Pitching is all about reaching out to the right editor with the right story at the right time. To make sure you get in touch with the perfect journalist for every pitch, you need to have a thorough media contact list at your disposal! Whether you call it a media contacts list, contact database,...

Every PR pro needs to have at least a few PR tools at their disposal if they want to consistently score big wins for their clients. These tools help elevate your existing skills; online software can take your already-stellar work to the next level and give you the edge you need to stand out in...

Artificial Intelligence (AI) can sound pretty scary on the surface (I mean…is it not straight out of an apocalyptic sci-fi movie?), but it’s already cementing itself into the media landscape. AI has a whole world of uses, but PR pros need to keep an eye on writing-based AI programs...

Every digital agency owner needs to spring clean their business each year, whether you take action the first day of spring or wait until there’s less on your plate. Spring cleaning your business lets you sweep away the metaphorical dust that’s keeping you from firing on all cylinders...

You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts. And for good reason: this is the next big shift in the media landscape! Substacks can help you deeply connect with journalists and editors in your niche, extend your client’s reach,...

All PR pros know that pitching is the bread and butter of PR — you can’t land a killer press placement for your client without sending a killer pitch first! But a journalist’s inbox is a crowded place, and it’s easy for your pitch to get lost in the shuffle or tossed in...

As a PR pro, you know how important media connections are when you’re pitching your client for new opportunities. But you need to go deep with your contacts. A journalist who knows you, your agency, and your credibility is less likely to scroll past your email and give someone else the time...