Have you been feeling overwhelmed, lost, or unsatisfied (and maybe even downright resentful) in your business lately? You might be stuck in a plateau, losing out on revenue, or unsure about the future of your agency as a whole. That’s how I felt before I finally left law to dive into PR and...

Everyone’s talking about Twitter’s (or should we call it X?) near-constant issues, which kicked off when Elon Musk took over in 2022. Tons of apps have tried to become the new Twitter in the chaos, but Meta’s Instagram Threads seems primed to actually compete — they...

Podcasts are everywhere lately, but they’re more than just background noise for your errands. A podcast interview lets your client show off their expertise and promote new launches to engaged and curious listeners. Podcast pitching requires a slightly different approach than your usual...

The media landscape is constantly shifting, and there are some days when it feels like the news cycle is moving at a breakneck speed. When this happens, it’s usually because a major news story just broke…and it’s about to derail your pitching plans! But whether you’re...

Artificial Intelligence (AI) can be a little overwhelming from the outside, but implementing it into your agency is more than worth it. Tons of PR pros already use AI to streamline their processes and improve their results. Their main tool is ChatGPT: a text-based program that can help you write...

Seeing a massive client feature go live feels amazing…until you see the massive error in it. Don’t give in to the instinct to panic! It’s not uncommon for stories to be published with errors, especially with how quickly editors put out digital pieces these days. Requesting a...

“In our day-to-day lives, we think we’re rolling along doing well enough… but we don’t realize how much we could excel with more support. That support is freedom.”

Have you ever wondered what it’s like to live a life you love running a PR agency and working...