My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
How To Build Business Resilience In Your PR Agency: 7 Powerful Tips Oct 17, 2022

Business resilience is the number one thing your agency needs to weather tough economic times. Being able to bounce back from high inflation rates, a nationwide recession, or low consumer spending is so important to your long-term success. You need to start building business resilience before a...

Continue Reading...
How This Mom of Two Broke Free From the Solopreneur Cycle and Became a Thriving & Confident Agency Owner pr pro spotlight Oct 11, 2022

By building a team, I’ve been able to get my work-life integration under control — it’s a wonderful thing to wake up in the morning now and be excited about what lies ahead for the workday.

Have you ever wondered what it’s like to live a life you love running...

Continue Reading...
7 Important Things I'd Do Differently If I Were Starting An Agency All Over Again Oct 10, 2022

Starting my PR agency over 17 years ago was one of the best decisions I’ve ever made, but that doesn’t mean I wouldn’t change things about my process! I jumped in without any industry experience or contacts, so there was a pretty steep learning curve. I’ve gone from PR...

Continue Reading...
6 Business Mistakes Every PR Pro Should Strive To Avoid Oct 03, 2022

PR isn’t the easiest industry to break into, and that’s putting it lightly. When you’re just starting to build your agency, it’s easy to get caught up researching and implementing everything you need to do in your business. But honestly, knowing the things you ...

Continue Reading...
How To Build Confidence In Your Value As A PR Professional Sep 28, 2022

Confidence is one of the most important things a PR pro needs to succeed, but it can be really difficult to achieve! Self-doubt can hit you at any point in your entrepreneurial journey, and it can keep you from reaching your biggest goals. Knowing how to build confidence in yourself and your...

Continue Reading...
4 Essential Public Relations Skills You Need For Continuous Career Growth Sep 26, 2022

Entrepreneurs (and especially PR pros!) need to aim for continuous growth…but it’s hard in the ever-changing media landscape! To continuously grow and reach your goals despite industry shifts, you need to focus on developing your public relations skills. Some skills are more...

Continue Reading...
What is Ethical Newsjacking? (And How to Stay on Top of Industry Trends as a PR Pro) Sep 12, 2022

Every PR pro is always working towards the next major press placement for their clients. And they employ tons of tactics to do it, like solidifying strong media relationships, leveraging past results, or carefully tailoring their pitches for certain media outlets and contacts. But one strategy...

Continue Reading...