What Is Influencer Management? (And Should You Offer it as a Service?)

Should You Expand Your Agency with Influencer Management Services? 🤔

In the age of social media, influencers are the new celebrities 💃

More and more consumers (especially in Gen Z!) are looking to Instagram and TikTok stars to know which products are must-haves in their niche!

If your clients want to target young people (or any social-media-savvy audience), then you need to seriously start thinking about influencer management 💻

Deciding to add influencer management services to your agency isn’t easy…

…but when you know the pros and cons of influencer partnerships and how to implement them effectively, you can feel confident you’re making the right choice! 😌

Listen now to discover my BEST tips for adding influencer management services to your agency, plus how to know if it’s the right move for you!

Influencers are key for product-based clients…but you need to have your finger on the pulse of your entire industry to get the best results. Grab my FREE 2024 PR Trend Report to get the inside scoop on 11 trends that you NEED to focus on next year >> https://www.jenerationacademy.com/pr-trend-report 

To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/influencer-management

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3 Bullet Points (What They’ll Learn):

  • What influencer management is all about (and allll that it entails)
  • 3 POWERFUL ways to work with influencers in your agency 
  • How to know if influencer management is worth it for YOU