My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
7 Important Things I'd Do Differently If I Were Starting An Agency All Over Again Oct 10, 2022

Starting my PR agency over 17 years ago was one of the best decisions I’ve ever made, but that doesn’t mean I wouldn’t change things about my process! I jumped in without any industry experience or contacts, so there was a pretty steep learning curve. I’ve gone from PR...

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6 Business Mistakes Every PR Pro Should Strive To Avoid Oct 03, 2022

PR isn’t the easiest industry to break into, and that’s putting it lightly. When you’re just starting to build your agency, it’s easy to get caught up researching and implementing everything you need to do in your business. But honestly, knowing the things you ...

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How To Build Confidence In Your Value As A PR Professional Sep 28, 2022

Confidence is one of the most important things a PR pro needs to succeed, but it can be really difficult to achieve! Self-doubt can hit you at any point in your entrepreneurial journey, and it can keep you from reaching your biggest goals. Knowing how to build confidence in yourself and your...

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4 Essential Public Relations Skills You Need For Continuous Career Growth Sep 26, 2022

Entrepreneurs (and especially PR pros!) need to aim for continuous growth…but it’s hard in the ever-changing media landscape! To continuously grow and reach your goals despite industry shifts, you need to focus on developing your public relations skills. Some skills are more...

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What is Ethical Newsjacking? (And How to Stay on Top of Industry Trends as a PR Pro) Sep 12, 2022

Every PR pro is always working towards the next major press placement for their clients. And they employ tons of tactics to do it, like solidifying strong media relationships, leveraging past results, or carefully tailoring their pitches for certain media outlets and contacts. But one strategy...

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How to Use SEO and PR Together to Boost Your Clients' Campaigns Sep 06, 2022

SEO, or search engine optimization, isn’t anything new. Honestly, it feels like a constant topic of conversation in the digital marketing world! But SEO’s power isn’t limited to just marketing — you can use SEO and PR together to support your strategy and generate better...

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10 Important 2023 PR Trends All Comms Pros Need to Start Prioritizing Aug 29, 2022

PR is constantly changing — it’s why PR pros work so hard at being adaptable! And staying on top of PR trends is the best way to know what’s happening in the industry and how you can adapt. And even though it’s still 2022, you need to start prioritizing these 10 2023 PR...

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