My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
How to Do A Good Job as a PR Pro When the News Cycle Is Going Crazy Jul 24, 2023

The media landscape is constantly shifting, and there are some days when it feels like the news cycle is moving at a breakneck speed. When this happens, it’s usually because a major news story just broke…and it’s about to derail your pitching plans! But whether you’re...

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Why You Need to Start Using ChatGPT For PR Pitches & Campaigns Jul 17, 2023

Artificial Intelligence (AI) can be a little overwhelming from the outside, but implementing it into your agency is more than worth it. Tons of PR pros already use AI to streamline their processes and improve their results. Their main tool is ChatGPT: a text-based program that can help you write...

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Oh No! There's a Mistake. How to Ask for a Correction in a Published Feature Jul 10, 2023

Seeing a massive client feature go live feels amazing…until you see the massive error in it. Don’t give in to the instinct to panic! It’s not uncommon for stories to be published with errors, especially with how quickly editors put out digital pieces these days. Requesting a...

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From Trauma Therapist to PR Agency Owner: How She Made a Successful Career Shift at 50+ Years Old — PR Pro Spotlight ft. Michele Paiva pr pro spotlight Jun 27, 2023

In our day-to-day lives, we think we’re rolling along doing well enough… but we don’t realize how much we could excel with more support. That support is freedom.

Have you ever wondered what it’s like to live a life you love running a PR agency and working...

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How to Craft Your Own Pitch Writing Ritual (That Actually Gets Results) Jun 19, 2023

Writing rituals aren’t just for authors with a dozen novels under their belt; PR pros can use writing rituals to get themselves in the right headspace for pitching! Your pitch writing ritual sets you up for success so you can generate results for your clients every time you pitch. What your...

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What is the Future of PR? (Plus 4 Traditional Tactics That Still Work) Jun 12, 2023

The media landscape is constantly changing, but the past few years have brought huge shifts to PR! What once worked 100% of the time isn’t the right strategy anymore, and new social channels are impacting consumers far beyond expectations. PR pros need to be ready with new tactics as the...

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What is Media Monitoring? (And How to Do It for Your Clients) Jun 05, 2023

PR is all about getting your clients into the media, but you need to make sure those features align with your strategy and keep your client in the best position possible. The only way to do that is with media monitoring! Effective media monitoring helps you analyze all of your clients’...

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