Beginners (and even experienced PR professionals) often don’t know how to set their prices or—more importantly—stick to them.  Setting your prices is so important, though, because when you do it correctly, setting + sticking to your rates allows you to successfully grow and...

Not getting the results you want from your pitches? 

That can be SO frustrating. (I know, I’ve been there!)

To truly master your pitching strategy, you need to figure out what is going wrong.

The good news is that there is a solution — no matter which part of the process you may...

Every PR business should have a good media list of outlets to pitch. Otherwise, you either have to pay the big bucks for a paid list or you’re scrambling in the dark. You can stay organized by creating a personal media list database so that you’re always ready to pitch for your...

The number one thing you want to do for your clients is get them more PR features. 

As PR pros, we always want to try to optimize the efforts we make so that we get the best results for our clients.

But maybe you’re frustrated because you seem to be doing everything right...yet...

Do you want to get consistent, recurring retainer revenue as a PR professional? Creating stellar media pitches is how you can get results that your clients will love. 

If you can craft amazing media pitches and provide your clients with great results, they won’t need to work with...

Have you been wondering what the number one thing is that you need to focus on as a PR pro? Many PR professionals will tell you that the PR focus you need to have is all about who you know.

They tell you to have a huge database of media contacts and build deep relationships with the media before...

Are you passionate about the work you do every single day? Do you work for clients you love and believe in? If you’re not, you can start a PR agency and build a career that you’ll love, just like I did! 

I started my PR agency 15+ years ago, and I still love what I do and who I...