My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
What is the Best Media Contacts Database for a PR Pro? Apr 19, 2021

Connecting with the right contacts in the right way is the KEY to successfully landing press for your clients. But how do you get connected with those critical media contacts? A media contacts database is one effective solution. 

There are tons of media contact databases out there for PR...

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When Should You Charge a Referral Fee? (And How to Do It) Apr 05, 2021

Especially as you build your business, it’s challenging to navigate what types of fees to charge (and when to charge them!). Factor in knowing how to go about charging a referral fee and the whole process becomes pretty overwhelming. 

I’ve been running a successful PR agency for...

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How to Navigate Your PR Success Path Mar 22, 2021

Knowing exactly HOW to find your way to success in public relations can be….overwhelming, to say the least! There are actually five basic steps in a true PR success path. 

As you move through the different stages of your career, you’re going to need different types of support in...

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5 Reasons to Join The Agency Accelerator Mar 15, 2021

Building your PR agency starts with identifying, finding, and landing your dream clients. Even more important, you need to find those dream clients who are willing to pay what you’re truly worth! 

What if you could learn exactly how hugely successful agency owners grow their businesses...

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5 Reasons to Join The Pitch Lab Mar 08, 2021

Finding success in public relations is all about honing in on your ideal clients and offering them incredibly tailored services. But making these services scalable isn’t always so straightforward. 

Trying to build your agency on your own is overwhelming, and I’ll speak from...

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How to Charge a Rush Fee for Your Services Mar 01, 2021

Sometimes, your clients are going to want work done faster than what you usually offer. If you’re thinking of charging a rush fee, there’s a right (and wrong!) way to do it. 

A rush fee can help you make sure that you’re not being taken advantage of. But if you’re...

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What Do You Do When a Media Opportunity Falls Through? Feb 22, 2021

As a PR pro, you know that nothing is ever guaranteed until it’s actually published. It’s never fun… but unfortunately, sometimes a media opportunity falls apart at the last minute.

Knowing how to communicate with your clients after a media opportunity falls through is a...

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