How To Get Into PR (& Why Right Now Is The Best Opportunity For You)

May 23, 2022

If you’ve been itching to make a change and finally shift your career to fit into your dream life, then look no further than PR. And the good news? Now is the perfect time to learn how to get into PR and take the leap to build your own agency. 

Whether you’re starting from scratch or you’ve been working in-house or as a freelancer, starting a PR agency will be a serious game-changer for you! 

Why Should You Be Learning How to Get Into PR Right Now

I know what you’re thinking: “Jen, is this really the right time? Shouldn’t I be waiting for a sign or something?” Well, consider THIS your sign! 

There truly hasn’t been a better time to learn how to get into PR and start growing your agency. So much opportunity is out there waiting for you! 

Great Resignation = Great Opportunity 

By now, you’ve probably heard of “The Great Resignation.” Millions of people around the country are leaving their day jobs en masse, whether that’s in pursuit of better opportunities or to finally leave positions that weren’t the right fit. 

But did you know that as all this ‘leaving’ was happening, there was also a record-breaking number of new business applications in the U.S.? 

Seriously! So many people are leaving the 9-to-5 grind to follow their passion and build the business of their dreams. And all those brand new businesses will need seriously talented PR pros to help them get their companies off the ground (hint: that’s where you come in!). 

Right now, companies have a greater need than ever before for PR services. They need someone to help them achieve their goals, boost brand awareness, and navigate a changing digital landscape. 

And with your killer new agency, you’ll be perfectly poised to get them there. Sounds like it’s time for you to learn how to get into PR, right? 

The Shift to Flexible Work Has Already Begun

The Great Resignation is doing much more than just creating new opportunities: it’s changing the work landscape as we know it. 

There has been a massive shift from traditional work to more flexible, life-friendly options. We’re experiencing a huge transformation in what life can look like while making an income unlike any generation before. 

As an agency owner, you can jump on this opportunity to create a career that follows this shift and offers the flexibility to build the life you want. And it’s not just about working wherever, whenever your want. It’s about having the ability to volunteer at your kids’ school, meet your spouse for a spontaneous lunch date, or catch up with friends over a weekday brunch, without the anxiety of being away from the office. 

Plus, you’ll have unlimited earning potential when you branch out on your own. The revenue grows as your agency does! 

Related: How to Restart Your Career in Public Relations After Time Away

Before You Learn How to Get Into PR…Why Should You Start Your Own Agency In the First Place?

You know that the time to break that 9-to-5 grind and step out on your own is now, but why should you even consider starting your own agency? Here are 6 amazing benefits of the agency owner lifestyle that you need to know before you learn how to get into PR. 

You’ll Have Total Control Over Your Business 

Being an agency owner means you have total control over your business—which might sound scary, especially if you’ve been a solopreneur or have worked a traditional 9-to-5 up until now! But trust me, it’s a blessing in disguise as you learn how to get into PR. 

As the CEO of your agency, you’ll be the mastermind creating the PR strategy for each of your clients. You will have the power to make all decisions in your business. And you’ll actually have the time to focus on each client individually! With the strength of a killer team behind you, you won’t be bogged down by the day-to-day execution of tasks as you let your creativity flow. 

Related: Why I Quit My Job as a Lawyer to Start a PR Agency

Being an Agency Owner Will Free Up Your Time

When you embrace your role as an agency owner, you’ll need to know that your time is the most important and valuable asset you have. Having a team by your side frees up your time to work on the things that matter most to you. 

I call it “stepping into your zone of genius.” Instead of slogging through tasks you find monotonous or uninspiring, you can delegate them to a skilled team member and focus on what makes you tick. 

Whether it’s looking at the big picture, talking major strategy with clients, or focusing on the financials, you’ll have more time to dedicate to what you’re best at and what truly lights you up. 

You Can Accomplish More 

There’s a lot that goes into running an agency, from major business plans to minor routine emails. But as an agency owner, you’ll leave those small day-to-day tasks behind for the rest of  your team to handle as you focus on what’s most important.

You can concentrate on what will really move the needle in your business and jumpstart your agency’s growth, all while knowing your team will keep everything running smoothly (seriously, I cannot stress enough how important your team is as an agency owner!). When your energy is solely focused on growing your business, you’ll achieve way more than you ever could have on your own! 

Your Services Will Be Even More Valuable 

As an agency owner, you’ll have to transition out of doing all the work for your clients so you can focus on your zone of genius. And that might be a tough transition for both you and your clients to make! You’ll both have to go through a big mindset shift as the work changes hands.

But a simple way to ease that transition? Hire team members with skills that are suited to your client’s specific needs. 

Sometimes, this is even more valuable to clients than your original work as a solopreneur! They’ll seriously appreciate your new team member’s expertise and talents. Plus, your new team members are major assets in taking on new clients and expanding your PR services to allow their skills to flourish as you work together. 

You’ll Have a Flexible Schedule as an Agency Owner

It all goes back to flexibility! One of the biggest reasons why you need to learn how to get into PR and start your own agency is to take advantage of this flexible lifestyle. 

As an agency owner, you’ll have a fully flexible schedule. You can work whenever you want, and structure your days around when you’re the most productive or energized. 

For me, this means I get to work around my kids’ schedules and spend tons of quality time with my family. I even take Fridays off to work on passion projects! 

You’ll have the flexibility needed to build a life that truly supports your values, dreams, and life goals. No matter what is most important to you, the agency owner lifestyle will help you feel so much more fulfilled. 

You Can Increase Your Rates for Financial Freedom 

This is “How to Get Into PR 101” right here, everyone! The financial freedom that comes with the agency owner lifestyle is a major reason why so many people are drawn to PR.

I’m a huge fan of value-based pricing and the retainer model. As an agency owner, you can price your services as retainer packages and set yourself up for predictable, recurring revenue every single month (and who doesn’t want that!). 

Plus, scaling your business and bringing on a stellar team to support you will open you up to more opportunities than you could ever imagine! You’ll have the bandwidth to work with dream client after dream client, and keep those partnerships strong for years on end. 

Since you’ll own your agency, you’ll have the opportunity to make more as an agency owner than you ever did in a 9-to-5 or as a freelancer. (Hard truth: due to inflation, if you haven’t gotten a raise of at least 8.5% in the last year, you’re actually making less money than before.)

Do you really want to spend the rest of your life grinding at your day job, hoping that your employer will finally recognize your worth and compensate you properly? No! Now is the time to go out on your own, set your rates to reflect your value, and take control of your financial future.  

How to Get Into PR and Start Building Your Dream Life 

Ready to take control of your career and launch your own PR agency? I know it seems super overwhelming, especially as you’re just learning how to get into PR, but you don’t have to do it on your own! Inside my signature program The Agency Accelerator, I give you a step-by-step roadmap for everything you need to do in order to start, grow, and scale your business. 

This program is the culmination of over 17 years of my own experience as an agency owner. I’m giving you all the secrets, resources, and insider strategies I used to build my agency and land billion-dollar dream clients! Get on the waitlist now so you can be the first to sign up once enrollment opens again. 

If you’re not sure how to get into PR, branching out on your own to launch an agency can sound super intimidating. But there’s so much opportunity right now (and so many huge benefits to the agency owner lifestyle) that you don’t have worry! Get started on that new agency and get ready for the biggest transformation of your life!