All Episodes
Episodes
How This Mom of Two Broke Free From the Solopreneur Cycle and Became a Thriving & Confident Agency Owner
Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews our students and community members who have made the leap...
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How To Build Confidence In Your Value As A PR Professional
Have You Ever Doubted Yourself and Your Skills as a PR Pro? 🤔
Building up your confidence and overcoming self-doubt is never easy, but it’s essential for finding success as a PR pro!
Confidence will carry you through...
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What is Ethical Newsjacking? (And How to Stay on Top of Industry Trends as a PR Pro)
Do You Know How to Newsjack Ethically and Effectively? 🧐
Newsjacking is when a PR pro leverages breaking news and trending topics to land their client press coverage…and is pretty tricky to navigate no matter how long...
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How to Use SEO and PR Together to Boost Your Clients' Campaigns
Do You Know How to Use SEO to Give Your PR Efforts a Boost? 🧐
SEO (aka search engine optimization) can feel like a foreign language to a lot of PR pros.
I mean, ranking? Backlinks? Keywords? Are we sure this isn’t a...
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10 Important 2023 PR Trends All Comms Pros Need to Start Prioritizing
Are You Ready for 2023 to Shake Up PR? 💪
It might not feel like it, but 2023 is right around the corner. I mean, you’re already sending out long-lead pitches for next year!
And with a new year comes new PR trends…...
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Hero Product vs. Slow Mover: How to Promote Your Clients' Offers All Year Long
How Are You Promoting Your Clients’ Products Between Launches? 👀
PR is full of ebbs and flows: product launches, seasons, holidays, and trends are constantly cycling through and changing up our workloads.
But whether...
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Pitching For Multiple Agency Clients: How To Do It Ethically and Successfully
Do You Know How to Pitch for Multiple Clients in the Same Niche? 😱
It always feels amazing to take on more clients and keep growing your agency.
But things can get pretty tricky when you work with clients in the same...
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What is the Best Timing for Your Public Relations Pitch? Short Leads vs. Long Leads
Wait…What Are Short-Lead and Long-Lead Pitches Again? 🤔
There are tons of timelines you need to keep track of in PR, from monitoring your clients’ product launches and sending out samples to onboarding new clients and...
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How to Make a PR Agency or Client Introduction to the Media
Do You Know How to Introduce Yourself and Your Clients to the Media? 👋
There’s a lot of movement happening in the media right now, whether that’s journalists shifting roles at their publications or editors bouncing...
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8 Public Relations Characteristics all Comms Pros Need to Be Successful
Do You Know the Skills You Need to Be a Great PR Pro? 🤔
Every PR pro is different and talented in their own ways (PR would be seriously boring if we weren’t!), but there are some major traits we ALL need to be...
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How The Importance Of Media Relations Has Shifted Due to the Pandemic
How Have Your PR Strategies Changed Throughout the Pandemic? 🧐
We’re two and a half years into the pandemic and PR is more dynamic than EVER.
If you thought the media landscape was shifting before, it doesn’t even...
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How to Pitch Products for Gift Guides and Boost Your Clients’ Holiday Marketing Campaigns
Do You Have Your Pitching Strategies In Place For Holiday Gift Guides? 👀
Holiday gift guides are basically the holy grail of press placements.
They’re SO powerful and can create a MAJOR impact on a brand’s success...
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