My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
What is Substack? (and How to Use It to Get More Press Features) Mar 13, 2023

You’ve probably heard of Substack by now, whether from a fellow PR pro or one of your media contacts. And for good reason: this is the next big shift in the media landscape! Substacks can help you deeply connect with journalists and editors in your niche, extend your client’s reach,...

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8 Easy PR Pitch Tips That Will Improve Your Results Today Mar 06, 2023

All PR pros know that pitching is the bread and butter of PR — you can’t land a killer press placement for your client without sending a killer pitch first! But a journalist’s inbox is a crowded place, and it’s easy for your pitch to get lost in the shuffle or tossed in...

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5 Tips for Building Stronger and Deeper Media Connections Feb 27, 2023

As a PR pro, you know how important media connections are when you’re pitching your client for new opportunities. But you need to go deep with your contacts. A journalist who knows you, your agency, and your credibility is less likely to scroll past your email and give someone else the time...

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How To Successfully Prepare Your Clients for Media Interviews Feb 20, 2023

There’s no way around it: media interviews are stressful, whether it’s your client’s first or 101st time in front of a camera. They need to be prepared for whatever the interviewer throws at them and might have to answer tough questions on the fly, all in a super high-pressure...

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5 Success Tips That Will Help You Improve Your Agency And Life Feb 13, 2023

As digital agency owners, we’re always growing something somewhere, whether that’s ourselves, our team, or our agency. But you can’t ignore your personal life in the process! The best way to reach your goals as an entrepreneur and make lasting changes is to extend them past your...

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Why Mindfulness in Business is So Important (and 7 Tips to Get Started!) Feb 06, 2023

I’ve talked a lot about mindset and how crucial it is to be confident and know your value, but mindfulness is a big part of building a successful agency, too! After nearly 18 years of running my agency, I’ve seen firsthand how mindfulness can transform your life and career. When you...

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6 Ways to Free Up Time in Your PR Agency Jan 30, 2023

The days go by so fast as a digital agency owner: you jump from task to task and meeting to meeting and before you know it, it’s 5pm! But if your time is constantly caught up in small, low-impact tasks instead of big-picture projects, you can’t effectively grow and scale your agency....

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