All Episodes
Episodes
How to Use AI in PR for Your Clients (Is It Even Ethical?)
Are You Ready for Artificial Intelligence to Make Its Mark on PR? 👀
Honestly, artificial intelligence sounds like something out of a creepy apocalyptic sci-fi movie 👽
But AI is VERY real 🫣 It’s already cementing...
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7 Ways to "Spring Clean" & Organize Your Agency This Year
Is Spring Cleaning Your Agency on Your To-Do List This Year? 🧹
The start of spring means it’s time to start spring cleaning, but you can’t leave your agency out of your plans! 📝
Sure, you should reorganize your desk...
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What Is Substack? (and How to Use It to Get More Press Features)
Do You Know How to Use Substack to Score Your Clients Super Influential Features? 🤓
You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts.
It’s shaping up to be the next...
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8 Easy PR Pitch Tips That Will Improve Your Results Today
Are Your Pitches NOT Getting the Results You’re Hoping For? 😭
Pitching is the bread and butter of PR, but actually landing a feature can get pretty tricky 😬
A journalist’s inbox is one crowded place, and it’s easy for...
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5 Tips for Building Stronger and Deeper Media Connections
Are You Building Truly Meaningful Connections with Your Media Contacts? 🤔
As a PR pro, your media connections are a key 🔑 part of landing top-tier press features for your clients.
A strong connection with a media...
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How To Successfully Prepare Your Clients for Media Interviews
Is Your Client Going In Circles Stressing Over Their Next Media Interview? 🤯
I get it — interviews are scary! 😭 It’s a super high-pressure environment for your client, whether it’s their first or 101st time in front...
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4 Business Productivity Traps to Avoid in Your PR Agency
Are You Getting Caught in Productivity Traps Instead of Spending Your Time Wisely? 🤔
Every PR pro wants to be more productive (and finishing your to-do list every day is SUPER satisfying ✨), but you need to be...
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7 Things You Need to Do to Grow Your Agency This Year
Have You Set Your Agency Up to Reach Your Biggest Growth Goals? 📈
Agency owners are always planning out their next big goals, and I know agency growth is at the top of the list for a lot of PR pros!
I mean, we all...
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How to Be More Intentional & Focused as a PR Professional
Are You Being Intentional With How You Run Your Agency? 🤔
Intentionality is a bit of a buzzword right now, and for good reason!
Being intentional means being purposeful and deliberate in everything you do…which is an...
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5 Tips for Building a More Effective New Client Pipeline for Your PR Agency
Are You Ready to Take on New Clients Next Year? 🤔
2023 will be here before you know it, so it’s time to set yourself up for success in the new year!
Yes, that means thinking about what your clients want to achieve in...
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How to Find a Niche That Is Better Suited For You (and More Profitable)
Does Your Niche ACTUALLY Light You Up? Or Is It Getting Kind Of…Boring? 😬
Niching down is one of the MOST important parts of launching your agency.
It’s basically the key to setting yourself up for success! 📈
But...
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7 PR Mistakes You're Making With Your Pitches to Journalists & Editors
Are Your Pitches Truly the BEST They Can Be? 👀
As PR pros, we all know that landing top-tier press is no easy feat, let alone scoring press wins on a super consistent basis.
I mean, SO much of the process is out of...
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