Starting the discovery call process for a new client is really exciting! There’s so much potential for your partnership, and you’re probably laser-focused on understanding their needs and showing them why you’re the perfect person for the job. But in order to be successful and...

Receiving a request for a client reference isn’t uncommon in PR. Prospective clients can ask for your references during the discovery call, while they’re reviewing your proposal, or any time in between! Being asked to provide client references can be overwhelming, especially if...

Receiving a pause or service termination request from one of your clients can stop you in your tracks, especially if they want to stop services immediately. When that happens, it’s hard to know whether you should be strict on your boundaries regarding service terminations or if you should...

“I love getting to look at the story behind the artist, instead of just the music they’re creating—it’s absolute magic.”

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight...

An editorial calendar is one of the most powerful tools you can use when building a pitching strategy for your clients. They’re full of information that can give you a leg-up with insider knowledge—so you can send the perfect pitches at the perfect times. But so many PR pros...

Creating compelling, killer pitches is essential for every PR pro. If you want to land incredible features for your clients, you need to have stellar pitching skills—but you’ve also got to put in the work! Pitch writing is a skill, and it doesn’t always come naturally. If...

Try as we PR pros might, publicists don’t always have the best reputation with the media. There are a lot of shady “publicists” (yes, I’m using quotes!) who give PR pros a bad name, which can make it tough to create relationships with editors. And you know these media...