Have you been wondering what the number one thing is that you need to focus on as a PR pro? Many PR professionals will tell you that the PR focus you need to have is all about who you know.
They tell you to have a huge database of media contacts and build deep relationships with the media before...
Are you passionate about the work you do every single day? Do you work for clients you love and believe in? If you’re not, you can start a PR agency and build a career that you’ll love, just like I did!
I started my PR agency 15+ years ago, and I still love what I do and who I...
Are you wondering whether or not you should work with low-budget PR clients? You know that you add tremendous value and do amazing work for clients. But for some reason, you’re only attracting low-budget clients.
Sometimes it can actually be beneficial to you and your clients when you work...
Do you sometimes struggle when it comes to sending pitches for your clients? Pitching to the media can be much easier when you use a media pitch template.
If you don’t know exactly how to write a pitch, it can be a daunting task. You want the journalist receiving the email to be...
Many PR professionals get confused when it comes to knowing whether to pitch local press or national press.
There are so many different types of clients that PR professionals like you are representing. It’s normal to feel unsure about where and when you should pitch certain types of...
Is it possible to work less and make more money? Yes, it is! I’ve been doing this for many years. I run a PR agency and have retainer clients that my team provides services for. But the secret to making more money and doing less is to learn how to sell an infoproduct.
Become An...
Are you using leveraged offers to increase your revenue as a PR Pro? This is one of the best ways to leverage what you already know and package it up so that you can make some passive income to add to your monthly client retainer income.
I have two sides to my business. On one side, I work...