I love mentoring other PR pros and I am so proud of the community we’ve created together. Every single day, community members post in our Facebook Group to ask for public relations advice on the challenges they’re facing in their agencies — and we all pitch in to help!
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I started my entrepreneurial journey over 18 years ago, going from lawyer to solopreneur to thriving agency owner and CEO. I know firsthand that there are SO many moving parts you need to have a handle on when you run an agency. Through that time, I’ve found tons of digital agency tools,...
Routine brand audits are essential to your PR strategy — they allow you to zoom out and see all the progress you and your client have made! Without them, you wouldn’t know what’s working and what’s not.
A successful brand audit gives you a comprehensive status update on...
In the age of social media, influencers are the new celebrities. They dictate trends and their favorite products become must-haves in their niches. If your client wants to target young people (especially Gen Zers!) with their next launch, you’ll probably start incorporating influencers into...
“Whether you're after awareness or investments or employees or partners… PR can drive all of those goals through other people saying you're good.”
Today, we’re sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing!
Lightspeed...
Every year, more and more Gen Z’ers graduate from high school and college, join the workforce, and start adulting for real. They’re not just teenagers on TikTok anymore!
If your client wants to get Gen Z on board with their latest launch, you’ve got to revamp your existing PR...
As PR pros, we know that the media landscape changes all the time — new publications pop up, priorities shift, and upcoming tech and trends create new expectations. It can be hard to adapt to these PR challenges, but you need to keep your finger on the pulse of it all!
Every shift...
