How to Use a Media Pitch Template (and Why You Need One)

Jul 20, 2020

Do you sometimes struggle when it comes to sending pitches for your clients? Pitching to the media can be much easier when you use a media pitch template. 

If you don’t know exactly how to write a pitch, it can be a daunting task. You want the journalist receiving the email to be excited to read it and to send a reply that they’re interested in working with you and your client. 

The good news is that getting a journalist to respond isn’t really that difficult or too complicated.

You just need to know what to pitch and how to do it. 

If you use a proven template, you will never go wrong!

Hone In On Your Pitching Skills with the Media Pitch Template

Pitching for your clients is not where you write something and blast it out all over your database, cross your fingers, and hope it sticks.

You want to put your emphasis on strategically targeted pitching. The place to start is with using media pitch templates. You want to be a focused professional and do the best for your clients. 

There are different templates for different scenarios. 

A few examples of pitch templates are:

  • New product launch
  • Brand introduction pitch
  • Product review pitch
  • Guest post pitch
  • General pitch

Pitch templates are the starting point. They serve as a foundation of what to include in each one. Then you can customize it. Target it based on your clients’ unique story and everything that makes them interesting. 

When you use a pitch template where you have the fundamentals laid out for you, you can layer in everything that makes your pitch timely, relevant, targeted, and strategic.

You’ll know how to tailor your pitch to get the editor’s attention when you use a media pitch template. 

This is what makes you excel at what you do and provide the best service for your clients. 

Skip The Generic Pitch

Many PR pros don’t follow the strategies involved with using media pitch templates because they think it’s time-consuming. They believe it’s easier to write a good generic pitch and hope the person on the other end reads it and sees how it fits for what they’re doing. 

Many PR pros would rather do that than create a unique pitch for every editor they pitch. But that’s like throwing spaghetti at the wall and hoping it sticks!

Pitch templates actually save you time. You don’t have to reinvent the wheel every time you send a pitch when you use templates. You just make simple tweaks to make it line up with the person you’re pitching. That person will see that you understand their editorial focus and will pay attention to your pitch. 

Follow The Proven Framework

A media pitch template can save you so much time. All you have to do is create your pitch by just filling in the sections of the template and then tweak it to fit your client. 

The templates include a framework to help remind you of what you need to include. 

You don’t want to put in too much because it will overwhelm the person you are pitching. Just give enough to get them interested in your client. Giving a smaller amount of information is what will hook the person you’re pitching. It’s just enough to get them to reply and have a conversation. 

Related: Local Press vs. National Press: Which One Should You Pitch?

Get Results Faster

In our Winning Pitch Vault in The Pitch Lab you will see how effective PR pros are customizing the pitch templates and how they’re getting results. 

And if anyone doesn’t get the results they expected, then they go back and rewrite the pitch and use some of the different strategies and angles and keep going. 

Your peers in The Pitch Lab are continually submitting an inside look at what pitch worked for them. 

You will see winning pitches across all different types of niches and different types of podcasts, TV segments, and local and national publications. There are all kinds of scenarios to look at and get inspiration on how to work on your pitch. 

Using a media pitch template will help put your mind at ease knowing that you’re following a proven framework. Your confidence will grow as you get results for your clients. And your clients will want to keep you around.

Join The Pitch Lab and we’ll help you position the templates so you can make them your own.