It’s sooo frustrating when your PR proposals just aren’t converting prospective clients. Unfortunately, between budget cuts, AI, downsizing, and layoffs, A LOT is happening behind the scenes for clients. Reaching dead ends in the client process over and over again can completely zap...

PR pros are experts at promoting their clients, getting their message into the media, and putting them in front of their ideal audience. But, if you’re like me and so many other pros in our industry, you know how hard it is to promote your PR agency, too!

I get it — self-promotion can...

Landing your first (or next) PR client can feel like scaling Mt. Everest… Maybe you don’t know where to start, or maybe you keep getting turned away by brands who want someone with more experience or more services.

Whatever it is, you’ve got to switch up your action plan to...

No one ever wants to do it, but knowing how to fire a client is a needed skill in your PR toolbelt.

I get it — it feels super safe to stay with a client you’ve worked with for a while, even when your gut tells you it’s time to move on. The income is consistent and reliable;...

All too often, agency owners fall into the trap of taking whatever work comes their way — even if it takes them farther from their dreams. But, when you’re in a leadership role, YOU have total control over your agency. You decide your niche, the clients you work with, the services you...

Coaches need coaches, too! I launched Jeneration PR 19 years ago, so I feel beyond confident in my ability to successfully run and grow a PR agency. But a PR educational platform? Not so much. So, I called in the help of an online business coach for extra support.

I’m passionate about...

Pitching is the bread and butter of PR, but not every pitch is a winner! Journalists get dozens (if not hundreds) of pitch emails every single day…and a lot of them aren’t great. 

Luckily, you don’t need to totally overhaul your writing process to deliver stand-out...