Creating compelling, killer pitches is essential for every PR pro. If you want to land incredible features for your clients, you need to have stellar pitching skills—but you’ve also got to put in the work! Pitch writing is a skill, and it doesn’t always come naturally. If...

Try as we PR pros might, publicists don’t always have the best reputation with the media. There are a lot of shady “publicists” (yes, I’m using quotes!) who give PR pros a bad name, which can make it tough to create relationships with editors. And you know these media...

Getting to help brands launch new products and initiatives is one of the most magical parts of PR. It’s so exciting to support a brand through their growth and see everyone’s hard work pay off! But when there’s nothing new happening, it’s up to you to continue pitching and...

Chances are, you’ll work with a client’s marketing team at some point in your journey as PR agency owner. Maybe the client has a small marketing team of just a few people, or maybe you’ll work with a dozen or more of their employees, all with their own ideas and strategies. No...

“By taking a step back to recognize and understand that I’m really good at what I do, I opened myself up to dream clients and projects…and that’s exactly what came next!”

Have you ever wondered what it’s like to live a life you love running a PR agency and...

Setting up your PR retainers comes with a lot of confusion, especially when you start deciding which PR services to include and which to separate out for an additional fee. Chances are, your clients are going to need more than just your standard PR services. 

It’s up to you to figure...

“We turn PR wins into social media content to bring credibility and visibility to our clients.”

Today, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method...