Solopreneur or Agency Owner... Which is the Better Path for You?

May 31, 2021

Your path in PR is unique to you….but finding the right path to take can be overwhelming. Whether you’re just starting in PR or you’re ready to reach new heights, you have a choice to make between staying a solopreneur or stepping into your role as an agency owner. 

There are advantages to both paths, so how do you decide which is right for you? 

What Are The Advantages Of Being A Solopreneur?

When you’re a solopreneur, you get to work directly with your clients. That means you have total control over every aspect of your business! 

You’ll have flexibility in taking on a variety of diverse projects and crafting unique strategies one-on-one for clients. Sometimes, clients are willing to pay for one person’s specific skill set (if you’re established as an authority in your niche).

Related: How to Figure Out Who Your Ideal Client Is

What Are The Advantages Of Being An Agency Owner? 

As an agency owner, you have total control over the strategy and decisions in your business. But unlike being a solopreneur, you’re not bogged down by the day-to-day execution of tasks. 

You’ll need to bring in a team to help you. Having a team on your side gives you the opportunity to step into your true zone of genius. You will be able to delegate work and free up your time—and as a CEO, your time is the most valuable.

Agency owners get to focus on the actions that grow their businesses instead of small, day-to-day tasks. With the support of a team, and your energy concentrated on what really moves the needle, you’re going to be able to achieve way more! 

Although you won’t be doing all of the work for your clients anymore, you can hire specific team members with amazing skills. Sometimes, this is even more valuable to clients!

Related: What is It Like to Be a PR Agency Owner?

Why Moving From Solopreneur To Agency Owner Is The Right Decision

There’s a lot of fear surrounding the jump from solopreneur to agency owner. 

But starting your own PR agency lets you become a leader and experience flexibility, freedom, and skyrocketed income potential. When you can find the confidence to get started, you’re going to experience SO much incredible growth. 

Finding a mentor is the best way to find courage and support as you make this leap. 

The free Profitable PR Pros community is a great place to start. Or, consider joining The Agency Accelerator for deeper support. 

Know this: it’s okay to not feel ready for the shift from solopreneur to agency owner. But the amount of money you’ll save by hiring someone will allow you to exponentially grow your revenue! 

When I brought in a team, even though I felt I wasn't ready, I experienced quantum growth where we doubled our revenue. In the first year of actually owning an agency, we were making close to six figures in the first year! 

Here are some of the biggest reasons you should make the leap and become an agency owner. 

You Need To Spend Your Time Where It’s Most Valuable

You can’t—and shouldn’t!—do everything inside your business. 

When you hire a team and start delegating, you gain so much control over your time and your business. You can shift to only offer services that you love and work with clients that you love and believe in. 

With a team on your side, you can avoid burnout by concentrating on the tasks that truly move the needle forward. 

It’s totally up to you what you work on and when. You should only do work that lights you up and delegate the rest.

Investing In A Team Actually Saves You Money

As an agency owner, your time is worth so much. 

Let’s say your personal hourly rate is $500 per hour. You need to examine tasks in your business, like creating graphics for social media, and ask yourself if that certain task is worth $500/hr. If the answer is no, then you shouldn’t be doing it! 

Outsource that task to someone who will get it done in half the time for a tenth of the cost. You then make a profit from that person’s time! 

When you step into your role as an agency owner, you’re going to reach new heights by delegating. You can profit by spending your time the right way! 

Scaling to six and seven figures (and beyond!) doesn’t have to take years. It’s totally possible to build your agency the right way on a fast track to PR success. I actually work directly with PR professionals to help them start, grow, and scale their agencies in The Agency Accelerator! 

It’s a program that supports you in every arena of growing your business...and it’s honestly a game-changer. The Agency Accelerator program has all of the tools, resources, and strategies you need to scale successfully. 

The Agency Accelerator Helps You Go From Solopreneur To Agency Owner

If you’re ready to go from solopreneur to agency owner, The Agency Accelerator could be perfect for you. It’s a proven framework for launching, growing, and scaling a profitable PR Agency on YOUR terms. 

You’ll learn: 

  • Exactly how to structure your PR agency
  • How to nail down your niche and ideal clients
  • How to find your ideal clients that are willing to pay exactly what you’re worth

In this program, you’ll get access to exclusive resources and templates that make growing your agency, hiring a team, connecting with and vetting clients, and tons more super easy! 

Stepping into my role as an agency owner changed my business (and my life!). I’m able to have the work-life balance I always dreamed of, and I’ve scaled my agency to be a 7-figure business. 

I’ve helped hundreds of PR pros do the same thing, so I know firsthand how powerful the jump from solopreneur to agency owner is.