My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
The #1 Thing You Need to Focus on as a PR Pro Aug 10, 2020

Have you been wondering what the number one thing is that you need to focus on as a PR pro? Many PR professionals will tell you that the PR focus you need to have is all about who you know.

They tell you to have a huge database of media contacts and build deep relationships with the media before...

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Why I Quit My Job as a Lawyer to Start a PR Agency Aug 03, 2020

Are you passionate about the work you do every single day? Do you work for clients you love and believe in? If you’re not, you can start a PR agency and build a career that you’ll love, just like I did! 

I started my PR agency 15+ years ago, and I still love what I do and who I...

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How to Work With PR Clients Who Have Low Budgets Jul 27, 2020

Are you wondering whether or not you should work with low-budget PR clients? You know that you add tremendous value and do amazing work for clients. But for some reason, you’re only attracting low-budget clients.

Sometimes it can actually be beneficial to you and your clients when you work...

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How to Use a Media Pitch Template (and Why You Need One) Jul 20, 2020

Do you sometimes struggle when it comes to sending pitches for your clients? Pitching to the media can be much easier when you use a media pitch template. 

If you don’t know exactly how to write a pitch, it can be a daunting task. You want the journalist receiving the email to be...

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Local Press vs. National Press: Which One Should You Pitch? Jul 13, 2020

Many PR professionals get confused when it comes to knowing whether to pitch local press or national press. 

There are so many different types of clients that PR professionals like you are representing. It’s normal to feel unsure about where and when you should pitch certain types of...

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How to Sell an Infoproduct as a PR Pro Jun 05, 2020

Is it possible to work less and make more money? Yes, it is! I’ve been doing this for many years. I run a PR agency and have retainer clients that my team provides services for. But the secret to making more money and doing less is to learn how to sell an infoproduct.

Become An...

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6 Types of Leveraged Offers You Can Create as a PR Pro May 29, 2020

Are you using leveraged offers to increase your revenue as a PR Pro? This is one of the best ways to leverage what you already know and package it up so that you can make some passive income to add to your monthly client retainer income. 

I have two sides to my business. On one side, I work...

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