All PR pros know that pitching is the bread and butter of PR — you can’t land a killer press placement for your client without sending a killer pitch first! But a journalist’s inbox is a crowded place, and it’s easy for your pitch to get lost in the shuffle or tossed in...

As a PR pro, you know how important media connections are when you’re pitching your client for new opportunities. But you need to go deep with your contacts. A journalist who knows you, your agency, and your credibility is less likely to scroll past your email and give someone else the time...

There’s no way around it: media interviews are stressful, whether it’s your client’s first or 101st time in front of a camera. They need to be prepared for whatever the interviewer throws at them and might have to answer tough questions on the fly, all in a super high-pressure...

As digital agency owners, we’re always growing something somewhere, whether that’s ourselves, our team, or our agency. But you can’t ignore your personal life in the process! The best way to reach your goals as an entrepreneur and make lasting changes is to extend them past your...

I’ve talked a lot about mindset and how crucial it is to be confident and know your value, but mindfulness is a big part of building a successful agency, too! After nearly 18 years of running my agency, I’ve seen firsthand how mindfulness can transform your life and career. When you...

The days go by so fast as a digital agency owner: you jump from task to task and meeting to meeting and before you know it, it’s 5pm! But if your time is constantly caught up in small, low-impact tasks instead of big-picture projects, you can’t effectively grow and scale your agency....

Everyone wants to be more productive and finish their to-do list every day, right? But as great as that sounds, focusing on productivity is not the way to achieve more for your business! It’s so easy for agency owners to get stuck in business productivity traps and waste their energy on...