My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
When Is the Best Time to Raise Your Rates as a Digital Agency Owner? May 08, 2023

Every digital agency owner will raise their rates several times in their business, but that doesn’t mean it’s not stressful! Price hikes are nerve-wracking even when you know they’ll go over well with your clients. But between preparing yourself for this change and raising your...

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6 Things You Need to Do When You're Starting a Digital Agency May 01, 2023

Leaving my corporate law career in favor of starting a digital agency was one of the best decisions I’ve ever made…doesn’t mean it wasn’t scary, though! I had to take a major leap of faith to depart my secure job (and secure paycheck) for the uncertainty of...

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When Is White Labeling Your Services a Good Idea (and How to Do It)? Apr 24, 2023

White labeling is super common in entrepreneurship, but it can be a bit of a mystery to digital agency owners. Whether you offer white labeled services to a larger agency or bring on white labeled services to support your clients, white labeling can seriously elevate your business. But that...

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How to Build the Most Effective Media Contact List for Your PR Agency Apr 10, 2023

Pitching is all about reaching out to the right editor with the right story at the right time. To make sure you get in touch with the perfect journalist for every pitch, you need to have a thorough media contact list at your disposal! Whether you call it a media contacts list, contact database,...

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6 Best PR Tools to Help You Get Better Results for Your Clients Apr 03, 2023

Every PR pro needs to have at least a few PR tools at their disposal if they want to consistently score big wins for their clients. These tools help elevate your existing skills; online software can take your already-stellar work to the next level and give you the edge you need to stand out in...

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How to Use AI in PR for Your Clients (Is It Even Ethical?) Mar 27, 2023

Artificial Intelligence (AI) can sound pretty scary on the surface (I mean…is it not straight out of an apocalyptic sci-fi movie?), but it’s already cementing itself into the media landscape. AI has a whole world of uses, but PR pros need to keep an eye on writing-based AI programs...

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7 Ways to "Spring Clean" & Organize Your Agency This Year Mar 20, 2023

Every digital agency owner needs to spring clean their business each year, whether you take action the first day of spring or wait until there’s less on your plate. Spring cleaning your business lets you sweep away the metaphorical dust that’s keeping you from firing on all cylinders...

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