My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
11 2024 PR Trends You Need to Start Preparing For Now Aug 28, 2023

The media landscape is constantly shifting, so PR pros need to keep their finger on the pulse of the industry to keep up! Staying up to date with trends and industry innovations is the key to creating smart strategies and delivering consistent, impressive results to your clients. You can’t...

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Hate Your Business? How to Create an Agency That You Actually Love Aug 14, 2023

Have you been feeling overwhelmed, lost, or unsatisfied (and maybe even downright resentful) in your business lately? You might be stuck in a plateau, losing out on revenue, or unsure about the future of your agency as a whole. That’s how I felt before I finally left law to dive into PR and...

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What Is Instagram Threads?! Everything That PR Pros Need to Know Aug 07, 2023

Everyone’s talking about Twitter’s (or should we call it X?) near-constant issues, which kicked off when Elon Musk took over in 2022. Tons of apps have tried to become the new Twitter in the chaos, but Meta’s Instagram Threads seems primed to actually compete — they...

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How to Use Podcast Pitching to Score Big Wins for Your Clients (and Yourself!) Jul 31, 2023

Podcasts are everywhere lately, but they’re more than just background noise for your errands. A podcast interview lets your client show off their expertise and promote new launches to engaged and curious listeners. Podcast pitching requires a slightly different approach than your usual...

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How to Do A Good Job as a PR Pro When the News Cycle Is Going Crazy Jul 24, 2023

The media landscape is constantly shifting, and there are some days when it feels like the news cycle is moving at a breakneck speed. When this happens, it’s usually because a major news story just broke…and it’s about to derail your pitching plans! But whether you’re...

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Why You Need to Start Using ChatGPT For PR Pitches & Campaigns Jul 17, 2023

Artificial Intelligence (AI) can be a little overwhelming from the outside, but implementing it into your agency is more than worth it. Tons of PR pros already use AI to streamline their processes and improve their results. Their main tool is ChatGPT: a text-based program that can help you write...

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Oh No! There's a Mistake. How to Ask for a Correction in a Published Feature Jul 10, 2023

Seeing a massive client feature go live feels amazing…until you see the massive error in it. Don’t give in to the instinct to panic! It’s not uncommon for stories to be published with errors, especially with how quickly editors put out digital pieces these days. Requesting a...

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