My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
9 Things You Need to Double-Check Before Sending a Pitch Email Feb 19, 2024

Pitching is the bread and butter of PR, but not every pitch is a winner! Journalists get dozens (if not hundreds) of pitch emails every single day…and a lot of them aren’t great. 

Luckily, you don’t need to totally overhaul your writing process to deliver stand-out...

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How to Write a Powerful PR Quote for Your Client's Next Article Feature Feb 12, 2024

Having a client featured as an expert source is one of the most effective ways to get them in the media. Experts can offer a PR quote or anecdote about a specific topic to show off their industry expertise or entrepreneurial experience.

Sometimes, your client won’t be available for comment...

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Don’t Love Your Clients? 4 Powerful Ways to Get Your Passion Back Feb 05, 2024

Let’s get real: being an agency owner is an exciting and rewarding career — but that doesn’t mean every PR pro is passionate about every client! It’s okay if you’re not feeling the love for a certain client, project, or task. Every agency owner will experience this...

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20 Best Pieces of Public Relations Advice & Career Tips from Our Community Jan 29, 2024

I love mentoring other PR pros and I am so proud of the community we’ve created together. Every single day, community members post in our Facebook Group to ask for public relations advice on the challenges they’re facing in their agencies — and we all pitch in to help!

...

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16 Must-Have PR Agency Tools that I Can't Live Without Jan 22, 2024

I started my entrepreneurial journey over 18 years ago, going from lawyer to solopreneur to thriving agency owner and CEO. I know firsthand that there are SO many moving parts you need to have a handle on when you run an agency. Through that time, I’ve found tons of digital agency tools,...

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How to Successfully Execute a Brand Audit for New and Existing Clients Jan 08, 2024

Routine brand audits are essential to your PR strategy — they allow you to zoom out and see all the progress you and your client have made! Without them, you wouldn’t know what’s working and what’s not.

A successful brand audit gives you a comprehensive status update on...

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What Is Influencer Management? (And Should You Offer It as a Service?) Dec 18, 2023

In the age of social media, influencers are the new celebrities. They dictate trends and their favorite products become must-haves in their niches. If your client wants to target young people (especially Gen Zers!) with their next launch, you’ll probably start incorporating influencers into...

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