As PR pros, our relationships with the media (and especially journalists) are ESSENTIAL. But knowing how to build those incredible media relationships can feel overwhelming!

Genuine relationships take effort to build….but they’re so worth it. If you want to be seen as an expert in...

PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 

Clients see “PR agencies” guaranteeing placements in...

“With a large family of 7 children, I needed a lifestyle that would allow me to be at home and have more flexibility — PR gives me just that!”

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro...

What is up with those supposed PR firms “guaranteeing” features for clients? Have you ever worked with a client who totally expected certain PR results to be delivered? Even worse, have you felt pressured to guarantee results in order to land those high-end dream clients? 

Every...

“Facing a serious challenge gave me the strength to step out on my own and finally fulfill my lifelong career goal to start a PR agency!”

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro...

Beginners (and even experienced PR professionals) often don’t know how to set up and price their PR retainer services. But retainer clients are the KEY to successfully growing and scaling your PR agency! 

Your revenue and profitability build the foundation of a scalable...

As a PR pro, your main goal is to successfully generate incredible results for your clients by creating impeccable pitches and landing those sought-after media features. But sometimes (and trust me—we’ve all been there!) you have to deal with a totally unresponsive client.

When...