Now is a better time than ever before to consider starting your own PR firm. Like any new adventure in your life, you might be afraid of what this could look like. 

You might feel like you don’t have enough experience. Or, maybe you’re worried about not having a net to catch you...

As a PR pro, you have probably thought about using a press release for your clients. But what is a press release, anyway? And are press releases even worth doing?

Let’s dive into these questions together so that you can create the best strategy possible for your clients. 

What Is a...

Knowing how to help your clients during the busy holiday season is incredibly powerful. PR can support so many holiday marketing initiatives.  But do you actually know how to support your clients during this season? 

In order to support your clients during the holidays, you need to have...

If you’re getting ready to choose a career, or you’re considering switching up your current career, public relations is a great field for a number of reasons! PR has changed my life for the better, and I know it can do the same for you — and guess what? You can become a...

One of the most important parts of niching down and finding success in PR is narrowing down who your ideal client is. When you’re trying to build a PR business, choosing a niche helps you become an expert in something specific. But choosing a niche also means choosing an ideal client to...

I quit being a lawyer and started a PR agency instead — because, for me, the #1 factor of having successful work-life integration is being in control of your time. I wanted to be there for my children and have a more flexible schedule, and my PR agency is what allowed me to do that.

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Saying no to prospective clients is one of the hardest things for an entrepreneur to learn. The fear of losing an opportunity or losing the revenue you desire can be hard to look past. The truth is that you will never be able to create a truly successful PR agency (and stop trading dollars for...