PR pros know that outstanding pitching skills are the KEY to landing press features. Getting your client quoted as an expert source by a journalist is amazing! But figuring out how to actually DO that can feel impossible. 

You need to know what journalists are looking for in order to set...

When you’ve taken a break in PR for any reason and you’re ready to restart your career, you’re probably so incredibly excited! But as much excitement as a change like this brings, it’s also really uncertain, uncomfortable, and nerve-wracking. There’s so much fear...

As a PR pro, at some point, you’ve probably felt anxious about meeting client expectations. A huge part of your role is generating results for your clients. Unfortunately, we all struggle with imposter syndrome at some point. 

Especially as the end of the month approaches and you know...

As a PR pro, you have a LOT on your plate. There’s so much to focus on as you grow in PR, from finding new leads to pitching for clients. 

You already know that one of the most important parts of public relations is pitching. But you probably wish you knew exactly how much time you...

Starting my PR agency is one of the best things I’ve ever done. I love what I do every single day, work for clients I believe in, and have the work-life balance and flexibility I’ve always imagined! 

This is totally possible for you, too—and the key is to start leveraging...

Your path in PR is unique to you….but finding the right path to take can be overwhelming. Whether you’re just starting in PR or you’re ready to reach new heights, you have a choice to make between staying a solopreneur or stepping into your role as an agency owner. 

There...

As you’re becoming a more experienced PR pro, you might be wondering what it looks like to take things to the next level. It might be time for you to fully step into your role as an agency owner. Instead of focusing solely on day-to-day PR tasks, you’ll be the visionary —...