Burnout can be a huge problem for any entrepreneur. But as a busy PR pro working for yourself, handling clients, pitching, and working to grow your agency, there’s SO much on your plate...which can seriously be a recipe for burnout. That’s why learning how to avoid burnout is...

Getting ready for the new year as a PR pro means setting goals, strategizing your own growth, and of course, creating a press plan for your clients. A press plan lets you map out your PR strategy for the year with each of your clients! 

There are lots of reasons to use a press plan,...

“After overcoming my Stage IV cancer diagnosis, I emerged with an even gutsier vision for my life...and a vision to change the publicity game.”

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro...

The holiday season is one of the most enjoyable and rewarding times of the whole year! But is it actually possible to take time off from your PR agency over the holidays—and how do you do it the right way?

One of the main reasons that people get into PR is to have the freedom and...

If you’re getting ready to choose your profession, or you’re considering switching things up, a public relations career is amazing for a number of reasons! 

PR has changed my life for the better, and I know it can do the same for you — and guess what? You can become a...

As PR pros, our relationships with the media (and especially journalists) are ESSENTIAL. But knowing how to build those incredible media relationships can feel overwhelming!

Genuine relationships take effort to build….but they’re so worth it. If you want to be seen as an expert in...

PR is all about earned media—that is, media placements that we earn through tailored, relevant, and strategic pitches. But over the last few years, there has been a huge rise in “pay-to-play” opportunities. 

Clients see “PR agencies” guaranteeing placements in...