My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
How to Use a Media Pitch Template (and Why You Need One) Jul 20, 2020

Do you sometimes struggle when it comes to sending pitches for your clients? Pitching to the media can be much easier when you use a media pitch template. 

If you don’t know exactly how to write a pitch, it can be a daunting task. You want the journalist receiving the email to be...

Continue Reading...
Local Press vs. National Press: Which One Should You Pitch? Jul 13, 2020

Many PR professionals get confused when it comes to knowing whether to pitch local press or national press. 

There are so many different types of clients that PR professionals like you are representing. It’s normal to feel unsure about where and when you should pitch certain types of...

Continue Reading...
How to Sell an Infoproduct as a PR Pro Jun 05, 2020

Is it possible to work less and make more money? Yes, it is! I’ve been doing this for many years. I run a PR agency and have retainer clients that my team provides services for. But the secret to making more money and doing less is to learn how to sell an infoproduct.

Become An...

Continue Reading...
6 Types of Leveraged Offers You Can Create as a PR Pro May 29, 2020

Are you using leveraged offers to increase your revenue as a PR Pro? This is one of the best ways to leverage what you already know and package it up so that you can make some passive income to add to your monthly client retainer income. 

I have two sides to my business. On one side, I work...

Continue Reading...
1 Way to Increase Revenue as a PR Professional May 22, 2020

Have you hit a wall in your revenue because there’s only so much client work you can take on? You most likely want to find a way to increase revenue as a PR professional because 1:1 client work only goes so far.

A great way to scale your PR business is to create something one time and then...

Continue Reading...
7 Unique PR Goals That Will Get Results for Your Clients May 15, 2020

Identifying and setting PR goals is the first step to creating a PR campaign. It’s important to clarify your clients’ objectives depending on where they are in their business.

Identifying the objectives of your specific campaign will help with your overall strategy for your clients....

Continue Reading...
How to Get Into Public Relations Right Now May 11, 2020

If you’re someone who wants to know how to get into public relations right now, you’ve come to the right place. My back story is that I used to be a lawyer and decided it wasn’t the career path for me, so I decided to get into PR and start my own agency. It’s been 15 years...

Continue Reading...