Have you hit a wall in your revenue because there’s only so much client work you can take on? You most likely want to find a way to increase revenue as a PR professional because 1:1 client work only goes so far.

A great way to scale your PR business is to create something one time and then...

Identifying and setting PR goals is the first step to creating a PR campaign. It’s important to clarify your clients’ objectives depending on where they are in their business.

Identifying the objectives of your specific campaign will help with your overall strategy for your clients....

If you’re someone who wants to know how to get into public relations right now, you’ve come to the right place. My back story is that I used to be a lawyer and decided it wasn’t the career path for me, so I decided to get into PR and start my own agency. It’s been 15 years...

Confidence in your PR skills is essential in building a successful business.

You don’t have to conjure up confidence. There are some practical steps that will help you develop confidence. It’s important to take those steps and watch your confidence soar.

Follow these steps below to...

Are you discouraged when there is a slow time in your business? Or there’s an economic downturn and you think you won’t get ahead because you might lose all your clients? You may begin to think you have to put your business on hold. Sometimes you may even think you want to quit and go...

I hope you're doing well and I hope you're staying safe and healthy during quarantine. I hope  that you’re thriving at home with your family around or in isolation by yourself or whatever your situation is. I hope that you're adapting well.

What's been really interesting for me is that...

We are living in really interesting and uncertain times right now.

When it comes to your business, it’s important to look at this moment as an opportunity. This pandemic is not something that is happening to us - it’s a collective pause where we can reframe and see that it is, in...