to your life. So why should you start your own PR agency? Um, you know, the timing is definitely right. And, um, I love that you get to take control over the strategy and the decisions in your business when you're running your own thing. But unlike being a, so entrepreneur, you are elevating your role and, um, you're elevating your role as the sort of visionary of the company. Um, you're outsourcing delegating the tasks, uh, the day to day execution in your business. So you're not like bogged down in the muck and the mere you're out of the drudgery zone, and you're making the high level decisions, the CEO thinking to grow your business in the strategic direction you wanna go in, um, it allows you to free up your time, Shon yes, this all day long, uh, in definitely growing an agency and having a team on your side, in your corner, using their best talents to support your agency's growth.
It's awesome. My team is better at media relations than I ever have been. Um, that has allowed me. And this is how you should think about it too, to step into your zone of genius, like your true zone of genius. What do you, what are you awesome at? What do you love doing? What are you so great at that people come to you and ask you about it? And you can just riff on it all day long without even thinking, without having notes or a plan or whatever. Um, and what do you do where the time just like goes by in a second? And you're like, oh my God, that was so funny. I loved it. Um, that's what I do in my business is like sales strategies. Um, I get to focus on this community, which I obviously love so much, uh, true zone of genius.
Yeah, that's right. You've we all have one. And unless you're freeing yourself up out of that day to day execution, you may not even know what it is. You may just be so bogged down in the, you know, the sort of to-do list that you're not, you're working. You always hear this, you're working in the business instead of on the business, but running your own agency, you're gonna delegate. You're gonna free up your time. And your time is the most valuable as the CEO, the visionary, the leader of your business, your time is not worth a $25 an hour. Um, you know, media relations person, you're thinking more high level. You're looking, you know, client dev business development, client acquisition, um, that's worth a lot more money. And actually if you're doing the day to day execution, you're losing money because you can have somebody great, come in and do that for a lot lower of a fee and use your expertise to, uh, grow your business.
Bring in more of your ideal clients. Um, running an agency also allows you to accomplish more. So agency owners get to focus on the actions that grow their business instead of those small day to day tasks. And when you have that support of a qualified team that you trust, your energy is concentrated on things that will move the needle. You know, you're going to be able to achieve way more. Um, I love Natasha saying that her business, her, uh, focus on entertainment is demanding, but she has really strict boundaries. She's had to, you know, be committed to that, cuz clients reach out all the time and they ask for crazy things just to get back to, um, Wayne is entertainment and makeup, a small enough niche to not get overwhelmed. Sure. You know, absolutely. If those are things you're passionate about, um, I think entertainment is broad.
If you can kind of narrow it down a little bit. So you have sort of a focus, or you can tell a cohesive story about the types of entertainment clients you're seeking. And the work that you've done will attract that certain type of client when you're very specific about who you serve, how you serve them, and you have some case studies or work results to back up the, the results they can expect, what they, you know, what you offer. Um, so yeah, I love it. I know you've had, um, some experience in, uh, in makeup and strategic partnerships. All of that is very strategic. Uh, partnerships specifically are very, um, hot right now. So, uh, yes. Okay. The flexible schedule. Oh my God. This is awesome. Oh, wait. Uh, oh my God. Look at me. I, I scrolled down. So the other thing is that your services will have greater value.
Um, having the right people in the right seats, executing on the services the day to day media outreach, um, the strategic collaborations, the partnerships, um, influencer marketing. If that's not your jam, if you are not a true expert in that regard, you can find people that are, and that will add more value to your clients because they're amazing at this specific skill, they are, um, probably gonna get results faster and they are gonna be able to do probably more than you could do on your own when they come in sort of pre-qualified with experience contacts, all of that. Um, also agency owners, you can accomplish more, you get to focus on the actions that are gonna grow your business. Instead of like the checklist of like, okay, I gotta return this email gotta, you know, we still have a checklist, but it's more goal centered.
And it is more based on activities that need to happen in our business to move the needle forward, to increase revenue, to grow the business, to leverage your wins, to attract bigger clients, higher retainers, to redo your proposal so that it is more compelling, um, to work on client strategies, bigger picture thinking. So you are going to do the things that are, um, you know, able to move the needle and offer more value to your clients because you have this great team that is hand picked based on their skills, um, loving the flexible schedule. And we love this. We can work when we want, where we want and what I have realized and what I preach is, um, working when you work best. So working around your energy, um, for me, it means that I get to work around my kids' schedules so I can spend time with my family.
Um, typically they come home at like three 30 and they walk in and I wanna be attentive of how was your day, what happened? That was exciting today. Um, how did your project go? Did you get to play tennis, you know, focused on them. So they see that they're a priority in my life, even though I'm still going to be working, I'm not doing the in depth blinders on focus tasks when my kids get home. And I know my energy, my concentration, my creativity is best in the morning. So that's when I'm head down and I'm doing my heavy lifting. And then sort of after that, um, you know, the kids come home, it's like quick replies to emails. Like maybe I'm making press clips that are sort of like mindless, you know, just easy things. Um, and then for me that means even taking Fridays off, I work on things I'm passionate about, uh, you know, passion projects.
I have a couple, um, renovations in the works that are, I don't know, super fun for me. It's totally chaotic, but I, I went by my construction yesterday and I just love seeing all the daily progress and super cool, um, ordered new tile for the patio, like cool stuff in the works to me that is like, you know, has to be done first of all. But it also, um, it lights me up. I love it. You know, and if I was working on Fridays, my contractor wouldn't be there. Um, for me to talk to them, if I wasn't able to swing by there on Friday and then also meet another part of the team. So anyway, love having this flexible schedule that is like, you know, success equals control of your time today. I'm working from bed. um, I hope that doesn't mean that you have a headache Natasha and tomorrow you're off.
Great. Me too. Um, yeah. So, uh, you also have the ability here when you run your agency to increase your rates, to charge what are truly worth and to have financial freedom, whatever that looks like for you. Um, it sounds far off, but I think about it like this. I mean, I thought when I was in law, I was like, I'm making so much money. It's so great. You know, um, let's say I was 25. Um, hold on, Kristen, it's a great question. 25. I was like making 1 65. I was like, oh my God, I'm making so much. But ultimately, you know, they're making money off of my time. I was working insane hours. I might have been making great money and I had a place I bought, which I was so proud of. I loved it so much. I was never home, never home.
I would come home sometimes two in the morning. I would take a cat nap, sort of, you know, go in the shower, just rinse off and then head back to the office. Like, are you kidding me? I had a kitty that I didn't realize was like, not a Grazer. You know how you can keep food out for cats. And they'll graze. This cat was a pig and I left the food out. I didn't know it was a kitten. He ate the whole thing. I came home and the thing was passed out with a grapefruit size lump in his stomach because he ate all the food. And I was like, this cat's gonna die because I was so checked out. I didn't even know what was going on at home. So like that's not any kind of way that I wanna be in my day to day life.
So, um, uh, oh, no, Natasha, I'm so sorry. Um, Kristen, how do you overcome the upfront cost of being a solo PR provider with media databases? So, first of all, this is why exactly why we created our media contacts database, which is like under $300. And it's really good. It's not gonna be as robust and filled with like all the bells and whistles that honestly, I don't even use, um, if you use precision or muck rack, but ours is, and Natasha will, will let you know, cuz she uses ours has great contacts, just straight cut to the chase. Um, really good, really affordable for this very reason because I didn't want people to feel like they're just starting out. It's so expensive. That is like a barrier to entry. We wanted to make this easy for you to be able to access the media that your clients wanna connect with and um, make it affordable.
So if you're just starting out, you can have access to it. Wire costs, you pass that on to the client, it's in your contract. They pay for that. That's an expense they pay for and we don't even mark it up. So, um, you know, just purely pay it, you know, make the client pay it. There's all kinds of, um, things that you just either pass on onto the client. You build it into your retainer. Um, Natasha, I'd love for you to weigh on this as well. Oh yeah. Natasha saying, oh Shahan oh, hi and hi, Nick, look at this. I need to scroll down. Um, Shahan says I have it. And it's amazing. I love it. And Natasha says the best database. Um, yeah. And writing a press release and then issuing it, just invoice the client, tell 'em, this is how much it is to distribute easy peasy.
So none of that should be a deterrent to you. And I hope you see that we, Kristen have all the resources that you'll need to kind of, um, shift from being like a freelancer solo provider to get into that agency mindset, bring on a team to support you. Um, and all of these things that are expenses are actually really attainable. And if you're curious about it, let me know and I can link you out to it. Um, and okay, we're increasing our rates. This is like a huge part of the agency accelerator. There's a whole strategy behind it. It's not just like razor prices and just hopefully take it. Um, you can set up your retainer pricing for, uh, the goal is, is a foundation of consistent, predictable, recurring retainer revenue every single month. That's the goal. Um, uh, as you scale your business, you bring in a team to support you.
You open yourself up to more opportunities, better opportunities than you can even imagine that you can even dream of like, um, you know, bringing in bill, we've had $3 billion clients like these guys can work with anyone and this was pre pandemic. I worked from home. They didn't care, they just wanted results. And they felt we were the best team to deliver never in my wildest dreams, never in my wildest dreams. Did I think I could get 25 grand a month from a single client? Like, are you kidding me? That's crazy. Um, but you know, that's where we've been. That's where we are. Um, not for every client, but yeah, Nick, um, and Natasha here saying I gave up my seat incision co-op because I go off of Jen's database and build my own media list off of relationships. Yes, you can do it. Yeah. It's a good database.
I mean, it's, it's really comprehensive. And the thing is if you need other contacts and we don't have 'em in there, let us know. We will source them. It is curated by our community and everybody co it's like a co-op. So it's chef's kiss. It's great. And you know what? It is like that little thing that I knew savvy, um, PR pros were being held back and lacking in confidence because they didn't have a database. Like if you're awesome at pitching the media, you just have a hard time finding contacts. That should not be the thing that holds you back. The skill you have is valuable. That's just one tool you need to actually be efficient in executing that skill. Um, Megan, I'll get to you at the end. I, that's a great question. Um, you know what, you know what you need, it's super inexpensive.
This is why we did this. Just starting out, just starting your PR agency. I have a program called lead to landed. It's $47. It is like an absolute, no brainer. Actually. I'll look it up right now and link it out. It's really good. This is exactly what I would suggest to you is going through it. It's like five or six modules. Um, really good. And it's like a good, uh, foundation for you. And it'll give you like the steps you need to take to bring in your first clients. Um, here we go. Get clients now lead to landed. Here we go. Um, boom. Yeah, I hope that helps. Um, yeah. Uh, Angela's saying found decision to be a waste of time. No idea who these people are and need totalk them if I want results. Yeah. And it's outdated. Our gets up to date like people, uh, oh Amanda.
Oh my God. Thank you. That's so awesome. I'm so grateful to hear that can confirm lead to land is fantastic. It is such a no-brainer like, especially Megan, if you're just starting out, it's like just really good. Um, so yeah, start there. Um, I was gonna go into a whole thing, but like, this is the value here. It's worth the price of admission and then it's something I promise you. Okay, cool. Um, it's exactly why we created that. Okay, here we go. So you're gonna scale your business, bring in a team, open yourself up to more opportunities, billion dollar clients, five figure retainers. It is like a process doesn't just happen overnight. You gotta have a strategy to build up to it and charge what you're worth and do it confidently. And I did a little impromptu Facebook live yesterday about this very topic. Um, women feeling like they can't come to men and ask what they're worth, they don't get taken seriously.
Um, you know, I had a whole chat on that in this group yesterday. So it's worth watching if you're really struggling with that confidence to know your worth and ask for it. Um, so just know that that's there for you and Wayne watched it. Um, I think he liked it. I think, I think it resonated with him. Uh, okay. Ooh, this is cool. Open yourself up to more opportunities to work with your dream clients and charge. What're worth love that. And you'll have the opportunity to make more as an agency owner. For me, it was than I ever did in law ever, ever, ever, or as a freelancer, you know, and in fact, due to inflation, if you haven't gotten at least 8.5% increase or like raise in the past year, you're effectively losing money. Let me say that again because of an inflation. If you're not in, in your career as a job or, or whatever, making 8.5% more this year over last year, you're effectively making less money.
And I don't want you to spend the rest of your life. Just hoping that your employer is gonna compensate you appropriately or hoping that you're gonna make more money as a freelancer with a higher rate. You know, now is the time to go out on your own set, your rates that you actually deserve and take control of your financial success. That's all there is to it. I mean, we have the tools, we have more information. We have more access than ever. And you know, here's the, here's the here's the cool thing is you do not have to start your agency all on your own. Uh here's your 3% merit increase. Yeah. No, thank you. Um, you can, I'll tell you where you can stick your 3%. Um, yeah. Yeah. Wayne, he's saying you have the same issues, the same struggles as L G B T not taken seriously. Yeah. So frustrating. Um, but I'm glad that resonated because that gives you the, you know, 2% Kelsey, I'm gonna type a comment for you here.
That's what you have to do with that 2% raise. Hopefully, you know what that means? Um, uh, yeah. So this is the cool thing. You're already seeing this community here. You're seeing this community here and how supportive it is. It's beyond my wildest dreams, how awesome this community is, how smart savvy connected, open sharing, giving, like it's awesome. You do not have to do this all on your own. And the cool thing is what if you had a step by step roadmap for everything, because I do for everything you need to do in order to start, grow and scale your business. If you had that, like how awesome would that be? So I have put this together. I have a step by step framework that I teach to. It is like my own framework. When I figured out how this all fits together, it clicked, we just rerecorded the entire agency accelerator program, aligning all of the content within this framework.
And I thought it was like, wow, this makes so much sense. Like, this is so good. I love this so much. So, um, I have put together everything I've learned over the past 17 years running my agency. I spell all my secrets. We give all our resources, strategies, everything inside of my signature program, the agency accelerator, and we're opening enrollment very soon. I have a lot of people that are on the wait list, which is so awesome and exciting. Um, but if you don't wanna miss the opportunity, uh Shahan thank you. She said it was so good to see it live loved it so much. We recorded the last, um, module of content week 12 on Monday, I like almost got a little choked up because I loved connecting every week. I loved it. Um, and it was really fun to get immediate feedback and to see there were several people like actually implementing what they learned week by week and having results.
It was almost like real time results and immediate feedback. It was super cool for me to see. And, um, it's there for you and it's so good. It's excellent. So Julie high is saying my degree in communication studies with an emphasis in PR. Um, my degree is in com studies with emphasis in PR. And even though I was considered a PR intern at my internship, mostly I was doing social media and blog posts. I don't really know what a real PR pro would be doing. Well, we have a solution for that. Um, I hear you that sucks. You're aiming to get experience in something and you are not given the opportunity that you were seeking and that's a super bummer. Um, we have a
Program. This is why I have these things. You guys, this is not, um, uh, I'm not here to be like buy all my stuff, but the reality is because of things like that, you are not gonna learn tactical practical skills on actually how to pitch the media, to build a media list, to build a strategy. You're not gonna get any coming up with pitch angles, none of that in school, none of it. Um, which is so crazy to me, like why are we spending all this money on our degrees? And I'm not, I am a full, like, I love education. I'm like, what else can I study? I love school. I think college is essential for everyone just for the experience of going and growing during that time. Oh, look at this. That's cool. Um, so I have this me membership super affordable and awesome.
It's called the pitch lab. Um, Julie, I'm just gonna drop it there for you. Um, yeah. Um, check it out. It's incredibly affordable. Like the value that you get for what you pay is insane. So there is a core program in there called the roadmap. It teaches you everything you need to do to, um, it teaches everything you need to do to be able to, um, pitch the media step by step building a list building, um, E everything there's master classes on specific topics we go deep. Um, and then there's these execution plans. Natasha tell the people about the execution plans. She's a big fan. They're 50 something. Page media, um, ideas, editorial calendar. I mean, they are insane, insane. Uh, Lena and is asking, is it possible to successfully pitch and build an agency in music industry? Yes. And we have people in our programs that have that expertise, um, that can share that expertise.
I don't have that expertise, but I know Natasha, um, has music. Natasha has music, uh, industry experience. The cool thing is that we came up with the execution plans to give you ideas for how to pitch the media timely, relevant, strategic targeted pitch ideas. And you sort of like plug your clients into the discussion. And we tell you when to pitch certain media outlets. And we also tell you main, not mainstream, like well known top tier media, what are they focused on each month? Like, what are their editorial calendars? So we get them all, we pour over them and then we make it easy for you.
Um, so that's the goal of it, but we are using them in strategies with clients, monthly strategies and on sales calls, if you wanna be like, I'm an, I'm an industry insider, um, dropping bombs like, oh, you're interested in the allure. Uh, best of beauty awards. Well, submission is blah, blah, blah, blah. We have an awards database. You guys it's, you can't imagine how hard that is to pull together. Like I had this idea probably three or four years ago and it's taken so long to pull it together. It's very good. We have an awards database. My God, we have so much. We have like pitch templates, somebody just, uh, posted in the group. They used our pitch templates to get a lead and an opportunity for KTLA TV. I mean, that was just today. That's why I'm mentioning it. Um, we have, oh, what do we have?
I'm talking about the pitch lab. Oh my God. I'm not supposed to because we're not promoting that right now, but I'm telling you, um, uh, that you would get so much value out of this, Julie. Um, just check it out. It's 97 bucks a month. There's no commitment. It's like use it or lose it. Um, it's great. And okay, Nick, get ready. Had I met this community in 2008. I would've skipped college for PR and come straight to you confidently joining the next accelerator. You'll love it. I'm so grateful to hear that, Nick. I hope I get an opportunity through the accelerator to support you and your business. I still think there is value in college education. I still am grateful that I went to college, uh, law school. Thank you, mom and dad for so generously supporting my, um, graduate school, um, best give, get best gift ever.
And I would not change that for anything. I think that any, any, any, you know, education higher education is a learning experience, but if you want PR I'm here to make you money. If you want practical tactical skills that are in demand, you did I say demand in demand. that's what I'm doing here is, is to give you the stuff you need to make money. Um, oh, look at this. Okay. So Shon, um, a coupon code. There's no coupon code. I'm sorry. Holy crap. What the fuck is that? Oh my God. Ooh. Some bug just flew in my ear. Oh, I had, for anybody that follows my hummingbird slog out, I had a hummingbird in my office again, uh, last week on Friday. I don't know. I mean, I keep the doors open. I can show you if I like spinning around. So I keep my balcony door open, cuz the view is like so lovely. But the hummingbird flew in. Um, yeah, no there's no. Um, I don't think there's a code right now. I think that's just a standard thing. Um, there is a really good deal, Nicole, if you do it for a year, um, you get the media database for free. These are bonuses, but if you sign for a year, um, you know, there's that, there's a couple other bonuses. You also get two months free. Um, and I mean, I feel like this is something you're gonna have in your business forever. So, uh, thank you,
Lena. I love it here so much. Um, and I have skylights, so the birds fly in and then they go up and hit the skylight and it's like, so STR I like feel so stressed out by watching them. And I have now a strategy to get them out safely, but um, it takes me like an hour or two hours and it's very tiring and the birds get, um, tired. Uh, I think there are contacts, um, in other places, but it's not like every single country. Um, there are contacts in Canada. Uh, oh, Jane, hi, best value ever. Are you talking about the pitch lab? Are you talking about the database or both or what James and everything. Uh, Amanda's anxiously awaiting you guys. This is so awesome. Um, anxiously waiting for the accelerator open back up, sadly missed the last enrollment, but we'll not miss this one.
So let me link it again. So this will help you get, um, on the list to make sure this is the path to profitability training series, pitch lab. Awesome. Jane, I'm so glad to hear it. Jane has been working in PR running her own agency and is also like an industry insider because she has a trade publication. She runs and the accelerator. Thank you, Jane. Um, and she, you know, is in everything and shows up to everything and like, I think, uh, it's just so I'm so grateful that you find value in the content we provide because the goal is to have it be valuable for somebody who's brand new and also be at a level where someone like Jane or Natasha, um, would still find value. Like I couldn't put myself out there with only content that was like, oh, that's so basic. I already know that that's so basic.
So it's hard to cover all of that, but I think we've done it. I think that newbies would totally understand and have an awesome framework to hit the ground running. And I think experts are still getting value out of the resources we put out. So I'm so grateful to hear that you think that Jane and, um, Natasha Andon and Amanda you'll love it, just get on that thing. And um, you'll see it open it's happening this month. Um, so we're really, really excited. And now that we have rerecorded the whole program, I can confidently say, oh my God, it's so good. It's like the best, best, best, best program and resources out there. Cuz it's a lot of resources, um, that is out there available to, you know, launch grow and scale of profitable agency on your terms. Like that's what I wanna deliver to you.
And we have this whole strategy behind it. Le saying, I'm a newbie, who's winging it right now. If you know, PR you know, you might wanna run a business around it. That's where we can support you with the agency accelerator. If you want to learn. I mean, even anybody who's doing anything in PR I think the pitch lab is valuable. So, you know, you'll learn PR in the pitch lab. There's a whole course at the foundation. Plus these monthly execution plans, Lee and I just, uh, linked it out to you again. And then Angela, um, why did you wanna quit PR how can we, uh, talk you back? Um, and Nicole, I'm so sorry that, um, there isn't a, um, code right now, but I promise you there, there never is a code. It's just, it is what it is. Um, but I promise you it's worth it and you, if you don't like it, just let us know and we'll give you your money back, but I promise you you'll like it and you can cancel anytime.
No hard feelings, no, no hard, no foul. Um, but that's what I have. I'm coming back to the pitch lab. Awesome. Wayne getting my ish together. Um, you know, we all have to get our ish together. Um, so yeah. Oh my gosh, you guys, I'm so excited to see so many of you on here, um, knowing what you want and knowing what you need to advance your business to pursue your passion. Um, I was contracting with an agency that was killing my soul. Ugh, do your own, this is the thing. This is also why our acquisition with PR couture aligned so well is because Crosby and I have always been focused on a new paradigm. And I say that in my husband's like paradigm, Jen, like you sound so like, you know, like jerky by saying that, but it's that model of like grinding it out at an agency, paying your dues, um, being stressed out, being miserable, you know, mental health is so important.
You don't have to, you know, replicate that in your own agency and you don't have to be treated like that. There is a better way. I promise you, it doesn't have to be like that. Um, killing my soul. Like I don't blame, you I'd wanna leave something. I did. I left law. It was killing my soul. Um, you know, so I have a better way. Um, the agency accelerator is structured around that premise and I think we deliver on what we say we're going to, in terms of that flexibility and being really strategic and focused and building out your team, we really beefed up anybody who's in the agency accelerator, who didn't come to the live training on Monday this week or last week, go back into your members area and watch week 11 and week 12, because we really enhanced our scale content in the program around bringing in a team where you find them, like, how do you onboard them?
the universe refuses to let me leave. PR all I had to do was leave and choose a niche. I loved yeah, there you go. And if you wanna run a business around it, we got you like, there's like no greater resource out there to help you just cut to the chase. So that's what I have for you guys today. Um, sign up for that path to profitability training series. It's very good. Um, oh, that's great. That part has been pivotal to my business for sure. Yes. Yeah. Um, were you on chiffon? I can't remember, but there's, you know, three weeks of content in the scale pillar strategy, sales, service, scale, spoiler alert. Those are the sort of pillars of our content and there's um, yes, Nelson and I will read your comment about Cheryl Sandberg. So when Cheryl Sandberg joined Facebook, she made a statement to the media that working from home does not work and that she would not let it go on at Facebook.
When I heard that I was ready to punch her out because she had no idea what she was talking about. Nope, listen, I, yeah. I feel like, um, okay. Chiffon. Yes. Watch it. It's it's good. Especially like bringing on a team, but yeah, I mean, we're all seeing a lot of companies, major companies, including Facebook are going to some, uh, work from home closing campuses, like work from home only model, obviously at works. It takes discipline. It's hard, especially if you're social. So that is also why I love this community so much is like I built my business in a vacuum for probably 12 years and it was hard, you know, I'm social and I'm like, I wanna talk about stuff. And you know, especially having kids, a lot of the women were like, what are you doing? Like, you're like, you're on a bit, like, what is it?
You know, we we're meeting at so and so at the park for a play date. And I'm like, I don't think I can go. Um, I mean, I could, if I wanted to, but it was like the timing wasn't ideal for me also, I had babies that just cried all the time and it was not fun at all, but, um, you know, the mom sort of meetups and stuff, it was not, um, you know, it was hard to like connect with other moms, but there are other very ambitious, very successful parents in our community. And even just walking through and talking through like all those crazy client things where you're like, am I crazy? Or are they crazy? And then were like, oh, they're crazy. Or I had that happen to me too. There is something valuable in that camaraderie. Um, and also, you know, the working from home piece, it is very isolating, especially when you're social, but thanks to this community that I now have, um, you know, connections and relationships.
I feel more connected than ever. And because it is not location specific, there are people here from all over the world, you guys know that we have over 24 countries represented in just our paid programs. I don't even know about the free group, 24 countries enrolled in our paid programs. Like you have no idea. So, and of course our poster girl for, uh, you know, work from wherever we have Erin Carey who runs her agency, um, using PR skills that she let us know, she learned she's a marketing expert, but PR she learned in the pitch lab and then running the agency, using the strategy from the agency accelerator and is running her business on a yacht off the coast of wherever they're sailing and pulled her three boys outta school in Australia. Her husband left his job and she is running the show from a yacht.
And when she dials in it's to me like the I'm like, where are, you know, where are you? She's like, I'm in Myorca um, off the coast of my, oh, we're just like, oh my God, this is so awesome. What the fuck? I think it's mosquitoes that noise, you know? Ugh. Um, Angela's us based, but work around the world. Spain and Brazil are my favorite places to be awesome. I'm supposed to go to Spain in October, Spain and Portugal. Um, hopefully C's not, I mean, it is on the rise. Hopefully it calms a little bit, but my 15 year anniversary and my husband planned a trip, I've never been to Spain. Um, I've been to south America, um, not Brazil, but been to Peru and um, yeah. Anyway, hope I get to go. Um, Spain, I'm so excited. So, uh, yeah, that's what I have for you guys today.
Um, yeah. Hey, what? Oh, Hey, about the trip or do you have a question, Jane? Um, guys, thank you so much for being here. I'll stick around for a minute. If you have any questions, just type them in or you want me to link you to resources? Oh, I know we talked about the media database. There's two ways to get it. The first way is, um, this is just a checkout page. We don't like have a sales page for it or anything, but you can just transact here. Um, it's 2 97. You can either get it by paying for it that way. Or if you do pay in full, not pay in full, I'm sorry you enroll in the pitch lab for a year, which is nine 70. You get two months free and you get the database. So it's like over $500 in savings. So that's another way to get it.
Um, and the execution plans I promise you and the masterclass is like, it is like value. You cannot, I mean, it's like so incredibly valuable and worth it. I can't even tell you. It's very good. Um, alright guys, well, thank you so much for being here and also for the wonderful, um, support and reception to our acquisition news. That meant so much to me. It was awesome. I was so excited to share it. Um, worked on it for quite a while. My husband was integral in helping me close that because he's an M and a advisor knew exactly how to look at this business, you know, figure out how we could really leverage all of the great resources and, and assets that were part of that. And I'm so excited about what's to come. We have big stuff in the works. I can't wait to share with you.
Everything we are doing is based on the premise that we want to give you more opportunities, more access to earn money based on your expertise and to do it on your own terms, around your schedule, around the things you love with the types of clients you love and to make it as frictionless and easy as possible. So keep that in mind, everything we're doing is toward that end goal. So I'm excited for what's to come. Thank you so much for being here, sign up for the path to profitability and I'll see you guys really soon. I may not be here next week on Thursday. I'm needing to switch it to Friday because I'm going through like coaching certification training. Um, thank you, Nick. I can't wait to work with you in the agency accelerator. You're gonna love it. So, um, I will let you guys know. It might be Friday, but either way. Um, we'll have something great for you really soon and I'll see you very, very soon. Take care and have a great rest of your week. Bye guys. Thanks.
