PR is the best way to support your clients’ holiday marketing campaigns this season, but you can’t rely on just your usual strategies! You need to have a strong, targeted, strategic plan just for the holidays to really support your clients. And getting ahead is key...

The heat of summer is here, and it’s time for PR pros to start planning ahead for the rest of the year. In Q3 and Q4, you need to hone in on specific year end goals and switch up your strategy to match them. Once you do, you’ll be set up to sail through the rest of the year,...

Whether you’re already a PR agency owner or you’re looking to make the switch to PR, you’d love to be making more money without working more, right? I mean, who wouldn’t?! But no matter your experience with PR, you’ll have to go through a major confidence makeover...

If you’ve been itching to make a change and finally shift your career to fit into your dream life, then look no further than PR. And the good news? Now is the perfect time to learn how to get into PR and take the leap to build your own agency. 

Whether you’re starting from...

Starting the discovery call process for a new client is really exciting! There’s so much potential for your partnership, and you’re probably laser-focused on understanding their needs and showing them why you’re the perfect person for the job. But in order to be successful and...

Receiving a request for a client reference isn’t uncommon in PR. Prospective clients can ask for your references during the discovery call, while they’re reviewing your proposal, or any time in between! Being asked to provide client references can be overwhelming, especially if...

Receiving a pause or service termination request from one of your clients can stop you in your tracks, especially if they want to stop services immediately. When that happens, it’s hard to know whether you should be strict on your boundaries regarding service terminations or if you should...