Entrepreneurs (and especially PR pros!) need to aim for continuous growth…but it’s hard in the ever-changing media landscape! To continuously grow and reach your goals despite industry shifts, you need to focus on developing your public relations skills. Some skills are more...

Every PR pro is always working towards the next major press placement for their clients. And they employ tons of tactics to do it, like solidifying strong media relationships, leveraging past results, or carefully tailoring their pitches for certain media outlets and contacts. But one strategy...

SEO, or search engine optimization, isn’t anything new. Honestly, it feels like a constant topic of conversation in the digital marketing world! But SEO’s power isn’t limited to just marketing — you can use SEO and PR together to support your strategy and generate better...

PR is constantly changing — it’s why PR pros work so hard at being adaptable! And staying on top of PR trends is the best way to know what’s happening in the industry and how you can adapt. And even though it’s still 2022, you need to start prioritizing these 10 2023 PR...

Pitching is PR’s bread and butter. To keep your clients in the media, you need to promote their offerings all year long…but that’s easier said than done when you’re out of ideas. Whether there are no new launches on the horizon or you’ve just hit some major pitching...

Working with multiple agency clients at once is no big deal for PR pros…but working with a bunch of clients in the same niche? Now THAT can get tricky. How do you balance pitching them out for opportunities at the same outlets that they’d all be perfect for? 

Taking on multiple...

A lot goes into a public relations pitch: creativity, positioning, media connections…the list goes on! But the most important thing? Timing. 

Timing is everything in PR. Sending a pitch out at the wrong time could lead to a missed opportunity for you and your clients. But when...